Enhance Your 4X SLG Gamers' Immersiveness

Key insights

4 takeaways

01
Among 4X SLG gamers, 63% are male and 37% are female, and 54% are under 35 years old.See it on page 1
02
World war (36%), military (35%) and medieval (35%) are among the expected themes for gamers' next game, which the document says mirror their out-of-game interests.See it on page 1
03
Thirty-seven percent of spenders cite an exclusive welcome-back gift as a reason to re-engage, versus 33% of non-spenders.See it on page 1
04
Exclusive missions for returning players are cited by 34% of spenders and 27% of non-spenders as a reason to re-engage.See it on page 1

Summary

This Ipsos brief, based on Google and Ipsos's 2022 study "The Shifting Needs of Global Mobile Gamers," fielded in April 2022 across the USA, Japan, Germany, South Korea, Brazil and Indonesia, profiles gamers of 4X SLG (strategy) mobile games. The study also included 1,800 additional online surveys with 4X Strategy mobile gamers and online in-depth interviews across key markets. The 4X SLG gamer audience is 63% male and 37% female, and 54% are under 35. Beyond these games, players also report playing action (55%), casual (49%) and adventure (46%) titles. For connecting with players, world war (36%), military (35%) and medieval (35%) themes are among the expected themes for their next game, and the brief notes that these preferences mirror their out-of-game interests in war, history, military and politics. In-game, spenders index 1.7x higher than non-spenders for defeating in-game characters, 1.6x for winning over other gamers, and 1.4x for discovering well-known stories & media franchises. For retention, 37% of spenders cite an exclusive welcome-back gift as a reason to re-engage, compared with 33% of non-spenders, and exclusive missions for returning players are cited by 34% of spenders versus 27% of non-spenders.