2007 CESA Games White Paper: Japan

Key insights

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Market size

Japan's domestic hardware and software market reached 679.9 billion yen.

The total domestic market size for hardware and software combined was 679.9 billion yen. The combined total shipment value for these categories was 1.6323 trillion yen.

New additions

The report includes new data mapping domestic educational institutions for game creator training.

It also provides expanded introductory materials for industry outsiders.

Like a new section in a guidebook, these additions provide more specific directions for aspiring creators and clearer explanations for newcomers.

Enhanced Content. The report now maps educational institutions for game creators and includes expanded introductory materials.

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Summary

The 2007 CESA Games White Paper serves as a comprehensive annual industry report detailing the state of the Japanese home video game market. Published by the Computer Entertainment Supplier's Association (CESA), the document provides a quantitative and qualitative overview of industry performance, including manufacturer shipment data, consumer survey insights, and analysis of international market trends. It is designed to function as both a professional industry reference and an introductory guide for those unfamiliar with the sector.

Key financial data for the period indicates a total domestic hardware and software shipment value of 1.63 trillion yen, with software accounting for 674.2 billion yen and hardware for 958.1 billion yen. The domestic market size for hardware and software combined reached 679.9 billion yen, while the domestic paid network game market was valued at 20.8 billion yen. Notable performance milestones include the identification of eight titles that achieved over one million units in domestic shipments during 2006, with the Nintendo DS title "Pokémon Diamond and Pearl" leading with 5.17 million units. Additionally, the PlayStation 2 surpassed the original PlayStation in cumulative domestic hardware shipments, reaching 115.36 million units by the end of 2006.

The report utilizes data from manufacturer shipment records, the Tokyo Game Show 2006 visitor survey, and a joint study on Japanese and Korean game users. It also incorporates international data from South Korea, Taiwan, and Canada. Beyond statistical analysis, the publication features expert commentary on industry trends, a new mapping of domestic educational institutions for game creators, and expanded introductory materials for general readers. The document is presented in a bilingual Japanese-English format to facilitate broader accessibility.