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CESA – Computer Entertainment Supplier's Association
The 2023 survey of student game creators examines the career aspirations, digital habits, and perceived barriers among students ranging from elementary school through university. The primary objective is to identify the factors influencing interest in the game industry to better inform future educational and professional development initiatives. While game creation remains a top-tier career goal for male elementary and middle school students, interest levels fluctuate significantly across demographics, with a notable decline in enthusiasm as students progress into higher education.
A clear gender divide persists within the industry, as male students consistently prioritize programming and technical rule-making, whereas female students gravitate toward character design and narrative development. Furthermore, female students overall demonstrate lower engagement with the game industry as a potential career path compared to their male counterparts. Among those who do aspire to become creators, there is a high degree of digital fluency, characterized by active participation in platforms like Discord and Nico Nico Douga, as well as early exposure to programming within the home environment.
Despite this interest, the industry faces significant recruitment challenges. Younger students often lack clear pathways for professional development, while older students frequently perceive the field as overly difficult or technically inaccessible. The decline in programming interest between elementary and middle school represents a critical window for intervention. To foster a more robust pipeline of talent, the industry must address these misconceptions and provide more accessible entry points, particularly for students who currently view the profession as an insurmountable technical hurdle.
The Game Business · 2026