Rare

Documents about Rare

Article

NetEase Buff Becomes Title Sponsor of Rare Atom’s CS:GO Squad

NetEase’s in-game items exchange platform, Buff, has secured a title sponsorship deal with the Chinese esports organization Rare Atom for its Counter-Strike: Global Offensive (CS:GO) squad.

• NetEase’s in-game item exchange platform, Buff, has become the title sponsor for the Chinese esports organization Rare Atom’s CS:GO squad.
• The team has officially rebranded to 'Rare Atom Buff' as a result of the sponsorship agreement.
• Financial terms of the partnership between NetEase Buff and Rare Atom were not disclosed.

EsportsMonetizationIn-Game Advertising+3

The Esports AdvocateApr 2023

Article

Sir Clive Sinclair: The Trailblazer Who Invented the British Video Game Industry

The primary purpose of this analysis is to examine the foundational role of Sir Clive Sinclair and the ZX Spectrum in the development of the British video game industry.

• Sir Clive Sinclair’s ZX Spectrum, launched in 1982, is credited with founding the British video game industry by fostering a massive ecosystem of bedroom coders and entrepreneurial game companies.
• Despite Sinclair’s original intent for the ZX Spectrum to be used for programming and office applications, the 16k and 48k models sold over 5 million units globally primarily due to consumer demand for gaming.
• The rise of microcomputers like the ZX Spectrum, Commodore 64, and BBC Acorn in the early 1980s directly cannibalized the market for traditional video game arcades and the Atari 2600.

Market AnalysisUKGame Development+1

SparkersOct 2021

Article

Nexon Sale: A Rare Opportunity to Buy a Business That Has Several Fat Years Ahead of It

The potential sale of South Korean publisher Nexon represents a pivotal moment in the gaming industry, characterized by a shift toward consolidation and the entry of non-endemic players like telecom firms.

• Nexon’s flagship title, Dungeon Fighter Online, serves as the primary valuation driver by generating approximately $150 million in monthly revenue from the Chinese market.
• The potential sale of Nexon has triggered a bidding war among major global entities, including Tencent, Electronic Arts, and Comcast.
• Nexon’s acquisition is viewed as a strategic entry point for non-endemic firms like Comcast to secure high-performing intellectual property and establish a foothold in the Asian gaming market.

Mergers & AcquisitionsMarket AnalysisSouth Korea

SuperJoostMar 2019