Playstack

Creating in-game ads that better suit players with Harriet Hughes from Playstack

Playstack, a mobile and console game publisher, has introduced Interact, an ad-tech solution designed to replace intrusive, full-screen mobile advertisements with organic, integrated brand experiences.

• Playstack has launched Interact, an ad-tech solution that replaces intrusive, full-screen mobile advertisements with native, organic product placements within the game environment.
• The platform functions like film and television product placement, allowing developers to embed brand assets such as logos on equipment or environmental structures to avoid disrupting the player experience.
• Interact prioritizes high-quality, genuine engagement over volume-based metrics, enabling players to opt-in to interactions like saving brand vouchers for later retrieval.