Moon
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Documents about Moon
Netflix Gaming: What Do Consumers Know?
Netflix's expansion into gaming is examined through consumer survey data from the US and UK, published in November 2023 by Bryter's Head of Gaming Insights.
- Only 44% of US and UK adults are aware that Netflix offers games, and currently, only 16% of Netflix subscribers actively play them.
- While actual engagement is low, 75% of Netflix users express interest in playing mobile games based on their favorite shows.
- Netflix is shifting its strategy toward AAA titles and cloud-streamed games, exemplified by the upcoming Rebel Moon video game and the exclusive release of Football Manager 24 Mobile.
The Zen Match Case: How a First Mover Fell Behind
The mobile puzzle game Zen Match serves as a primary case study for the challenges faced by first-mover titles in the evolving Tile Match genre.
- Moon Active acquired Zen Match for up to $150 million in late 2022, but the title has since faced stagnating performance, record-low user acquisition, and declining revenue.
- Zen Match is suffering from the Innovator’s Dilemma, where adherence to original design mechanics prevents the game from meeting shifting player expectations.
- Competitors like Tile Busters are capturing market share by integrating complex Match-3 inspired mechanics and obstacles that outperform Zen Match’s simpler design.
2022 Predictions: Casino Games Brace for Impact
The mobile casino gaming industry experienced a period of unprecedented growth during the COVID-19 pandemic, driven by the closure of physical venues and increased home-based entertainment.
- The mobile casino sector achieved a 27% three-year compound annual growth rate, with top 100 title revenues doubling from $2.7 billion in 2018 to $5.5 billion in 2021.
- Despite revenue growth, annual downloads peaked in 2020 and experienced a 22% decline in 2021, signaling a plateauing user base.
- The market is highly concentrated, with publishers like Playtika and Moon Active leading the industry and Coin Master serving as the primary revenue driver.
Plus: New Switch eShop Trending Charts and Steam Hype Updates
This analysis introduces a new methodology for tracking performance on the Nintendo Switch eShop while providing updates on Steam market trends.
- Nintendo first-party titles account for approximately 50% of the top 20 rankings on the UK Switch eShop.
- Small-scale titles on the Switch platform can generate between $100,000 and $200,000 in gross revenue through strategic discounting.
- Niche 'chill' farming and village simulation games, such as Story of Seasons and Harvest Moon, demonstrate significant market strength on the Switch.
How Did Covid-19 Affect Mobile Game Market Share & Revenues in the US?
This analysis examines the impact of the COVID-19 pandemic on the United States mobile gaming market by comparing in-app purchase (IAP) revenue and market share data between the second quarter of 2019 and the second quarter of 2020.
- Roblox Corporation, Activision, and Moon Active were the top-performing publishers in Q2 2020, with Roblox Corporation seeing the largest gains in both market share and revenue.
- Simulation games experienced significant growth during Q2 2020, increasing their market share by 3.75% and generating nearly $80 million in additional earnings.
- Casual and Casino categories increased their revenue market share at the expense of Mid-core and Sports categories, though total revenues grew across nearly all categories.
How Coin Master's Approachable Art Defined Casual Slot Genre
The success of Moon Active’s Coin Master is fundamentally linked to its approachable, storybook-inspired art style, which differentiates the title within the casual slot genre.
- Moon Active’s Coin Master utilizes an approachable, storybook-inspired art style to broaden its player funnel and increase retention within the casual slot genre.
- The game features a scalable theme system that allows for frequent visual refreshes of the game board, reel symbols, and village environments as players progress.
- Village assets are designed with a diagonal orientation to guide player focus toward the center of the screen, with each upgrade tier featuring distinct silhouette changes and unique destroyed states.
Best of Casual: Apptica Report on Top Advertisers 2018
The 2018 analysis of the casual mobile gaming sector identifies the most active advertisers based on ad impression volume.
- The top five most active casual game advertisers in 2018 were Bubble Shooter (Happy Dragon Inc), Coin Master (Moon Active), Homescapes (Playrix), Gardenscapes (Playrix), and Candy Crush Saga (King).
- Quarterly leadership in ad impressions shifted throughout 2018, with Coin Master leading Q1, Homescapes dominating Q2 and Q3, and Bubble Shooter (Happy Dragon Inc) taking the lead in Q4.
- Playable ads were identified as the top-performing ad format for casual game user acquisition strategies in 2018.
2017 CESA Games White Paper
The 2017 CESA Games White Paper serves as a comprehensive annual analysis of the global and domestic computer entertainment industry.
- The Japanese domestic home video game market (hardware and packaged software) totaled 314.7 billion yen in 2016, with an additional 7.9 billion yen in the digital download software market.
- The global home video game market, covering both hardware and software, was estimated at 2.5794 trillion yen in 2016.
- The Japanese domestic market for smart device game applications reached 1.1699 trillion yen, with China currently holding the largest market share globally and Japan ranking second.
Top Mobile Games of Q1 2017: Revenue Grew 53% YoY as Asian Titles Expanded Their Dominance
The mobile gaming industry experienced significant growth in the first quarter of 2017, characterized by a 53 percent year-over-year increase in worldwide gross revenue, which reached approximately $11.9 billion.
- Worldwide mobile game revenue reached $11.9 billion in Q1 2017, marking a 53% year-over-year increase from $7.8 billion in Q1 2016.
- Google Play games revenue grew by 83% year-over-year to approximately $5.3 billion, while App Store games revenue grew 35% to $6.6 billion.
- Mobile games remain the primary monetization driver, accounting for nearly 80% of App Store gross revenue and over 91% of Google Play gross revenue.