Improbable
Company
Documents about Improbable
Article
The Runtime Gap: What 25 Years Inside Game Engines Taught Andrew Bowell About Where AI Actually Matters
The article examines the evolving role of artificial intelligence in video games, arguing that true innovation lies not in production tooling but in runtime player experience.
- The significant AI paradigm shift in games is expected at runtime, enhancing player experience with dynamic, responsive game worlds, rather than merely improving production efficiency through asset generation or code assistance.
- On-device AI inference is crucial for the economic viability of AI-native games, as cloud-based inference for a million concurrent users results in existential token costs and latency issues.
- Iconic, led by Andrew Bowell (who spent 15 years at Havok and 10 years at Unity, where he built the product organization that captured 50%+ market share before their $13.7B IPO), is developing engine technology for AI-native interactive experiences.
Deconstructor of FunJun 2026
Article
Unlikely Story
The gaming industry is currently experiencing a trend where established developers and struggling companies pivot toward speculative technologies like NFTs and the metaverse to secure funding.
- Saudi Arabia’s Public Investment Fund has acquired a 5% stake in Nintendo, making it the company's fifth-largest shareholder.
- Improbable has pivoted to the metaverse through its new entity, M2, which secured $150 million in funding from Andreessen Horowitz to develop 'Otherside' in partnership with Yuga Labs.
- Improbable’s previous cloud-computing platform, SpatialOS, struggled with scalability and high costs, with one developer estimating server maintenance at $5 per user per month.
Hit PointsMay 2022