ABI Games Studio
Company
Documents about ABI Games Studio
Report7 pages
Vietnam's Mobile Dev Opportunity
Vietnam has emerged as a significant player in the global mobile game development landscape, transitioning from a consumer-driven market to a vibrant producer of original intellectual property.
- Vietnam has emerged as a major global mobile development hub with over 35,000 game programmers and more than 300 active local publishers.
- In 2024, five Vietnamese studios ranked among the world’s top 25 publishers, generating 2.4 billion downloads and $133 million in revenue.
- Since 2020, the sector has experienced significant growth, marked by a 67% increase in downloads and an 82% rise in earnings.
NaavikFeb 2026
Report28 pages
Mobile Gaming by Genre: Hypercasual
The mobile gaming industry is experiencing a significant evolution within the hypercasual genre, driven by a strategic shift towards "hybrid-casual" models.
- Hypercasual revenue for the top 100 titles is projected to reach $690 million in 2025, a significant increase from $403 million in 2024.
- H1 2025 performance for the top 100 hypercasual titles hit record highs of 5.48 billion downloads and $345 million in IAP revenue, doubling the figures from the same period in 2024.
- Leading publishers like AZUR GAMES, Supersonic Studios, and Voodoo are shifting toward hybrid-casual models that blend traditional advertising with deeper IAP monetization to extend player engagement.
GamesforumJul 2025
Report11 pages
Q2 2025 Gaming Ad Snapshot
The Q2 2025 Gaming Ad Snapshot from GameAnalytics offers a data-backed look at how top-performing mobile game ads were built, distributed, and targeted across four genres: Casual, Hyper-casual, Mid-core, and Hardcore.
- Google Ads and Facebook Ads remain the dominant platforms for mobile gaming promotion in Q2 2025.
- The active mobile gaming audience is composed of 61% males, 38.5% females, and 0.8% unclassified users.
- High-performing mobile gaming ad assets demonstrate rapid scaling, with impressions growing from an average of 13 million to 47 million over their lifecycle.
MarketIQJun 2025
