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Q2 2025 Gaming Ad Snapshot
Google Ads and Facebook Ads remain the dominant platforms for mobile gaming promotion in Q2 2025.
The active mobile gaming audience is composed of 61% males, 38.5% females, and 0.8% unclassified users.
High-performing mobile gaming ad assets demonstrate rapid scaling, with impressions growing from an average of 13 million to 47 million over their lifecycle.
In-Game Advertising
User Acquisition
Mobile
+1
MarketIQ
Jun 2025
