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Market (Overall)

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Market (Overall)

Reports in the Market (Overall) category.

248 documents

Games Market Trends 2024

The global games market is entering a recovery phase with a projected Compound Annual Growth Rate (CAGR) of +1.3% through 2026.
The live-service market is consolidating, with just 19 titles currently capturing 60% of total player engagement, prompting a strategic shift back toward premium, finite gaming experiences.
Developers are increasingly mitigating financial risk by prioritizing established Intellectual Property and sequels over new, unproven concepts.

Market Analysis Market Forecast Monetization+1

NewzooJan 2024

Inside Gaming: It's Personal!

Nearly two-thirds of gamers report feeling more authentic while playing than in their daily lives, a sentiment that has driven a 30% increase in time spent gaming among those who view these platforms as spaces for self-presentation.
In-game character customization is the primary driver of self-expression for 76% of players, significantly outpacing other features like usernames (48%) and communication tools or emotes (30–35%).
Fandom’s 2024 data indicates a psychological disconnect where gamers maintain distinct online personas that they perceive as separate from their real-life identities.

Market Analysis Player Behavior Diversity & Inclusion+2

FandomJan 2024

Rise of the Co-Op Games

Cooperative games significantly outperform the market, accounting for 36% of all units sold on Steam in 2023 despite representing only 6% of total releases.
The average co-op game on Steam sells 40,000 units, which is eight times the 5,000-unit average achieved by non-cooperative titles.
Market success is highly concentrated, with Palworld alone accounting for nearly half of the 40 million co-op units sold during the first half of 2024.

Market Analysis Steam Co-op+1

Video Game InsightsJan 2024

Digital Market Index: Q1 2024

Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.

Market Analysis Global Mobile+1

Sensor TowerJan 2024

Mobile App Trends: 2024 Edition

Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.

Market Analysis Marketing Advertising+2

AdjustJan 2024

Report111 pages

Annual Universe of Positive Gaming Experiences 2024

Stillfront Group reported a net loss of 7,378 MSEK for fiscal year 2024, largely driven by a 6.9 billion SEK goodwill impairment in its North American segment.
Total net revenues reached 6,737 MSEK, reflecting a 2% organic revenue decline that prompted a major geographic reorganization into Europe, North America, and MENA & APAC.
Despite the net loss, the company generated over 1 billion SEK in free cash flow and improved gross margins to 80% through direct-to-consumer initiatives.

Market Analysis Player Behavior Global+1

StillfrontJan 2024

2024 State of Game Technology Report

Game engines are expanding beyond gaming, with 50% of developers now applying them to sectors like automotive, healthcare, and media, while Unreal Engine holds a 63% market share.
Generative AI has reached 65% institutional adoption as organizations integrate the technology to streamline development workflows.
Cloud-based development is now standard for nearly 50% of the industry, with Amazon Web Services serving as the primary infrastructure provider.

Market Analysis Game Engines Game Development+1

PerforceJan 2024

The Xsolla Report: State of Play – Summer Edition 2024

Indie games now account for 31% of total Steam earnings, with their U.S. market share on PC and console platforms rising from 13% in 2021 to 18% in 2024.
Marketing spend for the indie sector is projected to triple to $24 billion by 2024, with influencer partnerships on YouTube, TikTok, and Instagram serving as the primary drivers of discovery.
Indie titles are outperforming AAA games in quality perception, maintaining an average Steam rating of approximately 72%.

Market Forecast Player Behavior Global+1

XsollaJan 2024

Mobile App Predictions for 2024

Global app store revenue is projected to reach $111.4 billion in 2024, a 4% rebound following a 3% decline in 2023, with the U.S. driving 80% of this growth.
Gaming expenditure is forecast to rise 4% to $111 billion, with primary growth concentrated in RPG, match-making, party, and casino titles across the U.S., Japan, South Korea, Taiwan, Germany, and the UK.
TikTok is expected to reach $16 billion in lifetime consumer spend by the end of 2024, with average monthly user hours projected to increase from 32.5 hours in October 2023 to 40 hours by December 2024.

Market Forecast Marketing

data.aiJan 2024

Annual Report 2024

Thunderful Group reported a net loss of SEK 887.5 million in 2024, driven by SEK 444 million in asset impairments and significant restructuring costs that resulted in an operating margin of -46.9%.
The company executed a major strategic pivot toward a pure gaming focus, involving a 20% workforce reduction and the divestment of non-gaming assets to halve interest-bearing net debt.
Net revenue declined 23.8% to SEK 292.8 million, while adjusted EBITA fell to a loss of SEK 383.9 million as the firm transitioned toward higher-margin publishing and co-development models.

Market Analysis Investment Diversity & Inclusion+1

ThunderfulJan 2024

State of Game Technology Report 2024

Real-time 3D engines are expanding beyond gaming, with 50% of surveyed teams now applying this technology to non-traditional sectors.
Generative AI adoption is widespread, with 65% of organizations utilizing AI tools, led by ChatGPT at 47% usage, particularly among indie and mid-size studios.
Unreal Engine remains the market leader at 63% usage, followed by Unity at 47%, while Perforce Helix Core dominates version control at 51%.

Market Analysis Game Development Game Engines+2

PerforceJan 2024

The Alumni Effect: A Deep Dive into Studios Founded by Ex-Rioters

Startups founded by former Riot Games employees have raised nearly $500 million across 27 companies since 2020.
Ex-Riot founders command a 53% premium in average round size, securing $11 million per round compared to the $7 million industry average.
Venture capital firms Andreessen Horowitz and Bitkraft Ventures are the primary backers, participating in deals worth $339.3 million and $236.3 million respectively.

Investment Funding Market Analysis+1

InvestGameJan 2024

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