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Market (Mobile)

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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

Mobile Game Genre Report: Role-Playing Games 2021

Mobile RPGs generated $18.5 billion in 2020, representing nearly 25% of total mobile gaming revenue.
The market is heavily concentrated in East Asia, with China, Japan, and South Korea accounting for over 70% of global RPG earnings.
Approximately 50% of top-performing RPG titles rely on established intellectual properties, such as the Marvel franchise, to drive player acquisition and revenue.

Market Analysis RPG Mobile+5

PangleJan 2021

The State of Mobile Gaming 2021: U.S., Europe, and Asia

The global mobile gaming market reached $22 billion in quarterly consumer spending by early 2021, marking a 25% year-over-year increase.
The industry is projected to reach $117 billion in consumer spending and 67.2 billion annual downloads by 2023.
Monetization is highly concentrated, with the top five global markets accounting for 77% of total spending and the freemium model generating 99% of App Store revenue.

Market Analysis Mobile Battle Royale+4

Sensor TowerJan 2021

Mobile App Trends 2021: A Global Benchmark of App Performance

The gaming industry reached a $165 billion valuation in 2020, bolstered by a 43% surge in hyper-casual game downloads.
E-commerce experienced a shift toward deeper user integration, evidenced by a 58% increase in in-app transactions despite only a 6% rise in new installs.
Fintech led all sectors in install growth at 51% and saw an 85% increase in total user sessions.

Market Analysis Player Behavior Global+1

AdjustJan 2021

Deconstructing the Superstars: The Metrics Behind Hyper-Casual Games 2020 Industry Snapshot

A Day 1 retention rate of 40% serves as the critical threshold for commercial viability, with titles failing to meet this benchmark requiring immediate iteration or abandonment.
European markets lead global engagement, with France, Germany, Italy, and the Netherlands achieving a 49% Day 1 retention rate.
Japan exhibits the highest average playtime at 63 minutes, significantly outperforming the United States at 43 minutes and China at 27 minutes.

Market Analysis Player Behavior Monetization+3

GameIntelJan 2021

The State of Mobile Game Advertising: U.S. 2021

Mobile game advertising in the U.S. remained resilient through H1 2021, showing no immediate negative impact from IDFA privacy changes.
Mobile games continue to dominate the share of voice across major ad networks, with platforms like AppLovin, MoPub, Facebook, AdMob, and Unity reporting an increased focus on gaming-related advertisements.
Successful user acquisition strategies are increasingly dependent on matching specific game genres to networks with compatible demographics, such as YouTube for younger, male-dominated strategy/RPG audiences and Adcolony for older, female-focused casino players.

Market Analysis Advertising Creative Ads+3

Sensor TowerJan 2021

Social Casino Gaming Apps Report

The social casino market is projected to grow from $6.2 billion in 2020 to $7.5 billion by 2026, though high barriers to entry and market saturation make scaling difficult for new entrants.
Acquisition costs vary significantly by platform, with iOS CPI reaching $11.09 compared to $5.00 on Android, while Latin America offers the lowest entry point at $1.43 per install.
Developers are increasingly adopting 'mid-core' features to drive engagement, with battle pass integration growing from 5% to 36% adoption in a single year.

Market Analysis Monetization Social Casino+1

LiftoffJan 2021

The Modern Mobile Gamer: 2021 Gen Z Edition

Mobile is the dominant gaming platform for Gen Z, with 86% of the demographic using smartphones for gaming compared to only 42% who use consoles.
Rewarded advertising is the most effective engagement strategy for this group, with 54% preferring rewarded ads and 53% engaging with them, significantly outperforming Instagram (38%) and TikTok (23%).
The COVID-19 pandemic significantly accelerated mobile gaming adoption, with 71% of Gen Z respondents reporting increased mobile gameplay during 2020.

Player Demographics Player Behavior Monetization+2

TapjoyJan 2021

How to Win on Mobile in LATAM

Brazil and Mexico dominate the LATAM mobile market, collectively accounting for 73% of the region's 20.9 billion downloads between July 2020 and June 2021.
While Android commands 89% of total downloads, iOS captures 56% of consumer spend, highlighting a significant disparity in monetization potential between the two platforms.
Gaming represents 50% of total consumer spend in the region, with hypercasual titles driving volume while Strategy and RPG subgenres account for 60% of gaming revenue.

Market Analysis Player Behavior Mobile+1

data.aiJan 2021

The State of MOBA Mobile Games 2021

The mobile MOBA market is a 'winner-takes-all' environment dominated by Tencent, Supercell, and ByteDance, making it difficult for new entrants to succeed without established brand recognition.
Global MOBA player spending reached approximately $2 billion in the first half of 2021, with Asia accounting for 84 percent of total revenue.
Honor of Kings is the industry leader with over $10 billion in lifetime revenue, while Pokémon Unite set a sub-genre record with 15 million downloads in its first two days following its September 2021 launch.

Market Analysis Global MOBA+1

Sensor TowerJan 2021

The State of Mobile Game Advertising 2021

Gaming-centric networks including Chartboost, Unity, Adcolony, ironSource, and Vungle maintained over 90% share of voice (SOV) for mobile game advertising on iOS and Android throughout 2021.
AppLovin and MoPub aggressively pivoted toward hypercasual publishers, increasing their game SOV to approximately 90% on iOS and 80% on Android by early 2021.
AdMob increased its focus on Google Play titles, raising its game SOV from 60% to 80% by Q2 2021.

Advertising North America Mobile+1

Sensor TowerJan 2021

Casual Gaming Apps Report: The State of Play in 2021

Casual gaming user acquisition costs rose significantly between March 2020 and February 2021, with the average cost-per-install (CPI) increasing 45.2% year-over-year to $1.96.
Return-on-ad-spend (ROAS) for casual games declined by 7.5 percentage points to 29.6% by Day 30, signaling a tightening market for profitability.
Android CPIs surged 120% as marketers shifted strategies ahead of iOS privacy changes, though iOS remains more expensive with an average CPI of $4.30 compared to $1.15 on Android.

Market Analysis Global Mobile+2

LiftoffJan 2021

Mobile Market Forecast: 2021-2025

The global mobile application market is projected to reach $270 billion in consumer spending and 230 billion annual downloads by 2025.
Non-game applications are rapidly gaining market share and are expected to account for nearly 50% of total spending by 2025.
Non-game revenue is projected to surpass gaming revenue on the Apple App Store as early as 2024.

Market Forecast Market Analysis Global+1

Sensor TowerJan 2021

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