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Market (Mobile)

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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

Mobile App Trends 2021: A Focus on APAC

APAC dominates the global mobile market, accounting for 64% of total app downloads and 60% of global mobile gaming revenue.
Mobile adoption surged during 2020 lockdowns, driving a 31% increase in regional installs and a 54% rise in sessions year-over-year.
Hyper-casual gaming experienced explosive growth with a 66% increase in installs during 2020, while fintech installs grew by 36% in the same period.

Market Analysis Mobile Asia

AdjustJan 2021

2021-2025 Mobile Market Forecast

By 2025, global mobile consumer spending is projected to reach $270 billion, with annual downloads expected to hit 230 billion.
Non-gaming applications are projected to surpass gaming revenue on the Apple App Store by 2024, driven by a shift toward subscription-based business models.
The Apple App Store and Google Play continue to drive the market with compound annual growth rates of 21% and 17%, respectively.

Market Analysis Market Forecast Monetization+2

Sensor TowerJan 2021

The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia

The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.

Market Analysis Mobile North America+2

Sensor TowerJan 2021

Shooter Genre Snapshot

The mobile shooter genre is the sixth-largest segment on the US iOS App Store, currently accounting for approximately six percent of total revenue.
Market stagnation is significant, as no new shooter titles have entered the top 500 rankings in the past two years.
Following the removal of Fortnite, Call of Duty: Mobile, PUBG Mobile, and Garena Free Fire have become the entrenched market leaders, with Garena Free Fire doubling its quarterly revenue to reach parity with Call of Duty.

Market Analysis Global Shooter+1

GameRefineryJan 2021

Mobile Game Taxonomy Report 2021

Hypercasual games became the dominant volume leader in 2020 with 6.3 billion downloads, a 123% year-over-year increase that surpassed the Arcade genre.
RPG and Strategy titles maintained their financial stronghold, collectively generating 50% of the total global revenue among top-performing mobile games.
Simulation games experienced the highest spending growth in 2020, recording a 56% increase in consumer expenditure.

Market Analysis Monetization Global+1

Sensor TowerJan 2021

Next-Gen Mobile Games: The Arrival of Cross-Platform and Evolution of High-Fidelity Mobile Games

Mobile gaming is the industry's dominant force, generating $90.7 billion in 2021 and accounting for over half of total global gaming revenue.
The global mobile player base is projected to grow from 2.8 billion in 2021 to 3.2 billion by 2023.
High-fidelity games with AAA-quality production now account for nearly 70% of the top-grossing iOS titles in China, signaling a shift away from casual-only dominance.

Market Analysis Market Forecast Global+1

NewzooJan 2021

PaaS for Mobile Cloud Gaming

Mobile cloud Platform-as-a-Service (PaaS) is expected to mature faster than premium B2C cloud gaming models by enabling developers to bypass app-store fees and lower user acquisition costs.
The Asian market contains 1.4 billion mobile gamers, yet cloud gaming adoption remains in its early stages with a projected maturation timeline exceeding five years.
Technical infrastructure in China is rapidly scaling to support cloud play, evidenced by 1 million 5G base stations and 365 million 5G users, with 80% of smartphones expected to be 5G-capable by year-end.

Cloud Gaming Market Analysis

Niko PartnersJan 2021

Market Snapshot: Q2 2021 US, China & Japan

Live-service feature updates increased by 37% year-over-year, with Strategy games leading the surge at 208% growth.
Engagement tactics are shifting toward non-recurring live events and limited-time in-app purchase offers, which saw frequency increases of 143% and 122% respectively.
In the US, the Strategy genre grew while the Puzzle genre declined, with Supercell emerging as a top-performing publisher.

Market Analysis Mobile USA+3

GameRefineryJan 2021

Whitepaper23 pages

PaaS for Mobile Cloud Gaming: China

Mobile cloud PaaS is emerging as a strategic B2B solution to bypass traditional app store fees and reduce user acquisition costs, which currently consume 30% to 40% of total game revenue.
By enabling high-end games to run on low-end hardware, mobile cloud PaaS removes storage and hardware constraints, facilitating instant, link-based game discovery via social media and browsers.
China’s 5G infrastructure, which supports over 365 million users, provides the essential low-latency foundation for the rapid maturation of the B2B cloud gaming segment.

Market Analysis Cloud Gaming Mobile+2

Niko PartnersJan 2021

Hyper-Casual Games – Industry Snapshot

A 40% Day 1 retention rate serves as the critical performance benchmark for hyper-casual titles; games falling below this threshold should be iterated upon immediately or terminated.
European markets lead in short-term engagement with a 49% Day 1 retention rate, while Japan excels in long-term retention at 19% and average session lengths of 63 minutes.
The United States market shows moderate engagement metrics, recording a 43% Day 1 retention rate and an average playtime of 43 minutes.

Market Analysis Global Mobile+1

GameIntelJan 2021

Whitepaper61 pages

The 2021 Global Mobile Gamers Whitepaper

Mobile gaming generated $93.2 billion in 2021, accounting for over half of total industry revenue, with projections to reach $116.1 billion by 2024.
Users who engage with short-video platforms represent a high-value demographic that installs 50% more games and spends 36% more time playing weekly than the average gamer.
Short-video platform users are twice as likely as non-users to discover new titles through social content and subscription services, making them a primary target for strategy and MOBA developers.

Player Demographics Mobile Global+1

TikTokJan 2021

Post-IDFA Mobile Game Advertising Costs: Casual vs Core

Core games experienced a 78% surge in iOS CPI following the iOS 14.6 release, driven by intensified competition for a shrinking pool of high-value, trackable users.
Casual games saw a 38% decline in iOS CPI post-iOS 14.6, while Android CPI for the same segment rose by 16%.
Android CPI for core games increased by 36% during the same period, reflecting broader market volatility across platforms.

Advertising User Acquisition Market Analysis+2

MolocoJan 2021

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