Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

Report21 pages

Casino Snapshot Report: Market, Features & Updates, Motivations (March 2021)

The mobile Casino category is the second-largest revenue generator on US iOS, capturing 17.2% of total mobile game revenue as of Q4 2020.
Slots dominate the category with 80% of total revenue, characterized by a highly competitive landscape where market share is evenly distributed among top titles like Slotomania and DoubleDown Casino.
In contrast to the fragmented Slots market, the Poker and Bingo subgenres are dominated by single 'king of the hill' titles such as World Series of Poker and Bingo Blitz.

Market Analysis Social Casino Mobile+1

GameRefineryMar 2021

Report36 pages

The State of App Engagement 2021: An Analysis of Key Global App Usage Trends in 2021

Monthly active users for the top 500 apps grew at a compound annual growth rate of 12 to 14 percent between 2018 and 2021, with the average top app adding 10 million users annually.
While pandemic-driven engagement spikes normalized by Q2 2021, overall usage metrics across iOS and Android remain higher than pre-pandemic levels.
Mid-core gaming genres like Strategy and RPG command the highest engagement, with users averaging one hour of play per day and showing a strong correlation between time spent and revenue per download.

Market Analysis Retention Player Behavior+2

Sensor TowerJan 2021

Report25 pages

An Analysis of IPs in U.S. Mobile Gaming

Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.

Market Analysis Mobile USA

Sensor TowerJan 2021

Report55 pages

State of Mobile 2021

Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

Market Analysis Player Behavior Global+1

data.aiJan 2021

Report30 pages

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets

Role-playing games (RPGs) dominated the 2020 mobile market with $18.5 billion in revenue, representing over 21% of the global market share.
East Asian markets (China, Japan, and South Korea) drive RPG financial performance, accounting for 72% of the genre's total global earnings.
Successful RPG monetization is shifting toward hybrid models, as 83% of players are receptive to opt-in rewarded video ads alongside traditional gacha mechanics and battle passes.

Market Analysis Mobile RPG+1

NewzooJan 2021

Report73 pages

Store Intelligence Data Digest: Q1 2021

Global mobile app downloads reached 36.6 billion in Q1 2021, an 8.7% year-over-year increase driven by a 15.3% surge in Google Play installs.
Hypercasual games dominated the mobile gaming sector, accounting for over half of the top 20 titles on Google Play with publishers like Voodoo, AppLovin, and Crazy Labs maintaining market leadership.
Crash Bandicoot: On the Run achieved a strong market entry with 23.6 million downloads and nearly $700,000 in consumer spending during its first week.

Market Analysis Mobile Global+2

Sensor TowerJan 2021

Report25 pages

Intellectual Property in the Mobile Games Market 2021: An Analysis of IPs in U.S. Mobile Gaming

While IP-based games represent only 9 percent of the total U.S. mobile market, they account for 23 percent of player spending and 17 percent of all downloads.
Video game-based IPs are the leading category, generating one-third of all licensed mobile game revenue in 2020.
Manga is the fastest-growing IP category, experiencing a 54 percent year-over-year revenue increase.

Market Analysis Mobile USA+3

Sensor TowerJan 2021

Report80 pages

Store Intelligence Data Digest: Q4 2021

Global mobile app downloads reached 144.2 billion in 2021, with Q4 alone contributing 36.1 billion installs, a 2.7% year-over-year increase.
Meta and Google maintained market dominance as the world’s top publishers, each surpassing 600 million downloads in the fourth quarter.
Business app installs remained significantly elevated, more than doubling 2019 pre-pandemic levels, while Medical apps also sustained higher-than-normal activity.

Market Analysis Global Mobile

Sensor TowerJan 2021

Report26 pages

The State of Card Battler Mobile Games

Card-battlers are a high-growth segment of mid-core strategy, accounting for 34% of total strategy revenue and experiencing a 17% revenue increase in Q1 2021.
The U.S. market is capturing a larger share of player spending, growing to 27% of global revenue in H1 2021, a six-percentage-point increase year-over-year.
Card-battlers demonstrate strong monetization potential with a U.S. Revenue Per Download (RPD) of $19, which is double the global average and represents the fastest RPD growth (175%) among strategy sub-genres in H1 2021.

Market Analysis Mobile Card Battler+1

Sensor TowerJan 2021

Report26 pages

An Analysis of the Card Battler Sub‑Genre 2021

The card battler sub-genre reached a new revenue baseline exceeding $55 million per month in the first half of 2021, driven by a 17 percent quarterly revenue increase.
The United States has become a critical market, accounting for 27 percent of global player spending and experiencing a 53 percent increase in revenue per download during the first half of 2021.
Market leadership is dominated by established intellectual properties, with Yu-Gi-Oh! Duel Links and Hearthstone leading in lifetime earnings and Magic: The Gathering Arena entering the top ten shortly after its March 2021 launch.

Market Analysis Card Battler Mobile+1

Sensor TowerJan 2021

Whitepaper63 pages

White Paper on Global Mobile Games 2021

Rising acquisition costs and iOS privacy regulations triggered a 200% surge in ad creatives and a 34% year-over-year increase in CPMs on platforms like Meta.
The United States became the most expensive market for mobile advertising, reaching an average CPM of $28.18.
Total advertiser market growth slowed by 5% in 2021, forcing developers to prioritize data-driven optimization and regional targeting to protect ROI.

Market Analysis Mobile User Acquisition+4

SocialPetaJan 2021

Report8 pages

Tower Defense Games 2020 Industry Snapshot

Tower defense titles achieved an average revenue per paying user (ARPPU) of $83 in 2020, significantly outperforming board games and idler genres.
The sub-genre maintained an average revenue per daily active user (ARPDAU) of $1.66 and a daily conversion rate of 3.83% across 900 million unique monthly players.
China leads in monetization efficiency with an 8.7% conversion rate, which is nearly double the 4.6% conversion rate observed in the United States.

Market Analysis Player Behavior

GameAnalyticsJan 2021