Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
568 documents by other writers name Twitch in the title or summary.
Steam Next Fest Boosts Dark and Darker Live Streaming Stats
The Steam Next Fest event in February 2023 served as a significant catalyst for the visibility and engagement of the fantasy dungeon-crawler RPG Dark and Darker.
- During the February 2023 Steam Next Fest, the 'Dark and Darker' demo generated 19 million hours watched and peaked at 360,000 concurrent viewers across streaming platforms.
- The game achieved a peak of 108,000 concurrent players on Steam during the event, outperforming the next most popular demo by 105,000 players.
- Following the demo release, 'Dark and Darker' reached the #6 spot on the overall live streaming leaderboard and gained nearly 34,000 new Steam followers by February 13, 2023.
Tyler “Ninja” Blevins Joins GameSquare as Chief Innovation Officer
GameSquare, a publicly traded esports and gaming company, appointed prominent content creator Tyler “Ninja” Blevins as its Chief Innovation Officer in February 2023.
- Tyler “Ninja” Blevins has joined publicly-traded esports company GameSquare as its first-ever Chief Innovation Officer.
- Blevins will lead a new incubator initiative called “Ninja Labs,” focused on developing original intellectual property and consumer products aimed at youth culture.
- The addition of Blevins increases GameSquare’s collective social media reach to over 290 million followers across its roster of creators.
Enthusiast Named #1 Top Ranked Gaming Property for January by Comscore
Enthusiast Gaming Holdings achieved the top ranking for unique visitor traffic among gaming properties in the United States for January 2023, according to data from the media research firm Comscore.
- Enthusiast Gaming was ranked the #1 gaming property in the United States for January 2023 by Comscore, reaching 49.12 million unique visitors.
- The company outperformed major industry players including Roblox (44.88 million), Twitch (44.08 million), and Activision Blizzard (32.05 million) in unique visitor traffic.
- Enthusiast Gaming reported a 349% growth in its digital media property reach over the previous three-year period.
How Super Bowl LVII Affected Twitch Chat
The rise of non-gaming content on Twitch is fundamentally altering the platform’s engagement landscape, as evidenced by the community response to Super Bowl LVII.
- Twitch chat mentions of the NFL and football doubled from an average of 33,000 per day to 67,000 per day during and immediately following Super Bowl LVII.
- Rihanna’s halftime performance triggered a 590% increase in Twitch chat mentions, rising from an average of 3,000 per day to 22,000 mentions during and after the event.
- Between February 12th and 13th, 2023, Twitch users generated over 138,000 mentions of the Kansas City Chiefs and Philadelphia Eagles, driven largely by watch parties hosted by creators like KaiCenat and EsfandTV.
Nintendo Direct Twitch Chat Discoveries
This analysis examines audience engagement during the February 2023 Nintendo Direct broadcast by evaluating Twitch chat sentiment and viewer interaction.
- The Nintendo Direct broadcast reached 1.6 million hours watched and peaked at over 2 million concurrent viewers across all platforms.
- Nintendo-owned channels accounted for two-thirds of total viewership, while user-generated content made up the remaining 32%.
- The Legend of Zelda: Tears of the Kingdom generated the highest audience engagement, recording over 400 mentions in Twitch chat during the broadcast.
HasanAbi Raises $1M for Turkey-Syria Earthquake
In February 2023, live streamer HasanAbi successfully raised over $1 million to support relief efforts following the 7.8 magnitude earthquake that struck Turkey and Syria.
- Twitch streamer HasanAbi raised over $1 million for Turkey-Syria earthquake relief efforts through a series of charity livestreams conducted in February 2023.
- The fundraising effort generated over 1.2 million hours watched and reached a peak concurrent viewership of 82,000 viewers in under 24 hours of airtime.
- HasanAbi personally contributed $45,000 to the relief fund, supplementing the donations raised from his audience.
Hogwarts Legacy Breaks Twitch Peak Viewership Record
Hogwarts Legacy established a new benchmark for single-player game engagement on Twitch, securing the record for the highest peak concurrent viewership in the platform's history.
- Hogwarts Legacy set a new Twitch record for a single-player game, reaching 1.3 million peak concurrent viewers on its first day.
- The game surpassed previous single-player records held by Cyberpunk 2077 (1.14 million) and Elden Ring (over 900,000).
- During its first 24 hours of streaming, the title generated 13.7 million hours watched with an average minute audience of 540,000.
Xbox, Paidia Gaming, and ESPORTSU Team up for All-Women Collegiate Valorant Competitions
Xbox, Paidia Gaming, and ESPORTSU have entered a partnership to host a series of all-women collegiate Valorant competitions across North America.
- Xbox, Paidia Gaming, and ESPORTSU have partnered to host all-women collegiate Valorant competitions throughout North America.
- The initiative includes a qualifying tournament on the Paidia Gaming platform, with the winner advancing to the Collegiate Esports Commissioner’s Cup (CECC) in Arlington, Texas, on May 6-7, 2023.
- The partners are launching 'The Paidia Cup: Women’s Valorant Matchmaking Season,' which runs from February to May 2023.
Halo Championship Series 2023 Roadmap Announced
The 2023 Halo Championship Series (HCS) roadmap, announced by 343 Industries and Microsoft, outlines a restructured competitive season featuring updated prize pools, event formats, and an expanded partnership program.
- The 2023 Halo Championship Series (HCS) features a $1 million prize pool for the Halo World Championship, with $250,000 for Majors and $125,000 for the new Global Invitational events.
- 343 Industries has eliminated crowdfunding for the 2023 season, though partnered teams will continue to receive a portion of revenue from in-game item sales.
- The new 'Global Invitational' format will debut at DreamHack Dallas and in Salt Lake City, featuring 16 teams competing for a $125,000 prize pool.
QTCinderella Leads Top Female Streamers 2022: Peak Viewers
The analysis identifies the top female streamers on Twitch during 2022, specifically ranking them by peak concurrent viewership.
- QTCinderella was the top female streamer on Twitch in 2022 by peak concurrent viewership, reaching 381,000 viewers during her Streamer Awards event.
- AriGamePlays secured the second-highest peak viewership for a female creator in 2022 with 128,000 concurrent viewers achieved during the SquidCraft Games event.
- Pokimane ranked third among female streamers in 2022, hitting a peak of 96,000 concurrent viewers during a collaborative podcast stream with xQc.
The Esland Awards 2023
The 2023 Esland Awards, held in Mexico City, served as a significant milestone for the Spanish-speaking live streaming community, demonstrating substantial growth in audience engagement.
- The 2023 Esland Awards reached 1.7 million peak viewers, marking a 64% increase in peak viewership compared to the previous year's ceremony.
- Host TheGrefg generated 9 million hours watched and attracted 2 million unique viewers to his channel during the event.
- Ibai secured two major honors at the Mexico City-based event, winning Streamer of the Year and Event of the Year for his celebrity boxing match, La Velada Del Año 2.
Live Streaming’s Effect on Chess.com Popularity
Live streaming has become a primary driver for the record-breaking growth of Chess.com, which reached an all-time high of 10 million active members in January 2023.
- Chess.com reached a record 10 million active members by January 20, 2023, driven significantly by the influence of live streaming.
- Major chess influencers including GMHikaru, BotezLive, and GothamChess average over 4,000 viewers each, with GMHikaru alone generating 12.7 million hours watched in 2022.
- The Pogchamps 3 tournament served as a peak event for the category, drawing 376,000 concurrent viewers on Twitch by featuring mainstream creators like Mr. Beast and xQc.