Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
568 documents by other writers name Twitch in the title or summary.
Top Headphone Brands in Live Streaming
This analysis examines the prevalence and marketing efficacy of headphone brands within the live streaming ecosystem, specifically focusing on Twitch during December.
- EPOS Audio led the live streaming market in December with a 26.3% logo presence share, largely driven by their partnership with the Blast Premier tournament organizer.
- JBL secured the second position with a 15.7% logo presence share, utilizing high-profile activations like the $200,000 JBL Quantum Cup to engage the gaming community.
- While Bose and Sennheiser held lower logo presence shares at 2.5% and 4.6% respectively, they generated higher audience engagement, with Bose leading the list at 67,000 chat mentions.
Awesome Games Done Quick 2023
The 2023 iteration of Awesome Games Done Quick (AGDQ) served as a week-long charity marathon broadcast live on Twitch from January 8 to January 15.
- Awesome Games Done Quick 2023 raised $2.6 million for the Prevent Cancer Foundation during its week-long charity marathon from January 8 to January 15.
- The event generated 9.3 million hours watched on Twitch, marking the first time since the pandemic that the marathon failed to reach the 10 million hours watched threshold.
- The broadcast achieved a peak viewership of 90,000 concurrent viewers during the seven-day event.
Kia Signs on for Another Year as an LEC Partner
The League of Legends EMEA Championship (LEC) has renewed its partnership with automobile manufacturer Kia for the 2023 season.
- Kia has renewed its partnership with the League of Legends EMEA Championship (LEC) for the 2023 season, marking the fifth consecutive year of collaboration.
- Kia remains the league's official main automotive partner, a role it has held since the LEC's rebranding in 2018.
- The partnership includes continued sponsorship of the weekly 'Mic Check' content series and the provision of in-game giveaways for viewers.
The Last of Us HBO Premiere Boosts Interest on Twitch
The premiere of the HBO television adaptation of The Last of Us significantly revitalized interest in the franchise across live streaming platforms.
- The HBO premiere of 'The Last of Us' on January 15, 2023, triggered a 112% increase in daily live streaming viewership for the franchise on Twitch, rising from an average of 59K to 126K hours watched.
- Viewer engagement in Twitch chat spiked significantly following the premiere, with franchise-related keyword mentions increasing by 60% to an average of 67K mentions per day.
- Mentions of lead actors Pedro Pascal and Bella Ramsey surged on Twitch by 417% and 403% respectively in the three days following the show's debut.
Team Vitality Partners With Streamcoi
Paris-based esports organization Team Vitality has entered into a partnership with Streamcoi to optimize the streaming operations of its professional players and content creators.
- Team Vitality has partnered with Streamcoi to automate the management and monetization of streaming activities for its players and network of nearly 60 content creators.
- The partnership aims to improve the visibility of Team Vitality’s commercial partners across streaming platforms, specifically Twitch and YouTube.
- Financial terms of the agreement between the Paris-based esports organization and the streaming platform were not disclosed.
Top Finance/Crypto Brands on Twitch
The live streaming platform Twitch serves as a significant barometer for the financial interests and sentiments of the 18-34 demographic.
- PayPal was the most discussed finance brand on Twitch in December, generating 500,000 chat mentions.
- Cash App ranked second with 182,000 chat mentions, driven largely by discussions surrounding IRS tax reporting changes for transactions over $600.
- Ethereum emerged as the third most mentioned finance brand and the leading cryptocurrency on the platform, recording 76,000 chat mentions.
Mobile Legends: Bang Bang 4 World Championship Viewership Reaches 4.2M Peak Concurrent Users
The Mobile Legends: Bang Bang (MLBB) M4 World Championship, held in Jakarta, achieved a significant milestone in mobile esports viewership by reaching 4.2 million peak concurrent users (PCU).
- The Mobile Legends: Bang Bang (M4) World Championship reached 4.2 million peak concurrent users, ranking it among the top three esports competitions tracked by Esports Charts.
- Viewership data for the M4 World Championship excludes Mainland China, which is the world's largest esports market.
- Moonton Games announced that the M5 World Championship will be hosted in the Philippines in 2023.
I'm Only Sleeping Category on Twitch Grows to 62M in 2022
The Twitch category originally titled I’m Only Sleeping, a 2005 point-and-click adventure game, has evolved into a prominent hub for streamers broadcasting themselves while they sleep.
- The 'I’m Only Sleeping' category on Twitch experienced a 189% year-over-year increase in viewership, growing from 22 million hours watched in 2021 to 62 million in 2022.
- Viewership for the category has surged nearly 50,000% since 2020, when it recorded only 123,000 hours watched.
- While originally a 2005 point-and-click adventure game, the category has been repurposed by streamers as the de facto label for 24/7 'subathon' broadcasts that include footage of the creator sleeping.
Four High-Profile Developers Left Tempo Storm in the Last Six Months
Tempo Storm, a California-based esports organization, has experienced a significant exodus of senior development talent tasked with creating its upcoming card-based strategy game, The Bazaar.
- Tempo Storm experienced a significant turnover of senior development talent between August and October 2022, losing three of the four high-profile industry veterans hired in 2021 to lead the development of their game, The Bazaar.
- Design Director Eric Flannum, Senior Game Designer Gregory Marques, and Senior Game Designer Stephen Dewhurst all departed the company in late 2022, leaving only COO Erin Krell from the original group of four key hires.
- Veteran game developer Troy Sheets, who joined Tempo Storm in December 2022, was laid off in January 2023 after only one month of employment.
Discover the Top 5 Art Live Streamers on Twitch
This analysis identifies the top five performing channels within the Art category on Twitch during December 2022, highlighting the platform's utility for non-gaming creative content.
- The Bob Ross channel was the most-watched art streamer on Twitch in December 2022, generating 458K hours watched, which accounted for over half of the total watch time among the top five creators.
- DyaRikku, an Italian V-Tuber and illustrator, ranked second with 146K hours watched specifically in the Art category out of 486K total hours across all content.
- JuanSGuarnizo secured the third position with 121K hours watched in the Art category, despite streaming in that category only once during December 2022.
UK Video Game Market Report: 2022
The UK video game market demonstrated significant resilience throughout 2022, successfully navigating a challenging macroeconomic environment characterized by record-high inflation, increased tax burdens, and diminished consumer confidence.
- The UK gaming market demonstrated resilience in 2022, with video game sales, particularly new releases, showing strong performance despite broader economic concerns and a consumer confidence level of -44 (worse than the start of the pandemic).
- Record-breaking sales were observed for several major titles in late 2022, including Pokémon Scarlet and Violet (fastest-selling Nintendo games), Splatoon 3 (over 3 million units in Japan in two months), God of War Ragnarök (biggest franchise launch), and Call of Duty Modern Warfare II (launch sales double Vanguard's).
- New game releases saw a 16% increase in unit sales in 2022 compared to 2021, almost reaching 2019 levels, indicating strong consumer demand for fresh content.
19% of 2022 Esports Viewership Were Mobile Events
Mobile esports represented a significant portion of the global gaming landscape in 2022, accounting for 360 million hours of viewership, or 19% of the total 2.53 billion hours recorded for all esports.
- Mobile esports accounted for 360 million hours of viewership in 2022, representing 19% of the total 2.53 billion hours watched across all esports.
- YouTube is the dominant platform for mobile esports, capturing nearly 80% of total watch time, while Twitch accounts for only 2.7% of mobile esports viewership.
- Mobile Legends: Bang Bang (MLBB) was the leading mobile title with 165 million hours watched, ranking as the 5th most-watched esports title overall in 2022.