Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
568 documents by other writers name Twitch in the title or summary.
Gen.G, McDonald’s, and BCGA Team for HBCU+ College netWORK Summit
Gen.G Esports, in collaboration with the Black Collegiate Gaming Association (BCGA) and McDonald’s, launched the HBCU+ College netWORK Summit to foster professional development for Black college students interested in the gaming and esports industries.
- Gen.G has partnered with the Black Collegiate Gaming Association (BCGA) and McDonald’s to launch the HBCU+ College netWORK Summit, an initiative designed to connect Black college students with gaming industry professionals.
- The summit will feature panels and networking mixers in Baltimore, Washington, D.C., and the Eastern Shore area, focusing on topics such as workplace toxicity and emerging industry trends.
- The event includes an NBA 2K tournament for 16 student participants, featuring a $1,000 USD prize pool and streaming coverage on the official Gen.G Twitch channel.
Top Apparel Brands February 2023
The analysis examines the growing influence of apparel brands within the live streaming ecosystem, specifically focusing on brand visibility on Twitch during February 2023.
- Gucci was the most mentioned apparel brand on Twitch in February 2023, garnering 116K chat mentions and accounting for 20% of all apparel brand mentions on the platform.
- Nike ranked second with 64K mentions, driven largely by organic spikes in Kai Cenat’s chat during an IRL stream featuring a specific Nike Tech outfit.
- Supreme secured the third spot with 43K mentions, reflecting a broader trend of gaming influencers showing increased interest in luxury and streetwear brands.
2023 Streamer Awards: Celebrating the Best in the Streaming World
The 2023 Streamer Awards, held in Los Angeles and broadcast on Twitch, served as a significant industry event for measuring creator engagement and audience behavior.
- The 2023 Streamer Awards generated 2.19 million total hours watched and reached a peak of 532,000 concurrent viewers across all channels.
- Allowing co-streaming for the 2023 event successfully offset a slight decline in primary channel viewership, adding nearly 1 million hours watched and 180,000 peak viewers.
- Audience engagement quality improved on the host channel, with a 10% increase in unique registered viewers and a 7% rise in chat participation compared to the previous year.
VaynerSports Now Represents Cody “Clix” Conrod
VaynerSports has officially signed Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the 18-year-old creator has partnered with an agency.
- VaynerSports has signed 18-year-old Fortnite content creator Cody “Clix” Conrod to a representation deal, marking the first time the creator has worked with an agency in his career.
- Clix brings a significant social media footprint to the agency, including 5.8M followers on Twitch, 2.1M on Twitter, 2.04M on YouTube, and 2M each on Instagram and TikTok.
- VaynerSports aims to leverage its agency infrastructure to expand Clix’s brand and explore new commercial opportunities.
Exploring the Thrilling World of Squid Craft Games
The second annual Twitch Rivals Squid Craft Games, a Minecraft-based competition inspired by the Netflix series, demonstrated significant growth in total engagement during its March 2023 event.
- The 2023 Twitch Rivals Squid Craft Games generated 19.4 million hours watched, marking a 33% increase over the previous year's event.
- While total hours watched grew, peak viewership dropped 20% to 1.6 million, compared to 2.1 million in 2022.
- Viewership became more decentralized in 2023, with the top 5 creators accounting for 44% of total watch time, down from two-thirds in 2022.
Kai Cenat’s Record Breaking Mafiathon
The Mafiathon, a 30-day continuous live stream hosted by creator Kai Cenat on Twitch from February 1 to March 2, 2023, represents a significant milestone in marathon streaming strategy.
- Kai Cenat set a new all-time Twitch subscriber record during his 30-day 'Mafiathon' event, reaching 306,000 active subscribers.
- The event generated 46 million total hours watched, with 43 million of those hours occurring in February alone, setting a record for the most hours watched by a single creator in one month.
- The Mafiathon maintained high audience engagement, averaging 66,600 concurrent viewers and 599,000 unique registered viewers per day.
Kai Cenat’s Record-Breaking Mafiathon Sets New Standards in Live Streaming
The Mafiathon, a 30-day continuous live-streaming event hosted by creator Kai Cenat on Twitch, represents a significant milestone in digital content creation.
- Kai Cenat set a new all-time Twitch record by reaching 306,000 active subscribers during his 30-day 'Mafiathon' event.
- The Mafiathon generated 46 million total hours watched, with 43 million of those hours occurring in February 2023 alone.
- Kai Cenat broke the record for most hours watched by a single creator in a month, surpassing the previous record of 38.9 million hours set by xQc in May 2021.
Top 10 Live Streamers in 2023
The live streaming landscape in early 2023 was defined by record-breaking creator milestones and large-scale community events.
- In February 2023, Kai Cenat achieved a record-breaking 43 million hours watched by conducting a 24/7 'Mafiathon' stream for the entire month.
- Kai Cenat set a new all-time Twitch record by surpassing 300,000 subscribers by the end of February 2023.
- During his 24/7 February stream, Kai Cenat maintained an average viewership of approximately 66,000 concurrent viewers.
Top 10 Games in Live Streaming 2023
The live streaming landscape in early 2023 demonstrated significant volatility driven by major game releases and substantial content updates.
- Hogwarts Legacy set an all-time Twitch record for a single-player game on February 7, 2023, reaching 1.3 million peak concurrent viewers.
- Hogwarts Legacy generated 90 million hours watched in February 2023, following its official release on February 10.
- Escape from Tarkov experienced a significant resurgence in January 2023, ranking third among all games with 120 million hours watched.
Contraband Police: How It Hit Big and Why Game Hook Matters
This analysis explores the commercial success of the simulation title Contraband Police to illustrate the importance of a strong "game hook" and effective genre iteration.
- Contraband Police sold 250,000 units in its first month following a March 2023 release, supported by a 306,000-unit pre-launch wishlist.
- The game achieved a median playtime of over six hours and a low 9% refund rate, driven by a 'fast follow' strategy that added physical vehicle inspections and driving mechanics to the document-checking genre.
- PlayWay’s development model relies on identifying commercially viable themes and assigning them to developers, a strategy that successfully captured primary markets in the U.S. (19%), China (16%), and Germany (11%).
Esports Live-Streaming Trends Report: Q1 2023
The esports live-streaming market demonstrated significant resilience in the first quarter of 2023, with viewership growing 15% year-over-year to reach 651 million hours watched.
- Esports live-streaming viewership grew 15% year-over-year in Q1 2023 to 651 million hours, bucking the broader industry trend of declining live-streaming viewership.
- Audience interest is highly concentrated, with the top 30 tournaments accounting for 68% of total esports hours watched.
- Twitch holds 62% of the total esports market share, while YouTube maintains 30% and has successfully captured 34% of viewership for large-scale events with an average minute audience over 80,000.
Video Game Streaming Trends Report: Q1 2023
The live-streaming market experienced a cooling period in the first quarter of 2023, with combined viewership across major platforms decreasing by 16% compared to the previous year.
- Total live-streaming viewership declined 16% year-over-year in Q1 2023, though total hours watched remain 46% higher than Q1 2020 levels.
- Twitch and YouTube Live Gaming consolidated their market dominance to a combined 89% share, while Facebook Live viewership plummeted by 69%.
- Cross-media synergy is a primary growth driver, evidenced by the HBO 'The Last of Us' series triggering a 107% increase in viewership for the franchise's games.