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Chat and voice platform that grew out of gaming communities. It publishes safety transparency reports, including a report on child protection under Brazil's ECA Digital law.

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494 documents by other writers name Discord in the title or summary.

Cover of Building and Scaling Communities in 2025
75 min
Naavik75 min

Building and Scaling Communities in 2025

In the current gaming landscape, establishing a dedicated community prior to launch has transitioned from a supplementary marketing effort to a fundamental requirement for market survival.

  • Building a dedicated community before launch is now a fundamental requirement for market survival rather than a supplementary marketing task.
  • Development strategies have shifted from top-down, influencer-led marketing to a bottom-up approach where developers collaborate directly with players to refine gameplay.
  • Studios must utilize agentic AI and advanced social listening tools to synthesize massive volumes of unstructured feedback into actionable, data-backed development insights.
NaavikJan 2025
Cover of Week in Mobile Games E41 - How Scopely made $10bn, and 2025's big stories to watch
50 min
PocketGamer.biz50 min

Week in Mobile Games E41 - How Scopely made $10bn, and 2025's big stories to watch

The mobile gaming industry is currently defined by a tension between established giants achieving record-breaking scale and a volatile market environment that demands constant innovation.

  • Scopely reached $10 billion in lifetime revenue, a milestone driven by the seven-year development cycle and strategic refinement of Monopoly Go.
  • Established intellectual property remains a primary monetization driver, evidenced by Pokémon Trading Card Game Pocket generating $400 million in its first ten weeks.
  • Major gameplay overhauls can drive significant revenue spikes, as seen with Zenless Zone Zero reaching $8.6 million in daily revenue following content updates.
PocketGamer.bizJan 2025
Cover of Historical Consultants in the CEE Video Game Industry: Part 2: Competence Building
Report24 pages

Historical Consultants in the CEE Video Game Industry: Part 2: Competence Building

The "Historical Consultants in the CEE Video Game Industry: Part 2: Competence Building" paper examines the essential competencies and training requirements for historical consultants working within the Central and Eastern European (CEE) video game industry.

  • Historical consultancy in the game industry has no formal training pathway, and this study, based on an online survey of 16 respondents (six consultants, seven developers, three who worked in both roles) in Central and Eastern Europe, examines how the field should be prepared.
  • The central concern is the communication divide between historians and developers, and the most consistent advice is for consultants to learn to "speak game".
  • Consultants must understand development workflows and documentation and be willing to trade strict historical accuracy for playability when the two conflict.
Homo LudensJan 2025
Cover of The State of Video Gaming: 2025
Report231 pages

The State of Video Gaming: 2025

The video game industry is currently navigating a period of significant stagnation and transformation following a decade of robust growth from 2011 to 2021, which saw revenues surge by 150% to $196 billion.

  • The video game industry is undergoing a structural correction characterized by a 12% decline in real-term content spending following the post-2021 plateau of previous growth engines.
  • Market polarization has intensified as AAA production budgets reach $500 million, causing revenue and engagement to concentrate within established franchises while crowding out new releases.
  • Chinese developers have significantly expanded their global footprint, increasing their share of non-domestic content spending from 0.5% to 12.5% over the last 13 years.
EpyllionJan 2025
Cover of Influencer Marketing for Brands
Report31 pages

Influencer Marketing for Brands

Stream Hatchet's 2025 report on influencer marketing makes the case that gaming and streaming creators are an effective, increasingly mainstream channel for brands.

  • Gen Z and Alpha audiences prioritize digital creators over traditional celebrities, requiring brands to shift from disruptive advertising to seamless integration within creator ecosystems.
  • Long-term ambassador programs and interactive live events in titles like Minecraft and League of Legends yield high interaction rates ranging from 13.4% to 31.8%.
  • Roblox has doubled its monthly viewership to 400 million users, highlighting the growing importance of immersive environments for fostering authentic connections with digital-native demographics.
Stream HatchetJan 2025
Cover of Global Gaming Report 2025
Report28 pages

Global Gaming Report 2025

Gaming M&A reached record levels in 2025, with 189 announced deals and roughly $143.6B in disclosed value, about a 14x increase in deal value.

  • The gaming M&A market reached a landmark $161 billion in total disclosed value across 759 announced deals in 2025.
  • Netflix announced a major $82.7 billion acquisition of Warner Bros. and its gaming division, which triggered a hostile $108.4 billion bid for Warner Bros. Discovery by Paramount–Skydance.
  • A consortium led by PIF completed a $55 billion leveraged buyout of Electronic Arts (EA) in September 2025.
Drake Star PartnersJan 2025
Cover of Infrastructuralized Moderation on a Gaming-Adjacent Platform: The Platformization of a Youth Center
Article

Infrastructuralized Moderation on a Gaming-Adjacent Platform: The Platformization of a Youth Center

This ethnographic study investigates the operation of a Finnish non-profit's Discord-based youth center, examining how youth workers manage moderation and technical demands within the platform's infrastructure.

  • Moderation on this gaming-adjacent platform is infrastructural rather than incidental: Discord's computational rules, which administrators can configure but never fully control, determine what interaction is possible and who can participate.
  • The Swedish-speaking Discord youth center, serving 13-to-20-year-olds and run by six youth workers, replicates a physical youth center's structure, with opening hours, rooms, and an adult present in each populated voice channel while youth socialize autonomously.
  • Platform mechanics produce unequal participation that staff cannot fully counteract: differences in devices and connections create unequal access to conversation, overlapping parallel streams can become chaotic, and pseudonymity complicates accountability.
Eludamos: Journal for Computer Game CultureDec 2024
Cover of Mastering Merge: How StarBerry Built a Merge-2 Hit
74 min
Naavik74 min

Mastering Merge: How StarBerry Built a Merge-2 Hit

StarBerry Games has successfully navigated the highly competitive Merge-2 mobile gaming market by pivoting from idle titles to a community-centric development model.

  • StarBerry Games generated over $25 million in lifetime revenue from Merge Mayor by utilizing a lean team of only 22 employees.
  • The studio prioritizes long-term retention by integrating social connectivity directly into the gameplay loop rather than relying on high-budget user acquisition.
  • A 50,000-member Discord community serves as a primary source for qualitative insights, which the studio balances against quantitative data to refine live-ops and seasonal content.
NaavikDec 2024
Cover of I Made a Game About Magnets
Article

I Made a Game About Magnets

The document announces the release of "Mind Over Magnet," a new video game developed by Mark Brown, available on PC and Mac via Steam, and compatible with Steam Deck.

  • The puzzle game Mind Over Magnet concluded a three-year development cycle in late 2024, transitioning from active content creation to a final polish and quality assurance phase.
  • A dedicated testing team recruited from the Game Maker’s Toolkit community identified and categorized nearly 100 bugs to prioritize fixes before the Steam launch.
  • The development team implemented a developer commentary system inspired by Valve’s design philosophy to provide players with technical and creative insights into the game's mechanics.
Game Maker's ToolkitNov 2024
Cover of Week in Mobile Games E34 - Subscription without upsell is death! And IDFA changes are good now?
62 min
PocketGamer.biz62 min

Week in Mobile Games E34 - Subscription without upsell is death! And IDFA changes are good now?

The mobile gaming industry is currently undergoing a period of structural recalibration, marked by a shift away from unsustainable growth models toward long-term value creation.

  • Netflix has closed its internal 'Team Blue' triple-A studio and terminated contracts with senior hires, signaling a shift in its high-end gaming strategy.
  • Apple's IDFA (Identifier for Advertisers) privacy changes, while criticized for their implementation, are increasingly viewed by some industry developers as a catalyst for greater creativity and more sustainable player engagement models.
  • Subscription-based gaming models risk failure without robust upsell mechanisms, as the lack of new content incentives can lead to player churn and diminished perceived value compared to games-as-a-service.
PocketGamer.bizOct 2024
Cover of AI, New Platforms, & the Future of Game Development
59 min
Naavik59 min

AI, New Platforms, & the Future of Game Development

The modern game development landscape is undergoing a fundamental transformation driven by rapid iteration cycles and the integration of large language models.

  • Studios can achieve high-velocity production by utilizing agile teams and a 'yes-and' philosophy, a model demonstrated by the deployment of approximately 100 titles over a four-year period.
  • Competitive advantage is shifting from process efficiency to fundamental innovation as AI tools and platform features become industry-standard 'table stakes,' a phenomenon known as the Flint effect.
  • Developers are leveraging AI for complex logic, such as dynamic lexical generation, to create scalable experiences that evolve based on real-time player input rather than static content.
NaavikOct 2024
Cover of Superstar Session: How to Actually Succeed With D2C Web Shops for Mobile Games.
40 min
PocketGamer.biz40 min

Superstar Session: How to Actually Succeed With D2C Web Shops for Mobile Games.

Direct-to-consumer web shops have emerged as a critical strategic evolution for mobile game publishers aiming to circumvent platform fees and enhance profit margins.

  • D2C web shops are primarily a strategy to increase profit margins by bypassing platform fees for high-value VIP players in live-service games.
  • Web shops should function as a migration channel for existing engaged users rather than as a broad user acquisition tool.
  • Publishers must incentivize the transition to web shops by offering exclusive bundles, bonus currency, or unique rewards not available in the standard mobile app.
PocketGamer.bizOct 2024