value are important for people, society and industry. The role Technical, commercial 30 of games as innovation catalysts can be strengthened and financial resources through research, room for cross-sectoral creative meet- Spreading game innovation (RISE) 32 ings and dissemination of good practices. Games also build relationships and practise skills that are important Voice – contributing to 41 for sustainability and resilience. dialogue and engagement Game creators and the art 42 Games are digital, creative and intangible rather of changing the world than physical, contributing to the dematerialisation of Unique creative works 47 the economy. Playing games is a relatively low-emission Inspiration 51 activity compared to many alternative interests. There is a need for deeper analysis on how intangible value in Information 54 general can contribute to a more sustainable economy. Interaction 59 The transformative power of (game) culture and art Analysis and conclusions 64 requires artistic freedom and infrastructure to create About the report 66 more opportunities for creators and new ideas. Art’s ability to evoke emotions and dialogue has always played an important role in major societal changes and games are one of the most important cultural expressions today.

4 requires artistic freedom and infrastructure to create About the report 66 more opportunities for creators and new ideas. Art’s ability to evoke emotions and dialogue has always played an important role in major societal changes and games are one of the most important cultural expressions today. The reach of games can be an opportunity to raise money, knowledge and engagement – provided it suits the game’s creators, narrative, mechanics and audience. Sharing experiences and contacts can expand these opportunities. The challenge, uniqueness and strength of games is the interactive and changing nature of games where players are co-creators.

Foreword No Games on a Cooked Planet In June 2019, around 50 leaders from games companies across the Nordic region met on the idyllic Danish island of Bornholm to discuss the future of the industry. The number one issue was to be selected. There was no shortage of suggestions: access to capital, international competition, new markets, consolidation, skills shortage, budget inflation and much more. But it was the climate that ‘won’. If we can’t solve the climate crisis, there is no point in thinking about the other problems. There are no games on a cooked planet. This report is about how digital innovative industries can help reduce human climate impact. We choose to use digital games made in Sweden as an example, but we hope that the analysis and suggestions can be applied to other industries and countries. Should we have to sacrifice our standard of living for the climate? There are many suggestions on how to get out of this conundrum. Digitalisation, servitization and electrification are often mentioned as pathways to green growth. Games encompass all of these: they are of course digital, they have long since moved from being products to being services, and electricity is the energy that powers computers, servers and game devices. Games are intangible. They have no physical form, they are ephemeral, changeable. But they have great value. The intangible value creation is a suggestion of how economic development can be sustainable. In 2012, the Swedish games industry had a modest turnover of EUR 427 Million. Ten years later, the industry in Sweden had a turnover of EUR 3.1 Billion. An increase of almost 900% in a decade.