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Game Design reports and market data

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Cover of 'Root': A Usability Postmortem
41 min
Game Developers Conference41 min

'Root': A Usability Postmortem

The design of Root demonstrates that usability in complex, asymmetric board games hinges on the precise alignment of visual iconography, physical feedback, and instructional architecture.

  • Usability testing is critical because players interpret design elements based on context; for example, players misidentified a mouse icon as a teapot or ghost, and assumed a storage box size was a functional limit rather than an aesthetic choice.
  • Visual design elements must be distinguishable at all scales; the 'Root' mouse icon failed because its most identifying feature—the whiskers—were too small to be legible when the icon was scaled down on the game board.
  • Context-dependent information can be misinterpreted if it mimics other game systems; players confused a victory point reminder for a prompt because all other board elements were active prompts, necessitating a move of that information to a separate overview card.
Game Developers ConferenceFeb 2022
Cover of Don't be a Victim of Dark Patterns! - Game Design - Extra Credits
9 min
Extra Credits9 min

Don't be a Victim of Dark Patterns! - Game Design - Extra Credits

The concept of dark patterns in game design refers to user interface and experience elements that intentionally or unintentionally obscure, subvert, or impair a player’s autonomy and decision-making.

  • Dark patterns are user interface and experience elements that intentionally or unintentionally impair player autonomy, often sitting at the intersection of creative design and consumer protection law.
  • Regulators, including the Federal Trade Commission, are actively targeting deceptive practices such as predatory monetization of children, bait-and-switch pricing, misleading loot box odds, and difficult subscription cancellation processes.
  • Ethical lines are crossed when design techniques—such as environmental guidance or random number generation—are repurposed to manipulate engagement for financial gain rather than enhancing the player experience.
Extra CreditsFeb 2022
Cover of Developing a UX Mindset on Fortnite
35 min
Game Developers Conference35 min

Developing a UX Mindset on Fortnite

Adopting a user experience mindset in game development functions as a collaborative philosophy rather than a rigid set of rules, requiring teams to integrate testing early to mitigate the risks associated with human cognitive limitations.

  • UX testing should begin as early as possible, even with low-fidelity prototypes or paper models, to identify design friction before costly implementation.
  • Human perception is subjective and limited; for example, approximately 8% of the male population is colorblind, necessitating that critical information is never conveyed through color alone.
  • Cognitive load should be minimized by offloading memory tasks to the UI, such as pinning crafting recipes or providing on-screen prompts for interactable objects, rather than forcing players to memorize data.
Game Developers ConferenceFeb 2022
Cover of Beautiful Game Music With YOUR MOUTH and A FEW CLICKS.
5 min
Thomas Brush5 min

Beautiful Game Music With YOUR MOUTH and A FEW CLICKS.

Creating atmospheric, unsettling, or ethereal game audio is achievable using accessible, free software like Audacity.

  • High-quality, atmospheric game audio can be produced using free software like Audacity, eliminating the need for expensive professional digital audio workstations.
  • The PaulStretch effect is the primary tool for transforming short, recognizable vocal recordings into elongated, ambient textures.
  • Applying significant reverb with high wet gain settings is essential for blending stretched audio into a cohesive and immersive soundscape.
Thomas BrushFeb 2022
Cover of Research Methods to Improve Live Game Retention, D1 to D100
59 min
Game Developers Conference59 min

Research Methods to Improve Live Game Retention, D1 to D100

Games user experience research serves as a critical bridge between raw telemetry data and actionable design improvements, specifically targeting the enhancement of player retention from the first day through the hundredth.

  • Improving player retention from D1 to D100 requires a mixed-methodology approach that combines quantitative A/B testing with qualitative insights to identify the 'why' behind churn.
  • Mobile titles like Design Home and Cooking Dash successfully improved retention by using granular funnel tracking to pinpoint specific usability hurdles.
  • Longitudinal research tools, such as ten-day diary studies, are essential for observing player behavior over time and refining complex late-game systems.
Game Developers ConferenceFeb 2022
Cover of How to draw PIXEL ART GAME CHARACTERS (PS TUTORIAL)
15 min
Thomas Brush15 min

How to draw PIXEL ART GAME CHARACTERS (PS TUTORIAL)

This guide outlines a professional workflow for creating pixel art game characters using Adobe Photoshop, emphasizing technical setup and artistic principles to ensure high-quality, readable assets.

  • Configure Photoshop for pixel art by setting image interpolation to 'nearest neighbor' and disabling anti-aliasing on all tools to maintain sharp, clean edges.
  • Use the pencil tool exclusively instead of the brush tool to prevent unwanted softening of pixels.
  • Standardize character assets within a square canvas, typically ranging from 16x16 to 32x32 pixels, to ensure consistent detail levels.
Thomas BrushJan 2022
Cover of The Invisible Escape Room: Adapting Jack Ryan for Alexa
62 min
Game Developers Conference62 min

The Invisible Escape Room: Adapting Jack Ryan for Alexa

The development of interactive voice-based experiences, exemplified by the Jack Ryan Alexa project, requires a fundamental shift from traditional turn-based narrative structures toward open, exploration-focused gameplay.

  • Voice-controlled narrative design requires avoiding direct or rhetorical questions, as the game must signal the player's turn through context rather than standard conversational prompts.
  • Alexa skills impose strict time constraints, requiring users to respond within 10 seconds before the microphone shuts off and the session terminates.
  • Developers must account for the 'parser problem' where the gap between natural language input and the game's addressable logic creates user frustration; using broad prompts like 'what do you want to do next?' helps manage this, though it increases the risk of false positives.
Game Developers ConferenceJan 2022
Cover of Immersing with Music: Approaches to Musical Storytelling in 'Cyberpunk 2077'
43 min
Game Developers Conference43 min

Immersing with Music: Approaches to Musical Storytelling in 'Cyberpunk 2077'

The musical architecture of Cyberpunk 2077 centers on the strategic use of bespoke, hand-placed audio assets to foster deep player immersion within a dystopian, first-person narrative.

  • The development team adopted a 'hand-placed' music strategy, ensuring every piece of score, source, or diegetic music was intentionally positioned to maintain narrative control over the player's experience.
  • To maintain high production quality for minor quests without excessive manual composition, the team edited existing cues and processed them through cassette tapes at half-speed with analog effects, allowing them to generate over one hour of ambient assets in a single day.
  • The composers utilized short, flexible musical motifs as 'glue' to illustrate narrative arcs, ensuring themes were simple enough to be adapted across various contexts and quest lengths.
Game Developers ConferenceJan 2022
Cover of LUTious Color: Grading for Games
29 min
Game Developers Conference29 min

LUTious Color: Grading for Games

Color grading serves as a powerful narrative tool in game development, allowing creators to evoke specific emotional responses and establish visual consistency.

  • Color grading must be treated as a deliberate, rule-driven narrative tool rather than a corrective measure for poor asset quality.
  • Developers should establish a structured 'rule set' for hues, shadows, and highlights to ensure visual harmony and consistency across varying lighting conditions.
  • Effective grading requires a research-based approach that references historical palettes, film stocks, or specific artistic styles to guide player perception.
Game Developers ConferenceJan 2022
Cover of HOW TO DRAW 2D CHARACTERS IN PS (10 MINUTE TUTORIAL)
11 min
Thomas Brush11 min

HOW TO DRAW 2D CHARACTERS IN PS (10 MINUTE TUTORIAL)

This tutorial outlines a streamlined, ten-minute workflow for creating 2D game characters in Adobe Photoshop, emphasizing accessibility for developers regardless of their prior artistic experience.

  • Use a T-pose reference image as the foundation to establish accurate character proportions before beginning the construction process.
  • Construct character silhouettes using basic geometric shapes like circles and rounded rectangles to prevent visual clipping during future animation cycles.
  • Select character colors based on the intended game environment to ensure sufficient visual contrast and ensure the character remains distinct from the background.
Thomas BrushJan 2022
Cover of What I Learned After 10 YEARS of Game Dev
12 min
Thomas Brush12 min

What I Learned After 10 YEARS of Game Dev

Drawing from a decade of experience in the independent game industry, this analysis outlines five core principles for achieving commercial success as a full-time developer.

  • Prioritize marketability by letting marketing strategy dictate game design before production begins to ensure the project has a clear, viable audience.
  • Build an audience early by cultivating a following across social media, Steam wishlists, and email lists to facilitate direct communication during product launches.
  • Adopt a modular asset workflow to significantly reduce production time compared to traditional, bespoke, hand-drawn development methods.
Thomas BrushJan 2022
Cover of Beyond Gamification: Embodied Cognition for VR Games
40 min
Game Developers Conference40 min

Beyond Gamification: Embodied Cognition for VR Games

The design of immersive virtual reality experiences relies on the integration of embodied cognition, where physical movement and kinesthetic engagement replace traditional controller-based inputs.

  • Prioritize embodied cognition by replacing traditional controller inputs with naturalistic physical movements, such as leaning or specific hand gestures, to enhance player mastery and role-playing.
  • Align virtual object interactions with real-world muscle memory by utilizing the cognitive science concept of 'marking,' where virtual items act as props that guide intuitive physical actions.
  • Design haptic feedback using normalized animation curves to modulate intensity, treating the feedback with the precision of musical dramaturgy rather than relying on complex audio waveforms.
Game Developers ConferenceJan 2022

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