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Report
25 pages
Global Mobile Gaming Industry Outlook 2024
The global mobile gaming market generated $76.7 billion in IAP revenue in 2023, a 2% year-on-year decline, but is projected to rebound to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer preferences shifted toward casual and hybrid-casual titles, with casual gaming revenue growing 8% to $28.6 billion, now representing 38% of the total market.
Puzzle and board games were primary growth drivers, each reaching $10 billion in revenue, bolstered by the success of titles like Royal Match and MONOPOLY GO!.
Market Analysis
Market Forecast
Monetization
+2
Sensor Tower
Jan 2024
Report
53 pages
State of Play: Xsolla Report
Indie games surpassed AAA titles in 2024, generating over $15 million in lifetime revenue and accounting for 18% of U.S. PC/console players with an average Steam rating of approximately 72%.
The indie sector is supported by an annual output of 8,000–10,000 titles, driven by engine market shares led by Unity (38%) and the rapid adoption of Godot.
Outsourcing backend services to providers like Xsolla reduces development costs significantly, with studios reporting average build costs of $21 million compared to the higher expense of in-house development.
Market Analysis
Game Development
Monetization
Xsolla
Jan 2024
Report
16 pages
State of Free to Play on Steam in 2024
Free-to-play (FtP) games dominate Steam engagement, accounting for 51% of total hours played in 2023 despite being outnumbered by premium releases.
Market engagement is highly concentrated, with the top 25 FtP titles capturing 88% of all FtP activity and the top five titles holding nearly 60% of concurrent users.
The FtP sector is stagnant for new entrants, as the top ten FtP games have a mean age of seven years and only two new titles have broken into that tier since 2021.
Market Analysis
Steam
Global
+1
Video Game Insights
Jan 2024
Report
48 pages
Mobile Growth and Monetization Report 2024
Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.
Monetization
User Acquisition
Retention
+2
Unity
Jan 2024
Report
46 pages
The State of Gaming 2024: An Analysis of the Current Mobile Gaming Market Trends
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% drop in total revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Player preferences shifted toward accessibility, resulting in an 8% revenue increase for Casual games and a 30% surge in the Hybridcasual segment, while Mid-core titles saw a 9% revenue decline.
Publishers are pivoting to emerging markets to offset costs, with the Middle East, Europe, and Latin America seeing revenue growth of 8%, 7%, and 4% respectively.
Market Analysis
Mobile
Global
+1
Sensor Tower
Jan 2024
Report
44 pages
Global Games Market Report 2024
The global games market is projected to reach $187.7 billion in 2024, growing at a 3.1% CAGR to hit $213.3 billion by 2027.
PC gaming is the leading segment with $43.2 billion in 2024 revenue, while console market share is expected to rise to 30% due to the prevalence of cross-platform releases.
Total player count is forecast to reach 3.42 billion, a 4.5% year-over-year increase primarily driven by growth in PC adoption.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2024
Report
25 pages
South East Asian Mobile Game Market Insights 2024
Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
Market Analysis
Mobile
Southeast Asia
+1
Sensor Tower
Jan 2024
Report
32 pages
Gaming Report 2024: Meet the Moment – How Gamers Are Changing the Game
The global video game market reached $196 billion in 2023 and is projected to grow at an annual rate of approximately 6% through 2028.
Engagement in immersive, cross-platform ecosystems is highly lucrative, as players spend up to five times more per hour when participating in multiple activities rather than gaming alone.
Mobile game titles face an 80% failure rate after three years, necessitating rigorous A/B testing, targeted performance marketing, and tight alignment between development and finance teams.
Market Analysis
Player Behavior
Monetization
+1
Bain & Company
Jan 2024
Report
35 pages
How Consumers Engage with Games Today: Newzoo’s Global Gamer Study 2024
Gen Z and Gen Alpha players spend an average of 5.2 hours per week gaming, surpassing their time spent on social media.
Approximately 22% of Gen Z players spend $25 or more monthly on games, showing a strong preference for upfront payments compared to the free-to-play model favored by mobile gamers.
One-third of PC/console gamers are 'new game seekers' who spend 7–8 hours weekly across multiple platforms and consistently invest over $25 monthly.
Market Analysis
Player Behavior
Monetization
+1
Newzoo
Jan 2024
Report
33 pages
Mobile Gaming Spender Report: Decoding Today’s Mobile IAP Spenders to Understand Motivations, Engagement
Economic headwinds are driving a contraction in spending, with 32% of all mobile spenders and 41% of high-value spenders planning to reduce their in-game expenditures in 2024.
Value-driven incentives are critical for retention, as 51% of spenders would increase their spending if they earned tangible rewards or points for their purchases.
Loyalty programs and hyper-personalization are essential engagement tools, with 79% of spenders engaging with loyalty programs and 40% influenced by personalized offers.
Monetization
Player Behavior
Market Analysis
+2
Mistplay
Jan 2024
Report
14 pages
Mobile Game Market Review December 2023
Clash of Clans experienced a 350% daily revenue spike in the U.S. following the December 2023 release of Town Hall 16, new building-merging mechanics, and a hero equipment system.
Mobile developers are increasingly adopting cross-genre mechanics, such as Royal Match integrating cooperative partner events and midcore titles like Diablo Immortal adding roguelite survival modes.
Tencent’s new party royale title, DreamStar, emerged as a top-grossing competitor to Eggy Party in China by focusing on social hubs and user-generated content.
Market Analysis
Mobile
Global
+1
GameRefinery
Dec 2023
Report
22 pages
How IP and Brand Collaborations Level Up Games
Aligning in-game collaborations with external transmedia marketing, such as theatrical film releases, can drive DAU increases of up to 120%.
IP collaborations generate an average 11% increase in daily active users (DAU) during the first week of launch, with engagement typically peaking between the fourth and fifth days.
Premium games see a 19% average DAU boost from collaborations, significantly outperforming free-to-play titles, which see an 8% increase due to a heavier reliance on cosmetic-only content.
Monetization
Player Behavior
Market Analysis
+1
Newzoo
Nov 2023
Report
13 pages
Mobile Game Market Review: November 2023
Midcore mobile titles are increasingly gating core event gameplay and story missions behind paywalls, as seen in Free Fire’s Luminous Pass and State of Survival’s Resident Evil collaboration.
The casual gaming sector is experiencing widespread mechanical imitation, specifically the adoption of 'Social Win Streak' and 'Digging Minigame' features by major titles like Monopoly GO! and Matchington Mansion.
The 3D match subgenre is seeing rapid expansion and increased competition from industry leaders, with King and Peak launching Candy Crush 3D and Match Factory to challenge the success of Triple Match 3D.
Market Analysis
Monetization
Mobile
+1
GameRefinery
Nov 2023
Report
12 pages
Leveling Up: State of India Gaming FY'23
The Indian gaming market reached $3.1 billion in FY23 and is projected to grow at a 20% CAGR to $7.5 billion by FY28.
The player base grew 12% to 568 million users, with non-metro regions now accounting for 66% of the total demographic.
While the Real Money Gaming (RMG) sector grew 33% in FY23, future growth is expected to slow due to new GST and TDS regulations, which 60% of users believe will reduce their play frequency.
Market Analysis
Monetization
Mobile
+1
Lumikai Investment Advisors
Oct 2023
Report
36 pages
Mobile Games: State of the Market & Playtime Benchmarks Q3 2023
Revenue in the mobile sector is highly concentrated, with Coin Master generating €5.3 million on Android in France and €6.7 million on Android in Germany during Q3 2023.
iOS users consistently demonstrate higher engagement than Android users, with average session lengths ranging from 35 to 51 minutes on iOS compared to 29 to 44 minutes on Android.
Japan records the longest average mobile game sessions globally, while France exhibits the smallest platform-based engagement gap at approximately 3.6 minutes.
Market Analysis
Player Behavior
Monetization
+2
Apptica
Sept 2023
Report
29 pages
Store Intelligence Data Digest: Q3 2023
Global mobile app downloads reached 35.1 billion in Q3 2023, a 0.7% year-over-year decline driven by a 2% drop in Google Play installs despite a 6.1% increase on the Apple App Store.
Meta dominated the quarter as Instagram secured the top global download spot, while the July launch of Threads generated nearly 40 million installs on its first day to become the fifth most downloaded app globally.
India remains the world's largest mobile market by volume with 6.6 billion downloads, more than double the volume of the United States.
Market Analysis
Global
Mobile
+1
Sensor Tower
Sept 2023
Report
40 pages
Store Intelligence Data Digest: Q2 2023
Global mobile app downloads reached 34.3 billion in Q2 2023, reflecting a stabilizing market despite a 1.5% year-over-year decline.
India has become the world’s largest mobile market, accounting for 24% of all global Google Play downloads, while traditional markets like the U.S., China, and the U.K. experienced contractions.
Temu emerged as a major disruptor with 74 million downloads, while new gaming titles MONOPOLY GO! and Honkai: Star Rail gained significant momentum in Western markets.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jul 2023
Report
13 pages
Newzoo DLC Content Report 2023
DLC launches drive an average 11% increase in Monthly Active Users (MAU), with medium-sized games (250,000 to 2 million MAU) experiencing the highest growth at 22%.
Strategy games see the largest engagement spikes from DLC at 30.5%, followed by role-playing games at 21.1%.
In 2022, DLC sales accounted for 13% of total PC revenue and 7% of console revenue in the United States, indicating a higher reliance on add-on content on PC.
Monetization
Global
PC
+1
Newzoo
May 2023
Report
13 pages
How DLC boosts engagement for PC and console games
DLC releases drive an average 11% increase in monthly active users (MAU), with medium-sized games (250,000 to 2 million MAU) seeing the highest impact at 22% growth.
Strategy games benefit most from the DLC model, recording a 30.5% average increase in MAU, followed by role-playing and adventure titles.
DLC is a significant revenue driver, accounting for 13% of PC revenue and 7% of console revenue in the U.S. during 2022.
Monetization
Player Behavior
PC
+1
Newzoo
May 2023
Report
10 pages
Mobile Game Market Review October 2023
Live operations and seasonal content, particularly Halloween-themed events and crossover collaborations, were the primary drivers for revenue and engagement across casual and midcore mobile titles in October 2023.
Casual games are increasingly integrating social and competitive features to sustain retention, exemplified by Pokémon Go’s four-player party system and Eggy Party’s social-focused 'Pedestrian Street' mode.
The midcore sector continues to rely on long-term live service strategies, evidenced by Monster Strike maintaining top-tier status in Japan through its 10th-anniversary celebrity and anime collaborations.
Market Analysis
Mobile
Global
+1
GameRefinery
Apr 2023
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