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161 reports matching your filters

Player Behavior

Report22 pages

Newzoo Gen Z & Gen Alpha Report 2022

90% of Gen Alpha and Gen Z are game enthusiasts, significantly outpacing the 79% engagement rate found in the total online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social networks and streaming services.
70% of Gen Z are interested in using virtual game worlds for social activities beyond gameplay, such as attending parties or watching movies, positioning them as the primary drivers of metaverse adoption.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2022

Report34 pages

2022 Casual Gaming Report

Mobile gaming accounts for over 60% of total industry revenue, though Q1 2022 saw a decline in user spend following a pandemic-era peak of $22.6 billion.
The average cost per install (CPI) is $1.10, with a significant disparity between iOS ($2.27) and Android ($0.75).
North America is the most expensive market for user acquisition with a CPI of $3.32, while Asia-Pacific and Latin America offer more cost-effective opportunities with CPIs below $1.

Market Analysis Player Behavior

GameRefineryJan 2022

Report62 pages

State of Mobile: Brazil 2022

Brazilian mobile users averaged 5.4 hours of daily device usage in 2021, driving 10.3 billion app downloads and $1.13 billion in consumer spending.
Gaming is the primary monetization engine in Brazil, accounting for over 50% of total consumer spend, with hypercasual titles leading in volume and 4X Strategy games dominating revenue.
Finance app downloads surged 91% over two years, driven by a large underbanked population adopting neobanks such as Nubank and PicPay.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Report62 pages

State of Mobile 2022 India

The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Report14 pages

Games Can Be Good for the Mind: State of Mobile Games – Cognitive and Psychological Benefits

Mobile games can significantly enhance specific mental states, with some titles demonstrating larger effect sizes for improving focus and creativity than traditional interventions like guided meditation or journaling.
Rhythm and puzzle games, specifically Sound Sky and Colorize, produced large effect sizes for improving player focus and creativity.
The study, based on nearly 500 U.S. participants and 28 individual impact studies, confirms that personality traits—measured via the Big 5 Inventory—directly moderate the psychological benefits a player receives from gaming.

Player Behavior Mobile Global+1

SkillprintJan 2022

Report11 pages

Key Insights Into American Gamers

The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.

Player Demographics Market Analysis Player Behavior+1

NewzooJan 2022

Report11 pages

Key Insights Into South Korean Gamers

South Korea is the world's fourth-largest gaming market, generating $8.3 billion in annual revenue from a highly engaged base of 33 million gamers.
Gaming is a deeply integrated social activity, with 76% of the online population participating, 48% both playing and watching content, and 22% specifically following esports.
Mobile is the primary platform for 59% of the online population, though PC gamers demonstrate higher engagement with an average of five hours of play per week.

Player Demographics Player Behavior Market Analysis+1

NewzooJan 2022

Report21 pages

Newzoo’s Global Gamer Study 2022

Gaming has become a primary entertainment ecosystem for 79% of the global online population, with Gen Alpha prioritizing gaming over social media and streaming.
The gaming sector reached a projected consumer spend exceeding $200 billion in 2023, with approximately 50% of Millennials, Gen Z, and Gen Alpha actively spending money on games.
Gaming is increasingly used as a social platform, as 75% of players engage in game worlds for social interaction rather than playing the primary game mechanics.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2022

Report40 pages

India: Mobile Market Spotlight: A Booming Mobile Economy

India is a global mobile-first leader, ranking second in total app downloads with 24 billion installs in 2020, a 28% year-over-year increase.
India became the world's largest market for game downloads in the first half of 2021, accounting for nearly 20% of global installs.
Daily mobile usage per user surged from 3.3 hours in 2019 to 4.8 hours by Q3 2021, fueled by pandemic-driven engagement.

Market Analysis Player Behavior Monetization+2

data.aiJun 2021

Report185 pages

Online Nation 2021 Report

The provided text is incomplete and lacks the necessary data to extract specific figures, growth rates, or concrete takeaways from the 'Online Nation 2021 Report'.
Please provide the full content of the report to enable the extraction of factual insights.

Market Analysis Player Demographics Player Behavior+1

OfcomJun 2021

Report145 pages

Cultural and Creative Sectors in Post-COVID-19 Europe: Crisis Effects and Policy Recommendations

The COVID-19 pandemic caused severe economic disruption across the European cultural and creative sectors (CCS).
The European Parliament's CULT Committee commissioned this study in February 2021 to evaluate the crisis impact and necessary policy interventions.
The analysis focuses on the structural and cohesion policy implications for the CCS following the onset of the pandemic.

Market Analysis Marketing Player Behavior+1

European ParliamentFeb 2021

Report55 pages

State of Mobile 2021

Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.

Market Analysis Player Behavior Global+1

data.aiJan 2021

Report73 pages

Q1 2021: Store Intelligence Data Digest

Global mobile app downloads rose 8.7% year-over-year to 36.6 billion in Q1 2021, driven by a 15.3% surge on Google Play that offset an 8.6% decline on the App Store.
Hypercasual games dominated the U.S. market, accounting for 80% of the top 20 titles, with Join Clash 3D ranking as the most downloaded game globally.
Finance category downloads in the U.S. and Europe grew by 34%, fueled by retail investing and cryptocurrency platforms like Robinhood, Coinbase, and Binance.

Market Analysis Global Mobile+1

Sensor TowerJan 2021

Report23 pages

Newzoo Trends to Watch 2021

The global games market is projected to reach $189.3 billion in revenue by the end of 2021, supported by a permanent shift in consumer spending habits and a total player base of 2.8 billion people.
Cloud gaming is expected to surpass $1 billion in annual revenue for the first time in 2021, while 5G-ready active smartphones are forecasted to grow from 5% in 2020 to 16% (700 million units) by year-end.
Mobile titles such as PUBG Mobile and Garena Free Fire are increasingly challenging traditional PC giants in esports viewership, marking a significant shift toward mobile-first competitive gaming.

Market Analysis Player Behavior Global+1

NewzooJan 2021

Report8 pages

Tower Defense Games 2020 Industry Snapshot

Tower defense titles achieved an average revenue per paying user (ARPPU) of $83 in 2020, significantly outperforming board games and idler genres.
The sub-genre maintained an average revenue per daily active user (ARPDAU) of $1.66 and a daily conversion rate of 3.83% across 900 million unique monthly players.
China leads in monetization efficiency with an 8.7% conversion rate, which is nearly double the 4.6% conversion rate observed in the United States.

Market Analysis Player Behavior

GameAnalyticsJan 2021

Report35 pages

Mobile App Trends 2021: A Global Benchmark of App Performance

The gaming industry reached a $165 billion valuation in 2020, bolstered by a 43% surge in hyper-casual game downloads.
E-commerce experienced a shift toward deeper user integration, evidenced by a 58% increase in in-app transactions despite only a 6% rise in new installs.
Fintech led all sectors in install growth at 51% and saw an 85% increase in total user sessions.

Market Analysis Player Behavior Global+1

AdjustJan 2021

Report23 pages

Newzoo’s Global Games Market Report 2021

The global games market is projected to reach 2.8 billion players and $189.3 billion in revenue in 2021, with growth concentrated in emerging markets like Southeast Asia and the Middle East.
Cloud gaming is expected to exceed $1 billion in annual revenue for the first time, as high-fidelity titles enable users to bypass traditional hardware limitations.
Apple’s removal of the Identifier for Advertisers (IDFA) is forcing mobile publishers to pivot away from traditional user acquisition toward IP-based games and creative marketing strategies.

Market Analysis Market Forecast Player Behavior

NewzooJan 2021

Report19 pages

Beyond 2021: Where Does Gaming Go Next?

The global games market reached $175.8 billion in 2021 and is projected to exceed $218 billion by 2024, representing a compound annual growth rate of 8.7%.
Mobile gaming remains the dominant sector, accounting for 52% of total industry revenue.
The pandemic-driven surge added 173 million new or returning players, 53% of whom are female, bringing the global player base to nearly 3 billion.

Market Analysis Market Forecast Player Behavior+1

Google & NewzooJan 2021

Report29 pages

How to Win on Mobile in LATAM

Brazil and Mexico dominate the LATAM mobile market, collectively accounting for 73% of the region's 20.9 billion downloads between July 2020 and June 2021.
While Android commands 89% of total downloads, iOS captures 56% of consumer spend, highlighting a significant disparity in monetization potential between the two platforms.
Gaming represents 50% of total consumer spend in the region, with hypercasual titles driving volume while Strategy and RPG subgenres account for 60% of gaming revenue.

Market Analysis Player Behavior Mobile+1

data.aiJan 2021

Report24 pages

Games Marketing Insights for 2021

The pandemic triggered a significant expansion of the gaming audience, adding 28 million mobile players in the US and 8.6 million in the UK by July 2020.
New gamers represent a high-value segment with a greater propensity for in-game purchases compared to veteran players, who increased their playtime but decreased their spending.
Brand familiarity is critical for acquisition, as fewer than 25% of players in the US, UK, and Germany are willing to try games they have not heard of previously.

Market Analysis Player Behavior Monetization+1

KingJan 2021