Key insights
6 slides
What changed
45% of U.S. gamers aged 10–30 use social features during gameplay.
Gaming is increasingly defined by social integration. The report notes 45% of U.S. gamers aged 10–30 utilize social features during gameplay.
Viewership surge
Streaming hours on Twitch and YouTube rose fivefold between 2018 and 2019.
Streaming viewership has surged, with hours watched on Twitch and YouTube rising fivefold between 2018 and 2019. Dominant titles include Fortnite, League of Legends, and Genshin Impact.
Model shift
The industry is shifting toward a games-as-a-service model.
The industry is shifting toward a 'games as a service' model. This shift is supported by the convergence of cloud gaming, 5G technology, and mobile commerce.
Page 21 of the report- 01Cloud gamingConvergence of cloud gaming
- 025G technologyConvergence of 5G technology
- 03Mobile commerceConvergence of mobile commerce
Consolidation
Major media and telecom corporations are consolidating in gaming.
Major media and telecommunications corporations are actively consolidating their position in the gaming ecosystem.
Scope
The study covers revenue data from 2002 to 2027 across four regions.
The analysis covers North America, Europe, Asia-Pacific, and emerging markets. It draws on Newzoo Consumer Insights surveys, platform analytics, and industry revenue data from 2002 to 2027.
Convergence
Gaming is converging with social networking, mobile commerce, and 5G.
The findings underscore a convergence of gaming with social networking, mobile commerce, and 5G-enabled cloud services. This positions the industry for continued diversification and higher lifetime value per consumer.
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Summary
The analysis outlines the evolution of gaming from its early stages to contemporary and projected future states, emphasizing demographic shifts, monetization models, and technological convergence. It identifies a multi‑segment consumer base—ranging from “Ultimate Gamers” to “Time Fillers”—and quantifies engagement levels, noting that 45 % of U.S. gamers aged 10‑30 integrate social features into gameplay, while mobile gaming accounts for a growing share of revenue. The report highlights the rise of “games as a service,” cloud gaming, and esports ecosystems, citing 2020 revenue growth of 29 % in PC games and a 19.6 % increase in mobile downloads, with projected 2023 gamer spend up 21 %. Key platforms such as Fortnite, League of Legends, and Genshin Impact dominate viewership, with streaming hours on Twitch and YouTube rising fivefold between 2018 and 2019. The document also maps global value chains, noting Disney’s acquisition of BamTech for sports streaming rights and AT&T’s expansion into esports content. Methodologically, the study draws on Newzoo Consumer Insights surveys, platform analytics, and industry revenue data from 2002‑2027, covering North America, Europe, Asia-Pacific, and emerging markets. The findings underscore a convergence of gaming with social networking, mobile commerce, and 5G‑enabled cloud services, positioning the industry for continued diversification and higher lifetime value per consumer.
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