ReportAEVI
El Videojugador Español: Perfil, Hábitos e Inquietudes de Nuestros Gamers
30 Sept 201121 pages~9 min full read
Spain is the fourth-largest video game market in Europe, generating over €1.245 billion in sales during 2010.
See it on page 3Gaming penetration among Spanish adults stands at 24%, with the 7–34 age demographic representing 45.3% of the population.
See it on page 5The typical Spanish gamer is 32 years old, with women comprising 40% of the player base aged 15 and older.
See it on page 8Gaming habits are moderate, as 43% of players dedicate between one and five hours per week to the activity.
See it on page 5Spanish gamers lead active, health-conscious lifestyles, with 61% exercising regularly and 70% frequently engaging in outdoor activities.
See it on page 990% of gamers expect gaming to become a universal pastime, with a strong consensus (55–88%) anticipating future shifts toward virtual reality and professional applications in education and medicine.
See it on page 18The study commissioned by the Spanish Association of Distributors and Publishers of Entertainment Software aims to map the profile, habits and concerns of Spanish video‑game players as of 2011, positioning Spain within the broader European market. Spain ranks as the fourth largest European video‑game market, with sales exceeding €1.245 billion in 2010, while the continent records a 25.4 % adult gaming penetration (79.2 million regular players). In Spain, 24 % of adults play regularly, and the most active segment is aged 7‑34, representing 45.3 % of the population.
The typical gamer is 32 years old, with women accounting for 40 % of players over 15 years. Over half are married or cohabiting, and 43 % devote between one and five hours per week to gaming. Lifestyle data show that 70 % of gamers frequently engage in outdoor activities such as walking, café visits or restaurant meals, while 61 % exercise regularly. Health awareness is high: 57 % prioritize nutritious food, and 75 % actively practice environmental stewardship through recycling and energy‑saving habits.
Values analysis reveals a predominance of hedonistic (≈25 %) and authentic (≈19 %) orientations, followed by social‑rational and aspirational profiles (each around 15 %). Expectations for the next decade are strong: 90 % foresee gaming becoming a universal pastime, with 55‑88 % anticipating virtual‑reality immersion, multisensory experiences and a shift toward educational, medical and professional applications. The research draws on GfK Emer Ad Hoc surveys conducted across Europe in 2009‑2010, combining sales figures, penetration rates and attitudinal questionnaires to deliver a comprehensive portrait of Spanish gamers.
