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247 reports matching your filters
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Report
21 pages
2023 Roblox Report: Behind the Data
Retention is a universal challenge on Roblox, with Day 1 retention averaging 12% to 15% and falling to approximately 1% by Day 90.
Monetization is highly concentrated, as only 4.2% of players spend Robux, with over half of those spenders contributing less than $1 annually.
Top-tier games in the 95th percentile generate approximately $77 per playing player annually, significantly outperforming the broader platform average.
Player Behavior
Monetization
Global
+1
GameAnalytics
Mar 2024
Report
43 pages
The Gaming App Insights Report: Unlocking Growth Opportunities for Mobile Marketers
Global mobile game installs increased by 7% year-over-year in late 2023, signaling a stabilization period following recent market volatility.
Hybrid casual titles and AI-driven production are fueling a 2024 recovery, with Racing and Simulation subverticals seeing install surges of 61% and 53%, respectively.
Monetization is shifting toward hybrid models combining in-app purchases and advertising, as in-app revenue grew 6% despite a marginal decline in overall consumer spending.
Market Analysis
Monetization
User Acquisition
+1
Adjust
Mar 2024
Report
33 pages
Mistplay Mobile Gaming Spender Report 2024: Decoding Mobile IAP Spenders
Economic pressure is causing 32% of all spenders and 41% of high-value spenders to plan for reduced in-game expenditures in 2024.
The first month of play is critical for monetization, as 79% of spenders make their initial purchase during this period.
Loyalty programs are essential for retention, with 79% of spenders engaging with rewards and 60% of high-value players reporting increased spending likelihood when redeemable rewards are offered.
Monetization
Player Behavior
Market Analysis
+1
Mistplay
Mar 2024
Report
38 pages
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2024
Report
78 pages
2023 Global Mobile Games Marketing Trends White Paper
The mobile gaming industry shifted toward a hybrid-casual model in 2023, blending hyper-casual accessibility with mid-core monetization to stabilize revenue through combined in-app advertising and purchases.
Monthly active advertisers surged by nearly 50% year-over-year, surpassing 40,000 globally as competition for user acquisition intensified.
Video ads remain the dominant format, accounting for over 76% of total impressions, while AI-generated image creatives are increasingly used to mitigate rising acquisition costs.
Marketing
Monetization
In-Game Advertising
+2
SocialPeta
Jan 2024
Report
46 pages
The State of Gaming 2024
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% dip in revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Market segment preferences shifted significantly in 2023, as mid-core revenue fell by 9% while casual and hybrid-casual segments grew by 8% and 30%, respectively.
Mobile advertising now accounts for 67% of global gaming ad spend, with marketing strategies increasingly relying on high-impact collaborations and transmedia IP to drive organic discovery.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas: 2024
Chinese publishers are maintaining global dominance in strategy and RPG segments by shifting to hyper-localized art styles, specifically manga-inspired visuals for Japan and realistic or cartoon aesthetics for Western markets.
Generative AI is now a core operational requirement for rapid, compliant localization of ad creative, voice-overs, and marketing copy to manage high costs per install in mature markets like the U.S., Japan, and South Korea.
High-performing user acquisition campaigns are increasingly utilizing minigames and AI-enhanced visuals to capture player attention in highly competitive environments.
Market Analysis
Monetization
User Acquisition
+5
Liftoff
Jan 2024
Report
29 pages
Mobile Ad Creative Index 2024
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
Market Analysis
Monetization
In-Game Advertising
+3
Liftoff
Jan 2024
Report
40 pages
Casual Gaming Apps Report 2024
Puzzle games now account for 37% of all mobile gaming installs as the industry shifts away from hyper-casual titles.
Casual mechanics are increasingly vital for mid-core titles, currently driving 74% of their total installs.
User acquisition costs on iOS remain significantly higher than Android, with a cost-per-install of $4.83 that is nearly eight times the rate on Android.
Market Analysis
Monetization
Live Ops
GameRefinery
Jan 2024
Report
27 pages
Games Market Trends 2024
The global games market is entering a recovery phase with a projected Compound Annual Growth Rate (CAGR) of +1.3% through 2026.
The live-service market is consolidating, with just 19 titles currently capturing 60% of total player engagement, prompting a strategic shift back toward premium, finite gaming experiences.
Developers are increasingly mitigating financial risk by prioritizing established Intellectual Property and sequels over new, unproven concepts.
Market Analysis
Market Forecast
Monetization
+1
Newzoo
Jan 2024
Report
10 pages
Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases
Toxicity directly suppresses revenue, as 19% of players spend less money and 21% reduce their overall playtime to avoid harassment.
Safety is a critical player priority, with 75% of the 2,408 surveyed gamers identifying protection from hate and harassment as a high priority.
Harassment causes significant engagement loss, with 44% of players disabling voice chat, 31% abandoning active matches, and 27% leaving lobbies to avoid abuse.
Monetization
Player Behavior
Diversity & Inclusion
+2
Take This
Jan 2024
Report
55 pages
State of Play: Winter 2024
Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.
Market Analysis
Market Forecast
Monetization
+2
Xsolla
Jan 2024
Report
25 pages
Southeast Asian Mobile Game Market Insights 2024
The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.
Market Analysis
Monetization
Sensor Tower
Jan 2024
Report
16 pages
State of Free-to-Play on Steam in 2024
Free-to-play titles dominate Steam engagement, accounting for 51% of all player hours despite representing only a small fraction of the platform's total game library.
The F2P market is highly consolidated, with the top 25 titles capturing 88% of all F2P playtime.
Market entry is increasingly difficult, as the average age of a top-ten F2P game is seven years, and only two new titles have successfully maintained a top-ten position over the last three years.
Market Analysis
Monetization
Steam
Video Game Insights
Jan 2024
Report
72 pages
Serbian Gaming Industry Report 2023
The Serbian gaming industry generated €175 million in revenue in 2023, marking a 17% year-on-year increase.
The sector's workforce nearly doubled to approximately 4,300 professionals, supported by talent inflows from Russia, Ukraine, and Belarus.
The ecosystem now includes 38 active studios producing 81 titles, with a strategic shift occurring from mobile-first games toward core and original-IP projects.
Market Analysis
Monetization
Investment
+1
SGA
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (2024)
Mobile gaming remains the fastest-growing market segment with 2024 revenues projected at $98.7 billion, driven heavily by Asia’s $65 billion contribution.
Direct-to-consumer web shops are disrupting traditional distribution by allowing developers to bypass 30% app-store fees, a model already utilized by 77% of gamers.
In-app revenue remains highly concentrated, with the top 2–6% of 'whale' spenders generating approximately 95% of total earnings.
Market Analysis
Mobile
Global
+1
Xsolla
Jan 2024
Report
46 pages
Q4 2024 Digital Market Index
Global in-app purchase (IAP) revenue hit a record $39.4 billion in Q4 2024, a 13.5% year-over-year increase, with non-game apps ($19.2 billion) nearly reaching parity with gaming ($20.2 billion).
iOS remains the primary revenue driver, generating $30 billion (70% of total IAP revenue) and outpacing Google Play’s growth at 15.4% versus 9.7%.
Strategy games became the most lucrative gaming segment with $4.8 billion in Q4 IAP revenue, marking an 80% quarter-over-quarter increase that helped offset an 11% year-over-year decline in RPG revenue.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
25 pages
Sensor Tower Global Mobile Gaming Industry Outlook 2024
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
Mobile
Market Analysis
Monetization
+2
Sensor Tower
Jan 2024
Report
52 pages
Global Games Market Report
The global games market is projected to reach $184.0 billion in 2023, with a forecast to grow to $205.4 billion by 2026 supported by a 3.31 billion-person player base.
Mobile gaming remains the largest revenue segment at $89.7 billion, though it is currently experiencing a 1.4% decline due to privacy-related challenges in user acquisition and monetization.
PC and console gaming are the primary industry growth engines for 2023, driven by improved hardware supply and a strong pipeline of high-profile software releases.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2024
Report
15 pages
Levelling Up: State of India Interactive Media and Gaming Research FY24
The Indian gaming sector reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to reach $9.2 billion by FY29.
India’s gaming ecosystem now includes 590 million users, with average weekly engagement increasing by 30% to 13 hours per user.
Midcore gaming is a primary growth engine, recording a 53% year-on-year revenue increase, while average revenue per paying user rose 15% to $22.
Market Analysis
Monetization
Investment
+1
Lumikai
Jan 2024
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