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Report
31 pages
App Marketer Survey (2022)
Privacy regulations are the primary industry challenge for 2023, identified by 43% of marketers as their top concern.
73% of marketers report feeling 'in the dark' regarding user data access, while 72% cite rising costs as a significant barrier to performance.
Despite privacy-driven data scarcity, 52% of marketers plan to increase their advertising budgets for the upcoming year.
Marketing
Mobile
Global
+2
Liftoff
Jan 2022
Report
31 pages
App Marketer Survey
Apple’s App Tracking Transparency (ATT) framework has negatively impacted 64% of user acquisition campaigns, leading to increased costs for 72% of marketers and complicating decision-making for 73%.
Nearly 60% of marketing professionals report facing more aggressive KPIs than in previous years, yet approximately half are currently struggling to meet these targets.
To combat data scarcity, 52% of marketers plan to increase their 2023 advertising budgets while diversifying into influencer marketing and organic social media.
Market Analysis
Marketing
Advertising
+1
Liftoff
Jan 2022
Report
73 pages
State of Mobile 2022
The global mobile economy saw massive growth in 2021, with app store spending rising 19% to $170 billion and mobile advertising increasing 23% to $295 billion.
Mobile gaming remains the primary revenue driver, reaching a record $116 billion in consumer spend, with 4X March-Battle strategy and creative sandbox titles generating the highest returns.
Daily mobile usage in leading markets reached 4.8 hours, with social, photo, and video applications capturing 70% of that time.
Mobile
Market Analysis
Player Behavior
+1
data.ai
Jan 2022
Report
24 pages
Global Gaming Report 2021
The global gaming industry reached a landmark $85 billion in total deal value across 1,159 transactions in 2021, nearly tripling the previous year's figures.
Mergers and acquisitions totaled $38 billion, driven by strategic activity from major players like Tencent and Embracer Group, while private placements hit a record $13 billion.
Blockchain and NFT-based gaming emerged as a significant sector, securing $3.6 billion in total financing and accounting for nearly half of all private investment in the fourth quarter.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2022
Report
15 pages
Ad Intelligence: An Overview 2022
The mobile advertising market has doubled since 2019, with over 120,000 active advertisers identified across 35 countries in 2022.
Android dominates the advertising landscape, accounting for 71% of advertisers and over 80% of the 14.6 million creatives tracked.
Gaming remains the primary advertising sector, capturing 69.02% of traffic on the App Store and 55.58% on Google Play, with Casual and Puzzle genres leading their respective platforms.
Advertising
Market Analysis
Global
+1
Apptica
Jan 2022
Report
53 pages
Mobile Market Forecast 2022‑2026
The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.
Market Forecast
Mobile
Global
Sensor Tower
Jan 2022
Report
30 pages
Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Market Analysis
Monetization
Web3
+3
Newzoo
Jan 2022
Report
44 pages
VR Games Market Report 2022
The global active VR hardware install base is projected to reach 46 million units by 2024, driven by a 42% compound annual growth rate.
Gaming is the primary driver of the VR ecosystem, with 72% of headset owners using devices for gaming and nearly 60% engaging with them on a weekly basis.
Standalone headsets, such as the Meta Quest 2, are the primary catalysts for market expansion by increasing accessibility compared to traditional PC-based hardware.
Market Analysis
VR
Global
+1
Newzoo
Jan 2022
Report
26 pages
Multiplayer Report 2022
Multiplayer gaming engagement grew by 3.3% year-over-year, with 77% of the global gaming population now participating in online play.
Unity internal data shows a 150% surge in PC multiplayer development and a 40% increase in mobile multiplayer projects since early 2021.
Genre remains the primary driver for game selection at 49%, followed by social connectivity factors including existing friend groups (34%) and in-game chat capabilities (31%).
Market Analysis
Player Behavior
Global
+1
Unity
Jan 2022
Report
31 pages
State of the Game Industry 2022
PC remains the primary development platform for 63% of developers, while the PlayStation 5 is the leading console for current and future project cycles.
Industry interest in decentralized technologies is low, with over 70% of studios expressing no interest in cryptocurrency or NFTs and one-third of professionals predicting the metaverse will fail.
Workplace culture remains a critical challenge, as 62% of companies have failed to formally address reports of toxicity and misconduct, despite 60% of developers now working 40 hours or less per week.
Market Analysis
Diversity & Inclusion
Employment
+1
Game Developers Conference
Jan 2022
Report
61 pages
Global Games Market Report 2022
The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.
Market Analysis
Market Forecast
Global
Newzoo
Jan 2022
Report
14 pages
Games Can Be Good for the Mind: State of Mobile Games – Cognitive and Psychological Benefits
Mobile games can significantly enhance specific mental states, with some titles demonstrating larger effect sizes for improving focus and creativity than traditional interventions like guided meditation or journaling.
Rhythm and puzzle games, specifically Sound Sky and Colorize, produced large effect sizes for improving player focus and creativity.
The study, based on nearly 500 U.S. participants and 28 individual impact studies, confirms that personality traits—measured via the Big 5 Inventory—directly moderate the psychological benefits a player receives from gaming.
Player Behavior
Mobile
Global
+1
Skillprint
Jan 2022
Report
67 pages
The State of Mobile Gaming 2022: Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 6% year-over-year in Q1 2022 to $21.2 billion, ending a period of pandemic-driven growth due to market stabilization and inflation.
Consumer spending dropped 10% in the U.S. and 7% in Asia, while Google Play saw a 22% decrease in spending despite global downloads remaining resilient at 14 billion.
Emerging markets are driving growth, led by India’s 73% increase in consumer spending and Turkey’s 36% revenue surge, which established it as Europe’s fastest-growing market.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022 Trends to Watch
Cloud gaming is driving industry growth by bypassing hardware limitations, enabling publishers to deliver high-end experiences to mobile devices and legacy consoles.
The metaverse is evolving into a commercial ecosystem supported by significant venture capital, virtual real estate markets, and digital fashion integration.
Monetization models are shifting toward Web3.0 and blockchain-based player trading, despite ongoing consumer resistance to non-fungible tokens.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
30 pages
Newzoo’s Games, Esports, Live Streaming, Cloud and the Metaverse
The Asia-Pacific and North American markets are currently tied for the global lead in game revenue at $42.6 billion each, with Asia-Pacific maintaining an 8.7% compound annual growth rate.
Cloud gaming is expanding rapidly as publishers use services like NVIDIA GeForce NOW to deliver AAA titles to legacy hardware, driven by semiconductor shortages and the need for broader platform reach.
Major publishers are pivoting away from explicit NFT branding due to significant player backlash and platform-level restrictions from companies like Valve, Apple, and Google, opting instead for less controversial 'NFT-like' monetization features.
Market Analysis
Esports
Streaming
+4
Newzoo
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: H1 2022
Marketers reduced mobile game creative volume by nearly 30% year-over-year in H1 2022, shifting focus from raw install volume to performance metrics like Cost Per Purchase and In-App Purchase Return on Ad Spend.
Advertising costs rose significantly, with CPMs increasing 18% for mobile games and 64% for non-gaming applications.
Advertisers are increasingly prioritizing the Android ecosystem, which now accounts for approximately 70% of all mobile game creatives.
Market Analysis
Mobile
Marketing
+3
AdQuantum
Jan 2022
Report
18 pages
Consumer Insights: Games and Esports 2022
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Market Analysis
Player Demographics
Player Behavior
+5
Newzoo
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022
The Asia-Pacific region dominates the global gaming market with $88.2 billion in annual revenue, accounting for more than 50% of the total global share.
North America remains a primary industry pillar, generating $42.6 billion in annual revenue.
Emerging markets in Latin America, the Middle East, and Africa are currently experiencing growth rates that exceed the global average, signaling a shift toward market decentralization.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
23 pages
Stream Hatchet Video Game Streaming Trends Report 2022 First Quarter Report
Twitch remains the dominant streaming platform with 75% of total market share, growing by 5% (286 million hours) in Q1 2022 despite a broader industry decline.
Total hours watched across all streaming platforms fell by 6% compared to Q1 2021, signaling a market correction following pandemic-era saturation and creator fatigue.
Core viewers who watch at least 5 hours daily represent only 7.8% of the total audience but account for two-thirds of all hours watched and are 24 times more likely to engage with ads.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Jan 2022
Report
31 pages
2022 App Marketer Survey
Privacy regulations are the primary industry obstacle, with 64% of marketers reporting negative impacts from Apple’s App Tracking Transparency (ATT) rollout.
Data loss resulting from privacy changes has left 73% of marketers feeling uninformed, while 72% report increased costs for user acquisition.
Despite a mixed industry outlook, 59% of marketers have increased their 2022 performance targets, though 48% are currently struggling to meet these goals.
Market Analysis
User Acquisition
Marketing
+3
Liftoff
Jan 2022
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