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49 reports matching your filters

USA

Report35 pages

Guide to Growing Chinese Gaming Apps Overseas

Video advertising is the most effective monetization channel for Chinese developers in mature markets, currently yielding a 21% Day 7 return on ad spend.
Generative AI is being deployed at scale to automate the production of localized ad creatives, voice-overs, and performance-tested copy to reduce costs and speed up regional market entry.
Long-term player retention is increasingly driven by integrating social hangout spaces, customizable home systems, and minigames into core gameplay loops.

Market Analysis Mobile User Acquisition+6

EAJan 2025

Report38 pages

The 2025 Guide to US Gaming Audiences: From Data to Personas

The US gaming audience is now gender-balanced and financially stable, with significant segments earning between $51,000 and over $250,000 in net worth.
Modern gamers prioritize immediate lifestyle quality and discretionary spending over long-term asset accumulation, frequently investing in premium groceries and convenience services.
Gaming is primarily a social and familial activity rather than a solitary pursuit, with consumer habits heavily influenced by multi-generational household dynamics.

Market Analysis Player Demographics Marketing+1

Anzu & SemcastingJan 2025

Report13 pages

Interview with Sarah Chung, Senior Manager at Disney Company

The global success of Korean content is driven by a 'cocreator' fandom model, where streaming platforms leverage seamless localization tools to allow audiences to actively participate in cultural moments.
Korean productions must now compete for attention against both traditional OTT platforms and short-form ecosystems like TikTok and YouTube, necessitating a shift in how content is marketed and consumed.
To maintain global reach, studios must adopt a dual strategy of utilizing platforms with extensive international footprints while executing aggressive off-platform promotional campaigns.

Streaming Market Analysis USA

KOCCA – Korea Creative Content AgencyJan 2025

Report17 pages

Diversity and Inclusion in Gaming: Newzoo & Intel Report

Nearly 50% of U.S. gamers are more likely to support publishers that take active stances on social justice issues, signaling a shift in consumer expectations toward corporate responsibility.
47% of U.S. gamers actively avoid titles they perceive as not being designed for them, highlighting a significant barrier to market penetration for non-inclusive content.
Black and Hispanic/Latinx gamers are younger and more engaged than white counterparts, with 75% of Black PC players under the age of 35 compared to 50% of white players.

Diversity & Inclusion Player Demographics Market Analysis+1

NewzooJan 2025

Report23 pages

U.S. Gamer Segmentation 2024 Edition

The U.S. gaming population stands at 236.4 million people, representing 71% of the population, which is a slight decline from the 2020 peak of 74% but remains above 2018 levels.
Average weekly engagement has increased to 14.5 hours, up 1.8 hours since 2022, while average spending over a six-month period has risen to $56.20.
The market is shifting toward more dedicated segments, with a migration away from casual 'Incidental Players' and 'Daily Dabblers' toward 'Super Gamers' and 'Transitionals'.

Market Analysis Player Demographics Player Behavior+1

CircanaAug 2024

Report9 pages

How Gamers Discover What to Play

Gamers utilize an average of four to five distinct information sources before purchasing a new title, reflecting a shift away from single-channel marketing reliance.
YouTube is the primary discovery platform for 52% of gamers and is ranked as the most trusted source of information.
Purchasing decisions are driven by risk mitigation, with 40% of players prioritizing established franchises and 25% favoring games from respected developers.

Marketing Player Behavior Player Demographics+1

Big Games MachineMay 2024

Report26 pages

Level Up – Harnessing the Power of Gaming Audiences

Gaming is a mainstream U.S. medium, with 62% of adults aged 18–65 playing games multiple times per week.
Cross-platform engagement is high, as 77% of gamers use more than one device and 40% play across PC, console, and mobile platforms.
Two-thirds of gamers view in-game advertisements as having a neutral or positive impact on their experience, with 34% noting that product placement enhances realism.

In-Game Advertising Marketing Player Demographics+1

ComscoreMar 2024

Report17 pages

Essential Facts About the U.S. Video Game Industry

The U.S. video game industry contributed nearly $66 billion to the GDP in 2023, with total consumer spending reaching $57.2 billion.
Video games are a mainstream activity in the U.S., with 190.6 million weekly players representing 61% of the total population.
Mobile devices have become the dominant gaming platform, utilized by 78% of players compared to only 33% in 2012.

Market Analysis Player Demographics USA

Entertainment Software AssociationJan 2024

Report16 pages

The State of Games Media Buying United States Spotlight

The U.S. mobile gaming ad market is maturing, evidenced by a marginal 0.25% growth in active advertisers and a 29% decline in new market entrants during the first half of 2024.
Publishers are prioritizing established assets over experimentation, as total ad purchases grew by only 0.46% while the volume of new ad creatives dropped by 12%.
Genre dominance is shifting, with Puzzle games now leading in ad impressions, while Sports and Shooting genres saw the fastest growth, rising six and four places respectively.

Market Analysis In-Game Advertising Mobile+2

MintegralJan 2024

Report40 pages

The State of Payment Apps: An Analysis of Payment App Market Trends and Top Apps in the U.S.

The U.S. payment app market peaked at 35 million downloads in Q2 2020, driven by pandemic-related shifts toward digital-first and contactless financial tools.
Google Pay achieved a 347% year-over-year growth in early 2021 by utilizing referral incentives, cryptocurrency integration, and cashback rewards.
Buy Now, Pay Later (BNPL) services like Klarna and Afterpay became a primary growth driver, with Klarna exceeding one million monthly installs through influencer-led marketing and retail integrations.

Market Analysis Mobile USA

Sensor TowerJan 2023

Report14 pages

State of Mobile Games: Cognitive and Psychological Benefits

Mobile games function as effective, scalable tools for mental well-being, with specific titles demonstrating significant positive effects on creativity (Colorize, d=1.17), focus (Sound Sky, d=0.90), determination (Nature Video, d=0.76), and calmness (Color Breathing, d=0.61).
Personality traits significantly dictate user engagement, as extraverts favor social and action-oriented games while introverts prefer relaxation-focused titles, and openness correlates with immersion and inspiration motives.
Game mechanics directly influence psychological outcomes: puzzle-centric titles consistently boost creativity and curiosity, whereas timed or competitive games are more effective at enhancing focus and grit.

Market Analysis Player Behavior Mobile+2

SkillprintJan 2023

Report31 pages

The State of OTT Advertising in the U.S.: An Analysis of OTT Ad Spending Trends and Top Advertisers

The U.S. OTT advertising market reached a mature state between late 2021 and 2022, averaging $3.26 billion in quarterly spend and accounting for nearly 15% of total digital advertising investment.
Consumer Packaged Goods replaced Financial Services as the leading spending category by mid-2022, while the automotive industry increased its OTT ad spend by 74% year-over-year.
Tubi emerged as the fastest-growing publisher with a 37% increase in ad revenue, while Hulu and Peacock remain the dominant platforms for reaching viewers under the age of 35.

Market Analysis Advertising USA

Sensor TowerJan 2023

Report25 pages

The Rise of Midcore Mobile Games

Midcore mobile games accounted for 37% of US iOS mobile game revenue in Q1 2022 and were the only category to experience year-over-year growth.
Top-tier midcore titles demonstrate superior retention, with nine midcore games maintaining top-200 grossing positions over a 365-day period compared to only three casual titles.
Monetization in top-grossing midcore titles is heavily standardized, with 75% of games utilizing Battle Passes and over 65% incorporating five or more distinct gacha mechanics.

Market Analysis USA Mobile+1

GameRefineryJul 2022

Report28 pages

Essential Facts About the Video Game Industry 2022

The U.S. gaming industry generated $60.4 billion in total sales in 2021, with 67% of players participating in in-game purchases.
Approximately 215.5 million Americans, or 66% of the population, play video games at least weekly.
Pandemic-era engagement levels have stabilized, with 90% of players maintaining or increasing their playtime since the peak of the pandemic.

Market Analysis Player Demographics Player Behavior+1

Entertainment Software AssociationJun 2022

Report31 pages

Motivations and Demographics Snapshot Report: The Motivations Driving Top Mobile Games, February 2022

Gender and age are primary indicators of genre preference, with women comprising 63% of the audience for Match3 and Hidden Object games, while men make up 76% to 84% of the audience in 4X strategy and synchronous PvP titles.
Every top-grossing casual game released between 2020 and 2022 has integrated renovation and customization elements to increase player expression and broaden market appeal.
Motivational drivers are demographic-specific; younger males prefer high-sensomotoric challenges like Battle Royales, while players aged 45 and older seek similar thrills through low-sensomotoric experiences like Slots.

Market Analysis Player Demographics Player Behavior+2

GameRefineryFeb 2022

Report31 pages

Motivations and Demographics Snapshot Report

Renovation and customization mechanics are now a fundamental requirement for casual gaming, appearing in 100% of the top-100 grossing casual titles released in the last two years.
Motivational drivers for US mobile gaming are highly demographic-specific, with younger males prioritizing mastery and competition in PvP, while players aged 45 and older favor social slots.
The 'Expression' driver, centered on customization and decoration, is a primary engagement factor particularly among female players who show a strong preference for tycoon and creative titles.

Market Analysis Player Demographics Mobile+1

GameRefineryFeb 2022

Report11 pages

Key Insights Into American Gamers

The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.

Player Demographics Market Analysis Player Behavior+1

NewzooJan 2022

Report16 pages

Strategy Genre Snapshot 2021

The 4X subgenre dominates the U.S. mobile strategy market, accounting for 20 of the top 25 grossing titles within a genre that holds a 17% total iOS revenue share.
Successful strategy titles are increasingly driven by genre-blending, integrating mechanics like merge, match-3, or RPG elements to expand their player base beyond traditional core audiences.
High-performing 4X games rely on three core pillars: long-term power progression through deep economies, complex live operations with recurring events, and social frameworks built on competition and collaboration.

Market Analysis Strategy USA

GameRefineryOct 2021

Report20 pages

Match3 Genre Snapshot: US iOS (May 2021)

As of May 2021, the Match3 subgenre accounts for approximately 16% of total US iOS mobile gaming revenue.
No new Match3 titles entering the top 500 grossing rankings over the last 18 months utilize standard swapping mechanics, indicating a shift toward gameplay diversification.
Modern Match3 success is increasingly driven by meta-layers, specifically decoration and customization features seen in titles like Royal Match and Project Makeover.

Market Analysis Monetization Live Ops+5

GameRefineryMay 2021

Report21 pages

Market Snapshot: Q1 2021 US, China & Japan

In Q1 2021, mobile gaming genre preferences diverged globally: US markets favored simulation games, Japan saw a shift from RPGs to sports titles led by Cygames’ Uma Musume Pretty Derby, and China moved toward shooter games.
Roblox Corporation established itself as the top-grossing publisher in the US market during Q1 2021.
Monetization strategies varied by region, with collectible albums appearing in over 70% of top-grossing US games, battle passes in over 25% of top-grossing Japanese titles, and special gacha mechanics in 30% of top-grossing Chinese games.

Market Analysis Mobile USA+2

GameRefineryApr 2021