The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.
The demographic profile is nearly evenly split, with 52% male and 47% female, and the 21-35 age bracket serving as the most active segment at 35%.
Nearly half of the online population (49%) spends money on games, primarily motivated by social interaction, sales, and exclusive content.
Shooters and adventure games are the top genres by monthly active users, with titles like Fortnite, Grand Theft Auto V, and Call of Duty dominating the market.
The United States represents the second-largest gaming market globally, generating $47.3 billion in revenue from a population of 191 million gamers. Research conducted in 2022 indicates that 72% of the American online population are game enthusiasts, a broad category encompassing those who play, watch, or socially engage with video games. While 71% of the population plays games, there is a significant overlap with viewership, as 44% of the population watches gaming video content and 18% engages with esports.
The demographic profile of American gamers is nearly evenly split by gender, with 52% identifying as male and 47% as female. Engagement spans all age groups, though the 21-35 bracket is the most active at 35%. Player motivations are diverse, led by social interaction (37%), action (37%), and achievement (36%). While mobile is the most popular platform by reach, capturing 48% of players, console gaming commands the highest engagement time, averaging six hours per week.
Economic engagement is high, with 49% of the online population spending money on games. The primary drivers for spending include the desire to play with friends or family, taking advantage of sales, and unlocking exclusive content. Popular titles like Fortnite, Grand Theft Auto V, and Call of Duty dominate the market, with shooters and adventure games ranking as the top genres by monthly active users. This data is derived from a 2022 consumer insights survey of 3,054 online respondents in the U.S., part of a broader global study covering 36 markets.
