Zen Match
GameBy Good Job Games · Released Aug 1, 2021
Documents about Zen Match
Mobile Games in 2021: The Most Notable Trends and Releases
Western mobile game genres in 2021 are analyzed across revenue and downloads, with the aim of identifying the biggest shifts and drawing practical lessons for developers.
- Established genres like Slots and Match-3 remain dominant in the Tier-1 West market, though Match-3 faced significant disruption from the entry of Royal Match.
- Chinese developers continue to lead the 4X Strategy segment by leveraging major Western franchises to capture market share.
- The farming genre is a high-growth area characterized by steady expansion and strong long-term user engagement.
2022 Predictions: The King Is Back, Merge Overheats and Hypercasuals Falter
Western mobile casual gaming entered 2022 as a mature, increasingly top-heavy market in which revenue growth outpaced install growth.
- The Western mobile gaming market is becoming increasingly top-heavy, evidenced by a decade-low in new game launches and a deceleration in overall in-app purchase revenue growth.
- King has reclaimed market leadership in the puzzle genre from Playrix, driven by the sustained performance of its core portfolio and the success of new titles like Royal Match.
- Despite IDFA-related privacy restrictions, the hypercasual sector saw a 15 percent increase in downloads and a 50 percent surge in in-app purchase revenue during 2021.
Casual Gaming Apps Report 2022
Liftoff's 2022 Casual Gaming Apps Report benchmarks user acquisition and monetization performance across casual mobile games, drawing on data from 1 May 2021 to 1 May 2022, covering 76.1 billion impressions, 3.4 billion clicks, and 58.5 million installs.
- Mobile gaming maintains over 60% of the total industry market share despite experiencing its first year-over-year global spending decline in Q1 2022.
- Android is significantly more cost-effective for user acquisition than iOS, with an average CPI of $0.75 compared to $2.27, while both platforms deliver comparable Day 30 ROAS.
- Lifestyle games are the most lucrative segment for developers, yielding the highest returns despite carrying higher-than-average acquisition costs.
Analyst Bulletin: Mobile Game Market Review September 2021
September 2021 mobile gaming was defined by live-ops innovation, collaboration-driven growth, and regionally distinct event strategies across the US, China, and Japan.
- Mobile games are increasingly integrating social features and live streaming, such as State of Survival's new in-game streaming function that allows players to participate in minigames and gift streamers, and Onmyoji's video mode for simultaneous viewing and chatting.
- Major titles are diversifying core gameplay through permanent system additions, exemplified by Genshin Impact introducing a fishing system and new islands, and Hearthstone moving its Battlegrounds mode out of beta.
- Battle Pass adoption remains a key monetization strategy for top-grossing games, with Harry Potter: Puzzles & Spells recently adding a two-tier Battle Pass system featuring a 'Season Vault' to reward extra progression points.
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