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Documents about World Cup
CyberAgent Q1 2023 Quarterly Report
CyberAgent’s Q1 2023 quarterly report, covering the period from October 1, 2022, to December 31, 2022, details a period of strategic investment and financial contraction.
- CyberAgent reported a consolidated net loss of 5.00 billion yen for Q1 2023, driven by an operating loss of 1.26 billion yen compared to a 19.80 billion yen profit in the same period last year.
- The game business segment experienced a significant downturn, with revenue falling 29.9% to 40.92 billion yen and operating profit dropping 69.6% to 5.21 billion yen due to a cyclical lull between major title anniversaries.
- The media segment, anchored by ABEMA, saw a 34.0% revenue increase but incurred an operating loss of 9.36 billion yen, primarily due to costs associated with broadcasting the FIFA World Cup.
1Q FY2023 Presentation Material: October to December 2022
CyberAgent’s financial performance for the first quarter of fiscal year 2023 reflects a strategic transition period characterized by heavy capital allocation toward high-visibility media events.
- Consolidated quarterly revenue reached 191.1 billion yen for 1Q FY2023, while operating profit fell to 5.2 billion yen due to increased personnel costs of 25 billion yen and heavy media segment investments.
- The advertising business remains the primary profit driver with 95.6 billion yen in sales, followed by the gaming business at 40.9 billion yen.
- The ABEMA media platform incurred a 9.3 billion yen operating loss during the quarter, driven by content acquisition and infrastructure costs associated with the FIFA World Cup Qatar 2022.
Mobile Game Market Review: December 2022
The mobile game market in December 2022 was characterized by a strategic focus on high-engagement seasonal events, major content updates, and significant shifts in monetization models.
- Brawl Stars significantly shifted industry trends by removing all gachas in favor of a new system called Starr Road, potentially signaling a broader move away from loot boxes due to looming legislation.
- Lotsa Slots overhauled its monetization strategy by doubling the coin rewards for in-app purchases while increasing ad placements from two to seven, a strategic response to the negative impact of IDFA regulations on user acquisition.
- Diablo Immortal experienced a 400% increase in daily revenue following its 'Terror’s Tide' update, which added the new Stormpoint area to drive post-launch engagement.
Top Mobile Games in Southeast Asia: December 2022
The mobile gaming landscape in Southeast Asia experienced a period of growth in December 2022, with the region generating over 745 million total downloads across the Apple App Store and Google Play.
- The Southeast Asia mobile games market reached over 745 million downloads in December 2022, a 1.7% year-over-year increase.
- Indonesia was the leading market for game downloads in the region, accounting for 298 million installs or 40% of the total volume.
- FIFA Mobile by Electronic Arts was the most downloaded game in the region with nearly 5 million installs, driven primarily by Indonesia (75.3% of its downloads).
![Cover of FY2023 First Quarter Consolidated Financial Results [Japanese GAAP]](https://files.gameindustrylibrary.com/thumbnails/5886/page-1.png)
FY2023 First Quarter Consolidated Financial Results [Japanese GAAP]
CyberAgent’s consolidated financial results for the first quarter of the fiscal year ending September 30, 2023, reveal a period of strategic investment and market fluctuation.
- CyberAgent reported a consolidated operating loss of ¥1,255 million for Q1 FY2023 (ending December 31, 2022), a significant reversal from the ¥19,804 million operating income recorded in the same period the previous year.
- The Game Business segment experienced a sharp downturn, with sales falling 29.9% to ¥40,916 million and operating income dropping 69.6% to ¥5,212 million as major titles moved past their anniversary peaks.
- The Media Business, driven by FIFA World Cup Qatar 2022 coverage, grew net sales by 34% to ¥33,485 million, though heavy content and distribution costs resulted in an operating loss of ¥9,356 million.
How Mobile Games Developers Celebrated the World Cup
Mobile game developers increasingly leverage major global sporting events to drive player engagement and revenue, as evidenced by the widespread integration of the 2022 World Cup into diverse game genres.
- Call of Duty: Mobile experienced a significant revenue spike following its 'World Class' update, with daily revenue more than doubling and surpassing the launch performance of the Modern Warfare 2 console title.
- Major mobile titles leveraged high-profile partnerships with football superstars like Lionel Messi and Neymar Jr to drive engagement, utilizing them as unlockable skins through premium currency gacha systems.
- PUBG Mobile saw a steady rise in revenue and downloads following its November 17 'Football Mania' update, which included unique gameplay mechanics like transforming into a football and using speed-boosting items.
Top Mobile Games in Southeast Asia: November 2022
The mobile gaming landscape in Southeast Asia experienced steady growth in November 2022, reaching over 690 million total downloads across the Apple App Store and Google Play.
- The Southeast Asia mobile games market reached over 690 million total downloads in November 2022, representing a 0.9% year-over-year increase.
- Mobile Legends: Bang Bang was the region's most downloaded game with over 4 million installs, primarily driven by Indonesia (56.9%) and the Philippines (22.7%).
- Garena Free Fire (including the MAX version) secured the second spot with over 3.7 million downloads, with Indonesia (40.9%) and Vietnam (30.6%) serving as its largest markets.
Analyst Bulletin: Mobile Game Market Review November 2022
The mobile gaming market in November 2022 was characterized by a surge in high-profile brand collaborations and seasonal event integration, particularly surrounding the FIFA World Cup.
- Major mobile titles including Call of Duty Mobile, PUBG Mobile, and Mobile Legends: Bang Bang leveraged the November 2022 World Cup to drive engagement through athlete-themed character skins and in-game events.
- Goddess of Victory: Nikke achieved significant international success, ranking in the top 30 grossing in the US and the top 5 in Japan following its early November launch.
- My Singing Monsters, a title released in 2012, returned to the top 50 grossing charts in November 2022, driven primarily by viral popularity on TikTok.
Top Mobile Games by Revenue and Downloads: November 2022
The mobile gaming market in November 2022 experienced notable shifts in both download volume and revenue generation, as captured by global performance data.
- Goddess of Victory: Nikke emerged as a significant new revenue generator in November 2022, topping Android revenue charts and reaching fifth on iOS, earning $94 million across both platforms.
- The game's revenue, however, showed a decline by the end of November, dropping from $5.8 million to $1.7 million daily, suggesting its peak might be short-lived.
- The top downloaded games chart saw considerable changes, with previous leader Gangster Crime disappearing and recent hits like Stumble Guys and Survivor.io losing positions.
FY2022 Presentation Material
CyberAgent's FY2022 performance demonstrates a company experiencing sustained top-line growth, driven by its advertising and media segments, while navigating significant profitability challenges primarily stemming from its game business.
- CyberAgent achieved 710.5 billion yen in sales in FY2022, marking 25 consecutive years of growth, primarily driven by its advertising and media segments.
- Operating profit for FY2022 declined by 33.8% to 69.1 billion yen, with a projected further drop to 40-50 billion yen in FY2023, largely due to challenges in the game business and strategic investments.
- The game business experienced a significant downturn in FY2022, with sales decreasing by 13.1% to 228.3 billion yen and operating profit falling by 37.2% to 60.5 billion yen.
FY2022 Consolidated Financial Results (Japanese GAAP)
CyberAgent achieved record net sales of ¥710.6 billion for the 2022 fiscal year, representing a 6.6% year-on-year increase.
- CyberAgent achieved record net sales of ¥710.6 billion in FY2022, a 6.6% year-on-year increase, despite a 33.8% decline in consolidated operating income to ¥69.1 billion.
- The Game Business experienced a significant contraction, with sales falling 13.1% and operating income dropping 37.2% due to the natural slowdown of major titles and a shift in revenue recognition policies.
- The Internet Advertisement Business grew by 17.3% and the Media Business, driven by the ABEMA platform, surged by 35.3%, signaling a strategic pivot toward media infrastructure.
Store Intelligence Data Digest: Q4 2022
The fourth quarter of 2022 delivered a nuanced portrait of the mobile-app ecosystem, tracking download activity across the world’s two dominant storefronts and highlighting shifts in consumer preference.
- Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
- Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
- The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.