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Subway Surfers

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Article

Top Mobile Games Worldwide for October 2020 by Downloads

The mobile gaming industry experienced significant shifts in user acquisition during October 2020, characterized by the continued dominance of viral titles and the successful entry of high-profile new releases.

  • Among Us remained the most downloaded mobile game worldwide in October 2020 with 74.8 million installs, a 50-fold increase compared to October 2019.
  • Subway Surfers ranked second with 19.8 million installs, marking a 13.7% year-over-year increase.
  • Genshin Impact entered the top five most downloaded games in October 2020 with 16.4 million installs.
Sensor TowerNov 2020
Article

Top Mobile Games Worldwide for August 2020: Downloads

The mobile gaming landscape in August 2020 was characterized by high-volume installs led by hyper-casual titles.

  • Voodoo’s Scribble Rider was the most downloaded mobile game worldwide in August 2020, reaching 44.6 million installs.
  • Brain Wash by SayGames secured the second position with approximately 30 million downloads during the same period.
  • Among Us experienced a significant surge in popularity, with downloads increasing 661% month-over-month to reach 18.4 million, ranking it ninth globally.
Sensor TowerSep 2020
Cover of Best Mobile Games of July 2020 by Installs
Article

Best Mobile Games of July 2020 by Installs

The mobile gaming industry experienced a significant rebound in July 2020, following a post-lockdown decline in the previous month.

  • Mobile game installs reached 5.5 billion across the App Store and Google Play in July 2020, representing a 15% increase compared to the previous month.
  • My Talking Tom was the most downloaded mobile game of July 2020, recording over 60 million installs across 35 countries.
  • Tencent's Honor of Kings generated over $165 million in revenue during July 2020, ranking as the highest-earning mobile game on both major app stores.
AppticaAug 2020
Article

Top Mobile Games Worldwide for July 2020 by Downloads

The mobile gaming landscape for July 2020 was characterized by significant download volume, with My Talking Tom Friends emerging as the most installed title globally, securing approximately 36 million unique installs.

  • My Talking Tom Friends by Outfit7 was the most downloaded mobile game globally in July 2020, reaching approximately 36 million installs with its largest markets being India (29.7%) and Brazil (11%).
  • Stack Colors! from Voodoo secured the second position with over 32 million downloads, driven primarily by users in India (18.6%) and Indonesia (8.7%).
  • The top five most downloaded mobile games for July 2020 were completed by Subway Surfers, Garena Free Fire, and PUBG Mobile.
Sensor TowerAug 2020
Cover of PocketGamer.biz Podcast Episode #3: Jens Begemann leaves Wooga, Jagex gets sold again, and more!
53 min
PocketGamer.biz53 min

PocketGamer.biz Podcast Episode #3: Jens Begemann leaves Wooga, Jagex gets sold again, and more!

The global mobile and console gaming landscape is currently defined by significant leadership transitions, strategic acquisitions, and the evolution of social gaming platforms.

  • Jagex has been acquired by Macarthur Fortune Holding for $530 million, marking yet another ownership transition for the studio as it struggles to stabilize its legacy intellectual property.
  • Rovio achieved a 74.8% profit increase by significantly reducing user acquisition costs, though this strategy risks long-term brand fatigue for the aging Angry Birds franchise.
  • Epic Games is evolving Fortnite into a persistent social hub through its Party Royale mode, leveraging virtual events to attract millions of concurrent users.
PocketGamer.bizMay 2020
Cover of Superstar Session: Gaming: Key Market Insights for 2020
22 min
PocketGamer.biz22 min

Superstar Session: Gaming: Key Market Insights for 2020

The mobile gaming industry experienced significant growth and structural shifts throughout 2019, characterized by a transition toward core gaming experiences and a maturing global market.

  • Mobile gaming consumer spending reached approximately 86 billion dollars in 2019, accounting for roughly 75% of total app store revenue.
  • The market is becoming increasingly top-heavy, with the number of games generating over 100 million dollars annually growing by 60% between 2017 and 2019.
  • While casual and arcade titles dominate download charts, core genres—specifically action, battle royale (e.g., PUBG, Free Fire), and RPGs (e.g., Fate/Grand Order, Honor of Kings)—drive the majority of consumer spending and engagement time.
PocketGamer.bizFeb 2020
Article

Top Mobile Games Worldwide for Q2 2019 by Downloads

The mobile gaming landscape in the second quarter of 2019 was characterized by significant volatility, driven primarily by the rapid rise of hyper-casual titles.

  • Stack Ball by Azur Interactive was the most downloaded mobile game worldwide in Q2 2019, reaching approximately 101 million first-time installs.
  • Hyper-casual games dominated the market, with 12 new titles entering the top 20 rankings during the quarter.
  • Run Race 3D by Good Job Games secured the second-highest global download spot with nearly 96 million installs.
Sensor TowerJul 2019
Article

Global App Revenue Reached $34 Billion in the First Half of 2018: Up 28% Year-Over-Year

Global mobile application revenue experienced significant growth during the first half of 2018, reaching a combined $34.4 billion across the Apple App Store and Google Play.

  • Global mobile app and game spending reached $34.4 billion in the first half of 2018, a 27.8% increase compared to the same period in 2017.
  • Mobile games accounted for 78% of total app store revenue, generating $26.6 billion in the first half of 2018, up 19.1% year-over-year.
  • Apple’s App Store generated $22.6 billion in revenue—nearly double the $11.8 billion earned by Google Play—despite having significantly fewer downloads.
Sensor TowerJul 2018
Article

The Top Mobile Apps and Games of January 2018: Tencent's QQ Speed Races Up the Revenue Charts

This analysis examines the global mobile application and gaming landscape for January 2018, utilizing Store Intelligence data to rank performance across the Apple App Store and Google Play.

  • Tinder became the top-grossing non-game mobile app in January 2018, generating over $68 million and surpassing Netflix, which had held the top spot throughout 2017.
  • Sony's Fate/Grand Order claimed the No. 1 position for global mobile game revenue, displacing the long-standing leader Monster Strike.
  • Tencent's new racing title, QQ Speed, achieved a strong market entry by ranking as the No. 5 top-grossing game globally and the No. 1 most downloaded game on the Apple App Store.
Sensor TowerFeb 2018
Cover of The Data Behind 10 Years of Google Play (2018)
Report34 pages

The Data Behind 10 Years of Google Play (2018)

This analysis examines the growth and performance of the Google Play Store over a nearly seven-year period, spanning from January 2012 to August 2018.

  • Between 2012 and 2018, the Google Play Store generated over $85 billion in consumer spend across 330 billion total downloads, with more than 5,000 apps surpassing the $1 million revenue milestone.
  • Annual consumer spend on Google Play is projected to reach $42 billion by 2022, representing a 90% increase from 2017 levels.
  • While India leads in total download volume with 36.9 billion, Japan is the most lucrative market, contributing $25.1 billion in total consumer spend.
data.aiJan 2018
Article

Top Mobile Games of Q3 2017: Candy Crush Re-Crowned U.S. Revenue King

The mobile gaming industry experienced significant growth in the third quarter of 2017, with global consumer spending reaching approximately $12.5 billion across the Apple App Store and Google Play.

  • Global consumer spending on mobile games reached $12.5 billion in Q3 2017, representing a 26% year-over-year increase.
  • Apple’s App Store generated $8 billion in global gaming revenue (up 29% YoY), while Google Play generated $4.5 billion (up 22% YoY).
  • Candy Crush Saga became the top-earning mobile game in the U.S. for the first time since Q1 2015, with worldwide revenue growing 97% year-over-year to $271.4 million.
Sensor TowerNov 2017
Cover of FTUE: Dawnbringer
9 min
PocketGamer.biz9 min

FTUE: Dawnbringer

The mobile action game Dawnbringer, published by Kiloo, serves as a case study for the critical importance of effective onboarding and first-time user experience (FTUE) design.

  • The first ten minutes of gameplay are critical for player retention, as a poor initial experience creates an immediate barrier that discourages long-term engagement.
  • Kiloo’s Dawnbringer demonstrates that even experienced publishers can fail if complex mechanics, such as Infinity Blade-inspired combat, are not introduced with sufficient clarity.
  • Unintuitive control schemes, specifically those requiring complex camera manipulation and movement, must be explicitly and clearly communicated to the player during the onboarding phase.
PocketGamer.bizJun 2016

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