Subway Surfers
Documents about Subway Surfers
Top Mobile Games Worldwide for June 2022 by Downloads
The global mobile gaming market experienced modest growth in June 2022, reaching 4.6 billion total downloads across the Apple App Store and Google Play.
- The global mobile games market reached 4.6 billion downloads in June 2022, representing a 2.2% year-over-year increase.
- Subway Surfers by Sybo Games was the most downloaded mobile game worldwide in June 2022 with 26 million installs, a 63.5% increase compared to June 2021.
- Garena Free Fire ranked second with 24.7 million installs, marking a 26.9% year-over-year growth.
Cutting Through the Game Recession Fluff - The Metacast by Naavik
The gaming industry is currently navigating a period of structural recalibration rather than a traditional economic recession.
- The gaming industry is undergoing a structural recalibration rather than a traditional recession, characterized by internal consolidation and a strategic response to rising user acquisition costs.
- Large-scale acquisitions, such as Miniclip’s purchase of the studio behind Subway Surfers, are being used to secure established intellectual property and loyal user bases to mitigate marketing risks.
- Solana is utilizing a mobile ecosystem as a loss-leader strategy to simplify wallet management and lower the barrier to entry for decentralized applications.
Global App Spending: First Half of 2022
Global consumer spending on mobile applications reached $65 billion during the first half of 2022, representing a modest year-over-year increase of approximately 1 percent.
- Global consumer spending on mobile apps reached $65 billion in 1H 2022, a modest 1% increase year-over-year that signals a significant slowdown compared to the 24.8% growth seen in 1H 2021.
- Mobile game spending declined 6.6% year-over-year to $41.2 billion, with Google Play experiencing a sharper 14.8% drop compared to a 0.8% decrease on the Apple App Store.
- Apple’s App Store generated $43.7 billion in total revenue (up 5.6% Y/Y), while Google Play revenue fell 7.4% to $21.3 billion, marking a reversal of growth trends from the previous year.
Top Mobile Games Worldwide for March 2022: Downloads
This analysis identifies the leading mobile games by global download volume for April 2022, utilizing data from the Store Intelligence platform.
- Subway Surfers by Sybo Games was the most downloaded mobile game worldwide in April 2022 with 26.6 million installs, a 2.1x increase compared to April 2021.
- Garena Free Fire ranked second with 25.2 million installs, representing a 41.8% year-over-year increase.
- The global mobile games market reached 4.7 billion total downloads across the App Store and Google Play in April 2022, a 2.6% increase year-over-year.
Store Intelligence Data Digest: Q1 2022
Global app downloads reached 36.9 billion in the first quarter of 2022, representing a 1.4% year-over-year increase.
- Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
- The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
- TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Top Mobile Games Worldwide for December 2021: Downloads
This analysis details the performance of the global mobile gaming market during December 2021, focusing on the most downloaded titles across the Apple App Store and Google Play.
- The global mobile games market reached 4.9 billion downloads in December 2021, reflecting a 1.8 percent year-over-year increase.
- Garena Free Fire was the most downloaded mobile game worldwide in December 2021 with nearly 24 million installs, a 28.2 percent increase compared to December 2020.
- Rocket League Sideswipe secured the second position with 21.6 million installs, driven primarily by the U.S. market which accounted for 27 percent of its total downloads.
Store Intelligence Data Digest: Q2 2022
The global mobile application market experienced a pivotal transition in the second quarter of 2022, characterized by a 2.5% year-over-year decline in total downloads to 35 billion.
- In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
- The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
- Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Subway Surfers and Other Mobile Games Use Sneaky Ways to Collect Personal Data in Post-IDFA World
Mobile game developers are increasingly utilizing technical data collection methods to circumvent Apple’s App Tracking Transparency (ATT) framework, effectively undermining user privacy choices in the post-IDFA era.
- Mobile games including Subway Surfers, Streamer Life!, and Run Rich 3D are bypassing Apple’s App Tracking Transparency (ATT) framework by collecting device-level data to enable digital fingerprinting.
- These apps transmit specific hardware and software identifiers—such as battery level, free storage, display settings, time zone, and last restart time—to the ad network Chartboost.
- The collection of this technical data allows advertisers to identify and track users even after they have explicitly selected the 'Ask App Not To Track' option in iOS.
Crash Bandicoot: On the Run Surpasses $1.2 Million in Revenue and 34 Million Downloads
Crash Bandicoot: On the Run, developed by King and published by Activision Blizzard, achieved significant market penetration shortly after its release in early 2021.
- King’s 'Crash Bandicoot: On the Run' reached over 34 million downloads shortly after its Q1 2021 launch, becoming the fastest runner game to surpass 20 million downloads.
- The title generated $1.27 million in revenue within its first month of release, though daily revenue has since declined from over $70,000 at launch to approximately $33,000.
- The game achieved 21 million downloads in just four days, significantly outpacing the adoption rates of established competitors like 'Subway Surfers' and 'Temple Run 2'.
White Paper on Global Mobile Games
The white paper argues that mobile-game advertising has entered a new phase of intensity and sophistication, driven by rapid creative growth, the dominance of video formats, and evolving privacy regulations.
- Mobile advertising has shifted toward a video-first model, with video ads now accounting for over 85% of total spend and vertical formats outperforming horizontal ones with conversion rates near 0.15%.
- Privacy regulations have forced a move toward probabilistic attribution models like SKAN, shifting industry focus from granular user targeting to high-quality creative design.
- Ad creative volume surged 200% year-over-year in 2021, while CPMs increased by 34%, reflecting a period of intense market competition.
The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
The analysis demonstrates that the mobile-gaming market expanded dramatically during the COVID-19 pandemic, with global quarterly revenue reaching $33 billion in Q2 2020 and downloads climbing 39% to 16 billion.
- The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
- Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
- Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.
Top Mobile Games Worldwide: November 2020
This analysis identifies the most downloaded mobile games globally during November 2020, utilizing data from the Store Intelligence platform.
- Among Us was the most downloaded mobile game worldwide in November 2020 with 53.2 million installs, marking a 50-fold increase compared to November 2019.
- Shortcut Run by Voodoo secured the second position globally with 35.2 million installs, driven primarily by the U.S. (15.4%) and India (14.5%) markets.
- The top five most downloaded mobile games for November 2020 were Among Us, Shortcut Run, Join Clash 3D, Garena Free Fire, and Subway Surfers.