Best Mobile Games of July 2020 by Installs

The mobile gaming industry experienced a significant rebound in July 2020, following a post-lockdown decline in the previous month. Data derived from Apptica Store Intelligence indicates that the market reached 5.5 billion total installs across the Apple App Store and Google Play, representing a 15% increase compared to June 2020. This growth signals a stabilization of the sector and renewed profitability for mobile game publishers.

The landscape remains dominated by a mix of long-standing casual titles and hypercasual games. My Talking Tom emerged as the most downloaded game of the month, securing over 60 million installs across 35 countries. Additionally, the 2012 title Subway Surfers demonstrated sustained relevance, maintaining a strong position in the charts despite the competitive pressure from newer releases. In the high-revenue segment, Tencent’s Honor of Kings stood out as a top performer, generating over $165 million in revenue during July.

Hypercasual and ultracasual games continue to maintain a significant presence in top charts, with publishers like Voodoo placing multiple titles in the top ten. While these genres remain highly attractive to developers due to their ease of creation and rewarding nature, the industry faces the inherent challenge of short product lifecycles. This volatility necessitates a continuous, high-volume publishing strategy to maintain market share. Overall, the data highlights a resilient mobile gaming ecosystem that continues to thrive through a combination of established legacy brands and rapid-turnaround casual content.