Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Pokémon GO Has Best Year Ever in 2019
Pokémon GO achieved its most successful year since its 2016 launch, generating an estimated $894 million in gross player spending throughout 2019.
- Pokémon GO achieved its highest annual revenue since its 2016 launch, generating $894 million in gross player spending during 2019.
- The game ranked as the fifth highest-earning mobile game globally in 2019, trailing only behind titles like Candy Crush Saga and Honor of Kings.
- Revenue growth in 2019 was driven by consistent live operations and in-game events, specifically the introduction of Team Rocket in July, which led to $116 million and $126 million in revenue for August and September respectively.
Minecraft Earth Builds Up 1.4 Million Downloads After U.S. Rollout
This analysis examines the early performance of the location-based augmented reality game Minecraft Earth following its November 2019 expansion into the United States.
- Following its November 12, 2019, U.S. launch, Minecraft Earth generated 1.4 million downloads in one week, bringing its total early access downloads to approximately 2.5 million.
- The game's initial performance trails other major location-based AR titles, significantly behind the 32.7 million first-week downloads of Pokémon GO and the 3.1 million of Harry Potter: Wizards Unite.
- The United States market dominated the launch week, accounting for 1.2 million downloads (86.2% of the total) and $86,000 in gross revenue (92.8% of the total).
Top Mobile Games by Worldwide Revenue: October 2019
The mobile gaming industry experienced significant revenue shifts in October 2019, characterized by the dominance of established titles and the rapid ascent of new market entrants.
- PUBG Mobile by Tencent was the highest-earning mobile game in October 2019, generating $153.9 million in worldwide revenue, a 7x increase compared to October 2018.
- Honor of Kings, also from Tencent, ranked second with $116.2 million in gross revenue, with 92% of its earnings originating from the Chinese market.
- Moon Active’s Coin Master entered the top 10 global revenue rankings for the first time in October 2019, generating $63.1 million.
Pokémon GO Catches $3 Billion in Lifetime Gross Revenue
Niantic’s location-based mobile title, Pokémon GO, has officially surpassed $3 billion in lifetime gross revenue.
- Pokémon GO has surpassed $3 billion in lifetime gross revenue since its 2016 launch, with an average revenue per download of approximately $5.60.
- The game is on track to exceed its 2016 record of $832.4 million in annual revenue, having already generated $774.3 million through the first ten months of 2019.
- The United States is the top-grossing market with $1.1 billion in lifetime revenue (36.2%), followed by Japan with $884.5 million (29.4%).
Top Mobile Games by Worldwide Revenue: September 2019
This analysis details the top-performing mobile games by worldwide gross revenue for September 2019, utilizing data from the Store Intelligence platform.
- PUBG Mobile was the top-earning mobile game globally in September 2019, generating over $158.5 million in revenue, a 7.6x increase compared to September 2018.
- Pokémon GO secured the second-highest worldwide revenue at approximately $116 million, marking a 33% year-over-year growth.
- Square Enix’s Dragon Quest Walk, released exclusively in Japan on September 11, 2019, debuted in ninth place with $59.2 million in revenue from 1.5 million downloads.
Pokémon Masters Catches $33 Million Globally in Its First Month
Pokémon Masters achieved significant commercial success during its initial month of availability, generating $33.3 million in global player spending following its August 29, 2019, release.
- Pokémon Masters generated $33.3 million in global player spending during its first month following its August 29, 2019, release.
- While the title achieved the second-highest grossing launch month for a Pokémon mobile game, it earned significantly less than Pokémon GO, which grossed $302 million in its first month.
- The game significantly outperformed recent franchise releases, earning roughly 4.4 times more than Pokémon Quest ($7.6 million) and 44 times more than Pokémon Rumble Rush ($760,000) in their respective first months.
Pokémon Masters Revenue Surpasses $25 Million in Its First Week
Pokémon Masters achieved a strong commercial debut, generating an estimated $26 million in gross revenue during its first week of availability in September 2019.
- Pokémon Masters grossed approximately $26 million in its first week of release, marking the second-best mobile launch in the franchise's history.
- Japan was the primary market for the game's launch, accounting for $16 million or 62% of total first-week revenue.
- The title significantly outperformed other recent franchise entries, such as Pokémon Quest ($3 million), Pokémon: Magikarp Jump ($1 million), and Pokémon Rumble Rush ($300,000).
Pokémon GO: August 2019 Revenue Analysis
Pokémon GO experienced a significant financial resurgence in August 2019, achieving its highest monthly revenue in three years.
- Pokémon GO generated $110 million in worldwide revenue in August 2019, marking its highest monthly earnings since September 2016.
- The August revenue represented a 76% month-over-month increase and a 44% year-over-year increase, largely driven by the introduction of Team Rocket in late July.
- The United States and Japan were the top markets, contributing 40% ($44 million) and 31% ($34 million) of total monthly revenue, respectively.
Top Grossing Mobile Games Worldwide: August 2019
The mobile gaming landscape in August 2019 was characterized by significant revenue generation from established titles, with Sony’s Fate/Grand Order securing the top position globally.
- Sony’s Fate/Grand Order was the top-grossing mobile game worldwide in August 2019, generating $162.7 million with a 27 percent year-over-year revenue increase.
- Tencent’s PUBG Mobile ranked second globally with over $160 million in revenue, marking a 6.4x increase compared to August 2018.
- Japan was the primary market for Fate/Grand Order, contributing 81 percent of the title's total global revenue.
Pokémon GO Grossed More Than Candy Crush in Its First Three Years
Pokémon GO has established itself as a dominant force in the mobile gaming industry, grossing $2.65 billion worldwide during its first three years of operation.
- Pokémon GO grossed $2.65 billion worldwide in its first three years, positioning it to surpass $3 billion in total revenue by the end of 2019.
- The game outperformed other major titles in its first three years, exceeding the $1.86 billion generated by Candy Crush Saga and the $2.3 billion earned by Clash Royale.
- Clash of Clans remains a higher-earning peer, having grossed approximately $3.15 billion outside of China during its own first three-year period.
Harry Potter: Wizards Unite – Gameplay and Features
The mobile augmented reality (AR) and location-based gaming market remains a niche segment, accounting for approximately 2.6% of in-app purchase (IAP) revenue within the US iOS market.
- Pokémon GO dominates the AR/location-based mobile gaming market, accounting for 93% of the subgenre's total IAP revenue on US iOS.
- The AR/location-based genre remains a niche segment, representing only approximately 2.6% of total IAP revenues within the US iOS market.
- Harry Potter: Wizards Unite utilizes a core gameplay loop centered on collecting 'foundables' to fill a Registry, which rewards players with currency for character progression via a three-class profession system.
Pokémon GO Revenue Reaches $2.6 Billion
Pokémon GO continues to demonstrate significant commercial longevity, reaching a cumulative global revenue of $2.6 billion as of June 2019.
- As of May 2019, Pokémon GO has generated $2.6 billion in total global player spending, with $55 million earned in May alone.
- Year-to-date revenue for 2019 reached $368 million, representing a 21% increase compared to the $304 million generated during the same period in 2018.
- The United States leads 2019 revenue for the title at 35% of total spending, followed closely by Japan at 31%.
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