Minecraft Earth Builds Up 1.4 Million Downloads After U.S. Rollout

Key insights

5 slides

Market Share

The United States accounted for the majority of downloads and revenue during the launch week.

The U.S. market drove 86.2% of downloads and 92.8% of gross revenue. as a primary driver for early adoption.

U.S. Dominance. The United States market dominated the launch week, accounting for 1.2 million downloads and $86,000 in gross revenue.

Competitive Context

Minecraft Earth's initial performance trails other major location-based AR titles.

The game's early adoption was significantly behind Pokémon GO and Harry Potter: Wizards Unite.

Like a new runner joining a race, Minecraft Earth is behind the leaders in its initial sprint.

Lagging Behind. The game's initial performance trails other major location-based AR titles, significantly behind the 32.7 million first-week downloads of Pokémon GO and the 3.1 million of Harry Potter: Wizards Unite.

1.4 million

Minecraft Earth first-week downloads.

Pokémon GO first-week downloads: 32.7 million
Harry Potter: Wizards Unite first-week downloads: 3.1 million

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Summary

This analysis examines the early performance of the location-based augmented reality game Minecraft Earth following its November 2019 expansion into the United States. The primary objective is to evaluate the game’s initial market traction during its early access phase by comparing its download and revenue metrics against established competitors in the genre.

Data derived from Sensor Tower Store Intelligence indicates that Minecraft Earth achieved 1.4 million downloads globally in the week following its U.S. launch, contributing to a cumulative total of approximately 2.5 million installs since the start of its phased global rollout. The United States served as the primary driver of this growth, accounting for 86.2 percent of weekly downloads. Platform distribution favored the Apple App Store, which generated 73.4 percent of total installs compared to 26.6 percent on Google Play. Despite this reach, the game’s initial adoption lagged significantly behind other prominent AR titles like Pokémon GO and Harry Potter: Wizards Unite.

Financial performance during the same period remained modest, with the game generating $93,000 in gross revenue. The U.S. market again dominated, contributing 92.8 percent of this total. Revenue distribution mirrored download trends, with the App Store capturing 66.6 percent of earnings. While the game secured high rankings on store charts—reaching No. 3 for App Store game installs in the U.S. on November 18—the overall data suggests a slower market entry compared to industry benchmarks for high-profile augmented reality releases.