Pokémon Masters Catches $33 Million Globally in Its First Month

Pokémon Masters achieved significant commercial success during its initial month of availability, generating $33.3 million in global player spending following its August 29, 2019, release. Developed by DeNA, the title secured the second-highest grossing launch month for a Pokémon franchise mobile game. While it significantly outperformed recent predecessors like Pokémon Quest and Pokémon Rumble Rush, it remained well behind the record-breaking launch of Pokémon GO, which earned $302 million in its first month.

The geographic distribution of revenue highlights a strong concentration in the Japanese market, which accounted for approximately 58 percent of total spending, or $19.3 million. The United States followed as the second-largest market, contributing $6.3 million, while Hong Kong, Taiwan, and France rounded out the top five. The game reached nearly 12 million global installs, resulting in an average revenue per download of $2.80. Notably, Japanese players demonstrated a higher propensity for spending, averaging $12.90 per download, compared to the $2.33 average observed among U.S. players.

Data for this analysis was derived from Sensor Tower’s Store Intelligence platform, covering global performance across the Apple App Store and Google Play. While the game experienced a strong start with daily spending averaging $3.5 million during its first week, revenue velocity moderated over the course of the month, settling at an average of $230,000 per day by the end of the period. These findings underscore the title's status as a strong performer within the Pokémon mobile portfolio, driven primarily by high engagement and monetization within the Japanese market.