Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Global Mobile Games in November 2024: The Most Profitable IPs
The November 2024 mobile game landscape is dominated by high-profile IPs, with Pokémon leading in both revenue and downloads.
- Pokémon TCG Pocket dominated the November 2024 market with over 30 million downloads and approximately $200 million in revenue, with the US and Japan accounting for 47.3% of total earnings.
- The launch of new Pokémon titles coincided with a 12.8% revenue decline for Pokémon GO, indicating potential cannibalization within the franchise.
- Tencent’s NIKKE saw a 305.7% month-on-month revenue surge, reaching $14 million on a single platform following its second-anniversary event.
Pokémon Esports’ Highest Ever Viewership on Live Streaming
The 2024 Pokémon World Championships (PWC) in Honolulu established a new benchmark for the franchise’s esports viewership, confirming the event's status as a premier global gaming spectacle.
- The 2024 Pokémon World Championships (PWC) achieved its highest viewership to date, generating 2.8 million hours watched and a peak concurrent viewership of 201,000.
- Total hours watched for the PWC 2024 increased by 14.3% (352,000 hours) compared to the 2023 event.
- The Pokémon Video Game (VG) remained the primary driver of engagement, accounting for 42% of total event viewership with 1.2 million hours watched and a peak of 113,000 viewers.
Pokémon GO Hits $8 Billion in Player Spending
Pokémon GO has reached a significant financial milestone, surpassing $8 billion in lifetime player spending since its 2016 launch.
- Pokémon GO has surpassed $8 billion in lifetime player spending since its 2016 launch, resulting in over $5.4 billion in net revenue after store fees and taxes.
- The game has achieved a global reach of 657 million lifetime downloads, with the United States (38%) and Japan (31%) serving as the primary revenue drivers.
- Annual net revenue for the title declined by 13% year-over-year in 2023, falling to $567 million.
The Pokémon EIC Shocks with 1.2M Hours Watched
The 2024 Pokémon Europe International Championships (EUIC) served as a significant barometer for the health of the Pokémon esports ecosystem, demonstrating substantial growth in audience engagement.
- The 2024 Pokémon Europe International Championships (EUIC) generated 1.2 million hours watched, marking a 185% increase in total viewership compared to the 2023 event.
- Pokémon VGC remains the most popular competitive title, accounting for 575,000 hours watched (46.8% of total event viewership) and primarily attracting audiences via Twitch.
- Co-streaming is a critical driver for VGC engagement, accounting for 70.5% of its total viewership, with streamer knekro alone contributing 275,000 hours watched.
Monster Hunter Now: Has Niantic Finally Found Another Pokémon Go-Sized Hit?
Monster Hunter Now represents a significant performance milestone for Niantic, demonstrating stronger market traction than previous post-Pokémon GO releases.
- Monster Hunter Now has successfully established itself in the top 200 grossing apps in the US, marking a significant improvement over Niantic’s previous title, Peridot, which failed to maintain its initial ranking.
- The game’s success is driven by its adaptation of the established Monster Hunter franchise, which has sold over 94 million copies globally and gained significant Western recognition through console titles like Monster Hunter World.
- Location-based AR games see higher adoption in Japan than in the US, with three such titles currently in the Japanese top 20, compared to only two in the US market.
Pokémon GO Monthly Revenue Dropped to $34.7 Million in April: Lowest in Five Years
Pokémon GO experienced a significant financial downturn in April 2023, recording its lowest monthly revenue in over five years.
- Pokémon GO revenue fell to $34.7 million in April 2023, marking the game's lowest monthly earnings in over five years.
- The $34.7 million figure represents a 40% revenue decline over a two-month period, down from $58 million in February 2023.
- Niantic’s recent policy changes to the Remote Raid system—specifically increasing pass costs and capping daily participation at five raids—are the primary drivers of the revenue contraction.
Pokémon GO Fest: Local Economic Impact Analysis
In 2022, Niantic’s flagship Pokémon GO Fest live events served as significant economic catalysts for their host cities, generating a combined $309 million in local economic impact.
- Pokémon GO Fest live events in 2022 generated over $309 million for the local economies of Berlin, Seattle, and Sapporo, including $79.6 million in incremental tax revenue.
- These three events attracted over 150,000 participants, with an average of 85% traveling from outside the host cities.
- The average visitor spent $650 at these events, with 45% expressing a desire to return to the host city within 12 months.
Genshin Impact Continues to Dominate Mobile RPG Market
Genshin Impact maintains a dominant position within the global mobile RPG market, consistently ranking among the top five highest-grossing mobile titles worldwide.
- Genshin Impact generated over $3.6 billion in lifetime mobile player spending between its September 2020 launch and August 2022.
- The title maintains a consistent revenue pace of approximately $1 billion every six months, supported by an annual live-service development and support budget of $200 million.
- China is the leading market for the game, accounting for 32% of total revenue and 21.4% of total installs.
Diablo Immortal Becomes Second Fastest Video Game IP to Surpass $100 Million in Mobile Revenue
The provided information covers two distinct analytical snapshots of the mobile gaming industry, focusing on revenue milestones and the evolving landscape of ad monetization.
- Diablo Immortal reached $100 million in mobile revenue within eight weeks of its June 2022 launch, making it the second-fastest video game IP to hit this milestone behind Pokémon GO.
- Mobile game ad revenue exceeded $12 billion across 19 major global markets in 2025.
- The adoption of ad monetization in mobile games grew from 45.1% in 2021 to 55.6% by mid-2026 as traditional in-app purchase models stagnated.
Top Grossing Mobile Games Worldwide: June 2022
The global mobile gaming market experienced a contraction in June 2022, generating approximately $6.4 billion in gross player spending across the Apple App Store and Google Play.
- The global mobile games market generated $6.4 billion in player spending in June 2022, representing a 10% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in June 2022, earning $238.2 million, with 95% of that revenue originating from China.
- Genshin Impact ranked as the second-highest earning mobile game with $154 million in revenue, marking a 58.5% year-over-year increase.
Pokémon GO Surpasses $6 Billion in Lifetime Revenue
The mobile gaming landscape has undergone a significant structural shift with Scopely’s acquisition of Niantic’s game development business for $3.5 billion.
- Scopely has acquired Niantic’s game development business for $3.5 billion, taking ownership of titles including Pokémon GO, Monster Hunter Now, and Pikmin Bloom.
- Pokémon GO has surpassed $8 billion in cumulative gross player spending since its 2016 launch, maintaining an average annual revenue of $1 billion.
- The acquired game portfolio generates over $1 billion in annual revenue and maintains a combined monthly active user base exceeding 30 million.
Mobile Game Market Review: November 2021
The global mobile gaming landscape in November 2021 was characterized by a strategic convergence of high-profile intellectual property collaborations, seasonal event cycles, and a deepening focus on social-driven engagement mechanics.
- Brawl Stars experienced a significant spike in downloads in November 2021, driven by a strategic sponsorship of MrBeast’s real-life recreation of the Netflix series 'Squid Game', which garnered 42 million views in a single day.
- Netflix’s 'Arcane' series served as a major driver for cross-promotional content in November, influencing events in 'League of Legends: Wild Rift' and 'Battle of the Golden Spatula', the latter of which featured a new Arcane-themed battle pass and hero badge collection system.
- PUBG: New State launched in November 2021 with a futuristic setting and improved traversal mechanics, reaching a peak rank of 62 in the top-grossing charts before settling closer to the top 200 position.
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