Global Mobile Games in November 2024: The Most Profitable IPs

The November 2024 mobile game landscape is dominated by high‑profile IPs, with Pokémon leading in both revenue and downloads. Pokémon TCG Pocket achieved over 30 million downloads worldwide, generating roughly $200 million in revenue across the App Store and Google Play; US and Japanese users contributed 47.3 % of revenue, while the United States accounted for 16.6 % of downloads. The Pokémon franchise’s continued success is underscored by Pokémon GO’s decline, which fell 12.8 % in revenue after the launch of new titles.

Anime‑based titles also command significant attention. The international release of Jujutsu Kaisen Phantom Parade attracted 8 million downloads on a single platform in its first month, with 18.1 % of those from the United States. Its pre‑launch campaign featured over 9,000 ads and 7,000 deduplicated creatives, predominantly vertical video and image formats that highlighted multilingual support and launch rewards. Tokyo Ghoul: Break the Chains followed a similar strategy, deploying 11,000 pre‑registration ads and 7,000 creatives that leveraged the franchise’s iconic theme song and anniversary celebrations.

Other notable performers include Braindom, a hyper‑casual puzzle game that used 21,000 ad creatives—95.7 % video—to drive user acquisition through viral one‑stroke challenges and celebrity name‑guessing ads. On the revenue front, NIKKE (Tencent) recorded a 305.7 % month‑on‑month increase, earning $14 million on a single platform after its second anniversary. Brawl Stars and Tik Tap Challenge also topped revenue and download charts respectively, with the latter achieving 15 million downloads on Google Play, largely from India (40 %). The data were compiled by SocialPeta through analysis of advertising spend, download counts, and revenue figures across the App Store and Google Play for November 2024.