Front Lines
Game
3 documents in the library are about Front Lines, from writers such as Deconstructor of Fun, DiGRA and Naavik. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Front Lines, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Documents about Front Lines
How to Pitch Mattel the Perfect Game with Marcus Liassides, Mattel Digital SVP
Mattel is aggressively transforming its digital strategy by leveraging its extensive portfolio of over 800 iconic brands, including Barbie, Hot Wheels, and Masters of the Universe, to establish a dominant presence across mobile, console, and metaverse platforms like Roblox.
- Mattel is pivoting from a traditional licensing model to a collaborative strategic partnership, prioritizing long-term cultural relevance and community engagement over immediate monetization.
- The company is leveraging a portfolio of over 800 brands, including Barbie, Hot Wheels, and Masters of the Universe, to expand across mobile, console, and metaverse platforms like Roblox and Fortnite.
- Mattel currently manages over 50 active digital projects, supported by a hybrid model that combines external licensing with internal self-publishing capabilities following the acquisition of the Mattel163 joint venture.
On the Front Lines of AI Game Dev
The integration of artificial intelligence into game development has transitioned from speculative experimentation to a critical operational necessity.
- Studios face significant pressure to adopt AI to optimize production costs and remain competitive, as rivals are already leveraging these tools to deliver high-quality content at a fraction of traditional costs.
- Localization and voice generation are currently the most mature AI applications in game development, with companies like Alconost and tools like 11Labs already providing production-ready solutions.
- The industry is shifting from experimental 'novelty' use cases toward integrating AI into specific pipeline tasks, such as automated testing and workflow efficiency, to allow teams to focus on complex, non-automatable creative work.
Farting on the Front Lines: Playing with Flatulence during World War II
This paper by Jaakko Suominen and Elina Vaahensalo examines farting games played by Finnish soldiers during World War II, drawing on the "Dugout Tradition" archive, a collection of over 12,000 pages of veteran oral histories gathered in 1973 by the Finnish Literature Society.
- The study draws on the 'Dugout Tradition' archive, over 12,000 pages of Finnish WWII veteran oral histories collected in 1973 by the Finnish Literature Society, to argue that farting games were a neglected form of self-organized bodily and social play on the front lines.
- The archival evidence falls into three categories: Thursday pea soup meals that sparked loud farting contests, 'fart flames' in which a notable participant could ignite expelled gas, and timed or rhythmic competitions such as imitating machine gunfire, where the longest 'gunfire' won.
- Veterans treated fart humor as a coping mechanism for wartime hardship, alongside extreme pastimes such as heavy drinking and cold-weather races, and silent farts were disapproved of while top performers were remembered long after the war.