Free Fire Max
GameBy Garena · Released Jun 9, 2021
Documents about Free Fire Max
Vietnam Game Industry Monthly Report: May 2026
The Vietnam Game Industry Monthly Report for May 2026 provides a comprehensive analysis of the mobile gaming landscape, highlighting a shift in market dynamics from pure volume-based acquisition to a focus on operational depth and regulatory compliance.
- Vietnam's mobile IAP revenue grew by 3.13% MoM in May 2026, driven by strong monetization in long-lifecycle genres like Battle Royale, MOBA, and Sim Sports rather than new user acquisition.
- Midcore total revenue reached its highest level between January and May 2026, rising 4.44% MoM as established titles like Free Fire MAX, Liên Quân Mobile, and Roblox VN leveraged recurring Live-Ops and event-based spending.
- New game success in Vietnam is increasingly dependent on cultural fit, with titles featuring wuxia/xianxia settings, football fandom, or nostalgic IP—such as Giang Hồ Kỳ Ngộ and Total Football VNG—outperforming generic Western fantasy products.
Southeast Asia Gaming Consumer Economy
The Southeast Asia Gaming Consumer Economy report, produced jointly by Telekom Malaysia and twimbit in Q2 2022, examines the region’s rapidly expanding gaming market.
- The Southeast Asian gaming population is projected to reach 367.8 million by 2025, with Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam accounting for 85% of the total regional gamer base.
- Mobile gaming is the dominant market force, generating 70% of in-game revenue and achieving a 13.7% CAGR in consumer spending between 2018 and 2021, reaching a total of US$5.57 billion.
- Monetization is heavily reliant on free-to-play models with in-app purchases, which account for 86% of total revenue, though hybrid and subscription models are increasingly utilized.
Mobile Gaming by Genre: Midcore
The analysis demonstrates that midcore mobile games—those offering depth while remaining accessible on handheld devices—are experiencing a post-pandemic rebound, with Q1 2025 downloads and revenue surpassing 2024 levels.
- Midcore mobile gaming is experiencing a post-pandemic rebound, with Q1 2025 revenue and download figures exceeding 2024 levels.
- Strategic rewarded video integration can significantly boost performance, as evidenced by Bytro Labs increasing ARPDAU by 32.9% and Day-3 iOS retention by 6.1%.
- Midcore titles achieve higher eCPMs than casual games, with Bytro Labs reaching eCPMs of 23 on iOS and 25 on Android through optimized ad placement.
Levelling Up: State of India Interactive Media & Gaming Research FY'24
India's gaming market reached $3.8 Bn in FY24, beating expectations and accounting for roughly 30% of a $12.5 Bn new media market that grew at a 16% CAGR.
- The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
- In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
- India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.
Companies behind it
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