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Report
23 pages
Swipe Before Type: India's Interactive Media Consumer Survey 2024–2025
Gaming dominates high-value consumer spending, capturing 70% of wallet share for transactions exceeding INR 1,000, while video and social media command 30% each at the INR 200–500 price point.
Mobile-first gaming remains the primary format, but 30% of users now engage via PC and 22% via consoles, with casual and midcore titles driving 8 hours of weekly engagement.
UPI is the near-universal payment method for digital content, accounting for 90% of all in-app purchases.
Market Analysis
Player Demographics
Player Behavior
+2
Lumikai
Report
15 pages
Levelling Up: State of India Interactive Media & Gaming Research FY'24
The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.
Market Analysis
Market Forecast
Monetization
+1
Lumikai
Nov 2024
Report
15 pages
Levelling Up: State of India Interactive Media and Gaming Research FY24
The Indian gaming sector reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to reach $9.2 billion by FY29.
India’s gaming ecosystem now includes 590 million users, with average weekly engagement increasing by 30% to 13 hours per user.
Midcore gaming is a primary growth engine, recording a 53% year-on-year revenue increase, while average revenue per paying user rose 15% to $22.
Market Analysis
Monetization
Investment
+1
Lumikai
Jan 2024
Report
12 pages
Leveling Up: State of India Gaming FY'23
The Indian gaming market reached $3.1 billion in FY23 and is projected to grow at a 20% CAGR to $7.5 billion by FY28.
The player base grew 12% to 568 million users, with non-metro regions now accounting for 66% of the total demographic.
While the Real Money Gaming (RMG) sector grew 33% in FY23, future growth is expected to slow due to new GST and TDS regulations, which 60% of users believe will reduce their play frequency.
Market Analysis
Monetization
Mobile
+1
Lumikai Investment Advisors
Oct 2023