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2024 Japan Mobile Gaming Market Insights

The Japanese mobile gaming market experienced a complex performance landscape in the first half of 2024, characterized by a modest increase in user engagement alongside a significant decline in total revenue.

  • Japan’s mobile gaming market saw a 17% year-on-year revenue decline to $5.3 billion in the first half of 2024, largely driven by the weakening yen, despite a 2.5% increase in download volume to 320 million.
  • Bandai Namco Entertainment secured the top spot on the Japanese publisher revenue chart for the first half of 2024, bolstered by a 3.5% quarter-on-quarter revenue increase to $390 million.
  • Japan remains the global leader for anime-style mobile games, accounting for approximately 50% of the total revenue generated by the top 50 global titles in this category from January to July 2024.
Sensor TowerSep 2024
Cover of Aiming Semi-Annual Report: 14th Term
Financial report20 pages

Aiming Semi-Annual Report: 14th Term

The Aiming Semi-Annual Report for the 14th term, covering the period from January 1, 2024, to June 30, 2024, outlines the financial performance and operational status of the company within the Japanese smartphone online game market.

  • Aiming reported a net loss of 934 million yen and an operating loss of 748 million yen for the first half of the 14th term, ending June 30, 2024.
  • Net sales fell to 8,096 million yen, a 10.3% decrease compared to the same period in the previous year.
  • The company’s financial performance shifted from an operating profit of 419 million yen in the previous year to a loss in the current period.
AimingAug 2024
Cover of COLOPL Consolidated Financial Results for the Nine Months Ended June 30, 2024
Financial report10 pages

COLOPL Consolidated Financial Results for the Nine Months Ended June 30, 2024

COLOPL, Inc. reported a challenging financial performance for the nine months ended June 30, 2024, characterized by a significant decline in revenue and a shift to an operating loss.

  • COLOPL reported net sales of 18,318 million yen for the nine months ended June 30, 2024, an 18.5% year-over-year decline.
  • The company shifted to an operating loss of 773 million yen, compared to an operating profit of 1,980 million yen during the same period in 2023.
  • Profit attributable to owners of the parent fell to a loss of 491 million yen.
COLOPLAug 2024
Cover of Aiming FY2024 Q2 Financial Results: Business Plan and Growth Potential
Financial report55 pages

Aiming FY2024 Q2 Financial Results: Business Plan and Growth Potential

Aiming faces a transitional period characterized by revenue and profit declines in the second quarter of fiscal year 2024, largely driven by the conclusion of major anime-related events and the natural performance cycles of established titles such as Dragon Quest Tact and The Eminence in Shadow.

AimingJul 2024
Cover of Square Enix Holdings Financial Results Briefing: Nine-Month Period Ended December 31, 2023
Financial report9 pages

Square Enix Holdings Financial Results Briefing: Nine-Month Period Ended December 31, 2023

Square Enix Holdings reported financial results for the nine-month period ending December 31, 2023, reflecting a period of mixed performance characterized by growth in net sales but declines in operating and net income.

  • Square Enix reported consolidated net sales of ¥257.6 billion for the nine-month period ending December 31, 2023, a marginal year-over-year increase of ¥2.0 billion.
  • Operating income fell to ¥34.9 billion and net profit dropped to ¥26.7 billion, largely due to reduced foreign exchange gains and the absence of prior-year divestiture income.
  • The Digital Entertainment segment saw declines in both sales and operating income, as high development and advertising costs for HD titles like Final Fantasy XVI and Dragon Quest Monsters: The Dark Prince offset revenue gains.
Square EnixMay 2024
Cover of Aiming Q1 2024 Quarterly Report
Financial report18 pages

Aiming Q1 2024 Quarterly Report

Aiming’s Q1 2024 quarterly report details the financial performance and operational status of the company’s online game business for the period spanning January 1, 2024, to March 31, 2024.

AimingMay 2024
Cover of Pokémon GO Hits $8 Billion in Player Spending
Article

Pokémon GO Hits $8 Billion in Player Spending

Pokémon GO has reached a significant financial milestone, surpassing $8 billion in lifetime player spending since its 2016 launch.

  • Pokémon GO has surpassed $8 billion in lifetime player spending since its 2016 launch, resulting in over $5.4 billion in net revenue after store fees and taxes.
  • The game has achieved a global reach of 657 million lifetime downloads, with the United States (38%) and Japan (31%) serving as the primary revenue drivers.
  • Annual net revenue for the title declined by 13% year-over-year in 2023, falling to $567 million.
Game World ObserverApr 2024
Cover of Aiming Q1 2024 Financial Results and Business Plan
Financial report54 pages

Aiming Q1 2024 Financial Results and Business Plan

Aiming’s financial performance throughout the first half of 2024 reflects a period of significant volatility characterized by shifting revenue streams and ongoing structural adjustments.

AimingApr 2024
Cover of Aiming FY2023 Financial Results
Financial report13 pages

Aiming FY2023 Financial Results

Aiming’s financial results for the fiscal year ending December 31, 2023, reflect a period of significant top-line growth coupled with substantial bottom-line losses.

AimingFeb 2024
Cover of 株式会社Aiming 第13期第3四半期四半期報告書
Financial report17 pages

株式会社Aiming 第13期第3四半期四半期報告書

Aiming Inc. provides this quarterly report for the third quarter of the 13th fiscal year, covering the period from July 1, 2023, to September 30, 2023.

AimingNov 2023
Cover of COLOPL FY Sep.2023 4Q Financial Results
Financial report36 pages

COLOPL FY Sep.2023 4Q Financial Results

COLOPL experienced a period of financial contraction during the fiscal year ending September 2023, characterized by annual sales of ¥30.9 billion and an operating profit of ¥2.8 billion.

  • COLOPL reported FY2023 annual sales of ¥30.9 billion and an operating profit of ¥2.8 billion, representing year-over-year declines of 5.0% and 33.7%, respectively.
  • Profitability was primarily impacted by elevated advertising expenditures for new title launches and recent impairment losses.
  • Core revenue remains anchored by the performance of Dragon Quest Walk and Shironeko Project, both of which benefited from successful anniversary activations.
COLOPLNov 2023
Cover of Financial Results for the First Quarter of the Fiscal Year Ending March 2024
Financial report13 pages

Financial Results for the First Quarter of the Fiscal Year Ending March 2024

Koei Tecmo Holdings reported financial results for the first quarter of the fiscal year ending March 2024, revealing a period of transition characterized by a shift toward mobile dominance and strategic investment.

  • Koei Tecmo’s online and mobile sector achieved record quarterly sales of 10.9 billion yen, a 31.7% year-over-year increase driven by the launch of Dragon Quest Champions.
  • Total sales for the quarter reached 18.3 billion yen, a 1.9% decrease year-over-year, while operating profit fell 35.6% to 7.5 billion yen due to rising employment and subcontracting costs.
  • Ordinary profit rose 61.6% to 14.7 billion yen, primarily bolstered by non-operating income generated from the sale of marketable securities.
Koei TecmoJul 2023