The ultimate AI creative breakdown: Why Western studios are late & who dominates the meta?

There you go.
So, we're going to do it this way. I have ton of creatives. Most of those are hooks anyway. So, give me like four seconds. I'll go very fast.
I have add one single one into the mix that's not AI.
Okay.
Only game show. Yes. [music]
Fenix worlds with a [music] One and a half gamers the midnight crew talking UA advers and game design too mate feeling shak [music] bringing the insight we're rocking those vibes till the early day life a master eyes on the prize tracking data through the cyerspace skies feeling stacks [music] colors like a wizard in disguise jack to the highest two and a half [music] gamers talking smack slow hockey stick got your back ads are beautiful they like the way click it fast don't delayh Uh-huh. [music] Uh-huh. Uh-huh.

Uh-huh. [music] Uh-huh.
I don't think it's going to it's going to be better than the creative trends that we we released. Oh, I don't think so.
We're in the future now.
We're in the future now. I mean, it's AI.
Do you people care about AI? Maybe. Maybe not.
AI cares about you.
Oh. with that. My name is Mate Ai Lanchic.
My name is AI Felix Broberg.
I'm AI Police.
We are your AI hosts. Okay. Well, whatever. No. Uh,
so what are we talking about today?
Why is it important?
Top AI creatives, mainly hooks, mainly trends, mainly stuff. and it's slowly fulfilling my prediction that by end of next year, end of 2026, 50% of creatives will be driven by AI.
Before we go there, this one didn't really get uh into the class creative

trends. And I I really wanted to show you because this Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal with PVX partners. You can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game.
Uh this is AI.
Yes, AI.
You can see it very easily. This is AI.
Yeah.
Yes.
The mouth doesn't look real at all.
And his his facial muscles move

completely different.
Also, the the light of his face and everything. So, okay. This is AI.
Either got like 4 kg of Botox or it's
he has that stair look. It's like easy.
That's Yeah. Anyway, give me the screen, ma'am.
Yeah.
Um, so we're going to do it this way. I have ton of creatives. Most of those are hooks anyway, so give me like four seconds. I will go very fast. I have add one single one into the mix that's not AI.
Okay, if you can tell me
game show. Yes,
that's perfect. Thank you. Okay. And you can also you can also you can also guess the games because we will be clicking it as files as VLC are downloaded also. No more switching tabs and cheating. No more VLC showing the name of the creators. So you see we're getting better. We're getting better. Show us.
You see this is way more entertaining than those waifu games that we always discuss.
We'll get that.
This is the real one. I've been there. [laughter]
Yeah. Yeah. It's around the corner here

in LA. Come on. Like Oh. [laughter] Yeah, this is this is pretty good. And this is this is the this is the point. Uh nobody can guess.
I have no idea what is this.
No, I never
Oh, wait, wait, wait. It's a good s
Tasty travels.
This is my whole problem with this episode because like my my Yeah, of course. My usual sources like White Out Survival and Kingshot and I found like zero new ones. Zero new even zero AIS. Tasty Travels is like full of AI.
All AI.
You know what? You know why? Because merge games have very high CP.
So they have ton of these basically like so many variations of these. Like they just kind of roll it pretty pretty good. And like Yeah. [gasps]
Then they have these
burg. Oh my god. This is so amazing. Come on.
Mutations. A bacon.
So very very very

Okay. And and as I said, like they have so much AI stuff with Tasty Travels. I'm like completely confused why there's not more stuff on the White House survival king now. I guess because as we talk like because Kingshot is now running Age of Empires variation and the other guys are
there's so many UGC stuff. So you know like the thing is uh the AI works but not always works on like the same time and season and just you know like this converts. I can see
this is by the way also quite interesting because they started running these like cinematics but I I definitely think it's AI like it's it's
AI for sure
you can you can find see how she picked up the apple like you can find inconsistencies there and stuff like that that like tells you the way. So, I told my boss I made a playable app [music] with Playable Maker and he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you." So, again, he said, "What language did you make in?" [music] I

went, "I don't know." English. At the end of the day, as long as playable maker does it all for you, why do you care? It's just like magic.
I mean, yeah. If if we need to really look closely closer than than we looks very good.
Yeah. Yeah. It looks amazing.
Yeah. Again, some more animals because like they I guess work perfectly and like
Yeah, exactly. Yeah. I mean, animals, food. Amazing. Oh, this is it.
No Wi-Fi cuz like
that's the signature move.
Then this
which which is definitely AI because
Yeah. water wouldn't come out of there. Yeah,
exactly. So So Physic Physics has left the room as you
physic. Still, this is great. I mean,
yeah,
but you want to watch this. I mean, you want
You want to watch this? Like, looks very interesting.
Small donuts. Oh,
it's definitely AI.
Yes,
we have these hotel.
Yeah,
hotel like
Oh,

pretty nice generations basically.
So, that's there. Uh then we have these
which are how Disney castle is a Disney castle
actually like it is a trend that I see when the camera is actually moving towards something rather than towards you and you'll see more of these with different games.
Then you have these again
century game but you see she's AI still like you can you can tell.
Sure. But it's but it's very consistent. Come on.
Yeah. Yeah. Exactly. Uh
and this cat looks like the cat from the commercial from the cat food commercial. for the Felix commercial.
This is got
I just wonder where the AI got gets this from. It must have been trained on something, right? Like
I don't even know how to how to how to call this concept. It's like self-refurishing room or or whatnot.
Yeah.
Yeah. I don't even
Now you see now you see how the quality degraded quite a lot.
Yeah. Yeah. But that's like stitch 5 seconds videos.
Cream is my favorite.
Cream favorite.

Wow.
Somebody somebody is doing very very good job there basically. So very good job.
Yeah. They have lots of these like animal teams and and by the way you see by this time all those are full AIs. No hooks like still.
Yeah. Yeah. Exactly.
It's the same is the same concept as with uh Dark War last year, right? It's like it was the narrative. Oh, this is so unreal.
There we go.
But I don't think this is AI. Yeah, this is AI. This is this for sure AI.
It is.
It is. It is. It is.
Oh, yeah. Yeah. Okay.
Of course, it's AI. So, yeah, it's nice. It reminds me the It reminds me the
Yeah, I know. Yeah. Yes. Yeah.
Just wait.
Physics has left the building.
That's It doesn't matter. So, it doesn't matter, man. Like, it's like it's just the W effect.
Yeah. Nothing matters anymore in UA. Like, whatever. especially in creatives.

Yeah. But but she looks really well as we discussed really well done like this like even on AI like you can see that like yeah sand disappears or whatever but it's it's done pretty well
like
then we have this which is like
you can you can feel or you can see that it was like first frame of GPT image with the orange tint
put there then again animals
which are like
I think they're just using midjourney video by the way because there's so many AI video AI like animals there when I see the when I watch the Oh, look. Oh my god. This so so satisfying.
So fluffy
bunny. Exactly. It looks so fluffy. I want to touch it. I [laughter] just want to touch the fluffy rabbit.
Yeah. So
they have lots of these cute
cuteness overload. Okay.
Yeah. Cuteness overload. So and as I said, animal teams all over the way like all over the world basically. So they have these. This was this was a little

bit of a like I guess Halloween ads from October still. You could see here that uh where it is that in the mirror basically the door was wrong and stuff like that. So it's easy.
Then this like food overload stuff with like fake Coca-Cola or what was there? than these like self refurbishing food rooms. Uh and more fake food stuff which is like Yeah. Looks amazing.
Then more cutting stuff like
Yeah. And iterated iterated very nice and it it fits perfectly their fake gameplay which they have in the game and like 90% of creatives is this by the way.
Exactly.
It which means it's not fake anymore. Yeah, that was my biggest
They're doing the exact playbook that they have on Kingshot and and just like works so well.
So that's there. Yeah. And this is also a trend on social media. This kind of like uh like usually like it's like you

had the the Olympics thing like very very big person just smashes through the flat. So that that's a trend. This was interesting because this AI real girl dancing with AI girl.
They're both AI. You can see it.
Yeah, you can see. You can see.
Yeah. Very easily. You see how many different concepts I just went through one game.
Yeah. Yeah. Exactly.
Travels. So yeah, that
it's only Oh my god. Okay.
Uh any guesses? Who's this?
That's a Chinese game called the the one that always does the medieval creatives. Oh, I forgot the name of them. Spider Rise of Castles.
Yeah.
Yeah. Rise of Castles. Yeah.
Uh I have those two in order, I think. Yeah. This should be this should be Rise of Castles, I guess. So, yeah, Castles. There's also the other one. But yeah, they're having these like medieval paintings. So, they they are pretty nice. Then have these like flying swords. That's just like

flying swords. Okay.
It's like Harry Potter.
Yeah. kind of [clears throat] Harry Potter flying on broomstick on like over AI generated environment. So looked pretty interesting.
Then they have Oh, this
best game ever. Yeah.
So there's like literally Evanence playing in the in the background.
The fact that wasn't that wasn't it like Warcraft or
Yeah, this this like this is like Warcraft movie because literally like the dying soldier is screaming like art has do something
but looks pretty pretty cool.
But looks pretty good. Yeah, it looks pretty good. Yeah, you can see the light doesn't work.
Yeah, you know the game is not going to look like this.
Yeah. Then they have these like
2D something. I don't know what like looks like Prince of Persia actually as for like the angle but like Yeah.
I mean I I love the sword like the sword is a sword is like doesn't matter.
It's more like a shurik than sword.
What are you doing? Yeah. Yeah. Yeah.
Then we have day one day. That's
Yeah. did our favorite uh different

countries and different teams thing which I guess they mutated finally into something uh I guess more sophisticated. So oh my god that eagle groans too much.
Yeah. Yeah. Like stop in the first stop.
Yeah.
It's [snorts] kind of funny. Everyone's doing better Age of Empires creatives than like Age of Empires themselves. Like this is a trend that I see also in AI stuff. It's like schedule ads. Like you go and you go by the hour and the the creative changes the
Okay, fair the activity.
So it's like you you do this at 10 10:00 a.m. You do this at 16. You do this at D.
So I've seen multitudes of these uh throughout the as I was going through those and but this one this is this is really good. I love the text.
Yeah, you see the text, it means it's

generated because it doesn't really look like generated. This looks like one of those usual editor-based apps we have like Unreal Engine creative. This is generated.
But bully you or castle doesn't make any sense. [laughter]
Bully.
Good or bully. Good or bullied.
But that text is because somebody did it. It's not generated It's just somebody doesn't know English. But you see that that text in the menu and and everything or even the lines on the floor like completely wrong. See?
Yeah.
So, but what I'm saying is that this is a very important like first sighting basically of
the you see this is the original like this is how it should look like. This is the engine based creative done by some outsourcing studio or whatever.
But now you wouldn't even generated.
Yeah.
So that that's
this is also generated. No, this is not this is the real one. But
but the pre Yeah, the previous
Yeah, the previous one was generated but it's the same concept. You see?

Yes, this sure. Imagine now that you will be able to generate this basically in few months.
Yeah, exactly. Yeah. Yeah. Yeah.
Without the external
end of the year. End of the year.
End of the year.
Yeah. So this is very important.
The thing is you need to know how to do it and which tool to use.
You don't take a workflow like of course.
Yeah. Yeah. Yeah. Yeah.
That's the thing I see on on on all the AI sites. I am at basically where like the top creators they're very um secretive about their workflow. They don't share it. They don't share metadata with their creations and only few people can do really really the best stuff still.
Of course. Yeah. Sure. Yeah.
Because it takes like
first first role upscaling second role in painting whatever like the top AI creators you see it's not one generation it's like 20 on top of one thing.
Exactly. Yeah. Yeah. Exactly. Yeah.
Takes a lot of skill. So, it's there. Um, then this this is some medieval painting stuff.
Do you think this is consultants doing

this work or do you think it's actually full-time employees or is it people like these guys creative to begin with? So, this is for sure their in-house team.
That's their own that's their in-house team. I don't think like this is like this is too advanced for
and the progression in the concepts like no this is this is in house for sure. Yeah, now we had again like this like pixar style characters or whatever.
And it's getting easier and easier. Like you see how good it is. Like the artifacts are getting away. It's just much more like literally pixel style quality. It looks like Shrek basically.
Yeah.
Yeah.
Except the inconsistency sizes don't Yeah. Yeah. It doesn't work.
But will be taken care of like one two years there.
That's no worries.
He's on his hand.
Of course, as usual. Oh, see God hand creative again.
Yeah.
Yes.
And now now it's much more impactful. Just wait when they will save the bear. [laughter]
I mean this nice
bear didn't care.

Yeah. Very nice.
That's that's great.
Uh laurels again.
Yeah. All the awards of course. Thank you very much. This is I mean it's getting so much better. It's just the thing is I'm still I'm still surprised companies in in the west like they just don't pick it up like properly.
That's just from Lord of the Rings straight up.
Yeah.
Yeah. Yeah. This [laughter] is the one that I said is the one. This is literally Hobbit the third movie ripped. No AI.
Yeah.
At least they made it themselves, right? Like
Yeah. There there are the rewards. Come on. Yeah, the rewards. That's the only thing that they did. It's literally ripped. I I I had to check the scene, but I knew it immediately when I saw this guy smash smash the wall.
Yeah, this Yeah, this this
Yeah, this is just like Yeah, that's Lord of the Rings. Okay, moving on.
Hello everybody. Thanks for uh joining

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Handcrafted AI. Why do dragons sleep

during the night? So they can hunt nights. [laughter] So AI jokes.
Uh
oh. If you go back, if you go back, there's the the fine print at the end.
Handcrafted AI.
No, no, no, no.
At the end of the creative
here.
Ah, arrow se exp. Yeah. Yeah. That's the watermark basically for size of castles.
There you go. Okay. Okay. Okay.
Yep.
There we go. Our usual a lot of the jails creative. Yeah.
So, lands of jazz
hockey sticks there. [laughter]
A to create sickles probably.
Yeah.
Or disappearing buckets. [snorts]
But you see
he's not digging.
This is this is the this is the difference. Like you seen the ones that I showed you before from Rise of Castles and these ones. This is like first second iteration of the prompt. Those guys before like much much more advanced.
This is really good.
Zootopia. Zootopia one to one.

Yeah, exactly. Yeah, this is this is Zootopia. I love it. Ah,
with lands of jails, huh?
Yeah, in L.
Lots of jails. Yeah, lands of jail. And then Oh, amazing. But see like you know do you remember you remember when I
told you last year when we were discussing I think or or the the year before when we discussed ants the the underground kingdom
and I said animals have the best CPIs AI animals
really good half of Tasty Travels creatives are just those animals ex
Yep. Exactly.
And these guys also have a lot of waifuss. So I seen even
But they've always had that.
Yeah, they always had that. But I think they're up a little bit. I I'll show you later.
So they they have these like fake 3D ones or 2D or I don't even know how to call the concept here.
Uh this was also quite interesting these like self adjusting prisons.

Haven't sold locations. You know the thing is like tell me you you follow all this AI AI stuff and tools and and libraries and whatever like how do you even come up with this type of things that you know that uh you can reuse?
Yeah.
Like how do you get inspired like where is because this is not really common for gaming so you don't really see this anywhere.
Yeah, understood. So usually for very specific effects there are loras.
Yeah. So somebody is like tinkering it for a long time. He has like full profile of like his experiments and the study of the of the effect and he releases a lura of it and then you take the lura and like run with it.
What what does Laura mean for our listeners?
Low ranking adaptation model is the additional data set that you punch in into your model so it can create the stuff that you wanted to do. And it could be anything. It could be object, activity, shape, material, whatever.

like whatever the thing that you train it on and and that's it and you just add it into its memory like imagine like you just upgraded its memory and that's it.
Yeah. Exactly. Yeah.
So, so that's
so then you can create this type of like out of
Yeah. whatever you want basically. So yeah.
Yeah. More waifuss. So we're getting there this time anime ones. I think they had also like a lot still a lot of anime creators. Then these like I don't even know how to call them like builder game style creatives but looks pretty interesting.
Haven't seen this before.
Then we have as I said more more waifuss and like yeah female prisoners basically. So they doing that a lot. Then we have this is by the way the first time I've seen really AI AI. I think the only other one would be uh top girl or apex girl where the girl is like generated in these like you know the freezing uh scenario whatever something.

So so that's was there
again more waifuss. This is another anime one. Uh then we have the prison comparison with like luxury one against shitty one.
Yeah. Leftover food. Yes.
Yeah. And the interesting part is that if you go into the creative like there's like AI and nonAI stuff against each mix.
Yeah. So it's a mix.
Oh yeah. But
yeah. Yeah. It's a mix.
Yeah. I see
it's a mix.
No, you know what? But how how long is the creative?
Uh this one 55 seconds.
Okay. So that might Oh, okay. So it's not like two stitched together. It's just few different.
It's a mix.
Okay. Then we have a real person asking you to join and design some prisons
again builder game angle.
So that's there pretty interesting one. I they they haven't run this before. So just like something I find new then more waifuss this time realistic ones with

some PUBG
realistic ones
set up.
I don't know why like the PUBG is so strong there but like okay
what is she holding? What?
Machine gun AI thing. Yeah.
Yeah, that's that's what AI throws at you. Some nice hooks that they have there,
which they always are doing pretty well.
Then the selfie video of a prison. Great. [laughter]
That must convert so well.
Yeah. Yeah, it must convert well. And it's interesting. It just looks so weird. Like
the end card is right there in the creative. Like I I haven't seen this before. Yeah. Yeah. Yeah. You know why? This I think it's uh what is like Sora or something which doesn't really give you the the 9 to6 properly.
So like the ratio problem.
Yeah. Exactly the ratio problem. So you don't really need to scale upscale it

because then it's that shouldn't work.
This was quite interesting. This is real.
Yeah.
I think this is definitely real and then it
this is real but this is not Yeah. Okay. Okay.
Then it goes into AI. So real life hook and then the AI creative. We've seen this before with like this is just pixel pixel team with these monsters.
Have that before.
Like dark war.
Yeah. More waifuss. Uh as always this time with some stats or whatever.
Cooking something. I don't know what
cooking something.
Then we have again these self building whatever this is. But it's definitely
Does jail have any non AI creatives?
Yeah. Yeah. Yeah, I don't really have lots and lots and lots of AI creators.
But this is the thing like they are one of those that will literally be responsible for fulfilling my prediction. Like they are really really pushing AI so much.
Yeah, but this is again it's not going to be one company that's going to fulfill your your prediction
because we said it's going Oh, the

man. Seriously.
Yeah. More wifles. Uh this is nice.
Oo. Okay. Very very nice transition. You know what?
Yes.
Into like survival. Yeah, exactly. White survival.
Yeah, they have very very transitions like just just look like super nice transition.
Golden goblins
more waifuss this time pixelated ones.
Okay,
then yeah, this is the one that I told you converts.
You walk towards something out out away from the camera. Not not the other way around.
So that's there. Um then we have again more of the how do you call call them last time mud people or
uh
yeah then we have some AI tree chopping which doesn't make any sense at all.
Yeah.
See this is the schedule creative I told you mate
where like 10:30 you do something then you do something then you do something then you do something and like Yeah. So

it's like schedule creative. Then again some comparisons with like evil characters against lazy characters or efficient. And then ah there we go. Idle lumber [laughter]
idol lumber the t-shirt. These guys have the decency to change the wood.
It's still Yeah, still wooden tissues though.
And it's not orange track but it's blue truck at least. Okay, fine. [laughter] is idol winning the the creative challenge or like the best creative team this month I guess so this month
only this month it's not
see
everybody stealing from Idol Lumber for years seriously
and this all the way but this is again their own because you see it's t-shirts it's not not stolen
yeah of course
Jesus Christ
some more waifuss as usual uh more waifuss this time like rescue team
rescreened. Yeah.

Then we have again running away from the camera.
Okay. Nice.
Yeah, that's
okay. It's nice.
Who's running now? Away from the camera.
Sure.
Then we have
I think we
Yeah, this is different game.
The dark.
No, no. Doomsday survivors.
No, the survival. Yeah.
Yeah. Yeah. Looks pretty good. [laughter] It was looking pretty good until the zombies came.
Too close.
Not too close. It's just like they don't really seem that bad.
It doesn't look that bad though.
Looks pretty good. Like looks like literally just one step behind World War Z.
Yeah.
Yeah. Yeah, that's true. Yeah. Yeah, that's true.
Yeah. And there we go.
Old but
with uh the original guys
what the lonely forester has come to. Yeah, they're al they have like so so much hooks hooks there. [laughter]
Yeah, this is the Ah, don't do it.

[laughter]
Very good hooks basically.
Yeah.
Yeah. Pretty pretty nice hooks, but they don't really have that many like full AI ones. So, yeah.
No, because it's look I mean this works really well. So,
fit there for them. Yeah,
if if this works really well. But like those like
Ooh, okay. Uh, very nice. It's all hooked up.
Yeah, this was like
That is [laughter] scary.
That is pretty scary.
Scary Yeah, that's scary
Yeah. So, there we go. Some few more hooks.
Oh, that brain rod is amazing.
Yeah, brain rod is everywhere.
This is Tom the train. [laughter]
Yeah, this is I think actually not not hook. This is the full one. I think this is one of the only ones they have like a full one where Yeah, it took a lot lot of time to actually do this. As you can see, it's like stitch with
this is the guy. No, but this is the guy

we we saw on the previous AI creatives that I think I showed you with with light lumber.
They have the same lumber guy.
Yeah, it it's like stitches stitched 5 seconds clips or
Yeah.
Yeah.
Also a lot of work actually.
Yeah, this is like a lot of work.
This is a lot of work. Bulli creatives take a lot of work.
Yeah. Yeah. Exactly.
What? [laughter]
Yes. That's pretty good.
Even Olympics watermark, by the way.
Yeah, man. This is great. World record. There you go. No, but this is so funny.
But exactly like this is what it's supposed to be.
Oh, you know what?
I see golden goblins. I wasn't I wasn't expecting golden goblins, honestly. Yeah, pretty pretty good hooks and pretty good uh creatives. So,
Oh, even this is this is great.
Yeah. Yeah. Yeah. They did they did really well
in the in in the hooks part

and and I think they're like a big step up from the last time we saw.
Of course, because because you know which team is which team is it? It's lumber team. It's D quantum. So, they know. Okay. The team is great. Oh,
nice. Yeah. Yeah. Very, very nice hooks and very smooth transitions like this one for instance.
That's the thing. Yeah, that's the thing. Yeah.
Yeah. The smooth transitions.
Oh, that's really cool.
Yeah. Yeah. Yeah.
Fits fits that so well. Oh,
I didn't even know they had 2D creative.
Well, yeah.
Well, me neither. Now we know.
Now we know.
Yes.
Melted gold.
Satisfying. Yeah.
Very satisfying. like the whole creative. Oo, you know what's really great? Because like they already have the the best performing creative and now you just experiment with these different hooks which is also like super satisfying.
All these pearls right of of course
on a cookie

of the most satisfying game. Yeah, you bet. I had Yeah.
Yeah, they they they have very very good hooks.
That's that's that's great. Oh, this I know where is this coming from. I know where is this going. Exactly.
There it is going. Exactly.
Golden rod. Now it's perfect. Literally perfect creative.
Yeah, this is perfect. This is
done very very well.
Oh, this looks so great. Yeah, it's just so satisfying to watch their stuff.
It's very satisfying. Same as the four creatives.
Yeah, exactly. Then it goes into uh
runway. Even the watermark is there.
Doesn't matter.
But no one cares. No one cares. No one cares. Of course.
No one cares.
Yeah.
A lot of concepts actually. So
yeah. Yeah.
Very very few like these long AI ones, but mostly the the hooks because again they're created.
Exactly. Yeah. that finally they're kind

of going this direction which means finally maybe other companies are going to follow this because if it works for Idol Lumber and Golden Goblins then then they need to copy it. [laughter]
They need to copy it. Although most of the guys that they copy these two games are just from coming from China. They're already doing it. So I'm not sure.
I think this was quite a surprise for me. I'm going to end it up with these like a very Let's Yeah, grizzly. [laughter]
You know what this is? You'll be super surprised.
Let's see.
No.
See, but that's the bear. That's the bear I showed you. That's the bear I showed you.
What are you going to do when you approach the bear? You're going to run, climb. No, you're going to play Candy Crush.
Of course. Oh,
they're actually fighting back, huh? Because they have to.
Yeah,
they have to. They're not happy doing this. Like the branding there is not happy. Also, this

Oh, finally. Yes. This is the Yeah, the cut the cutting. Oh, this glass. This better be glass. Oh, Guys, do a glass version of this, please. That's way more satisfying. Yeah, just glass, please. Lava and things like that's such a big trend for months.
Yeah, I told you it will be easy. 112 creators. There we go. Well done, Jacob.
Well done, Jacob. Well done, Jakob. It's great. And in 34 minutes, I mean, that never happened to you. That never happened to you.
We are progressing.
Yeah. But very interesting trends. As I said, the two most important ones for me is that those like in engine stuff done in AI because that's like really lacking, especially on the western side. Nobody's doing it. Only Asians do it. So now if you can prompt it out it will be much easier to do. So a big advantage for the western people. And then the other one is the What was it? The

what was it? What was it? Do you think it's a bad thing or or a good thing?
Yeah. Is it a bad thing?
We can finish it there. It's not a bad thing.
It's not a bad thing. It's okay.
Let it happen. the um the golden goblins transitions basically those ones like like they they getting super super no I know Rise of Castles that's what I wanted to say
of course where you see that it's like high production AI that that's what I wanted to say high production AI where it's like
you
it's miles away from the others
yeah you're miles away from the others and you stop really seeing it as AI best also the other good example could be with the tasty travels when they were doing the AI character as it was literally like a cinematic like
again if you're not as
as as a normal person watching the creative it looks pretty much the same as as Royal Kingdom or Royal Match is spending literally millions on render farms to do the cinematics themselves now these guys are just running them

with AI
it's catching up quickly
very quickly
all right
so thank you very much guys for listening join the Slack channel um and what else see you next time thank you very much again
bye-bye
bye Heat. Heat.