🤖 AI just leveled up AGAIN. We Tracked 127 AI Ads. The results are insane!

You see the quality? It's all in one shot, by the way. All in one shot. You see how the camera changes angles as she as
Yeah,
cuz it moves behind her. It's like sometimes you see the stitch, but it's still perfect.
And even the part you see this is this is the part that you saw last time,
but it's much more better regarding the camera angles, the movement, the fluidity, everything.
This is what we saw last time. Yeah, this is
I'll now play you the last time one. It's 4 a.m. and we're rolling the dice [music] drops knowledge made of golden ice with ads making those coins rise. Jack up designs worlds chasing the [music] sky with the two and a half gamers the midnight crew talking UA adverts and game design too mate feel shak bringing the insight [music] we're rocking those vibes till the early day life a master eyes on the prize tracking data through the cyerspace skies feeling stacks [music] colors like a wizard in disguise jacks lift us to the highest two and a half gamers talking [music] smack slow hockey sick got your back ads are beautiful they like the way click it

fast [music] don't delayhu Uh-huh. Uh-huh. [music]
There's nothing else. There's going to come back. Hello. Hey. Hey. I Yeah, I didn't see you there. Yeah. Great. Thanks for Thanks for coming. And also dear listeners and followers and subscribers. Thanks for coming this amazing episode of creative trends. But today we're going to talk about AI creative trends which is exactly what YouTube wants and YouTube needs and YouTube really is getting heated about all the AI.
You need to go to the comments.
Get ready to leave your comments.
Yeah, leave your comments please. Yeah, go wild. And please also share that we should do an A episode without AI videos which makes all the sense because today

we're talking about AI videos. So we should definitely do it without AI videos. Sure. Yes. My name is Mate.
I'm Felix Probert.
And you are going away from the microphone. Thank you very much.
The headset just told me that it's going to die, but I think it can still manage the episode.
Yeah.
Anyway, so we have 27 episode, not episode 127.
So, as usual, this will be super fast. 127 creatives AI hooks or whole AI or whatever AI.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal. With PVX partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible fast and fully tailored to your growth. So, you can secure funding in 30 days

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So, let's go. This time I checked completely different games as we usually like to look at. So,
no, I I really want to see Lens of Jail.
There won't be Land of Jail this time, man. No, no Lens of Jail,
but will be games you don't even like never imagine they will be here.
You would never imagine.
I saw this before, by the way.
We start with Kingshot with this very nice hook that is I know what that is from.
Yeah. Driven.
I don't know. Cheese chase.
What was he?
Cheese chase.
Yeah, that's the cheese.
You've seen that video before.
They're chasing the cheese,
which I really want to go to one day to see. That would be hilarious.
It's extremely

What's happening? Yeah. Well, what's happening there? It's basically it's like an old tradition where it's like a round round roll of cheese, like a big cheese, and they push down a hill and you have to run and catch it and then like everyone breaks their ankles
because the first first person wins the cheese.
I'll send you some later.
Yeah, please do. Please do. I'm pretty sure they bring guns and knives.
I think they they bring ambulances
in the UK somewhere.
Yeah, they they should. They should. They should.
Anyway, so let's Kingshot. Then we have our usual Harry bro some ads to unload your gun. Sorry man. Kingshot has no ads. So yeah there by the way barrel seems to be very popular again. We seen that
not only at king shot but yeah.
No I mean
they alterating.
Then we have our typical
Turkish
Turkish.
Yeah Turkish version. And you see this is the beauty of AI that we've seen now the English version. We've seen the Japanese version. Now we see the Turkish version. All with completely different characters. Battlefield, full body armor, stuff like that.

I don't want to offend anyone, but those guys were absolutely Turkish.
Yeah. Yeah. Like it's Turkish Turkish version. You know, localization with AI is quite simple. Let's move on. Uh there's some
great one.
New King Shadat, which I wasn't able to find in English. I really wanted, but I'm guessing he's just telling him that there are no
I found this in Turkish, by the way.
Yeah, I also think
interrogation with a sword. That's great concept. Then we have some uh I guess Arthur consulting the water lady or something. No ads for him. See, this is the thing. Gold and goblin style visual of their road tower stuff. This this is this is quite the interesting one I've seen. But yeah, this is not this is just their iteration of the gameplay which is quite nice by the way. Also this boss boss goblin. Anyway, uh then there's this which is this I don't know even how to say like montage or whatever that is. But you seen that? You seen that spear thrower? You see it? You see it? Watch it.
Yes.
Here it goes.
Yes.
It's in the actual gameplay creative.

He even builds another one in a second.
So this Hello.
This is really good. Really, really good.
Those have a name. I forgot. It's like medieval warfare stuff in China. I forgot what they're called.
Yeah. Some like multiple ballista shooter or whatever.
Yeah, whatever. Scorpion. Whatever.
Yeah, I think scorpions. Those are scorpions. I want like if maybe you can actually Google it.
Yeah, maybe. Maybe. But not me because I'm taking on the share screen.
No, no, you No, no, no. Yeah, there we have some torture chamber kingshot. I don't know.
That looks like lowbudget poor. [laughter]
Yeah, it looks quite bad as for the generation itself.
But if you go if you if you go back, you see what is is in his hands.
What whip? Mate being mach. Anyway, yeah, that was Kingshot. This is white out survival. So we have some very very nice cozy visuals.
Maybe let me just enable the sound a little bit because I'm missing it a little bit. So yeah, this is an evergreen concept.
Yeah, we can't hear anything. So

yeah, I know it's like I need to hear it so I know what. So yeah, as I said, evergreen concept for white out survival. They have these like landscapes and stuff like that. Like it's all over the place. They just iterate them every week.
This one was interesting because this is white out survival version of freezing families.
Yes. where what they're doing, they're pretty much freezing their main mascot character even though it's like quite different guys. You can still, you know, has anime features. So, it's very hard to kind of pull off with a real human because again, she doesn't have
Yeah, of course it's Yeah, that's why we're talking about it. But again, the resemblance of the main character can goes down because you see
and this is basically stitched few of those 5 seconds sequences together. But yeah, nonetheless interesting. Then we have this. She's definitely AI. And this is one of the bigger trends that I see throughout the whole episode that you will see that we have these let's call them AI influencers with very wide ranging let's say addressable markets and you'll see as as we go like

nice
which audiences they're trying to capture with these. But this has been like one of the most most common topics that I think the guys that are doing the creatives as these like stock actors are like they're out of job like this month basically.
Yeah, pretty much.
Yeah.
So so few of them compared to these guys that like
it looks so much better than last year like these. Yeah.
Oh man. Like 100%. I'm actually I'm actually um posting I was I was posting on LinkedIn about the cute animals that we we did because we did cute animals in 2004. Uh 2024.
Mhm.
2004. [ __ ] [ __ ] my life.
2004. Yeah. Yeah, I know. I know. And it was I compared the quality into 2024 and now it was like day and night.
Day and night, of course.
Day and night. is insane,
of course. Um, so here we have again a dark war style concept spreading around the place with these like very beautiful

multiple story
reuse this for pretty much every game.
Yeah. Yeah. Yeah. Yeah. You can you can especially the builder games. I think they're much more easier to get appeal to this. So let's see. Then we have this which is like looks quite good but you see that like some some some stuff is like warped but it's AI. This is Yeah, for sure. Yeah. The previous one was like couldn't tell
event of Crazy Joe.
Yeah. Yeah. Yeah.
Again, guys, come on. You can do some post-prouction. At least fix the text. But whatever. Uh then I saw this. I saw this. Yes. He's the He's the boss of Yeah. Yes. Yes. I mean,
he's not the boss from Gossip Har,
man. Honestly, like this guy is in their creatives for three years or five years
stage actor
almost. Yes. But he's mainly in Gossip Harbor or like he's working with microphone like this guy. Jesus Christ.
Yeah. I was really looking forward to it

because I was like this week I was just like poking Gossip Harbor a little bit more. So we have this kind of AI panorama whatever zoom in with the text and our like Gossip Harbor boss.
Yeah. Then we have this which is again one of those AI influenc.
Yeah. Gamer grandma. She literally introduced herself as I'm gamer grandpa. So
this is perfect. This is great.
Yeah. And this is a very very prevalent concept of like AI grandmas. You'll see much more lately. See gamer grandma. Hello. I love the sweater like the coin master logo on that.
Even the catchphrase like you know what's better than knitting? Coin master. This is perfect.
This is perfect. Yes. Perfect. Uh then we have this which is I think stitched from AI stuff and non-AI stuff but some stuff is definitely AI because like after he rolls the thing not this one but this kind of one this one this is
this like coins like completely out of physics even that one. So yeah

physics has left the chat.
Yeah they they started using AI I think much more heavier especially as I said like with these influences. We switch games by the way. This is not coin master this is coin master
master board adventure. see
the monopoly follow up that they have there.
Yeah, [clears throat]
as well.
Yeah, of course, man. Like these AI influencers, they're very very prevalent. They're all over the place and it's just very convenient because as I said, you have the hook, then you put them into the, you know, UGC window.
I do it all the time, man. I I do it all the time.
Spread them throughout the thing. You have your Facebook guy. Yeah. Or who who's that?
Yeah. No. Yeah, the Facebook guy as well. But no, now I'm I'm using this pretty much like as like as you said, even for the street interview. I did it with V3 and then I have the lady from the street interview in as a talking head throughout the whole game video and then that's pretty much it. Like reusing the whole like best performing creatives and that's an interesting iteration.
Yeah,
there we go.
This is great.
Laurels as usual, they are also spreading like there's no tomorrow. But as you see like these kind of very very

nice let's say coin master use of the the actual concept. Yeah, exactly. It's it's pretty much the same thing as the we saw with tile survive, right? It's it's the same thing.
Yeah.
Just a always cutting glass. And by the way, this is perfect because you know he cuts it and there's actually a functional dice right after. You see like there was five, not like a
something shitty. Then we have this which is the meme being played out in real life.
Oh, come on.
So that's there.
That look like that look like a chip image. Yeah, basically same same iteration with
Yeah.
Snow White from Wish.
Fake from Wish. Yeah, exactly. That was definitely fake.
Yeah. Tasty travels. They have this like elf character which has giant eyes which just like tells away the AI immediately and then she kind of goes into this like again physics has left the chat because she's boring [laughter] stuff. It's not adding up at all. Yeah. So why not? But

again, I just said like nice use because again the problem with Tasty Travels is that their their you know core creative which is the fake gameplay of this like fruit drop whatever drop gem or what fruit merch. Yeah,
it's just so prevalent for them. Like it's like so heavy focus on all of these concept that again like what you can do is just like go around this concept like yeah different games have much more AIdriven stuff that's like not using the core that much. These guys are just all over the core. Then we have this again captured some Valentine style traffic and that's still there in the in the portfolio. Then we have this. So again, new bunch of animals. Why not? We have very very good quality by the way.
That's really good quality.
You see there? So sometimes
how long is the video actually
how frequently these these animals are changing?
20 seconds. 20 seconds.
Okay. So it's not that long. Okay. But they're changing like every four. [snorts]
Then we have this which is Dreamy room.

Exactly. And I'm I'm I'm actually using exactly this concept for one one game.
Yes, exactly this one.
What was the the shelter thing that that started this? This was dark war. No. Or
dark war. Yep.
Yeah.
It's pretty good.
But I was I was Yeah, I was going through some tasty troubles. AI stuff. I was like, mate, this let's do this. It's great. Then they have some like have you been like lame jokes like have you been are you nervous like have you ever been whatever like some [ __ ] that's there. Then they have these uh whatever AI based uh self reconstructions or something. The beauty part on this that she actually comes out of the house and waters the flowers. See that? That was pretty nice.
Yeah. But it was
completely inconsistent as for the character.
Exactly. Yeah. Yeah. Exactly. the movement out of Oh, there you go.
Then we have interview.
So again, yeah, influencers basically

down from a different angle with the street interview flavor. So that's there.
But you can see if you if you go back, you can see the the interview and the the actual like color of their skin and the whole color of the the video.
It's not really natural.
No, no. See? Yeah. Yeah. Yeah. But
yes, but there is there's a trick from Reddit where you can actually um add few attributes into the JSON prompt that removes all of these and it looks like like a real thing in the scene.
Yes,
of course. That's good.
Yeah,
that's good. Yeah. Then we have some cruise ship zoom in whatever is that and then some animations which are horrible but whatever.
Come on. That's That's better.
So that's there. But yeah, this is definitely AI like for sure. I think they added a little bit more of this kind of love story style. Uh what's the game? Always forgot.
Love and pie.
No, the crazy like pregnancy test

creatives with this drama stuff. Yeah, I know. Lily's Garden.
Yeah, Lily's Garden.
Yeah. Yeah,
crazy.
This is good.
Oh, so we have this kind of nice nice AI hooks. They still trying that. This just play no stress again. Zoom into a beautiful kind of a meadow slash river whatever
is a dolly picture. Not dolly. What's it called?
Journey.
No, no, no.
These days like anything can do that quality. Like it's it's quite easy. Again, AI influencer grandma as usual. Uh because it's Stacy's travels. She's in this kind of a garden apron kind of fit the team. But again, it's stitched and you see how badly it's stitched. Then again, animals [snorts] combined with food every every month, every every month. Different is the idea.
Yeah, not that many these these times, but again, I had to had to do it.
This is such a
turtle caravan.
It's amazing
because fits some event mechanic or whatever they're running. It's pretty good. So, they have that. This one, man,

this one's perfect.
Oh my god, this is great. So like interview of like a small kitty and it's all with this like extremely cute kitty kitty voice where he he pretty much talks throughout the whole creative like how the game is fun and how he was playing with his mom all night and now he's sleepy and
man I need I need this I need this you need to send it over to me
cute as overload basically.
Yeah yeah yeah I can I can see I can see it working so well man. Yeah.
Yeah. Yeah. That's like like how much more you Yeah. Exactly. Yeah. Exactly. Right now baby into a bed.
My heart is melting.
Yeah. T her in.
Yeah. Then we have again some random hooks or what? I don't know even what's this is. Some theater blah blah blah. Just goes straight into the game play.
Theater blah blah blah. You know like have you seen the hook theater blah blah blah works so well. Then we have a lady playing on an airplane where everybody is basically

petrified and not moving at all while she's talking.
Also like what the [ __ ] is like sitting ever seen?
No, she is she is she sitting in an aisle or like where is
I really want to know what's going on with her blue light again. Hey grandma with some more again aggressive messaging thrown into the with the chat bubbles again stitched very badly stitched guys come on you can do this better. Then we have
Do you think it matters?
Do you think it matters like the stitching together? I mean,
I guess
for us like people don't really
So again, AI influencers. Here we go. The good part about this one you see is that there's multiple angles of her in different situations which makes it feel real.
But again, for this you need to be quite advanced because you need to capture the consistency of the character which means again either use a Laura or different technique to
Yeah. But now like she it's not her anymore.
That's her mom because she's the one that told her the game. No, she's Sherlock. But she was sitting next to her and then the last few seconds mean the last is not her.
Yeah. Look. See? And the the consistency

like here and now I was like
see see how the phone appears and then she touches it. It like Yeah.
Nobody cares.
Yeah.
Exactly. Yeah. Some more cute characters again. Valentine's Day stuff. I had to and was extremely nice.
So yeah. Yeah. It's like it's it's perfect. like they they know what they're doing very well with this overload stuff. So,
it's there. Yeah. Cap selfie picture or whatever this is. This is also quite nice. And he has pretty good voice by the way. And again, it's stitched into the creative through UGC stuff. So, not like you see this is the again the progress here that hooks are turning into full-fledged AI creatives that are being just used as UGC. So, you combine the core with the AI hook and stretch the AI hook throughout the whole video. Basically, that's that's like a very common theme.
Oh, hello. We saw this last time. We saw this last time.
No, we didn't. And I
No, no. This was This is different.
Intentionally put this first because

I'll show you the difference between last time and this is the new one. This is like three times better than last time.
Yeah. 100%. Yeah. Yeah.
You see the all in one shot, by the way. All in one shot. You see how the camera changes angles as she as as it moves behind her? It's like sometimes you see the stitch, but it's still perfect.
And even the part you see this is this is the part that you saw last time,
but it's much more better regarding the camera angles, the movement,
the fluidity, everything.
Yeah, this is what we saw last time. Yeah, this is Yeah. Okay. Nice.
Okay, I'll now play you the last time. This was the last time she did this compared to that.
Yeah. Yeah, but this is more like it was from the actual game.
Yeah. No, no, this is world model. This is this is both our world model.
Sure, but this is more believable. This is kind of
Yeah, because there's not that heavy editing into this. This is just world model and they run with it and they I guess like went through sequences, but

you see how shitty this is. Whereas here,
but I'm saying like this looks like a creative. The previous one looks like a game capture.
Yeah.
Yeah. But what playable game, the other one looks like actually a game.
Yeah. Yeah. Yeah. Yeah. You're right. So the question is like if this is better or the other one is better for my op in my opinion like the previous one or like the old one is better because it feels
like
an actual gameplay and this looks like an ad.
This looks like a movie actually now
a little bit. Anyway,
yeah, but you know what I'm what I'm saying.
Yeah. Yeah. Important thing the difference between these two creatives is one month.
Yes.
And I'm searching by new creatives only. So this progress was made is one month.
One month
and uh yeah I really had to hand it to the dark war team.
Dark war sitting perfectly. So they started putting real humans into their car stuff whatever.
That's great.
Yes they have like all the styles real pixel anime whatever they just they just

go and go and you see these long ones like one minute ones. So again, these are that team that's running at the river game is like the top AI creative team now that I see on the market.
Absolutely. Yes. For
we'll get to both. It's amazing.
I mean, of course, like the this is the this is the team that we we're talking about like since 2024. Like these are the guys that like put it on the market.
But you see how how how big the improvement was there. It I'll have more of this like like [ __ ] ton of these. And it's the fluidity, the whole concept, how it kind of moves, goes, it's really really engaging just to watch. It's
Yeah.
Massive massive upgrade.
It's there the the nice kind of creative like the the art style pretty much.
Ooh.
Yeah. So the rooms that they were running anime stuff, now they're putting live humans into those. This is also like one of the iterations that I've seen there. It's quite hard, by the way, to kind of capture this. But again, thanks God for the new creatives toggle

because it's just running so much stuff.
Oh yeah, exactly. You wouldn't be able to
overload. Again, more of these like real humans
and and they also ditch the concept of day one, day two. They just straightly kind of do it all in one shot.
Level just much more engaging to look at. It's changing before your eyes than shot it. It reminds me of these old king child books that just were a lot of like really vivid pictures like
Yeah, this is also nice. They had this other concept where you riding a card. It's upgrading as you go and it turns into different kind of fortress style whatever something. It's amazing. Again, like some these are not the humans. These are some like chibi characters. Whatever.
Yeah, whatever.
But the but the thing seems completely real. Yeah. Turn basically into a battle tank or whatever this is. This is again like humans on stuff like that. Yeah. Then we have this which is again this kind of girl
that very very smoothly upgrades all of her.
What's the onboarding in this game these days?
Forex.

It's Forex like Dark War is uh
combination of Last War plus white survival. It's both idol and then their saga around the
Okay.
Uh it's pretty good. Uh keep in mind that the biggest game after last war is still last Z. That's the thing which is which waifuss but also the gates and not really AI.
This is the one that I'm talking about like she now looks literally anime style quality.
Yes.
Like if it it wasn't like speed up you you would think you're watching an anime basically. It's extremely extremely polished.
Nice.
What she's doing and how she behaves or this thing like where she basically turns into like a game perspective.
And this all one month iteration.
Yes. One month. One month. So much stuff that these
I hope they make this game. I know they won't.
No. Why? Why would they? I mean, come on.
It's perfect. And they have so many of these. And you see that they got much better with stitching. Sometimes I don't even capture it, but if you really focus, you can see the stitching.
Yeah, you can see it like there's

Yeah, there's like
The Last of Us is pretty much their inspiration.
Yeah. Yeah. Yeah. I would say I would say so. This yellow girl was not there before that much only in the awkward creative and few. Now the yellow girl is like carrying the whole creative
like she's everywhere. She's in different style. She's anime. She's real. She's
whatever like have these different makeshift forts or whatever is that like cardboard turning into whatever. Uh yeah, they have so many of these. See this is also the this is the second girl where they took her with white hair and much more anime. This is even more anime.
Yeah. Yeah. Yeah. And these are like
if this is not trained on anime data sets, I don't know what it is trained on.
Oh, it has to. Yeah, it has to be
like this seems like a custom based again Laura that you just like feed in anime style and you see how it like looks. It's literally like watching an anime.
Then they have some real world stuff. Quite scary by the way, but again this is Tifa from Final Fantasy if you didn't know. Why not? Uh then we have some more

of these kind of archetypes I think. Yeah, a nurse comes in and stuff like that. I don't even know what's what's this kind of a stay keep whatever is but it's quite interesting. Like I again never seen these that they have there. This is by the way he looks like Johnny Silverman from Cyberpunk.
No.
Yes. The Kino Reefs guy. Yes, man. Yes. Of course.
With like two eyes closed, man. Seriously.
Maybe. Maybe.
Because of the glasses and the long hair, man. Come on.
Okay. Okay. Okay. Let's see. Yeah, more of the yellow girl.
Yeah,
she again.
I guess the days of uh what was that weird influencer movie you did with Diggy's Adventure in the basement? Like that would never happen today.
The the family
the whole family in the basement. It would never have Yeah,
you need to show that creative one time. It's the freakiest.
It's so scary.
Maybe I can find it on YouTube still. It was really weird and creepy family.

Yeah,
but there's literally
I remember finding it once. Top grade anime. Literally looks like top grade anime. Like
I can't imagine how people will be making anime themselves like so easily then with these sequences.
Yeah. I can't wait how when when you are going to make an anime going to kill ourselves.
It's called camouflage. I don't even know what was that included.
I love it. I love it.
More of the anime girl. Yeah, this is interesting. This is some like plane uh landing on a cliff and then like gets completely remodeled into the
It looks like land of jail, man.
Yeah, it looks like it's not. It's still It's still dark.
It's still dark.
Do they do Did do they do any regular creatives as well or no?
What do you mean gameplay?
Regular.
Get it, man.
Like non AI non AI like non AI.
Actually, I haven't really found it much. Like not really. Like I guess maybe few.
What is this? Like is he still dark?
Yes, he's still there.

Really? Why? Come on. Like it looks really like a lens of jail, man.
Maybe it's a stolen one because it doesn't have any
Oh, yeah. Like come on, man. Like this is definitely Oh, here you go. There you go.
There you go.
Township.
Yeah.
I mean, the the voiceover is amazing.
So, Township has actually this kind of opus of this iteration where there's like seven of these. So, we have the girl, then we have the cowboy, then we have the girl against some HR boss or whoever, and she's pretty pretty like under the weather. Then we have granny, of course. Granny, double your milk. Why not? And a speaking cow. And then we have some mechanics or what's what's this? Yeah, something like that. Again, AI stuff. Yeah, but if you if you see like if you watch the the actual phone, it was the the creative from Township, like actual creative, but maybe it was done in post-production.
I don't know. And then like an angry crowd of farmers to again approach our egg overload lady, which is completely

different now, by the way. So that's there. And then some more cowboys and more stuff as usual.
So yeah, totally. I finally game exactly like it's township. So yeah, that's there. Hello.
A goose instead of
goose
chicken. And again, completely different style of the lady. Like granny choking the goose.
It is.
And then we have giant gold bar falling down like an avalanche from a mountain.
It's a nice golden goblin.
Yeah, exactly. Which goes into golden goblins. And then we have a goblin pulling a rock and then falling down.
Oh, there's the Hero Wars. Yeah, Hero Wars game can play
then.
I wonder what what why they're looking at Hero Wars.
Yeah, she she literally says, "Give me a second."
Well, thank you. It's perfectly useless just like you. [laughter] So, evil goblin.
Nice.

And then we got top heroes. Okay. Nice.
The finals, which is the top heroes, guys. And these are also kind of Yeah, as we said, like very close to the actual dark war team, I would say.
I Yeah, I'm guessing so. I'm guessing so that these are very close. So, this now upgraded much more than last time because you remember last time what they have is pretty much every single creative is a different game completely. Like that's their main concept. And I have like 50 of these literally like you just won't believe how many different games they were able to create. Completely different.
Completely. Yeah, exactly. You can now basically custom create the game that you want for your audience and it looks so believable.
Yeah, it's believable.
It's like a bad version of Diablo I
but kind of. But the key key thing here is that like
this is finally the time where you just wouldn't be able to do it without AI.

Like this many completely different concepts. Like it's not possible. I just I just released an an article obviously about like how we create ads and I was talking to mate about bringing all like writing about all the tools that he uses and then connecting to actually like the steps from like in the production from brief until the final product and he's like okay so we have this interview concept and he was like look if there was no AI this would take me a week now it's half of the day because of the voice over because of the AI because of the animation you don't really need to animate made all of all of the stuff like manually now like you can use AI and also lip lip syncing like it's it's insane.
Yeah, it's
by the way the the interesting thing they are copying games like nearly one to one also it's not just imaginative games like like let's think of something this is basically don't starve like the trees are exactly the same.
Yes. like it's you see more like not not just one game. It's just like give us

the games that we want and literally do like a wish copy of a game that's in the market. So again like some of these I don't even know what this is but again it's still all always all always all top heroes like they just have so many concepts. Yeah. And and like it looks so looks exactly like a game that I would play in like 1996 or something.
Seriously looks perfect. Yeah, even like this kind of heavy like you see swords and everything are still warping but we'll get there. This is just few two months iterations and there's so many different ones of these like it looks completely different game and they just running with these and like I can just go on and go on and go on and like all are basically completely different games and still top war. So then like what's the Oh, this is nice.
Yes.
Like why would then like why would you do this? Let's let's let's brainstorm. So you want to
you see this?

Jesus Christ.
That's Zelda right there.
Yeah, exactly. Breath.
So you want to you want to find something which is going to resonate with the with the audience, but you don't want to implement it into the game because you already have
they're going the other way around. M. So most of the creators that we see they try to be as broad as possible and as approachable as possible. These guys rather than that just go after niche but they go after all of the niches which mean the reach is the same. You just need the fact on more concepts.
Yeah. Yeah. Yeah. Yeah. Exactly. Every game is a different audience pretty much.
Exactly. So how to do this? You basically have all the games in the creative funnel.
Yeah. Yeah. Yeah. Pretty much. So yeah. How many how many different angles you have? All of them. [laughter] See all of them. This is like completely different games. Like what is this?
Yeah, but then I wonder like look on paper this shouldn't work.
I know it shouldn't work
because it's a very different expectation flow.
I know but it's like it's there and it's crazy

and it's completely crazy what they're coming up with.
Yeah, exactly. That's that's my point. Like the only thing I I can imagine this and how it works. It's just they're creating custom product pages pretty much to every creative that is out there and they're just reusing it on on different UI channels which can work.
Yeah, this is basically AI based Hero Wars with their characters. That's for the core and then star again. And then there's like Final Fantasy
definitely. Yeah. What whatever is this
is this I think this is through the world engine or whatever this is maybe. Don't know. But like you see that it's AI because like literally the like the UI on screen is like attack magic item magic item. Yeah.
Correct the words.
Yeah. Just look at you look into the chat like the cloven or whatever like doesn't make any sense.
Yeah. Basically gibberish all over the place.
Yeah. Exactly. Yeah. Yeah.
It looks quite good honestly. Looks quite good. It's literally like like Final Fantasy ripoff.
Yeah. But it's perfect but it's very game. Sure. most anticipated game

which is again looks so good like again completely different game different concept different like seems like I switched to like three or four companies yeah
honestly the same honestly yeah it's still the same honestly I built the AI playable with uh with playable maker uh before games forum
so I told my boss I [music] made a playable app with playable maker
and he said to me what language did you code it in and I said I don't know with playable maker all you do is [music] drag drop click and it does it all for So again, he said, "What language did you make it in?" I went, "I don't know, English." At the end of the day, [music] as long as a playable maker does it all for you, why do you care? It's just like magic. And it was exactly like this. It was just like a very interesting UI where was like attack, health, and whatever else. And then because I was trying to build a a playable where I can just pick and choose different heroes, it was exact similar to this. Obviously, it's not perfect, but I I can see

how how this works and why is it kind of AI because
Yeah. And again, as I said, I'm just going and going and going and this things like
it's never ending like never stops. It's basically all the games like you just go and you
can find all the games in it.
Yeah. Is that's I mean heads off. I mean this is this is very impressive.
This is this is quite good. This this one I really liked. Again, some I don't know what this is, but like looks looks so good. Basically,
at some point, Top Heroes changed from the creative approach from like actual like let's say mechanics stolen from different games to like actually building these like in AI.
Yeah, we'll see. I mean like change of the game.
The creative concept.
Yeah. Okay.
Not the creative concepts. I know. I I remember us talking about hero top heroes where they're using the [ __ ] this
and also they have this also on top of all the games
they were using the like the voodoo concepts and just kind of fighting and

like the actual like action RPG on boarding
concepts but now like I mean this is what like I think third month where we are talking about the fourth month
but it's never ending just running yeah
they just have so many games like literally I think like is this reverse like approach of like you go niche and you go after all the niches like all of them literally and by the way you see that the characters between the frames and like like all these things like extremely consistent so they have so much stuff I think super high quality
yeah yeah at the end of it I should have some by the way this thing like this is like one of the top ones they have this like your city fell whatever you're completely you know trashed your they killed your wife blah blah blah and now you need to go. And of course, what do you do first place? You go to the gym because [laughter] because every problem can be actually solved by lifting. So yeah, why why not? Wow. Yeah, this is the one that I wanted to show you. So this kind of horse perspective, real world style experience. It's like Yeah,

I guess maybe they were going after Skyrim because I've seen some Skyrim MS. This is basically Oblivion.
Okay,
the one before Skyrim. They like you can you can have this view there. But this looks like this literally looks like a movie. Like if I didn't know this looks like Game of Thrones or something
pretty much. Yeah. Like superb quality again.
Then we have again some more like retro style, anime style,
whatever style again.
All the styles.
All the styles, all the niches, all the games, all the genres, all whatever. Jesus.
Like Yeah. Like Kamehameha or whatever this guy does because again it's anime archetype. Then we have some woolly mammoths against China. [snorts] Whatever. I don't even know what this is. And it's still going. It's It's still going.
When When does it end? When does it end, man? Like when does it end? [clears throat]
Yeah. It's like And I was like going through the thing and like, "Oh, I haven't seen this style yet. Let me add this one." And I was doing this for like half an hour basically because
another one. Another one. Another one.
Different. Yeah. All different. Still

top heroes.
And I I don't get this.
Oh, this is also quite interesting. this can combine form of like nine creatives into one and then goes through each of them separately. So, but yeah. Yeah, we ending don't worry like few few more styles here
and
No, I'm not worried. I'm just amazed. Seriously, like last last 10 minutes is pretty much like top heroes, nothing else.
Yes. And like you would you would think that I went through like five or six games or or 10 games.
No. Yeah. 10 10 games. Easily 10 games. Easily 10 games.
Top heroes. This is the one where you get like so [ __ ] up. Yeah. They they're putting this story with like I think it's coming from like what was the the Har game or what was the game? King of Game of
Choice. Yeah, King or Game of
King's Choice. Oh, King's I don't know. Yeah, something like that.
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But you see, like the consistency is pretty good with with it. And yeah, as always, build stuff and like everything.
Yeah,
I think there's like a perfect perfect catapult in this this this thing like that's why I really like because by the way, it's like super long. It's like one minute ad.
Oh yeah, of course. And and yeah, I think the guys go on castle siege and now he has like this hammer the hammer cat just just put the giant hammer and

we're good. Yeah, crush them to pieces.
Yeah, that's all that's all you need.
But yeah, then we have finally some Skyrim stuff which is like Yeah, I guess they just again went went on it. But like why not? Because you can and you need to capture all the niches, all the audiences. Few more of these like hoard shots and then
how many ads did you take from 12 heroes?
Huh?
50. Yeah, he says like 50 something that
at least 50, man. Like this is just again like
Yeah, it's 50 ads, man. Completely different concepts, art styles, whatever. So yeah, welcome to the age of AI where you can prompt any game, anything, and just go with the strategy that you go after all of the niches the other way around rather than being completely broke. There we go. YouTube now you can go [ __ ] wild because this is exactly what you what you like and we like this as well. Yeah, man. Like this is insane. I love this because it's getting so much better like month by month.

Yeah. Just few months differences and
month by month. Yeah. So, we're doing all of yours homework guys. So, thanks for for listening or watching while watching obviously. Uh join us next time as well. share your your AI visions, your comments. We want to hear all of it in the comment section.
But it's extremely excited for your comments as I see.
No, no, no, of course. Of course. I love it. I just bring popcorn and just go through all of the all of the juicy comments because that's what you need. Anyway, so thanks for coming. Uh see you next time. Join the Slack channel and share this with your with your friends and with everybody who loves AI and AI videos. Thank you. Byebye. So