🧠 The "Fat Guy Getting Slapped" Concept Took Over: AI Creatives Breakdown

Who is the thief and who is whatever was a really big team in creatives a long time ago and it was performing so well across different different games and apps. So pretty much like who is the killer, who is the who is pregnant and who is who is what and this
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Hello. Hello. What are you reading something or trying Oh, to read now? Everything's fine. Everything's fine. What's going on? What happened? The stock market crashed? What happened? Oof, yeah, yeah, yeah. That's the biggest stock market in the world. Now, you know what happened? We're going to talk about AI creatives. Again. It's going to be 500 creatives in 20 minutes. I have 20 minutes to do it in. I can go.
[laughter]
No, no, no, no. You're not going to put 500 now. It's It will be too many. Too many, too many. I think we can have good 100 creatives and even Yeah, we are over 100 as usual. That's That's there. Okay. Let's go. Let's go. Oh, hello. As usual, starting with our favorite

Oh, it's pretty cool, by the way. The golden goblins, this is the meme, if you remember.
Oh, yeah, yeah, the prison. The prison one.
Yeah.
Or not prison, but the the [ __ ]
The [ __ ] that they're going around low-level characters and then they like act like my my might in high. Then we have our dynamite goblin, which again, just like a lot of hooks.
yeah. A lot of hooks.
Yeah, just like a lot of hooks. They They still didn't do like full-on uh AI-based creatives, so it's mostly like these kind of very nice hooks that they they doing. Again, either progressions or like goblins getting somewhere. Like for instance here, this is pretty nice one. With like a pretty good uh progression.
Wow. Okay.
Yeah, it it'll get much better, actually. Oh, that's there. But uh yeah, they're trying They always have a little bit of like here and there AI, but still mostly it's uh the the the other thing the guys are doing there. So, yeah. It

It's like these nice hooks that they always keep there. Just add the flavor. Okay, our favorite king shot, as usual. So, most of the thing is the no ads team.
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Which is still very, very strong because it's uh I would say it goes through whole 4X, even puzzle and everywhere. Like this

whole narrative of like no ads or something something is still live and good. And then we have our favorite uh fat guy. But notice the guy that came into the picture. Did you notice him?
No, can you can you
Oh, hello Henry Cavill. Hey, hey. Henry Cavill from Wish. Hello.
It's the younger Henry Cavill.
So we have Henry Cavill guy. Like you see this one? Like like he's Like don't tell me this is not Henry Cavill.
It's an absolute Henry Cavill. Come on. Yeah, one one. That's insane, man. That's insane.
Yeah, yeah, yeah, yeah. So there's a lot of variation with this. I know we covered it last month, but this month this is on steroids and you'll see so many of these. Like pretty much every 4X game has their own version of this now.
It means Henry Cavill or slapped slapped the fat guy.
slapped slapped fat guy. Slapped fat guy.
Yeah, yeah.
Slapped the fat guy.
So this is still no ads no ads stuff. So that's there. This is again again

variation of our like uh
This is Hans.
Now it's like either a marriage like parents are the ones that slapping him or it's like a bigger guy that the girl actually abandons him. So it's one of the other. Uh some of those like usual kind of bonsai environments they have there. Also this This is the the Thai version of the legendary no ads.
This is great. This is perfect. How many seconds of ad did you have to watch to get that King's Throne as no ads?
That's really funny. With a machine gun.
Oh, man. That's hilarious.
Yeah, yeah, yeah, yeah. That that's really nice. Again, this is the same same no ads stuff where again guy gets a sword for an ad and the other eye is so it has cannons. so because, you know,
Yeah, I play King's Shot, it has no ads, it's all skill. Then some more timers and outrageous waiting, which 5-hour timers in Forex are actually small, if you know how the game works.
[laughter]

Just saying. But again, King's Shot requires no waiting because that's there. And then this kind of arrow hook where arrow actually switches position. And fires there. Yeah, it's it's pretty nice. But again, they're trying. Then we have this.
Ooh.
Bro, that was crazy. And I'm I'm I'm completely over it and I need to cool off. So, let me cool you off with a nice game of Whiteout Survival. So, yeah, that's there. Then we have this like very very crazy ad that I didn't understand what was actually the the concept or something because it's just that like mass battles on everything. Like I don't know. So, it's yeah, pretty interesting. Let me just say that. I haven't seen this concept yet.
But this is Whiteout Survival still, no?
Yeah, this is Whiteout Survival.
And this is pretty much the the main main character of of the game now.
Yeah, yeah, yeah, yeah, kind kind of.

If you close to eyes, then yes.
Yes. And he's running and doing these crazy like I don't even know what this is. Like a river of people.
zombie apocalypse inspiration or what? Like
Something like that. I don't know. It's like now eat your food or whatever. Like I don't understand at all what's happening. Then we have the other guy actually getting cooled cooled off because again he just I guess ran too much.
cuz of World Cup, right?
Yeah, it's a football theme because of World Cup, of course. So, that's that's why they're using it.
I was like, is it AI or not? But then he was Yeah.
Yeah, the water that's not how it works.
the head and yeah, I see.
Of course it was AI.
But this one I picked because I think this is not AI. But as we go further, this is AI.
This is AI for sure. Yeah.
Yeah, this is AI as you go and they have this kind of contrast concept of like one guy getting worse and the other guy is getting better and building this
choices. Okay.
This is all AI for sure.
Same same by all. Yeah. And then we go into Gardenscapes and as I said, Gardenscapes completely

changed their narrative because if you remember last time we were talking about it, it was all this giant egg factory and egg overload and
Man, it was Township.
Really?
It was Township. 100% yes, it was Township. It wasn't
Gardenscapes maybe didn't even have that.
Yeah, Gardenscapes didn't have that, but they
So they double down from Township I guess. Yeah, yeah.
Exactly. So it spread Township because
Exactly.
Is this flower team all over the place?
But only for Gardenscapes. For for Township it's X and farm and they did this exactly. I I I saw this but with different
So Gardenscapes is now doing like a [ __ ] ton of these things. I don't know why. Why did this?
I explained.
Yeah. Yeah.
I already explained it on the previous episode.
So lots of these different setups, lots of these different stories, lots of these different kind of concepts with like choices, with overload, with Usually everything ends in the Playrix typical creative like a
Yeah, it's simulation.

stack overload. Yeah, that's there. But there's so many of these with with all the flower teams and everything. I was even thinking if it's because of like the flower games trending or whatever.
Quasi florist my
Yeah, exactly. Quasi florist, so so yeah, that's there. So there's lots of these and there's like a lots of stuff also with Austin, not only the girl. So it's there getting bombarded by flowers and that stuff. Yeah, the underlying theme is no ads. Yeah, it's
Well. Well. Well. Check check check. Yeah, no ads, sure. It's all it's Yeah, but they have and they're tasting some ads.
They are.
Of course.
This this was like I was like, what's what the [ __ ] happening here?
Man, like that reminds me what the other trip to to lost village and and the forest with the with the handsaw.
[laughter]
Pretty much.
Yeah, yeah. So, again, no ads set up. Do

I need to watch ads to grow? Of course not because yeah, this is Gardenscapes no ads.
Unless you fall into the category where they're testing ads.
Maybe.
Maybe.
Then again, like they have very nice transitions into their puzzler and engine gameplay that you see there. This is the choice one for instance or this one that's there. Same same for this one. Again, he goes on the the boat and then there's the like mini game choice something something. So, it's pretty nice. This is their Klondike style adventure gameplay that you can find there. This is again no ads or something and then more stack stuff.
she may like this time she one to one.
Yeah, yeah. But again, if it works for them on Township, I guess it's spreading around portfolio. Very easy movement. So, yeah, can I watch ads and like do these other things? And this is quite brutal. I really like all these different setups, but I think still this is all AI even

though in between the the pictures.
is.
I think that's from Friends the scene where Chandler is drilling a hole or Joey drilling a hole and almost hits Chandler.
They don't they don't even saw it. Yeah, so more of these like nice transitions with hooks. Yeah, need pink flowers. Hey, try using this. Do I need to watch ads? Of course not because that's there. Yeah, this is literally the Township creative. She would have X instead of flowers. So, so exactly the one to one. Uh yeah, and killing gnomes in the garden. Why not? Yeah, this this this was a little bit new. With this kind of Indiana Jones wipe.
Nice.
So, that's there and off you go back to your freezing family or drowning family.
[ __ ]
That's there. Some more Indiana Jones stuff. Why not? Oh, this one this one I wanted to show you.
That's cozy floors, man.
But that's the, you know, the Candy Crush whatever rolling on the

stairs stairs thing.
Candy Crush this TikTok? TikTok trend that also Candy Crush used.
Ooh.
We have this, which I think is also still AI.
This is definitely AI. I mean, like this
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Who is the thief and who is whatever was a really big team in creatives a long time ago. It was performing so well across different different games and apps. So, pretty much like who is the killer, who is the who is pregnant, and who is who who is what and this oh.
Yeah, and this like throwing people up this perfect transition, by the way. Into the into the core right there. Yeah, like more stuff. Into this and more again. Do we want to add to save our wedding day? Of course not. Getting I don't know why they have still like so much like this kind of Indiana Jones vibe in it. Like still seems to be some like I don't know what's there. This is the one with the
Wow, POV.
The POV, but this is the one with the cows. Where she's dragging the flower and the cows and now it's now it's like office ladies.
Yeah.
It's the exact same but like different people set up. This was something really new. Like I

didn't saw it like Halloween style ad. Where she goes into the mansion and then it's a choice game and she fails and he actually kills her. So yeah.
Pretty dark.
Yeah, yeah, I don't know what happened there. Like I haven't seen this one. Then there's this like whatever angry manager which like fat cat goes in and there's some kind of super
Garfield [laughter]
Yeah, yeah, yeah, Garf- Garfield says it's
Garfield, yeah.
So no ads concept again. And then we move
And yes, my favorite.
favorite where
Where is Where is this pink pajamas?
right? Yeah. Pink pajamas? It will come.
Yeah, yeah, yeah, okay.
It will come but the pink pajamas actually is this. in different game because this is top heroes.
I switched the order.
Nice.
I switched the pajamas will come later.
Oh, that was Slovakian.
Slovakian. I switched the order. So this

is top heroes, no pink pajamas yet. But strap in because there will be a lot of
[laughter]
let's say [ __ ]
Oh my god.
So there's a lot of stuff and interesting stuff they are trying and testing with uh
The guy did literally change from fat to to jack.
Of course it's AI.
It's just It's just nice to be reminded that, you know, like Chinese studios still do not give a single [ __ ] about what they put in their creations. [laughter]
Exactly. Yeah, yeah, yeah, yeah. What the [ __ ] is that at all?
Oh my god, wow.
But then we have some
Oh my god, like
What is this Rick and Morty again?
Rick and Morty style.
Rick and Morty style, yes.
Yeah, yeah, yeah, yeah. So
What?
So some more I don't even know what this is, but it's very interesting because it's definitely AI.
[laughter]
I don't know. What's happening? I mean
It's about this concept of like you beat the beast and take over its space and then build a shelter in it. So like you

need to defeat an enemy and then you like rebuild it or whatever.
Okay.
a cannon immediately.
This is a zombie game I used to play. Like this What was it called? I can't remember, but this is definitely a game, yeah.
I don't know, man.
Yeah.
I don't know. Then there's these like typical like completely new games creatives that they're still running. It's pretty much everywhere. And then we are back into our favorite guy getting slapped, thrown away, or whatever. I can make soup with my dried poop, let me stay. I don't know why the poop is so much themed in that because it's like so much poop and piss filter or whatever. Like I don't know what's this like at
Piss filter?
Yeah, you'll see, you'll see, you'll see. This is the usual kind of renovation stuff that they have. Yeah, then again, totally different game because of course it's totally different game because it [ __ ] ton of these creatives. And then there's this building on the wagon with the duck. I don't know why is the duck there.
Why not? The duck is very important.

It always looks amazing.
Yeah. And I would really love to see the the game metrics for each of these creatives.
Jesus Christ.
I mean like retention of the new users.
Retention, the funnel, and onboarding, and everything. Like because this is such a different thing than what you see in the game.
Yeah, it's really creative.
Yeah.
Yeah, I know. I know. I know. We'll see. There are also these like like this is actually like seems like a story or something. So, you see like there's different art in every single scene, basically.
Who cares? Exactly.
Yeah, who cares? So, then we like turn the guy away with the rocket. And yeah, yeah, why not? Then we have the usual samurai slap like Japanese localization of the slap guy. That's there because AI can localize immediately. Then we have Yeah, these are again the slap guys with like because again, what evolved that it's not only the your

parents that's slapping the guy. Now it's also this kind of level 200 big big boss guy that that that takes over. Or throwing people away and then again fighting and getting better. Then there's again this girl. They have pretty consistent characters.
Yeah, yeah, yeah. Also with this
Yeah, yeah, my my three houses da da da da da planks are rotten blah blah blah reinforced
what that was jiggling, huh?
Yeah, no [ __ ] Yeah, this is this is pretty nice. So, never trust the bro in the raid and then you get backstabbed and you need to start from beginning. It looks pretty good like
I mean, this is pretty much a game.
Yeah, yeah, yeah, like you need
I would play this.
this game. This is also pretty good. In top heroes bosses come out of nowhere and even your premium chest can be snatched away. So, that's there. Again, mom and dad, this is my boyfriend. What level is your castle? With like poor parents version. And actually in instead of slap, she throws a mug at him and

like blah blah blah, you regret this. Remember this one because you'll see it will get more and more dire as I will go.
I hope so.
Yeah, this is some Japanese version with I think that's the piss filter. Yeah, that that he can do the piss filter and she's pissed at like that's not not really good with her. Then you've been giving him massages for too long or whatever. He's level 200. So, again, I've got a poop mace. He already unlocked poop launcher. Goodbye. Uh yeah, there's the restaurant one where I want to eat something something and I think he pays with [ __ ] or whatever. Something something. So, again, goes away. Same variation with a billion gold coins, please. For uh see 10 piss filter, level 10 piss filter. I don't get what this piss filter [laughter] thing is. That still keeps happening.
in here? Like what?
I don't know. Some internal meme or whatever. Like uh why this guy is here?
everywhere? Like why is this guy here?
Poop sling, see?

[laughter]
It's like [ __ ] all over the thing.
It's like it's a god damn toddler that's making the creatives, you know? Like
Yeah, yeah, yeah, yeah, yeah, yeah. I don't know what's happening, but it's like it seems that it's working because it's everywhere. Like they have so many creators with this thing now.
There's so many times we do the AI creatives and I'm just sitting here looking like god damn. Like uh
You can drink my filtered bottled water with me.
But like nothing make any sense. Nothing make any sense.
Like who converts on this? Like Exactly. Yeah, this is my also this is my question. Like AI that converts on AI creatives? I've no idea. Like what the [ __ ] Like this is not a game. Like what?
Yeah, then we have this like just work stuff. That's it. And then we go again one more catapult. Why not? Because we can. And actually the guy he's pretty happy now because he says something like nice survival or

whatever. Yeah, this is another variation. Uh where he actually says that uh what is awesome because the thrill of medieval survival something something and disappears in the trees.
I don't think this is working. That's the thing cuz like top heroes, that their revenue is cratering. Like it's 250k a day down from a million a day. So like this can't be working.
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Maybe. There we go.
Finally.
[laughter]
You have your pink pajamas guy.
Pink pajama guy.
No solar panels, no turrets, garbage. I'm going to take your girl. Goodbye.
No comment on this? Like top heroes? Like this can't be working.
No, I don't think it is.
Maybe. Maybe. We'll see. But keep in mind that the whole Riverside portfolio portfolio is River Game portfolio is down scaling. Yeah, yeah. So don't know. Yeah, some more stuff with like yeah, as I said, it's getting more and more brutal. Now guy is going to be thrown into zombies. He actually runs away into the zombies now. Because again, same topic with like you have level shelter something something something. Why not?
Oh, this this looks nice.
Recreations. They It's everywhere. Like

behind every poop guy, there's like a pretty nice creative coming after it. I'm just switching the hooks.
Okay.
That's there. And then there's the one with two girls actually with our level 10 pathetic guy that gets snatched by top-tier big shot, whoever's there.
Henry Cavill as well. Come on. Come on. That was Henry Cavill as well.
Henry Cavill snatching the girls. By the way, you seen that the actual creative also starts with the slap. Not not not this one, but he snatched them. There we go.
How did they get in that car?
Like what?
Yeah. Yeah. Yeah.
Yeah, they didn't. They just like went over it. So, whatever. So, it actually continues in the creative itself because the wife is still there. So, even though she was taken away. Yeah, some more snatching and taking and eating spam actually.
Yeah.
This is new. I take whatever I want. Again, running into the zombies. Get this. So, this is some pretty big

cinematic thing where he actually falls into the What was it?
Haven of injustice.
Something like that. I don't know what this burning ice thing. Like, he literally like he's getting more and more angrier with every single setup. And there we again have like rat generators or whatever. Rat generators is mine. Goodbye. I don't know what's happening at all.
Is our advice to people to copy this or not because I don't
No. What are we talking about is the the possibilities what AI can create.
Yeah. Yeah. Yeah.
What's possible?
Not efficiency.
Not efficiency, not even the the concept because this is terrible.
Yeah. Yeah.
Right. Thank you for saying it. Like, it's just
This [laughter] is This is quite interesting because they have this one in anime version. And I'm with blah blah blah blah blah. Goodbye. Fine. And they have the exact same one with the AI version.
Nice.
Yeah. That's That's That's like exact text, exactly everything.
And you see, I mean, the like people are a little bit

weird, but still it's way way better than
Yeah, yeah, yeah.
it was before.
Yeah, and now actually three guys kill each other all over over the sky.
kick him Kick him in the chest from the from the side.
Burn this guy to ashes. Yeah, yeah, yeah. There's a lot of those. Then we have the Yeah. Slap guy version of Last Asylum. Uh as it goes further.
be working though, right? Yeah.
Yeah, yeah, yeah. Some some more needle therapy.
still still growing. I mean, not like scaling like crazy, but they're growing. They're still
They They stick to hooks, by the way, with these needles and this oil. They have like on like 30, 40% creatives on top of it. Also some cheese stuff. [snorts] What the what what happened there?
They want more cheese.
Then more of these like building rooms and Dark War modifications. That's a people there. Uh then some more like monastery stuff with the nurses where there's actually

there's no doctor, just a nurse itself. As she goes, and then this kind of a very surreal ad of like It's actually the team is don't need to watch ads, something something.
obviously.
Obviously. And then it goes into I don't know. No ads, no VIP, just relax.
No ads, no problem.
Yeah, then we have first-person guy skipping the queue, something.
this was Okay, so this is different. But we saw kind of similar stuff.
Yeah, yeah, yeah. Same same setup, but with the dog and actually a lady that's going to be
Perfect.
healed there.
When you're making your AI creatives, right? Like what are of these creatives that we're seeing would you recommend not people to who are listening to do? Like not to do.
All of them. All of them.
Yeah.
All the perfect fat guy, if you know the forest.
no no I mean I need to think about like how to incorporate the fat guy into whatever game I'm I'm just currently producing

the AI creatives for, but seems like it's very
Yeah, this is a new one in the patterns. I will be ending with this one. So, Pixel Flow has a lot of AI creatives also, and their team, yes. Their team is actually putting the last frame into the picture in the game. There's their transition. So, they're doing it quite nicely with like all these things and like pixelating them and like trying the piggies and everything.
Aliens? Like what the [ __ ] is that, man? Like come on, like it's such a mismatch.
That's what you tell me.
This is better. I mean, cats and whatever. I mean, Lego.
So, it's always usually that that like the picture from the AI hook ends up in the picture in the in the game. That's a pretty nice.
Ooh, now we're talking.
Yeah, now we're talking.
Meow. This is definitely better.

But it's it's quite interesting. I was I didn't expect that they would have so much AI just like when when the work They have to because they need to get more scale, of course.
Which they are.
This is by the way super good. Sugar Blast looks amazing, like radioactive candy.
Radioactive
They have a lot of these hooks, actually. I was quite surprised because before, if you remember, they had like zero AI creatives. And now it seems they really stepped up.
This is nice. I like this.
Very very nice. Very very very nice. As I said, the transition works perfect for them.
Nice. I can I can see a little bit better transition in this this one, but fine. Train your brain. Okay.
Train your brain.
Okay. Ooh, all right. That's nice. There you go. Perfect. Some more of those. They have like a pretty nice batch of of these hooks, basically. Because again, the the characters are pretty likable

and so it like works for them quite well. This is, by the way, South Park Play. Oh, no, the pixelated piggy.
Oh, yeah. Hello, Kenny.
Hello, Kenny from Wish.
Yeah, yeah, okay. For sure, it's fine.
And some more.
Uh, let's say people. Okay.
More people, yeah. People and babies.
imagine, you know, like we talked about the the radius turrets or towers.
Mhm.
Imagine the the characters somewhere in the middle of nowhere and then just standing there and then you rotate the camera around them.
Mhm.
And then you change different locations. You go to forest, you go to wherever. Then you put aliens maybe there. That sounds like something that we can that they could work with.
That was it, 123 creative.
123 creative in 30 minutes, wow. Wow.
Mr. fat guy leading the pack.
Mr. fat guy leading the pack, yes. I again, like I'm very much thinking how I

can do this for for other 4X games and how how to even take like the concept. I mean, it feels surreal.
It's a power fantasy. It's always a power fantasy concept of like you getting better after getting so low and like a big guy going over you.
It's kind of resembles the what people or players are seeing in the game, just more exaggerated, I guess.
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Very exaggerated.
Yeah, but that's what get gets your attention.
actually. If you look at it, it's the old concept of that whole mafia game.

Like a mafia boss versus like level one thug and whatever just done with AI. That's it's the same concept. But it's now trending in every big forex game. It's everywhere. It's just like so so big all over the place.
Yeah. How should I Okay, so I need to think about it. I need to think about it. Because it's it's very interesting concept. Just I don't want to look at the the creatives and there's like, "Oh, there's poop rocket or whatever." I have no idea what it means.
Poop filter. Poop sling, poop rocket launcher. Poop soup, whatever.
Poop soup. Oh my god. Exactly. Ugh.
Ugh.
Ugh, but still very interesting for inspiration because that's what this is all about. Because we take a look at the different creatives so you can get inspired and then scale from there. And that was it. So, thank you very much guys for coming. See you next time. Tell us which game we

should definitely check on the next AI creatives episode because there is only few of them that are doing it right and we need more. Thank you very much. See you next time. Bye-bye.