☠️​ The end of original creatives: Creative Trends just got darker

Doesn't matter if we have like fake Jesus or whatever or whoever is this guy.
Fake Jesus. [laughter]
Every Jesus [laughter] that is talking is usually fake.
Fair enough. Fair enough.
Good one.
It's 4 a.m. [music] with [music] the two and a half gamers. The midnight crew talking UA adverts and game design too. Mate, [music] feeling shaku bringing the insight. We're rocking those vibes till the early daylight. Kua master [music] eyes on the prize. Tracking data through the cyerspace skies. Felix stacks colors like a wizard in [music] disguise. Jack crafts lift us to the high. Two and a half gamers talking smack. Slow hockey sick. [music] Got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. [music] Uh-huh.

Uh-huh. [music]
Wait for that. Yeah, it's okay. Hey, hello everybody. Welcome to your favorite episode of the month, which is called Creative Trends. My name is Matthew Lancherich. I'm Felix Brawberg. And I'm
And he doesn't have a Christmas tree behind him. And we're we are your hosts. [laughter] That was
That was the message. That That's the thing you came for. Goodbye.
Yes. Thank you very much. Exactly. So I uh I picked few games and it's interesting. It's very Yeah.
Can we before starting now because you've seen all the creatives, right? Can you summarize in just a few sentences what you think the theme has been that we're going to be watching so we can look out for it?
Uh you know what you would be very

surprised
IP infringement. Yes. Heavy copying different genres. I will see
from genre to genre.
From genre to genre.
We see also also Golden Goblins winning on different fronts again. And I would say also B-level actors again instead of just like random jobs.
They still have jobs and they will have jobs apparently. And an interesting stuff really I was kind of surprised mainly by our favorite merch game which we should talk about but not it's not Gossip Harbor or any Chinese. So our other favorite merge game
which is running also Kylie Jenner again but it's not as important as before. So this is it. This is it. Do you want to start with golden goblins?
As usual. Let's go.
Yeah, it's our tradition. It's I
know. Do we want to stop celebrating Christmas? No.
I mean, no. Okay. So, right. It's all

like very interesting. And pay attention.
Go full screen, please.
I know. Go full screen. Very boring.
I know. I know. I'm just trying to like find like which
No, no. In Riverside.
Jeez. cuz you you put it as another mate.
Yeah, this evil mate.
I didn't. Okay,
I know Riverside you over.
Yes. Is it fine now? Okay, good. Where
is this Indiana Jones boulders that are chasing? Oh,
it's more like Crossy Road.
Yeah, exactly.
Have we ever met the creative team like that does these cuz they're so good. I just want to shake their hand. We have [clears throat] not but they're fans and they always kind of
I think we passively talk with them through the podcast.
Yes. Yes. And I was talking I was talking to their former creative lead for idol lumber this as well. I mean quantum is doing really good job honestly. And I mean it's not Yeah. I

mean it's quite notice noticeable and people are copying them to to hell.
This is the biggest idol game on the market, isn't it? Yeah. Uh, is it not
different colors? Huh?
Yeah, it's more
not counting stuff like uh
like what?
Like Century Games on boarding which is idle.
Okay, fair. But still I mean that's different kind of idle. Still pay pay attention right? I mean this is I mean it's kind of iterations what we saw before. It's all fun. actually went into decline by a lot.
By a lot, by half [clears throat]
half. O
Mhm.
I mean, it's
it's an old game.
It doesn't mean No,
5-year-old.
Just like people are just Yeah. copying you quite a lot and uh leveraging your creatives like this game.
My god. Pizza already still doing 20

million download.
Idle zombie minor.
Idle zombie minor because you know Yeah. Yeah. Yeah. Yeah. So you've you saw all of these before, but they're doing like some interesting stuff, right? Which is again,
oh, snake or no,
but this is idle lumber.
Lumber is the lumber. And this is basically
But this is the this is the thing that this whole category is basically these four games.
Golden Goblins, even though they are 50% decline from 2024, they still are the top. Then there's the tower, then there's Idol Zombie Miner, and there's Idol Idol Lumber. And that's it. And by the way, idle lumber is also a quantum just so we know.
I know. Yeah. Yeah, exactly. But that's that's it. But there's also Idol Lumber from Superend, which is heavily admonetized.
And I'm not sure if that's Yeah, Idol Lumber something.
As I said, pizza already is doing 20 mil a month still.
We need to check their creatives. Yeah, we'll we'll check the

the other
some jar from Wish.
Yeah,
from AI. Oh, no.
I don't think it's right.
No, it's actually like 5 seconds. Yeah, it's 5 seconds. That definitely was AI, but we Yeah, this is the one that I wanted to show you. Is P already doing 1 million download? Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com

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The IP infringement.
See, so this is this is the the AI lady cuz you know therapist told her she needs to relax because she's filming nonstop. Yeah, I think she needs to relax her hand because she's going to get carpal tunnel this way.
I mean, obviously it's fine to tell that to be on whatever. Yeah, [laughter]
it doesn't m doesn't matter. But like, yeah, it's it's going in the right direction. Anyway,
this is the most interesting part.
But, uh, Golden Goblins doesn't use that much AI just as much.
No, no, no, no. There was one.
Okay, so this is the other Chopper Empire.
Mhm. What does this remind me? Oh, wait a second.
Yeah, that was golden goblins.
Oh, wait a second. Golden goblins. Yeah,

exactly. [laughter] This is basically all golden goblins just with wood. Seriously, like some other like some other stuff like this, which is kind of funny. And I'm pretty sure like this works well, but [laughter] still this is insane. Here, look. This is This is pretty much one to one.
Yeah.
Yeah, this is one to one. Heavily inspired.
Heavily inspired. Yes. Heavily inspired. But heavily inspired by
Yeah. [laughter] Everything. Basically everything. Right. So all the drilling. This is This is called the Oblins drilling.
Everyone does the drilling ones, right? Like
Yeah. And like this kind of like slightly inspired also by the township kind of at See, so everybody's just taking inspiration from But these games, right? Look, so if
golden goblin
exactly like
and this is idle lumber games doesn't matter honestly just kind of fit adapt

to whatever you are doing just take take a look at idle lumber or golden goblins and it's just going it's just going to scale
they're number by the way
it's first and idle lumber from superend is number fifth which is four million downloads a month
four mill downloads a month yeah I was checking it see I mean these All you need pretty much the whole screen.
Number eight is again Super Prison Life idol game. Number nine is again Super Outlet Rush.
Yep. They're killing it.
Super are doing so well.
Number 17, Office Life Super.
Yes. Look, we have the
water P boys. Number 22, Super God,
Super is doing well. Look, I start my day by picking freshing my money tree. It's a nice air hook. And also we have this.
What?
I will chop you to pieces.
Lame.
Yeah. Yeah. Yeah. Yeah.

What is on his chainsaw?
I know. He's like reading the script.
Yeah. His script. Exactly. [laughter]
Reading the script.
He's growing and growing and growing. 60 million downloads a month. The super wooden kids. Wooden dog.
So funny. Hey honey, what's happening? [laughter]
Bad.
Bad luck. You're so funny. It is. Yeah, it's crazy.
What's the other one?
This one.
It's just people looking at the phone.
Oh, no.
Of course. Again, log family. [laughter]
Yeah. Oh, bad. Ah, no. It's just all these. But this works. Yeah, this works quite well. All these. Oh, wait a second. So, I mean, again, satisfying. Oh, we haven't seen this in a while. Hydra press. Yeah, we haven't seen for a while.
That was like when we first started doing the creative thing 3 years ago.
It was a long time ago. It was a long time ago.
So, oh, wait a second.
Oh, another guy.

Yeah.
Hey,
let me through. I'm losing money here. Of course. Oh. Oh, too bad.
Tracker hook.
Yeah, tracker hook. Maybe we can Yeah, I was just think Facebook
picking up Washingtons. That's really good.
That's really good. Yeah, that's amazing. These guys have a great sense of humor.
Yeah.
Yep. So, now we're going to go towards some more.
Oh,
this because he's like
so actual actual celebrities like I don't know. It's a Yeah. Well, I will get there.
This guy is real.
So, I told my boss I made a playable app with Playable Maker and he [music] said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you." So he again he said, "What language did you make it in?" And I went, "I don't know, English." [music] At the end of the day, as long as a payable maker does it all for you, why do you care? It's just like magic.
I mean, of course, he's real. He's like they're doing doing the the next wave of

I have no idea, but I've seen Yeah. I mean, I know the face, but I have no idea where like what
be great Hollywood guys like like Yeah.
Yeah. Yeah, but this is Chris Pratt as well, right?
This is this is this is the one that was
there. There we have No way.
Yeah. Yeah. Yeah. Yeah.
Home Alone.
Home. Yeah. I mean, it's it's Christmas, right? So,
yeah. Yeah.
It's just Yeah. He was everywhere. So, this is actually pretty good. And I've I've heard a podcast with him also on Smartless because there's like Zootopia where she's actually doing the dubbing for
he's doing pretty good these days. Finally. No, like you know what he literally said?
He said like, "So, I finished the Home Alone, too."
And I said, "Okay,
I have enough money until I have enough money until I die." Basically, and still he still he has the money. He's like, "Oh, you know what? I'm retired." But every time like every time there's like a new gig and it's interesting that I'm just unretired and then after the gig, I

retire again. [laughter]
So, like I'm just picking up my Washingtons.
If it's interesting, then I'm just I'm just I'm just going to do it. And if it's not interesting, then [ __ ] it. I I have enough money until until seven life,
of course.
So I was like, [laughter] okay. Such a big success. But
what's this with the balls?
Yeah. Oh, who is [laughter] the kid? Yeah. Yeah. Yeah. Hello. So that's why I said like there's like so many different actors. Rob Blo is here, which is kind of I mean it's not B, but still you don't see it often. Hello. I wonder like this is little bit different than from what they did back then with uh the other celebrities. But
how much do do you think it's millions they pay these celebrities for these?
Have you seen the charts, mate lately?
Which which charts? These
Kingdom downloads were like
all time high 600,000 downloads a day.
Nice.
A day.

A day. Oh my god. They're literally like throwing everything on it.
So, I mean it's you know how it works. It's Q5. Wait a second.
Daily. Daily. Go.
Yeah. Yeah. I see. I see. Wait a second.
Something clicked.
No, it's 300.
No, no, no. It's
I see. Yeah. Yeah. Wait a second.
50 countries.
All countries. Yes.
Yeah. There we go.
So, this Yeah, but you know what it is. Just some [ __ ] countries. See, it doesn't matter.
50k US. So, this like whatever. Yeah, Brazil is not going to give you because you don't have any ads. So, it's not going to give you anything.
Yeah, but there was Yeah, there's something which is weird like still see something weird happening. I don't think it's 600, but yeah, it says 600, but now it's like 200 in here for Saturday, right? So,
if I is also alltime high three and half mil. [sighs]
I don't know.
H Well, nice.
I definitely know what they're doing. I mean,

yes, you can say that again.
I can't see. Yeah, you can say that again. But you see this? Yeah. I mean,
it's lags, man. Like conversion on these games takes like
I know. Yeah. Yeah. I know. I know. I know. It's 1.5 mil a day. Not bad. Not bad. It's not four, but still. So, they're like their older brother.
Yay. Older brother, which is doing this
the latest tricks. I mean, some play the tricks.
They I mean, I don't really get why they're not doing exactly what Tra Tasty Travel is doing. I don't get it.
What do you mean?
Why they're not doing the cute animals and all of this like AI stuff?
Because let me see.
I'm guessing that this is my like very wild guess. I'm guessing that because they have so high
uh visual quality in their game, there would be
Yeah, this this the visual quality of that [ __ ] snake is so damn high.
Yeah, but of course, look at that.

I mean, come on.
Just the snake, man. But I'm I'm talking about the king.
What is the king doing? Like, he's just still doing this.
The animation of the king. Yeah, he's preparing to jump. But uh still I'm guessing that
easy way to learn
because of that they're probably a little bit like anti-AII regarding the creatives or something.
I think they're too programmatic to be anti-AII.
Yeah,
I don't know. But you don't see But that's the question then. Why don't they have much more hooks and much more AI in the mix like Ty Travels and all these other games?
Maybe they don't need it. Last time you remember we found that like what was it this
anime creative AI thing I showed you or whatever but this was royal kingdom not this thing
anime or whatever they're doing this instead
which is what
I don't know like some lady lady talking then yeah huge
I mean she is real like some actor like this one succession
oh Connor Roy okay so again be great

celebrities
exactly and they're
doing instead of instead of AI.
I mean, why not do both?
Yeah, that's my question. If you do this, why don't you do also that it's like you just you're looking at every every single, you know,
growth avenue.
I mean, it's Let's see. All creatives see like all of these like 300 3.5,000. Let's see. There's a new snake. Okay.
Do I get it right that they started doing or or who started this kind of from the side? That one. Yeah, that one. That one. as he jumps between the
I think they they copied it from
M villains.
Match villains. Yeah, because this like this kind of side in a different way. Yeah,
it's Yeah, this is the side one or I mean Royal Kingdom does it as well. So, it's hard to say.
I don't know who did this Royal Kingdom.
Everybody knows this kind of a side view.
Yeah. Yeah. The side view. And
doesn't matter who was first these days. Like doesn't help me so much. Yeah.

Also again like we're talking about like few of these kind of best performing concerts and it doesn't matter if it's King Richard here or the Hotel Trans Sylvania from Wish Dracula.
It's still going to work. That's the thing. Like it's going to work. Just switch this for whoever else and it's going to work.
Yeti there.
Yeah, exactly. Which there is. Yeah. And we have again
another be great celebrity that I know don't know about.
I guess match. No, maybe not even that. Just like random random random UGC.
A little FaceTime for it to be a celebrity.
Random UGC. Yeah, random UGC. There was also one one other one other Yeah, it's all this like UGC stuff.
Is King doing anything like this as well or No, they're just kind of falling behind or what?
No, they finally started doing like Save the Yeti about
this. like a years. But yeah, they did it.
I mean, they have to
they have to I know they've been, you

know, under pressure.
Yes. Under pressure.
No ads.
Okay. Yeah. No ads, of course. No Wi-Fi. We can actually do this. Just like Nope. Nope. Here. Candy if you want because I mean faces obviously the UGC stuff. Oh, wait a second. like a
interesting pretty short. Seems like Yeah.
Yep. Could be. Could be. And you know what? Let's just do Facebook because this is pull up. It's 3,000 creatives. That's not bad. But if you do Facebook here, then we might see interesting stuff.
Oh, there's AI bear running bear, which is good, which is great. Well, if we're trusting Neil's article from last week, then you know, everyone's forced to use AI for everything, right?
Oh, yeah. They were the ones that actually had the team to build the tools

and he kicked them out.
Interesting.
Oh,
interesting.
Might have been AI. Yeah. Oh. Oh, Squirrel Chipmunks. Okay. I mean, the Yeah, I don't like what what the [ __ ] I'm watching.
Like National Geographic.
Yeah, exactly. It's not even It's not even It's not even cute. He's not even cute. Okay, great.
Okay, cute.
Yeah, no yeti.
No yeti. Just sleeping person.
Maybe they stop yet.
Candy store. So, it's not great. No, there's there is definitely no Facebook.
This is just This is just Facebook. So, there is definitely Yeti. We talked about it. Yeah. Yeah. Yeah. Which is I mean, it's good that they're using AI, right?
Oh, okay. That was nice hook actually.
Nice AI. Yet he talks. Ooh. Okay.
That's pretty good actually.
That's Yeah. Okay. I mean
that's a good transition.
That's very nice transition. Okay.

That's pretty. Okay. Let's see this AI and then we can we can go horror game.
Oh yes. Oh
that's mate.
That's me.
That's mate from the ring. [laughter]
Want to play? Yes. Okay.
I mean it got our attention. So
yeah,
there's Yeti.
Yeah, there's Yeti. But I don't think this you're saving.
Not getting saved.
Maybe
not actual gameplay.
Wow.
Yeah. So I mean you you have I mean you have to do that.
Oh wolf.
Oh wow.
God, it's a granny. Werewolf
that turns into granny.
Okay, like this. This is getting better. Wait a second. This is my new favorite. Not favorite, but I mean they're doing nicely and we talked about this.
We covered this game. No.
Yeah. Yeah, we covered this game. And I remember they have they had quite a lot of different concepts.
This is the triple. Forex that they inherited. Yep.
Exactly. Yeah. Yeah.

I guess also a bit unlucky that the Red Dead Redemption didn't drop on mobile right when they started, right? Because that also would have helped them with their icon, right?
And theme. I mean, I'm pretty sure they don't care. They have a different team now.
As always.
As always. As always.
This in Forex.
Yes. Exactly. That's what I want to say because because you remember last time we talked about this. I told I told you it's either gates or forex uh or AI mean or something like this. It's just
this is going pretty well, I'd say.
Yeah. Yeah.
Already past 60k 70k just from September. That's okay.
Yeah. And you know what? Where's this coming from? This [snorts]
Oh, okay.
And I will show you. I mean, I didn't
so much AI.
Yeah. Yeah. I mean, again. Oh,
live hook.
Yeah.
No, that's not AI. I've seen that hook before. I've seen that like on YouTube.
Yeah. I mean, it's YouTube.

It's basically white house survival and then golden goblins.
See, this might be it. Yeah. Okay. What?
We saw this ship before. I think we
Yes. I mean, this is this is nice trend. Yeah, because
AI bear.
AI bear. Yeah. AI bear
and then golden goblins.
Yes. This
this AI.
Yeah, of course.
It was nice.
Of course, this. Let's see.
Sheep will do.
We'll see.
Walks into and then sweater comes out. Really?
Come on, AI.
That's pretty funny. That's very funny. Very funny. But look look at Dark War. Actually, I was looking in because I saw some some creative from them and they're growing like crazy.
It was something like this on Facebook or something. And then like, "Oh my god, the game is nothing like this, but I love it." I was like, "Oh my god, I wish

the game is like this, but I still keep playing." I was like, "Guys, I Yeah, this is exactly fake. Fake ads don't work."
By the way, this is very similar to stuff like Lens or Jail is running.
They're taking all of this from from each other. Even the best game like this is exactly like where where it began like last year.
Yeah.
The Dark War is
they did this first like 24 I remember.
Same marketing team, same same company.
Yeah. Yeah, exactly. Still on top.
So this this is so beautiful and everybody's like, "Oh my god, I can watch this forever."
But see the ratio here. Like there what? Like 80% AI, 90%.
Yeah, of but Dark War was always AI only. Like 90% AI. They didn't they didn't do anything else. Only
AI.
Yeah, that text there is no no language.
Who cares? It's kind of like Peter from

Wish, but it's not Peter. Doesn't matter at all.
Doesn't matter. Exactly. Doesn't matter.
Can we uh check Kafir as well?
Yeah, we can. If they improved from the last time a little bit. Yeah. See, I mean, but they changed also quite a lot this um AI style.
Yeah. The GTA game after. But Dark War changed it because it was all about the survival and it was very dark and like atmospheric like was like you see that?
Yeah. Oh yeah. [laughter] Nice. Yeah. 71. Amazing. And uh you see you see this again.
Music is nice. Music
pixelated pixelated like like Jell is running.
Yeah. Yeah. Yeah. Yeah. Oh, music is nice. This was also in the game as well, right? So,
yeah. This one we saw before.
So, it's just it's it's insane.
So much AI.
Yeah. So much AI. But
predictions coming. They must be so their creative like cost must be so much

lower compared to anyone else.
Yeah. I mean it's 8,000 almost 8,000
basically just prompts and generations.
What's what's the name of the the cafe game again?
Sunday City.
Sunday City. Oh, it's 2 mill.
Kick out dark first.
Yeah. Yeah. But still 380 creatives. I don't think anything changed in here.
No, it looks exactly the same.
Maybe a little bit different, but still. Yeah, I don't think I don't think anything else. Yeah, this pizza was there already. So, yeah, guys, I think you need to do a little bit of an upgrade because like these guys, these are kicking it.
Yeah, I see this everywhere.
Really? Is there you go. Thank you.
Did we cover Sunday City?
Uh December
about a month ago.
Yeah,
cuz there already 100k a day.
Yeah, there's 2 mill. Bump it up.
Yeah. And this is
but that should be one of the biggest social casino games like with that on boarding is so good.

The idea behind it is genius. Yeah, for sure.
Genius. So it should should be better again.
Again the AI stuff taking from from Dark
Hammer morphed into Tomahawk midway.
Yeah, I mean yeah it's [laughter] kind of Yeah, it's doesn't matter. Did anyone say web revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit fastpring.gg to set up your web store today. Fastspring.gg. Hello Fastprint. Thank you very much

guys for sponsoring this episode. Doesn't matter if you have like fake Jesus or whatever or whoever is this guy.
Fake Jesus. [laughter]
Every Jesus that you see talking is usually fake. [laughter]
Fair enough. Fair enough.
Good one.
This I obviously don't understand. It's tiles. But this this caught my attention.
Oh, wow.
Reminds me of jail because it's
Yeah.
Waifu and zombies.
Yeah, exactly. [laughter] But and
selfie video
and also uh a selfie. Yeah, exactly.
Why it's so choppy? It's like
cuz she's walking.
I don't know. like some problems with generation. You need to, you know, upscale it or run it through like smoother.
Yeah, I mean they get there.
You should you should they will get there. Yeah, they will get there. So all of these, right? This is exactly the the dark war stuff.
Whoa. Show me. Show me. Looks like

third.
H kind of when you said it, but I don't think it is. See, [snorts] [laughter]
I speak.
Isn't this Swedish, Felix? I'm not sure.
Yeah. But it's perfect. I mean, because you wouldn't even notice what else. And then like it's actually a lot of AI, but um
kind of.
Do you think
definitely interesting from what you would cover anyway?
Yeah, especially flying backwards.
Do you think Pokémon Go has anything interesting now after the acquisition? Uh, I think I was actually checking it when I Yeah, the giant TV creatives uh kind of comparison.
It must be so hard to get creatives approved for this.
It's all about this. I mean, I don't think like it's any anything interesting honestly. No,
this is kind of interesting, but I want to show only like all like the the excl

like obviously
very
this
right but started doing gates because obviously they have to there's like no no other way and they already started doing like this [ __ ] like what is and this is like the like stealing from different puzzle games It's almost like they what they've done before. And I mean, I don't really get it, but it's kind of difficult. Whatever. And I'm I'm pretty sure like I need to keep this on on my radar because they're doing all this like crazy stuff that I have no idea what what actually means.
I know what this means, but it's just it's it's ridiculous. Like this, but it's mean. I can understand [laughter] what is this, right? So, that's that's uh just an interesting stuff. And this we are going into very interesting territory again.
Ooh,

you know what is this? Top
tycoon tycoon.
Top tycoon. But they're like actually going full idle lumber and even kind of admitting like they're top tycoon in the end card. So they're actually making this. [laughter]
Or have you
maybe they got told off like finally? Have you checked the the bigger Pokemon game
TCG?
TCG Pocket?
Yeah. Yeah.
No.
Wow. They're really killing it with the new stuff.
What's How much?
Oh, they're like 700 uh for last uh year, but the creatives are much better.
700 million.
Yes. They're like one of the biggest games of last year. I'm still playing.
Of course you are. Of course you are. See, I mean, it's kind of new and uh and they even have hopefully. Yay. Top tycoon. Try it for yourself, right? So, that is that is
it's crazy. Like, it's just

This is like Tasty Travels one to one.
Yes.
Yeah. Anyone who matches creatives with their game is not understanding how gaming on mobile works anymore.
Oh, wait a second. What is What are they cutting?
Is that a Pepsi? Isn't that Pepsi can? Of course it is. [laughter]
You know who cares? No one.
No one. That's exactly
UA network sure as [ __ ] doesn't [laughter]
when you know what's what was funny when I was talking about the IP IP infringement on on LinkedIn and Paul West came to the comment as like hey so our competitor using our ads and they're using my face because it's an interview with me and
and they wouldn't take it down. And I said like, "Look guys, like it's actually me. Oh, we need more evidence. What was that? That's so funny."
I don't know which network was that he didn't say, but he was like, "Come on." Like, "What?" Like,
"What else?
What else should I do?" Yeah. What else? This is me. [laughter] [gasps]
And it's still running, right? So,

that's exactly
such a good example of like networks not caring. And it's just like, "Well, no. I mean, I need evidence for this." She was like, "Yeah, [laughter] I mean,
yeah, I need evidence that I'll lose my money."
Yeah. And like people were like in the comments like, "Oh my god." Like,
"Ah, but they should like Yeah, I mean they should, but again, they will
as long as these networks are public, they will never happen
because
for them it's a choice. It's a choice. Like we talk with friends from China, there's no fake ads on do period. Goodbye. You get
Yeah. Because the the owner said no fake ads."
Yeah. But that's the only and it's easy to get out. It's like
you get past in three hours. That's what
But it's never Yeah. But it's never going to happen in the west because it's such
they need more evidence.
Too profitable.
Yeah. It's too profitable. It's like such people
in Yeah.
need more evidence for the app police.
Oh wow.
Now we're going to use that. But I need

more evidence for the app police from now onward. Yeah. Oh my god. Ah, see I mean I'm not sure like what is this and why they are running it honestly. It's like what like supermarket simulator and that's it. So they stole it for something from somewhere.
Yeah. I mean they're doing Walmart
man. Like this is absolutely stolen from something. Look. I don't think that's going Yeah, it doesn't. I think
it's some super game. It
actually looks like that. Yeah. [laughter] Is top tycoon the bigger one of the two? No.
Tycoon. Yeah. Yeah.
So, I mean, we can do this is it was kind of like the IP infringement I was talking about in the in the LinkedIn post.
Wow.
Like cars and McDonald's in what image?
Exactly.

Go back. Go back. What was it? where
it's like cars. KFC, McDonald's that just disappears
and it's AI.
It's AI. Exactly. I know. It's like it's AI. They have so many more of these and all.
It's like home my infringement as well.
I mean, yeah, exactly. It's like all in hole, which is fine. But with this game, you know what was really funny? I was I was looking at top creatives and this was basically like these creatives were like top five in the US and and this is like it's not not the end. I mean it were like Teslas as well here, right?
And you can you can I'm guessing this is literally a Laura
that's like made a car with like cars eyes visual
and you just sort it into the the model and just pop stuff up like this. Yeah,
could be because
or you can train it even yourself. It's easy.
I know. Yeah, I know. Tesla, right? Oh,

Tesla cars importing all these like McDonald's, Tesla, the Coca-Cola, Pepsi, everything. I was like,
yeah, and if you complain, I need more evidence.
Yeah, Reese's there. Reese's Reese's. No,
it's not Reese.
These guys don't care at all. Huh?
Absolutely. It was so funny. Like everything basically here was like a sprite co like like so many so so many of right this this even this even the game
the Coca-Cola I think it needs to be put in it's definitely not generated because it's not screwed up so it's like
this is from the game
conscious
already game play
the gameplay even that okay but even
they have cola size in the game
I guess so
look it's either engine or the game itself
I guess it's an engine I don't think
maybe this is maybe this is more the game and then the previous this is just an engine. Okay, so all that infringement and now we're getting to the the kind of I think the peak of the whole episode

because [laughter] the travel town [ __ ] my life what they are doing. Look,
I mean seriously I saw so many ads that save the Julia. Hey, okay, it's not the Save the Dog, it's Save the Julia. Whatever. I saw like 10 million different ads obviously starting with Kylie and you should download. So they're coming back to this concept which is I mean makes a lot of sense. They have this kind of
they're doing everything.
They were doing they were doing a lot of different things. Now this is so many
different hooks there AI cake cutting.
I will go there. Yeah. Yeah.
Oh, find the cat.
Yes. See?
Wow. A coloring. Find the kind of
kind of coloring book. Here is like the the player rotten something. Rotten apple. This is a rotten cake.
Wait.
Family drama.
Yeah. Oh, that's s the end. That's not the

end. Oh, this is nice. Oh, it's Oh.
Oh, it would have hit it.
Doesn't matter. Doesn't matter. Doesn't matter.
What is this? drama.
Yeah, exactly. Hello.
We are getting there. We are getting there. You know, you you should already know. Where is this going?
Where? Gossip harbor. Of course. Freezing family. Even worse.
Exactly. Even worse. Like exactly. This is where he's going.
Freezing family. freezing because Gossip Harbor is like, you know, stomping them out. Of course, they need to do this crap.
Yes, of course. So, here you go. I mean, it's it's basically everything.
They should make freezing Kylie Jenn innovative.
Look. Hm. Is she pregnant? Of course, she is. What does this reminds me? Oh, wait a second. It was that match free game. You know what was it?

Garden.
Exactly. Exactly. There's so much AI.
Yeah, doesn't matter.
But it's actually pretty good. Come on.
Yeah, it's really good. I'm bored. [laughter]
So,
and we have Yeah. And I think I need one more example.
This is the category where you throw away morals.
Yeah. The front gate.
If you want to work in merge, leave your moral compass at the door. This is what what I wanted to show you also which is hello township
or white survival or whatever. No, it's kind of by township.
Oh, yeah.
First.
Oh, yeah. I think this one is actually exact same placement as the
Yes.
There we have it, folks. This This is pretty much it.
Yeah.
So interesting.
Yeah.
Yeah. Always interesting. Want to see some high breach for the end? No,

no, keep it for the AI. No AI.
No, I don't want to see any eye bleed. Next time, next time. The freezing fellow is pretty bad enough.
I mean, like the good one. Eye bleach is like the one that you use good quickly.
Ah, just looks so good.
Quickly.
Finally, some real thing.
It looks nice. Yes,
it looks amazing. Looks like
When was the last time you saw shooting Blastoise or Venusaur?
64. killing it by the way. He's still feeling good.
Thank you very much for coming everybody. This was again your favorite episode. Thank you very much for you know seeing each other at PGC or maybe we will see each other. We never know. You never know. Anyway, okay. Thanks uh join the Slack channel. Please comment under the video uh if there are any other trends that you've seen before and we didn't cover. So, we definitely want to jump on that train and talk about it next time. See you.
Bye-bye.