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Niko Partners
The market is growing at a five-year compound annual growth rate of 8.2%.
The MENA-3 Games Market Report & Five-Year Forecast provides a comprehensive analysis of the gaming industry across Saudi Arabia, the United Arab Emirates, and Egypt. The primary thesis identifies the region as a rapidly expanding hub for interactive entertainment, driven by significant public and private investment, high consumer disposable income, and a youthful demographic. The research projects that the regional gaming market will reach $2.65 billion in revenue by 2027, representing an approximate $1 billion increase from 2022 figures.
Key data points indicate that the MENA-3 market generated $1.92 billion in revenue in 2023, reflecting a 7.8% year-over-year growth. This trajectory is expected to continue at a five-year compound annual growth rate of 8.2%. The total number of active gamers is projected to rise from 68.4 million in 2023 to 79.6 million by 2027. Saudi Arabia remains the dominant market, accounting for more than half of the regional revenue. Furthermore, the report highlights that 71.5% of gamers in these countries engage with esports, bolstered by substantial government support.
Methodologically, the findings are derived from a survey of 1,160 gamers across the three nations, supplemented by interviews with industry professionals. The analysis reveals that smartphones are the primary gaming platform, utilized by 87.2% of the regional player base, with an average of 8.7 hours of gameplay per week. Popular titles such as PUBG, EA Sports FC, and Call of Duty maintain a significant presence, capturing the interest of two-thirds of the region's gamers.
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Bidease · 2025