Hey, hello. Yeah,
but I still think the biggest hurdle of that like not playable anime being no like not the anime there. It's generation costs, [snorts] not the not the actual like they don't want to do it. It's just that it will
I told you like I I told you like it's it's it's going to be slow and expensive.
That's that's the thing. and you you want to be in like you know like that this text story it's you know the atmosphere is there like you you leave that story and if you need to wait like 2 minutes or 4 minutes to just generate the [ __ ] image then you're out immediately
and we're diceenins [music] world the two and a [music] half the midnight crew talking advers in game design too. Mate feel bringing the insight. We're rocking those vibes till the early day [music] a master eyes on the prize. Tracking data through the
cyerspace skies. Felix stacks colors like a wizard in disguise. [music] Jacks lift us to the highest. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are [music] beautiful. They like the way. Click it fast. Don't delay. Uh-huh. Uh-huh. [music] Uh-huh. Uh-huh. [music] Uhhuh. Uhhuh. [music]
Oh yeah, it is. It is starting. Hello everybody. My name is Mate Larage.
I'm Felix. This is the future of Brawlberg
and I'm Vakup Aiia.
Oo. Okay. fun times at the very beginning. Okay. I don't know. I don't know.
No, no. I think like the undertones in this app or game or whatever you can call it, entertainment app, I think it's the undertones of the next revolution.
What basically most apps will be built like?
Oh man, like Jakob just vomited in inside himself.
I just saw I just
don't drink that much AI Kool-Aid, please. Don't do it. I was like, "What the [ __ ] did she just say?"
No, no, no. Okay, okay, fine. I can argue about it when we start, but hear me out, you know, when we start.
Yeah, I'm hearing you. Tell me. Tell me, please. Where did you get this?
Let's cover Let's cover the first so I can have like actually make the explanation otherwise I have to start explaining this. But yeah, [laughter]
and make sense.
Makes sense. Make it make sense. Make it
I'm trying to make it interesting. Okay.
That's right. Okay. Well, we're talking about OC playable anime. whatever that means.
Yeah. And this is the first time in my life where Mache rolls up something that has word anime with it with excitement. [laughter]
Yeah. Yeah. Yeah. Yeah. Exactly.
And it's the second time in my life where this [ __ ] thing again bends emulators.
One and only time that you're going to see this
when I talk about something which is anime with excitement. And I mean so again let's
excitement was
exactly for five minutes maybe.
Yeah because it looks good on numbers and paper and then then the illusion broke.
Yeah. And then you open it up it's like oof.
Yeah. So
why is this making money? [ __ ] my life.
This this starts uh the menu and the layout and everything there. It's very similar to our typical micro drama, short drama, whatever, real short thing where again you see like the most trending sto like stories. It's mostly like mobile games leave serious revenue on the table and it's almost never the game. It's live ops and game ops. Kinoa is the AI operating system for mobile game operations, flows, live segments, inner messages, push notifications, AB testing, all in one place. real time run
by the operators who actually own the numbers. No dev tickets. K first pulled plus 43% Arab play studios plus 31% revenue on Tetris block party. Same players more revenue integrated ours. That's Kinoa. I personally invested as well. Thank you very much for sponsoring this episode. this this this thing it gives you like a framework engine of the story and you then choose what needs to happen yourself because it's it's very very free compared to typical novel or short drama or whatn not that's quite scripted here it's different so you see here they have
that's why it's called playable anime
yeah that's why it's called playable there's not much anime
yeah I mean [laughter] doesn't matter man doesn't matter Yeah. So, you go here and again you see that they have lots of stuff here, lots of the isekai words that that you may know or you don't.
And then there's a lot of like u you know Japanese stuff and so on. I played some stuff and this is basically how it looks like. This is how the game play looks like. You have [ __ ] ton of text where the gray out text is the one talking about atmosphere and the white text is about talking like actually the character.
Felix, you know what this reminds me?
Status.
Yeah. No, that's literally the example I'm going to use to be arguing my point later. Like I literally have it open right now. [laughter] It was opening on sensor tower. Exactly that. Yes.
Yes.
Okay.
You're 100% correct. So, so again I'm playing this apocalypse awakened scenario where like zombie survival typical thing and then this character is talking to me Isla. So fighting exit what does that mean exactly? You see things what's your superpower blah blah blah blah blah and then you go and then like you can again you can pick one of the prompts basically these are prompts like these are actually prompts it's not
choices it's these are prompts where you can do like I don't do face I see the paths thinking of like seeing blueprints blah blah blah something something it's more
but you can also send the message yourself as a prompt and go completely outside of the script this is the big important. Yeah.
Yeah. This is the most important. This is the big difference between this and real short. When in real short again, you can do stuff like change your dress and there the scene.
This is real change in the story. this is a real change in the story and you can literally break the game which is also one of these disadvantages because the AI then needs to figure it out how to put this back together in in like you know the typical problem like you you meet a genie and like you have three wishes and you tell him like okay I want to have my wish to have another thousand wishes and like bam it breaks
so it needs to kind of yeah yeah I can't compute it needs to like defer these things this is also very important You know how again in your AI tool you
go and you switch the model based on its you know token demand basically.
Yeah. Yeah. So they have this option here and it's very very important
because you literally
you need to pay.
No you need to pay you need to pay faster.
Yeah. Yeah. Because because this is the equivalent of your you know cloth code fable whatever latest [ __ ] model here with unc uncompromising realism like 200 tokens per I don't know generation and then you have your basic light and cheap 30 tokens which is nearly seven times less which like again you know it barely functioning or
yeah but dude you need to still pay for those tokens on your
still pay of course of course you need to pay
so there is a profit margin on top of this obviously
of course there is a profit margin. So let me let me show you how it how it looks in some game play or gameplay or like example. So there's a guy here that's like playing this Hero Academia thing and he goes and u the stuff that
he's talking about is that as he goes you see these like info things and this is basically again them feedbacking you what's the state of the world like you have registered this weapon that weapon you are like waiting three starting skills so you go and then you select these skills and you would like again I want this skill I want that skill and will adjust and then you go here and you actually like I don't know to see what these cows can really do. entering now. You enter an encounter and there's literally an encounter that is talking about where you are in Goblin Warren or whatnot and there's like a hostile atmosphere and there's you know there's going to be some enemy and then you see oh combat initiated enemies five goblins frank and you literally go into mud mud means multi-user dungeons those were the RPGs of these like 70s or whatnot where you would have just text
and it's Like let me find one
RPG text [snorts] if I can get like
you didn't have visuals.
Yeah, you didn't have art and visuals because art and visuals didn't back then exist.
Exist. Yeah, exactly. [laughter] I mean
in in that in that era and it looks something uh where is it? Uh need to get this guy. why it gives me like a twoour video and then I cannot find it. It was basically back into the era where these multi-user dungeons again if you if you know all the RPGs are derivatives of the usual uh Dungeons and Dragons rule books where people will just again
sit near the table. The dungeon master would say, "Okay, we're going here." And there's like you open the door, there's a goblin and you like I attack the goblin and then you roll this 20sided dice or one whatever dice your weapon is going and you pretty much manually would do the formulas that now World of
Warcraft is doing for you. That that's that's like how RPGs pretty much came into life. And before that, we had these multi-use dungeons. Uh yeah, like this looks like something like this. Like again just [ __ ] ton of text and you know player grazes you, player tickles you in the side, player grazes you HP D something is happening, player scratches you on your arm, player missed you and you you literally fight with something you see like this is the health bar, this is the spell bar, this is fatigue and like again leave me a monkey. You see I'm busy here player. So so the game is happening right in front but it's a [ __ ] ton of text that's it because there were like no graphics. So they do pretty much a alternative version of that which is much more tidy, much more nice. Sometimes there's a pictures and and like the anime part. For instance, I I they I did like one waifu one where there's like seven wives
of course and they were like generating the the images of the emotions after
each reply of each wife. So that was nice. But I guess that was it. That's not that much. But again the main let's say main difference or like why this is so good and why it's again a little bit of revolutionary is that usually these things form like a very scripted rule set that you are just following around and you see like a little bit that it's it's an illusion basically like you don't have these choices you just have trees and like option trees that you kind of go and like again I can do this I can do that but I can't really choose and it's player action the game rules state change feedback decision. What's happening here is a little bit different for where we have player expression. Then we have the AI interpretation which means we can send the message and we can tell the AI like whatever we do this or we do that and then generated narrative I do that and infert state change which is again the you know the rule set that the AI pretty much works
out on the flow and then you continue which is its biggest let's say advantage but also biggest disadvantage because as I said you can break out the rules and like completely distort the reality is it's like AI is not capable of completely holding it there. But I think we are the closest that we were yet to a generative AI gameplay setup compared to like all the other games that we did here because it's literally you just
pretty much talking to an LLM that's playing your dungeon master.
And that's that that's like the basics of it. Yeah.
And and you go here. Uh it depends on like how the game is structured or the narrative story or whatever you like each of these kind of let's say um episodes or whatnot. See this is the seven seven devilish wives or whatn not that I played there. Um then there's the again some some some of these lets you do combat systems. So they have like preparation for combat system. Some of do have like special abilities. Some of
do have whatever I don't know superpower narratives blah blah blah blah blah all these other things. By the way, uh you may have seen that there's like solo leveling sort of like Pokemon
Pokemon. I'm guessing it's not licensed.
Did you go into my because basically they have a creator program, right?
Yeah, they have a creator program and this is
this is this is their you know this is their whole play of like or Dragon Ball Super. Like come on. So, so this is their whole play of like people will generate these stories or like fetal alchemist for sure not for sure or one piece that somebody will generate this story or pretty much create this narrative engine that again you go in you follow and you chat with the AI and gives you all these you know parts of that framework and you go from there and and I guess it works uh and and then you get hit with this screen. This [laughter] is like this is very important screen where you can you get
hit with it like quite fast because you get like 500 tokens from the start. You get this on the superb model on default which you don't switch because you don't know why or how
and you consume like 90 tokens per response. So like in five or six responses goodbye.
So do you see that button?
Do you see that button go back?
Save 30% on web.
Yes. save 30% on web. That's pretty demanding.
I'm pretty sure like they they work with fastpring.gg, right? [laughter] I mean, this is this is the regular web to app kind of structure. But obviously, if you want to save 30%, go to fastpring.gg, start your web store, and that's it. Easy. They have, you know, 20 years of experience working with a lot of big mobile publishers. So, you should definitely go there on to at fastpin.gg GG and start your own web store. We just talked chip about the D2C current uh survey and landscape and a
lot of people are jumping on this thread.
Fastprint.gg.
Continuing there. So here we have again like just wanted to see show you the example. So D what does you do? You can no room for games. You're all just fuel for the fire. Let's see if you can handle real chaos. Blah blah blah. Again, we were just fighting and the guy types in his own answer. And uh the lightning reacts on its own by creating a lightning wave to blow the goblin away. So he literally invented a skill for himself now that he like just like I throw lightning at him basically. And you see how this react the lightning searches from the D body instinctly chaos energy blah blah blah. The goblins are large violently away and you see skill activated lightning wave. So the AI immediately incorporated that into the flow of things. And then we have again area of effect instinctive eight per target whatever it assigns already
damage the goblins are stunned da da da minus 15 stamina.
Yeah.
So it literally plays the game master for you. Like because that's what game masters do in DND sessions like they invent these things on the fly of like
you know I'm using this or that and the only thing that that like needs to happen you need to roll the dice and and the dice tells you like you were successful or you weren't successful again like you know like you go against the dragon and you say like oh I I'm using a shrink potion on him and I shrink him to like and then stomp him. You roll like one out of 10 or whatn not it happens or the dragon kills you
for instance. because you were not successful.
You're not successful.
Yeah. Yeah. I don't know what but basically this is how it works. Uh it seems that it's quite sophisticated for the stuff that we have seen is not there uh like there yet because in my opinion the execution could be much better in visual style sense.
Why?
Because it's just mad. Like I'm sorry. It's just like
exactly who cares. Uh, this is exactly
what you
go and read the reviews on the internet of Zap and 90% of people tell you there's no playable anime. That's just a ton of text.
Uh, man, you go and check the numbers and you will see why should I not
some people get hooked. Some people and I guess a lot of people get hooked.
Some people What the [ __ ] you're talking about? Just show the numbers and you will see immediately.
Yeah. Yeah. Yeah. Let me just
Come on.
Let me just show a little.
Of course, there is no playable anime though.
It's just creatives. Yeah. So again, the guy uses a like his own answer and again the thing incorporates it into the flow and as he goes again whatever you hear it it just goes like this is how it is basically like I just more pictures and more of these like visuals and whatnot. This one is for instance like completely
text more pictures would mean
lower responses more costs.
Yes. You need to generate like as I said like when it was generating the wives for me it's just like like goodbye tokens.
Yeah.
Yeah. and goodbye tokens and also I mean
but this is the whole problem of this like generative AI [ __ ] that people don't need to pay for it.
Yeah, exactly. And you don't always get like the the picture you want.
Yes. To get [ __ ]
Yeah. So you it need to be like precripted pretty much
which is the purpose.
Exactly. Yeah. Exactly. Right.
So it's it's terrible.
So that's why it's text. The point I was making though in the start of the episode is that right now I have four clients that are scaled and basically the conversations I'm having with them is basically yeah we our app is based on an LLM we have LLM costs and then basically we add
profit on top and that's what we charge to the consumer right
so basically the underlying here sure it doesn't look very good I agree with you there Yaku but basically I see a lot more developers basically utilizing LLM M to basically be the function behind the app and they're earning a lot of
money. So basically it's working and basically it's going to get better and better and cheaper and cheaper. So if you give me the screen right so exactly
also I'm going to charge you tokens for basically.
Yes.
Yeah.
Because it's in one sentence. So you have [laughter]
OC right the playable anime which is earning OC OC right which is earning a lot of money right
then we have status which is I guess you can say it's social media but in an AI world so you can just play around on social media
and what what like what's the purpose
man it's really hard to explain nobody got it even me and my my I mean I got it kind of my creative team was like I have no idea what's what's happening in this in this game/ app.
Yeah.
But it's working really well. So we are
too old for this [ __ ] Let's call it that way.
Yeah. Yeah. Easily. Then you have Tolen your best friend which is an AI LLM that talks to you. So it's like your best friend, right?
And they are earning web revenue as well, right? But the interesting thing here is like these three apps which are you know quite decent they're based on LLMs and they have viable business models. That's not
generative.
Yeah, exactly. That's not going to decrease
is like the the the mid line is status.
Middle status. Yeah,
they earned way more money. [laughter]
I wouldn't I wouldn't be able to possibly comment any.
Yeah, me ne me neither. But it's like it's what I'm trying to say is like the OC is also they must earn way more money.
Yes,
that's that was the message
especially because again maybe let me show the curve now. Uh just like to go through the numbers
because it's early that's that's important part because it just started
scaling in from June.
Yeah. And I was like what the [ __ ]
And it's already a day.
Yeah. Yeah. Yeah. Even though the downloads aren't that big, like you see here,
the conversion rate for these LLM things, every time I work with a client, I'm always like super surprised on the conversion rates. It's just like to subscription or paying for
that's the thing like there's subscription and microtransactions.
Yeah,
it's both and they they pay for both.
40% US um DAU and 74% US revenue. So, yes.
Yeah, exactly. I mean
I'm just saying it might not be OC that's the main one but this whole thing with LLM's driving the content is kind of
so this was the future. So that was the futuristic kind of
let me let me just go here because this is pretty much now called like AI companion category and I was here
two years ago when we what
it is
again. Yeah I know but again like like the name of the the category AI
companion is
it's basically apps that use generative AI to do content.
I know what it is.
AI companion was basically AI girlfriend.
It still is even here. Exactly. Still is trying to say why do you think I went for the seven wives thing?
Uh so you go here and you see these things but if you go to revenue this is the most important part. Uh again, Polybas was always the biggest one. Chat with AI friends. And uh if you look into it, it's basically not your friends, it's these anime archetypes that you create. And then again, this is your waifu or husbando or whatever. You pretty much go there.
And the other two that are kind of scaling you see quite fast, which is tipsy, chat live your live your story, which seems to be exactly the same thing.
Is the same. Thank you for showing me this, Jakob. I need to start blocking it in some clients. [laughter]
Yeah.
Yes. Because if we look at the revenue
and again maybe we should went for this one.
Yeah.
Not the other one because this one did from January to here to something like 500k a day on 50k downloads. So just saying and it seems is the exact same thing. And you see how the DAO is skyrocketing currently.
Yeah. Yeah, it is.
So this category is one to watch for because it like this was not here last year.
I think it's bigger than that, Jacob. I think the category to watch for is just LLM's driving whatever it is. That's the utility in the app.
You mean the content?
The content. LM driving content. That's that's the category. Like
nobody cares.
I would I would throw in like tolen in here. I would throw in status as well because it's the same. Yeah,
exactly. It's like LLM driving your content machine. That's that's the category.
Uh and it's going to be bigger and bigger and bigger. And again, if you see downloads, it's still Polybus being the biggest one there. But I'm guessing TC
will again just scale them over if like
Do you think this is going to roll over gaming?
Um
I mean this is gaming.
This is this is
this is gaming.
Basically gaming.
Yeah, because they're using a lot of game mechanics. You've seen it.
It's just just going back in time in like when the art wasn't
Yeah. It's like it's like mud basically.
And there was really like absolutely super popular.
Yeah.
And this is
because there was nothing else.
Also, you know what? Sure. This also leverages the concept of your [ __ ] imagination.
Yes. Because you you have the prompt. You can you can type into the pro.
That's a really good point.
Yes. That's the biggest difference there.
Yes. That's why it needs to be generative because people here don't see or at least it's so perfect they don't see it's scripted.
Yeah. Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh it's brought to you by our sponsors PVX Partners, the
simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal. With PVX partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
See that? That's that's the thing. If it wouldn't work and if it would be scripted, it would be just another shitty text novel.
Exactly.
Nobody cares.
Nobody cares. Exactly. Nobody cares.
Okay. You wait.
Yes. What do you think?
I have a feeling I'm going to be mind blown.
So, how this even kind of started?
[laughter]
What? So, I was I was looking at at uh Sensor Tower with one of my clients and they're like, "Oh, wait a second. Why like why is there like a random icon that I haven't seen before on the top top spot in terms of the creatives?" Like, okay, so last 30 days, 26,000 creatives, which is even more than Vita Mayong and
something is off here. [laughter]
Something doesn't add up.
Jesus [ __ ] Christ. Oh my god. I mean, it's all AI.
Of course, it's all AI.
It's all AI and it's it's beautiful because it has everything you you know, you need like do you think like it's like this is the game that we just, you know, let's call it played.
Nope.
No,
not really.
Next, right? Yeah.
But it looks great.
Not Not really. Not at all. Yeah, but it looks great. What are you talking about? It's amazing. That's why it's called playable anime because there's literally no anime at all. And
it is. It's just very bits of pieces.
Yeah. Yeah. Yeah. Yeah. Hey. Hello. Yeah.
But I still think the biggest hurdle of that like not playable anime being no like not the anime there. It's generation costs,
not the not the actual like they don't want to do it. It's just that it will
I told you like man like I I told you like it's it's it's going to be slow and expensive as [ __ ]
Yes. Yes. That that's that's the thing.
And you you want to be in like you know like that this text story it's you know the atmosphere is there like you you leave that story and if you need to wait like 2 minutes or four minutes to just generate the [ __ ] image
Yeah.
then you're out immediately.
Like that's it. That's the biggest problem with the whole AI generation
gaming like the costs and [snorts] like the infrastructure and everything. It just cost so much
which will go down over time like
man it's just going up if you haven't seen the RAM market and happening in the meantime.
Yeah, it's going up. It's not going to go down. I mean it's going to be more and more expensive because
my RAM my RAM in my PC is now more expensive when I bought it. It appreciated which never happened ever.
Nice. the PC components are appreciating.
Look,
good job finally making a good deal.
Yeah, [laughter] exactly. No, like with all the new model Cens 2 and 2.5, I mean, you do don't you do really think like it's going to be like cheaper? Like not [ __ ] happening.
It needs to be some open weight LLM that will like crush these like deep sea.
You really think in 30 years it's not going to be cheaper with tokens?
In 30 years we won't have mobile phones. If we we we we did something wrong. We did something very wrong, right?
Something very wrong. Yeah.
I Okay. I'll be very surprised if in 30 years token costs are not lower than they are today.
Token costs are subsidized by 97%. Correct.
15 10 like Yeah.
No 10 no
man. Okay. So literally like what are we like looking at? It's a lot of AI stuff. I mean no [ __ ] Sherlock. I mean, if your game is all AI, then Oh, of course.
All text generated by AI.
All text. Yeah. Yeah. Yeah. Everything. So, you do really know how to work with AI.
And this is quite nice. This is actually really nice. Although, I mean, not my type, but still.
The the vampire is not your type.
Yeah, that's Yeah. Yeah. [laughter] That's exactly type. I know you're going to like this. Yeah, exactly. Hello Yakoptis or whatever. So all of these like so many of them like what I don't really get
is
do you know where's the company from?
Uh I haven't checked but you can you can in the meantime or when I'm showing you this and it's pretty much all and this is the weird part. I mean, not that weird, but still interesting enough. There is, let's say, let's see here. So, we have Facebook mainly
South Korea.
South Korea.
Why would this not be on Apploven?
Exactly my point. Exactly my point. And since I know how the competitor games SL apps work well on Apple, like this could be just [ __ ] insane.
Yeah.
Oh my god. Like literally
with playables
because with playables, man. Like I made so many playables.
So I told my boss I made a playable
[music] ad with Playable Maker.
And he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is drag, drop, click, and it does it all for you. So again, he said, "What language did you make it in?" I went, "I [music] don't know, English." At the end of the day, as long as the playable maker does it all for you, [music] why do you care? It's just like magic
for this category. And it's super simple and it's and it works really well.
Can we please, sorry, can you please address the elephant in the room? Why does have 26k creatives and only 10k downloads a day? Oh, wait. Sorry. I
Hold it.
Tell me please because I don't understand at all.
Why don't you understand at all?
It's
I guess because usually we see Vayong has hundreds of thousands uh installs a day. Yeah. And like more creatives than installs a day.
Yeah.
Yeah. But then that's that's not this is
IP. Vita Mayong is ad revenue.
I know. I was just like explain me like an idiot.
The CPI difference is huge.
Even though I have more creatives than downloads.
This is quite This is [laughter] They have so many the 26,000 creatives here. One sec. I'm just going to go here. I'm going to tell you one one big trick which I'm pretty sure like they are doing because if you What the [ __ ] I'm doing? If you look at this
and one sec what's happening
new create is only maybe.
Yeah. Yeah. That's what I want to do.
It's still pretty it's it's still Yeah. Yeah. Exactly. But you see like it's this is what we saw. This is the same. This is the same. These all are the same. So it's not unique here.
Mhm. And they're what they're doing and my did it as well like they're just removing let's say one frame or two frames and re-uploading the creative to
Facebook.
Why?
Because it's new creative and you need to refresh creatives quickly and with volumes you can
do this.
So you're cheating the algo slow down. So basically I've looked at the creative reports in AppLoving Max so much and basically there's always a long tale of like 70% of impressions on the creative review. That's like one impression. That's what they're doing.
So this is the equivalent.
What does that what does it actually benefit? My mind is blown. Okay, tell me tell me then. What does that benefit?
No, like all all the new
Did you send this from the start?
Why would I say like This is pretty this is pretty much like well-known stuff. Look, I mean, we discussed this before like every new creative gets more u initial boost of the impressions, right?
Mhm.
Well, there's there's one impression, right?
Doesn't matter.
Do you know or like Yeah.
Doesn't matter if it's one impression or 4,000 like eventually that there you will have more impressions afterwards. The thing is you need we always talk about you need volume. You can't create I mean and there is the concept of like you have one best performing winning creative.
Yeah.
You can't really iterate it forever but you can from one version you can create thousands of them.
Mhm. What I did recently with Robot Breaker, I had like one best performing creative. I created pretty much like from 60-cond video, 59, 58, 57, 58, and also with 59 second video like seven different iterations because I've just removed one frame. Working like [ __ ] crazy.
So, okay. So, it's my new in my blond. So basically the algorithm goes like oh this creative is not old so I'm going to push it even more.
No it's
no this is new
f I mean there are all these like androme whatever [ __ ] that everybody was talking about oh but you you can't really create like yeah you can yes you can and it still it still works quite well. So that's what I'm that's what I think they're doing here. And it's again like it's not cheap. And also I think if I go
creative volume
I I couldn't find these
to push you out.
Yes.
Mhm.
I couldn't find these guys on Facebook ads library actually. But let's let's try it again. [clears throat]
Yeah.
Because I don't know like what's the name of the company? Yakoup. Can you tell me? OC
it's still OC it's the company is called like OC okay
yes
because what
new AI entertainment INC
yes that's
registered in Delaware
yeah hello so
play anime it's oh great no it's because I couldn't find these guys at all on Facebook library which is a little bit weird But should work because then we could see clearly like what's what's happening. So again, new entertainment, new entertainment because this is some subsidiary of VRTN, a Korean generative AI company with a large consumer platform.
New AI Entertainment. Well, anyway, I mean, we most probably won't see find this, but because I'm I was trying to, you know,
playable anyway, and there's like literally no one also like
earlier when we did our last episode, I was like, it's been a while since Monty opened up the meta ad library.
Yeah. Yeah. Yeah. Yeah. And this is why
blocker.
No, I don't use W blockers at all. So
anyway, so that's what I think they're actually actually doing with all of this [ __ ] So I mean I was trying to find creators on Tik Tok and it's literally like five of them. So they're not using this at all, which is weird. That's what I would do like immediately. Like yesterday like just a hire army of creators on Tik Tok and this is exactly the Tik Tok material. Come on. Like why are why are you not doing this? So anyway, this is a very interesting case. Very, very interesting.
It's the future.
It is the future. Well, hopefully.
You know what's funny?
What's funny? Tell me.
That the other app I told you about, the tipsy chat, leave your story, just has 2K creatives.
No, it's still not bad.
Oh, it's not bad. Even though it's making 500K a day.
Yeah. Yeah. Oh, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa, whoa. Okay. Okay. Okay. Let me what what just
happened here? Because I just click on something and we have 8,000 unique creatives in 25
new filter.
Yes.
Mhm.
I have no idea what did what did I just do, but
still it's still still 8,000 C. Still
still. Yeah, it has still Yeah, still impress. Yeah, still still quite a lot.
So, yeah, there you go. There you go. This is the future. Thanks for coming and uh bearing with us until the very end. It's definitely interesting. And see you next time in next episode or Slack channel or YouTube comment section or never. I don't know. Up to you. Up to you.
Yeah. Leave us a big comments. Bye-bye.
Yeah. Yeah. AI.
You know, you know where to go for with Mati. Ciao. [laughter]
Auto-generated captions from YouTube — names and numbers may be misheard.
The rise of AI-driven interactive narrative platforms, exemplified by applications like OOC, marks a significant evolution in mobile entertainment by modernizing the classic multi-user dungeon experience. By replacing rigid, scripted choice trees with generative large language models, these platforms allow users to steer stories through free-text prompts, fostering deep immersion and high player expression. This shift toward generative, text-based gameplay has proven to be a highly lucrative model, with top-tier applications in the category generating between $100,000 and $500,000 in daily revenue.
The commercial success of these apps is driven by a token-based economy that incentivizes frequent user engagement and consistent in-app purchases. Despite a minimalist, text-heavy presentation, these experiences achieve strong retention rates by leveraging the user's own imagination to drive the narrative. This success is further bolstered by aggressive user acquisition strategies, specifically the practice of creative churning. By uploading thousands of near-identical ad variations, developers exploit algorithmic preferences to secure a steady stream of impressions, effectively scaling their reach despite relatively low total download numbers.
While this model represents a rapidly growing sector within the mobile gaming market, it faces notable operational hurdles. Developers must navigate the high infrastructure costs associated with real-time generative AI and the technical complexity of maintaining narrative logic over extended sessions. Ultimately, the performance of these platforms demonstrates a fundamental shift in the industry, where automated, high-volume creative testing and generative content serve as the primary engines for growth and monetization in an increasingly competitive digital landscape.
Comments