This is this is really interesting. Like seriously, like
when do you when do you see or read like companies make 70% like AI videos or
when they brag about did that they do this in China because it's efficient. [laughter]
It's like it's it's my mind was pretty much blown and this is all like obviously they brag about the dice with [music] those coins. Jack up designs worlds chasing the sky with the two and a half gamers the midnight crew talking UA [music] adverts and game design too mate feeling shaku bringing the insight we're rocking those vibes till the early daylight [music] master eyes on the prize tracking data through the cyerspace skies feeling stacks like a wizard [music] in disguise real the high two and a half gamers talking smack slow hockey sick got your backs are beautiful they like [music] the way click it fast don't delayhu Uh-huh. Uh-huh.
Uh-huh. [music] [music]
And this is actually like a almost like how to launch a Forex game playbook. Seriously, like the
And the new one. New one.
And the new one. Yes. And the new one. I was very impressed when I was getting 10 ads per day when they launched. I was like, "Yes, we're definitely talking about the game." If you don't know what the game we're talking about, it's Last Asylum Plague by 37 Entertainment. And my name is Matial.
I'm Felix Bro.
And I'm Yakubier.
And we are your hosts. And I'm actually looking forward to to this game.
Yeah. I played it until I
got hit by Forex and then I said bye-bye.
Bye
bye.
Bye-bye. I was waiting for the for the
balloon moment from white out survival.
Mhm.
Pretty much it's there. Yeah, it's there. I know it's there. But I think people don't even realize like what they are playing.
It's that smooth transition transition.
Yeah, it's extremely smooth. Uh let me do the usual things we do with Forex these days which is we actually go over YouTube video and the tutorial and not to the build and we can then show it's it's like awesome.
It has it has pretty much everything it should have.
Yes. Yes. So dear listeners if you're listening to this today we're showing a new setup how to launch your fake ads into Forex without being fake this time.
Yes. So, we can't even
We can't even say it's it's fake or it's a mini game. It's It's just a full flesh on boarding.
Yeah. Uh cuz this is perfect.
It's it's beautiful. Like honestly, like I was
amazed.
Yeah. So,
it plays so well.
Yeah, it plays very well. So, we start with our plague doctor here. Uh all in this kind of a gloomy atmosphere that's really reminiscent of Dark War Survival.
100%, man. 100%. [laughter] Like
except it's medieval instead of zombie apocalypse, but it's medieval zombie apocalypse.
It's exactly it's medieval zombie apocalypse. Exactly. It's still It still has that like survival
Yeah.
theme and vibe. I I guess they they just know it works with the art, so they just like why Rangband even that?
Yeah, of course.
Yeah. So, rats are attacking us and our friends here. Of course, we have the hot chick as usual. Uh, she's there right from the start. Then we have our main character. Then we have some, you know, miniame interactions and stuff like that. Like everything's going there. Da da da. By the way, it's fully voice overed at least to some point. Then then they're like, "Fuck it. We don't we don't anymore." [laughter]
Yeah. Whoever What do you mean we don't
pay anymore? 11 lap subscription. [laughter]
Yeah.
It's enough for 2 hours.
Yeah, man. Like we start we start here which is like I was like really are we are we doing my perfect hotel? [laughter]
Yeah exactly
man like seriously this was like is this really what I think it is and then I I got this as like
[ __ ] hell of course it is. It's like my perfect hotel and even this and then I was like okay where's the where's where's the [ __ ] bathroom to toilet fe [laughter] right there from the It's there.
It's there. It's
[ __ ] there.
Everything's there.
Everything is there.
Everything.
So they will be skinned. Reskinned my perfect hotel.
Resin my perfect hotel.
Yeah. With every single mechanic.
Everything. Yes. Everything is there. Seriously.
Yeah. We have the mayor. We have all these like uh patients that we need to save against zombies. You slowly go and
like Yeah. You pretty much like kill them first. Then again, you build more rooms and when you're overwhelmed, you automate the mechanic and move the new mechanic. Exactly the same as my perfect hotel.
So somewhere here, uh, yeah, we we buy a nurse. You can also see here immediately with these resources, it's like, oh, why do I have these resources and why?
No, it's also if you ever find yourself playing an idol game and there's no rewarded ads, you should the warning light should go off in your head. Could I be in a Forex onboarding? Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business, uh, and need funding. Here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and
get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com. Forex. [laughter] Yeah. Like oops. That's actually yeah that's actually very good point because if yeah the every idol game [ __ ]
and now it's like or maybe maybe they have a good segmentation. I heard Felix they you know
people do this these days. [laughter]
Yeah you can spot it immediately. So you go on and
be honest like you can't really spot this immediately if you don't know what you're dealing with.
Yeah. If you don't know Yeah. If you don't know, you can't first time [ __ ] Of course, especially if you didn't play My Perfect Hotel, then this seems perfect to you because it's exactly
even if you play My Perfect Hotel. Like,
do you think like players really connect the dots?
Uh, I guess at least some, but I'm I'm guessing that.
Yeah. But
yeah, here's a toilet paper.
Yeah, exactly. This is this is my toilet paper. Yep, pretty much.
Please talk the pharmacy.
Yeah. [sighs] Then we upgrade the nurse or ah he didn't have enough uh monies. He needs to go there. So pretty much we go there and there's this whatever plague or event. I thought the the rats would kidnap the girl but they didn't. Uh so
you need to then go and like recruit someone. By the way, it perfectly fits within the Forex score like these little bit like a changes that they did here with like these survivors that you then recruit to kind of
Yeah. then finally the map. Yeah, it's too dangerous. Let's leave the fighting to me. D. Yeah, of course. That's the auto combat mechanic as usual.
So, she goes there. Then we have some more dialogue. Then we finally start building buildings.
And then again, more ws and stuff. And then there's the star rating thing. This is really important because this is the connector. This is the edit value mechanic which they added here because I don't know if this guy actually clicks on it. But what's important that it's it's pretty much using the the permanent progression from my perfect hotel when you have like more currency, [snorts] more speed of the doctor, more fast, whatever like these kind of actions.
Gating mechanic.
Yeah, it's but yeah, that's the important part. It's a gating mechanic because it locks you down on the level of your main building, which is the most important building in any Forex game. Yes.
And in order for you to progress
first and I stress this first stars comes only from this my perfect hotel mechanics. Later you can get stars elsewhere
but first in the first parts of the game you need to you need to play this like this is not some random [ __ ] thing. You need to play this. You need to
it's an actual game. Yeah it's an actual game
and it's very well designed because you you go there. Also this by the way not this like they specifically do this with this like it looks like creative that over the top.
Yes.
They have all the complex [ __ ] from UA creatives and and from all the other forexes. It's again like it's
very well designed.
They did their homework.
Yeah. It's very well designed. And again we're talking about 37 Entertainment which are also one of the Chinese Forex masters.
Exactly. And also [clears throat] the theme and the whole vibe and everything. It I mean it's just fits here and in the creatives and it all kind of connects everything together. Yeah.
Yeah. So then we have our typical you know frozen city gacha style characters which are now used pretty much across the board is a standard now especially in these like uh auto battle mechanics. And then we have some more stuff with our doctor. More more and like pretty
much stuff scales to some degree. And now you see you're getting these stars. And I guess I hope he opens it up or doesn't
I don't think he does.
Some more like stories and stuff. You have these emergency mechanics where you need to like pretty much gives you new characters.
And then you go you get second area. I hope he clicks there. Uh, and after you get the second area, the game starts to move a little bit outside of the wart or like
yeah,
the let's say this kind of my perfect hotel mechanic and we go here and yeah, the mayor if I understand dies.
Dies. Yeah, mayor dies. Yeah, it's her father. And then he gives you the ring and now you're the mayor and actually he kills himself because he doesn't want to he don't want to be turned into a zombie and she gets poisoned and uh we are also Yeah, there's his funeral and stuff. And then we get back to our favorite uh
damsel in this dress.
Just click where's where's he like she kidnapped? Come on, man. Like
she's not kidnapped. She's not kidnapped. Hey, you need to heal. You need to heal her. Yeah,
you need to heal her. She's not kidnapped. And uh I don't know. I wanted to show this.
Yeah. So, there are these rats invasions. I was like, "Oh, really? Do we have red invasions?" Like in Kingshot.
In Kingshot. Yeah.
A little bit, I guess.
Little bit, but still. I mean,
but yeah, they have works because there's a timer. [snorts] There was this timer like 20 minute timer. You need to build this that because giant comes in in 20 minutes. It's usually kingshot style mechanic.
Yeah,
cuz they have this.
So you can use it in creatives afterwards pretty much. I don't think like they're using them those kingshot ones yet. But
but it's not full for kingshot stuff that they do.
No, no, no. It's additional stuff. It's nice to have.
Yeah. Yeah. It's it's nice to have because again pushes you towards uh pressure. Also, if at some point in the
future you change your creative strategy to more kingshot stuff, then you can
because it still works.
Exactly.
Yeah. And I think the rat then uh poisons her. Yeah. There she was. Like goodbye. And now she's ill and we need to heal her. Yeah. Poor soul. Obtain. Obtained.
Yeah. There she is.
Yes.
24-hour timer. Uh much more clothes on by the way.
Yes.
Which she seems very tame compared to [laughter] some other stuff that these guys are doing on the market.
Uh but yeah, she didn't get kidnapped. She didn't get like something horrible. Her crows destroyed or whatever like river guy river game guys do where is literally like borderline anti. Uh yeah, she just needs to be healed. And the guy opens our favorite road which is again taken from river game guys. So these guys are eclectically taking all the best mechanics from all the other Forex games and pushing them into one.
So what happens here and let me zoom out a little bit. We have our Dark War style city. Uh the layout is actually Kingshot. It's one to one Kingshot.
Yeah.
Uh because we have the city here on top and then under it
the road slowly unlocks and this is my road. And then as you go around the stuff, it unlocks these segments which unlocks your full forex town which is taken from Riverame.
Yeah. And then you kind of expand your area where you can build doesn't have the road. They they don't have they have the invasions and stuff but River game has so so they have some
some stuff from Kingshot some stuff from like literally like the best on the market like this is the
Yeah. But like this is pretty much like the the on boarding is pretty much white out survival kind of just instead of frozen city it's my hotel.
Yeah. And then there's there's the river game. Yeah. Exactly. So you have like
for from four games kind of. Yeah. Exactly. Yeah. Exactly.
Yeah. And the important part as I said is these stars because then you start getting these stars on the road which are much more important compared to the
stars on the you know the hotel and you have the stars level 10 sanctuary and stuff like that. What?
Yeah. I end I ended up like seven or something like level seven.
I play this a lot. So, I just wanted to see
me too, but I was like, as I said, like as there was one, what was it? The falcon and there was like raven. I wanted to see the raven also because there was there's the second timer. Once you heal the girl, you get the raven timer that you need also to to kind of get the raven. I'll get to it.
But again, it it tells you like forest explanation is the road, celia trial is the radar, blight first skill again, it's stuff on the forex mechanic upgrade is like go play that that other mechanic. So you can get these kind of a [snorts] stars there also to unlock stuff which all leads to like upgrading this main hole. By the way, the interesting part is that you know how to get to clinic actually on the UI.
There's not a single button in the UI. You actually need to go here and click
here on this bubble
and only [clears throat] there you can get to the actual clinic because it's so unimportant now in in in this whole C of Forex because again it's just you know there's stacks of money here and stuff like that and but like yeah I even incorporated this like what's next objective which is again taken from uh my perfect hotel like I can go there and like
and you see how how completely unimportant it is pretty much where I can just go and upgrade everything forever because I have like 500k coins.
It cost like 2k wood which I have 700. It's like I could just upgrade this whole thing as I go. It doesn't really matter.
Doesn't matter.
So they Yeah, this this joined it pretty much pretty fast. Other than that, again, we have the typical Kingshot stuff um or river game stuff, how do you want to call it? Uh you have these guys or survivors that you roll into the gacha as usual. You have this is the raven. So, Raven is actually an upgradeable pet during the auto play,
which you can upgrade and get more even even gear, even like these other abilities. It's pretty deep, honestly. Even these skins,
of course, as deep as 4x.
Yeah. Yeah, it's everything is deep. It's it's 4x.
So, you get that. Uh, I need to actually upgrade my sanctuary now in order to even like do something here because again, it al as you see there, it al blocks you. So if you don't follow the progression of one pet,
yeah, you won't be able to do anything. You do the other one. So done really properly. Then we have the world map as usual. Nothing really to it.
Yes. This is where I where I stopped playing.
Yeah. Yeah. So we have
the usual stuff. I'm somewhere here near my alliance where by the way alliance stuff was very very interesting. Once you click join, you can do a quick join. So immediately takes you to an alliance. You don't even need to choose. and then then throws you into their nest on the map immediately. Like like just you know
it's completely idiotp proof like you just like click here the game plays itself like we don't care like you want an alliance here's one and and you know it it smoons out the whole thing because alliances are then just created much more easier and much more faster. So again like the whole you know the server population of the forex is just much more smoother because it's just that [snorts] then there's usual events. Um, if we go here, I think, oh, the guy is not there anymore. He was somewhere here as an offer on the new server pack. This guy, and he was sitting at my base, but I guess he went away. Maybe because I got him also because I rolled him in the gacha
cuz he's sitting on my in my base now.
So, yeah, this is this is quite typical. Nothing really to it. Uh the usual stuff where like the early characters are complete [ __ ] because they're just four airs and then like you get these legendaries and everything. The main character, the girl um again she gets upgraded a lot because she has her own
quests in the radar which is this kind of falcon where again it's the same thing really. Nothing really to it. So pretty much you just have to raid with your alliance and give resources to your alliance and
and then you beat the other alliance
like like help them and stuff and like do all these other things you know this pretty much goes into typical forex setup. Uh city siege. Yeah, those are like you see those are all events basically that are running like just just see how many different events are running currently in the game like some some bosses or whatever. Yeah. like lot of them pretty much. Uh they have multitudes of these like first seven day events like like four or five which is stuff like not value event uh the where is this you know someone is this so many not logging rewards special event so many event tabs here
uh this one is quite big it's the like u when you start the game yeah this one this is the one where it gives you missions that unlock every second like another day basically and you need to collect them and there's like lots of resources you get from those again phase one phase two like a lot of these the usual kind of forex setup where they like shower you with resources in the beginning until you can you know grow up and when you starts fighting you just only figured out that like you're still completely meaningless compared to people that are playing with their bullets.
Can we uh see the numbers?
Yeah. Yeah, we can curious.
Yeah. Uh,
it's actually really good.
Yeah, it's for an early game.
Don't doubt it for a second.
It's it's really good. So, um, here's the game.
Also, it recalculated a few times since the launch. So, whatever we are seeing now, the the dip, I don't think it's going to be there in a couple days
cuz there was already a dip last week and I was like, "Oh my god, this can't
be dying already." And it's just just went up.
Recalculated because it's getting so much traffic. So
yeah, [laughter]
already 300k a day in a month and this is no soft launch like zero soft launch. This is just like get it up fired up.
Uh downloads wise again scaling pretty well. 200k a day two countries
which is impressive in this environment. You're going up against century.
Look at Yeah, look at the
Yeah, it's pretty good. It's driven mainly by tier one because it's Japan and South Korea which is tier one because
yes yeah in this
South Korea Japan has much higher LTV than US to be honest in this in this demo.
So uh that's there
although if you look at the did anyone say web revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20
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No, look.
Yeah, it's of course it's US.
Mainly, it's mainly US.
US. US is the like the king of forex here, but uh yeah, it's still pretty pretty big on the other countries. So,
yeah. Yeah, for sure.
I'll get there. It'll get there. Like this will still lag and recalculate in
in the
Can you show So, how many This is pretty much a month. Can you show Kingshot's first month in another time?
Yeah. Yeah, we can. We can check. I I I just wanted to like put it into context of like how it's fairing compared to the other big guys. We can also look there. Um King Shark first month.
Yeah.
Mhm.
So their first month was uh what?
It's looking similar, huh?
Like 3 mil.
So this is more a little bit more.
4 mil. Yeah. So, it's exactly the same exactly the same start as King Shot then.
Oh, we'll see. We'll see. Uh
it's 4.1 uh on this.
Yeah. Yeah. Like again, recalculates, man. Like, it's so early for these things. So, I would still wait a little bit, but uh we'll see the we'll see the trend of the downloads. I think that
will be the more important one if they can keep up 200k downloads today because again, if we go down here,
this is going to grow even more to the 200k. Like check this how they scaled it up.
Yeah. Okay.
Yeah. So they're already on what? Oh, basically three and a half million. Yeah. 2 million a month, but like altogether it's like 3 and a2 million which Kingshot was 2 and a half million. So they're they're kind of same same pace kind of a year. Let's see. Let's see how it goes. Um yeah,
it's going to go great.
It's going to go great. Definitely. These guys go great.
These guys know what they're doing. So, if you look at our favorite charts here, um, yeah, let's do revenue just to kind of put
Yeah, I was like, wait a second.
Yeah, just to put this into I was like, what more?
So, last war 130 mil, white out 117, king shot 76, and last 42. So, these are still on the top. Nothing really there.
Total battle is, by the way, doing currently very, very well.
It's doing really well, man.
It's like record revenue lately. Yes, this is who those guys as always.
And then we do puzzles and survival which are actually the same company from Yeah, what I wanted to show here just to kind of see the evolution of this company
cuz they're quite big by the way. You see them all over the place or also in the expo in Asia and like everywhere. So, so that's there. So, they buzz survival had its peak in Yeah. somewhere here I guess like during co which is what like 23 mil 24 mil a day now it's it's it's less it's like half of that but still the company wait uh I was checking they have actually their financial statements on their website
Oh really the public company
yeah so I'm not sure if I can [snorts]
find if I Finding the puzzle in survival. One sec maybe. Oh yeah. Ah it's lifetime gross which is 10 billion R&Bs
which is
I can tell you just like [laughter] divided by four or [snorts] something
it's USD so I think it's it's more but uh I was doing the calculations like what like by seven I think. But anyway, uh,
how much did you say? 10 million MMB.
Yeah, 10 million. 10 billion R&B. Yeah,
10 billion. [sighs]
So, not bad. Which is But that's like that's the that's the game. So, yeah, if Yeah. Check like what's the sensor tower showing for the lifetime
125 million euro lifetime of the company for bill?
No, no, no, no. for puzzle survival.
Puzzle survival 1.2
million.
Okay.
Yeah. 1.2.
Yeah. So basically
which I would double uh based on because of China. Yeah. Because of China already. Yeah. Yeah. For sure. For sure.
So 10 billion Chinese renb is 1.2 billion euro.
Yeah.
Mhm.
Euro. Okay.
Yeah.
So it's dollars as well if you want.
Yeah. If it's higher.
It doesn't matter.
Yep. It's higher number.
1.4. Yeah. Yeah. So, they're currently where uh should be somewhere here. Uh on spot 24 already.
Yeah.
In a month. But keep in mind that this is a completely different kind of a you know ladder here.
Yeah.
Yeah. It's not like easy to climb.
Yeah. So we'll see what happens because you know some of these let's say let's call them like I don't want to say call them generation 4 because it's still just in iteration of generation 3 which
stuff like thousand survive like these are still kind of doing pretty well thousand is doing 10 mil lands of J is doing 7 mil
uh dark is still doing like 20 mil and top heroes and so on and so forth. So yeah, we'll see. The the biggest one from the like latest can chasers is T survival which is still not even top 10. Like
yeah,
Rise of [clears throat] Kingdom still the old that's the top of the second generation is still on 11th spot.
So yeah, we'll see how
Let's see some UA creatives. This is going to be great.
Yeah. Like wait, I just want to say like a few things from those reports because I ran it through the the kind of chipy [ __ ] because I obviously don't want to read all the Chinese stuff. Um so what's import interesting full they have full 2024 and half year 2025 obviously.
So full 2024 they made 2.4 billion in revenues in USD dollars. Yeah in USD and net profit is 371 million
in USD which is net profit
for 2024. It's pretty good though. [laughter] So it must be much more what I said to Chinese revenue because it's showing 1.2 billion for the no 4 billion for the whole like 10 years and they just [laughter] made
that much in one year.
In one year. Yeah.
So
it's much more Chinese revenue.
Insane. Yeah. So only in like half like first half of the year 2025.
I can check it actually like uh
yeah 1.2 billion and net profit.
So just year 2024 I should put in. Yeah.
Yeah. put just in ver and put it on on on the show on the screen.
Yeah.
So quite interesting.
Yeah. Yeah. Maybe we'll we can check it because they have here overseas revenue for 2024 which is 800 million.
800 million.
Yeah. Overseas revenue for 2024.
So it says half half a billion. 474.
So they have 800.
So they already have 800 just the ones
that we don't see on the western one. And altogether is what? 2.4 billion. [laughter]
So they make actually five times more revenue. [laughter]
Yeah.
Then we don't see from China.
You remember what heaven told us?
Uh-huh.
Yeah. It's exactly money. [laughter]
So much money.
So much money we don't. Yeah.
So we should expect when you're looking at these Chinese games to make four five times more than you see on the Western stores. Okay.
That's a multiplier than Century Games. It's like richy rich
guys. Wait, wait, wait, wait, wait. Get this. They build a lot of AI stuff. So
Mhm.
80% of 2D art assets are AI assisted.
70% of all or videos involve AI generation.
70% of their videos.
AI localization.
Yes. A AI localization covers 85% overseas titles
and they have some AI development
improving R&D and efficiency by 30%. This is insane. And if I show you the creatives, you will [ __ ] [ __ ] bricks.
Show them then. Come on. Enough building up. This is this is really interesting. Like seriously, like when do you when do you see or read like companies make 70% like AI videos or
they brag about that they do this in China because it's efficient. [laughter]
It's like it's it's my mind was pretty much blown and this is all like obviously they brag about this like so anyway great stuff. Don't change
I will I will just Yeah. I just, you know, I would just start here because it's uh it's interesting. So they they use [snorts] they do and then like this. Don't worry. Don't worry. Like we can be here until until [ __ ] 2028. Like seriously, like this is dead.
Whoever was writing their English is
terrible. Their AI
doesn't matter.
I mean, like, who cares?
Who cares? You're not looking at text.
Who cares? Like seriously, like who cares? It doesn't really make any difference. Like it's like there's there's the there's the headline.
Wow.
So tender and juicy.
Yeah, it's great. I mean, so just count with me like how I mean let's not even count like how many different creatives we have because we can't even count it.
But these are not these are still my
No, no. I mean engine.
Yes.
That's crazy concepts.
Yeah. harvesting rat juice,
man. Okay, if that was crazy,
we'll get to it. Oh, wow.
Okay, we'll get to it, man.
This will be my new favorite game for you.
No, serious. Like, if you if you saw if you literally saw my Instagram direct message with Tomas, there is like 70 of these
all different concepts.
It's like their AI is like another level. Seriously,
I'm getting the feeling that they are like, as you said, like assisted. It's not AI. It's like assets all created with AI or maybe just separate screens and then stitched together. [snorts]
There's Yeah, there like not all of them are AI, but there is like lot of AI stuff. There's lot of AI stuff. Load lot lot.
That was maybe even AI.
It was like there
70% of it is AI.
Yeah.
Hello.
Okay. This
Hello. Hello. horror stuff.
Yeah, [laughter] you see
pretty good hook.
Pretty good hook again. Like there's like so many games that we already see in here. Like this is this is pretty much white out survival or whatever. Dark war.
But oh wait, it's we are not ending. I mean this is this is only Facebook. Only Facebook and they have lumber.
Yes. Of course, man. Like of course we
have more. This is we have more ways in a second. Where is the like?
It's so enjoyable to look at the work of people that know that what they're doing.
Exa Exactly. Right. [laughter] That's like that's that's my I mean dream of like working with with G with people and I'm already working with one company which I know like they're they they know what they're doing and it's it's it's a blessing.
Yeah.
You don't really need to explain all like
Yeah. all don't really need to explain like how things work. is like I started working I started I started like doing like few few different creatives and I was like oh I've seen this it's a forex it's a forex concept like yeah exactly and it's like oh I know where this is coming from like yeah exactly and this is also AI
yeah this this definitely this like 100% AI by the way it's very very good quality AI yeah
and this is supermarket simulator [laughter] no I'm joking where's the where's the rat that's like [ __ ] here oh my god
it's like So great. Seriously, like you know what is this?
Oh,
it's Town Township.
Yeah, it's from Township.
I mean, it's like again like it's so many different creatives, but still
those concepts are all those we know.
All those exactly all those winning concepts exactly like what they used in in the game they're using in creatives. And see, I mean, we are we are not even at the end. We are just this is just the beginning. Again another another township [laughter]
against stacking because they have also in the game like this is the thing
and the mix is what is the innovation
yes exactly
cuz you all know them all know them all the parts
but it's a different twist
it's a different twist but it's still it's still exactly
what we know and like I I mean all these amazing see you know what this is like this is white out survival as
all with all these like the mechanic issues they were in snow instead of just cleaning this
same thing.
So again, okay. No, I mean look, they're also doing quite a good job with uh with uh with static images.
Also AI that is coming.
I love the like the Sims seems uh triangle doctor works so well. He sticks out so well in creative. You recognize it like Yeah.
That's postp production. Yeah, that's production.
Yeah. I mean, it's look. Oh, hello. What do we have here? Shelters.
There we go. There we go.
This is This is perfect.
Dark war to one.
Yeah.
See, they nicely reskinned the team.
Yeah, exactly. But see how it fits like this. Oh my god. Like I'm definitely
using this. I'm [laughter] definitely using this. Like
that's perfect.
It's so much inspiration. Look. And this is again great. Oh, wait a second. Garlic. Sure.
Garlic.
Let's use garlic for making antidotes. Yeah, why not?
Yeah.
Instead of red juice.
Yeah.
Use both.
So, we have this. We have also
The static image is also dark.
Yeah, that's Yeah, exactly. It's perfect.
Oh, wow.
Oh, who is this? Oh, giant red. Sure.
Giant red king. It's all AI.
Of course.
Jeez. [laughter]
But see, rats. This is such a great stuff. I can write. [laughter] But this is great quality.
Yeah, that's AI for sure.
Every Yeah, this as well.
Jesus Christ. Very nice. Very very nice. So I'm actually and I even I need to open my my
LinkedIn maybe because there is there's also get out from wish
literally creative which is is just get out. Let me check if I can find it. I'm definitely going to find it. I'm just going to play you one long creative. Okay. So let's go here. Oh here. See such a great us. Okay. Let me just do this. Can play can play this and then find this uh these hooks. All all works well because it's again you are playing it and it turns into the my perfect hotel again. All of
them. [snorts]
No, for example, as usual and you just go. Yeah, right.
Sounds so well.
Especially if you if you imagine like how much, you know, like if if Chinese
things are able to squeeze their giant creative teams with AI, then like it's kind of a game over.
Yeah.
What can you do then?
Exactly. Exactly. And
because they're efficient to begin with, they're going to be even more efficient now. So
yeah,
that's the biggest kind of threat to pretty much
and it's in any genre. It's not just Forex like we said with merge. Like merge is pretty much doing exactly the same these days.
So it's going to be one way or the other.
Yeah. One second. See
what's that limp for? Oh, wow. Yeah,
the usual hooks that they're kind of very very aggressive.
I really wonder if like nobody else tried this loop on like on boarding on Forex because I didn't haven't I haven't seen it anywhere but it's so obvious that this should work.
Yeah.
Yeah.
It's like extremely obvious that this should work. Oh, wait a second.
What do we think overall? It's going to be uh bigger than Kingshot or small?
I don't think so.
You need like serious money for this, but um yeah, it seems they have the firepower.
Yeah,
pretty much. We'll see. Maybe we're looking at the biggest game of the year. Never know with these things.
Yeah, let's see. Should we um
on one sec?
Matt is still finding the
I'm trying to find
elusive creative.
No, no, no, no, no, no, no. Look, I mean, I'm not sure if I can. So, [snorts] look, it's like obviously tell you're launching Forex without telling me you're launching Forex game.
And here's the here's the get out. See here.
Ah, okay. Can Can we go full screen on this?
I'm not sure, man.
Oh, okay. That's okay.
Mhm. So, and these are and you see you've seen maybe one creative or two.
Oh, there's Witcher.
Yeah, that's a Witcher. That's pretty much Witcher. Look the second video.
Witcher's face.
Yeah. Yeah. That's why I say like get out from Wish. Look. Hello.
He was Yeah. Yeah.
And it's also like the the one which Kingshot is doing like on the left. And again like we I haven't even seen this. I've I've I was working on this this video like two weeks ago
and we have more
again.
It's like it's insane.
Can't wait to
how many new videos they they are doing.
And that was only Facebook.
So
Oh, magic number. What's the magic number?
Magic number 3,333. That's the magic number
in the last 30 days. And they even the
thing is like they even have Applavin, Unity, Google like Chinese company.
Yeah, that's the thing, right?
Oh wow. Now we're talking
Moo. Yeah. Like they're they're really like doing [ __ ] properly. And even playables, I mean the the biggest problem with like the playables, there's like 22. They said I couldn't make ads without the dev [music] team. They said I wouldn't understand the tech. Guess what? I just made a fully working gorgeous top to play while eating noodles and watching trash TV and taking [music] care of my daughter. All thanks to playable making. No code, no stress, no [music] chit,
playables, 2,500 videos.
That's the only Yeah, that's my Yeah, that's mine. That's that's what I also mentioned in the in my post like guys like you need to do better with because if you take your video production and
turn that into a playable production even like 20% of this like you are going to [ __ ] win everything. It's like there's no nothing else. So that that's like the only thing which I have here because you're big on videos but they're pretty big on Facebook and Google anyway. So everything else is just kind of you know Chinese or experimental but still
by the way
if they double or triple the playables this
give me the give me the screen show one more thing before we end.
Yeah.
Um the other very interesting chart which we didn't talk about is the forex chart on downloads.
Yeah.
So they're already on spot number five.
Oh wow.
In downloads. [laughter]
Yeah. Keep in mind
Exclash is an anomaly. You wouldn't really kind of consider this.
It's not an anomaly, man. Like they're doing all the saving the
They're not doing they're doing not doing revenue, man. They're doing like 2 million a month or whatever. Like
you have it right there.
Yeah. They're doing okay six, whatever.
It's not it's not bad. It's not bad, man. Like come on.
Okay. Whatever. Uh you know,
I would take shot. River game is there.
Sure.
And then we have fun plus right behind them.
Yeah.
Which is also kind of going. And then again, River Game and like we go there.
But yeah, if this continues and they can keep up this kind of 5 million a month like Kingshot,
they will.
Yeah, I'm telling you.
Like we're looking at another Kingshot most probably.
We haven't even like got into like the end of the creative like seriously like this is
Yeah, we'll get into it in the creative review.
Oh yeah. Oh yeah. Yeah. Yeah. Oh [ __ ] Yeah.
It's the new one for this month
for sure. Like I'm telling you like this is going to scale quite well because they have everything in place.
Yep. Yeah. Anyway, that was it. You could be looking at the biggest game of the year 2026. Let's see how it goes
for sure.
Very nice taking us home. Dear listeners, please share your comments in the end of the video. Obviously, that's our favorite section and yours as well. Join the Slack channel if it works and see you next time. Bye bye.
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Auto-generated captions from YouTube — names and numbers may be misheard.
Last Asylum: Plague represents a strategic evolution in the mobile 4X genre, synthesizing proven engagement mechanics from industry leaders like Whiteout Survival and Kingshot into a highly optimized, accessible experience. By integrating casual mini-games as progression gating tools, the title creates a seamless onboarding loop that effectively transitions players into complex strategy gameplay. This hybrid design philosophy prioritizes an intuitive user experience, ensuring high retention through a polished, data-driven framework that minimizes friction for new users.
The game has demonstrated significant commercial viability, generating approximately $4 million in its first month while maintaining a consistent volume of 200,000 daily downloads. Performance is particularly strong within high-lifetime-value markets such as Japan and South Korea. Current projections indicate that the title is on a trajectory to reach $5 million in monthly revenue, positioning it as a formidable competitor to established top-tier titles and a potential market leader by 2026.
This success is underpinned by a broader industry shift toward AI-driven production, where developers now utilize artificial intelligence for 70% to 80% of creative asset generation. This technological efficiency allows firms to iterate rapidly on successful mechanics and deploy thousands of targeted advertisements across global platforms. By leveraging these automated creative strategies, developers can scale marketing efforts far beyond traditional capabilities, often achieving revenue levels that exceed those visible on standard Western store charts. This combination of high-production value, aggressive AI-assisted creative output, and refined engagement loops establishes a new benchmark for growth in the competitive mobile strategy landscape.
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