Merge is everything now, because you know, merge.
Merge is the new match three.
Yeah. So, so this is pretty much uh Gossip Harbor, like uh some iteration, basically. That's it. So, that's there. And then we have This is more interesting, actually, Family Bay merge and farm. If you remember these guys.
Yeah, yeah, Family Island or whatever.
So, this is Family Island. That's the game that uh Moon Active bought uh together with Melsoft.
[music] [music] [music] [music] [music]
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I know, I know, I know. We can make magic now.
Yes, and we are doing magic right now, because I'm the only one who's not blurred. Felix is blurred and Jakub is blurred as well, so hello everybody.
Welcome to Soft Launch Sonar, the blurred edition. My name is Matej not blurred Lančarič.
I am blurred Felix Braberg.
And I'm Jakub Remiar, with the not blurred insights.
[ __ ] hell, let's go. Now I'm blurred as well. No, no, no, it's fine. Okay.
Honestly, last time we did this, uh your insights with Rovio was like the best I've seen in a long time. Looking forward to seeing what you have in store for us.
yeah. We did one more before. So, but good try. Good [laughter] try. try.
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Uh this one, I think to kind of summarize it, it's going to be very, very pure industry-based decisions. Like I I I've never seen the one that's like so focused.
Lemmings? Are you saying we're about to
see a lot of lemmings?
Not a lot of lemmings, but it's like literally like this is completely logical that this is happening. I haven't seen a lot of these like out of nowhere games. I've seen like this this makes total sense. This is logical. This is for sure. This will happen and like you'll see.
So, I should not charge pre-charge my mild surprise face.
Yeah, let's see. Anyway, let's start. We'll start with the obvious ones, which are
Wait, you just said everything everything is obvious.
No, no, no, no, first explain what we're doing and why we're looking at this and then you can start.
Okay, so as usual, we're doing soft launch sonar and we're looking at the newest games that have been released in something around last 3 months, be it big or small studios. It's pretty much my own pick. It's not from somewhere. It's just like me roaming the charts. And yeah, and it's important to know because we know what will happen then in few months after all these games get released or killed.
Yes.
Yes.
Let's see.
So, what
No, nothing.
What's that? So, we start with like two more prominent ones. One was this kind of a ex-Supercell startup called Bitdot that soft launched a game that's called Field Day. Which looks pretty much like a GTA
GTA H 2.
GTA 1. Which is like
GTA 2, GTA 1, the same as GTA 1, GTA 2, it's the same thing.
Yeah, yeah, yeah. So, if I understand, this is a little bit towards Brawl Stars, I would say, as for the gameplay itself.
I mean, I can fire this up on my phone if you want.
Actually, maybe we should review it and like do a specific episode on this. We'll see.
Some point, yes, for sure.
Yeah, because like I it's been recommended to me.
very important thing in the in the gaming industry right now, I think.
Yeah, yeah, like it's like the whole stuff. So, like again, I don't really want to go into detail about this because maybe we'll probably do the the one, but just saying like this is one of those prominent teams because it's like ex-Supercell 18 mil race and everybody's looking to it how this will go because again, it's one of those, you know,
ex-Supercell teams, which
They just copied GTA 1.
They didn't copy GTA 1, it's just the camera man.
It's just the camera angle.
It's just the camera. The game is much more deeper. I'm just simplifying it for for the brief brief. But as I said, like we'll probably go deep dive onto this immediately. It's just that again, it's not that common that we would pick up a soft launch game to review if it's not Supercell, which this is like Supercell.
Yeah, yeah. But maybe we should, let's see.
The guy, which team was he on in Super in Supercell? Which team?
This one is uh who who's there?
Lasse.
Lasse. Lasse Louhento and Jani Lehtonen. And they started the studio in 2024 after previously securing 5.2022.
Yes.
But which team were they working in Supercell? This is the same.
I don't know. It doesn't I don't think I don't think it matters too much.
it doesn't matter really. Like
I I'm guessing it definitely wasn't Hay Day.
Yeah, yeah. Definitely it wasn't Hay Day. Everybody in Supercell is extremely capable as for design and all knowledge and expertise. So, that that isn't their
problem really. Their problem is usually UA. That's that's what that's usually ends up with.
Well, yes. We'll see.
We'll see.
Let's go. Next one. For those who didn't pay attention in the meantime, Overwatch Rush was announced from Blizzard. So, this is a standalone game that was done as a like Overwatch IP spin-off. It's pretty much Overwatch as you could imagine from isometric perspective. All the abilities and the things that you see here seems kind of okay streamlined for mobile and they are as they are in the game. So, you could see the Reinhardt shield right there or Mercy the angel girl healing here or there's a Tracer the transporting to the game.
He's almost downloading it from Philippines right away. He's just like, "Oh my god." I'm I'm hearing what you're saying but I have no idea what you just what means.
No, I'm just looking at it and I'm just like is this going to make it?
Yeah, this is a hero brawler. So, originally this is 5 v 5 hero brawler.
5
Yeah, I I I don't doubt that I don't doubt that. What I'm saying is is this going to make it? I'm just looking at it like
Yeah.
Mateus is looking at it and that is high CPI face and low LTV face and I'm just looking at it like I've seen this game 18 times
High CPI face low LTV smile?
Exactly, yes. I'm just looking at it like and my question to you Yacob, you found it. It's a big name but is this going to make it?
Yeah, so two things because I'm pretty much my triangulation goes around Warcraft Rumble.
Yeah, exactly. That's what I'm saying but
[laughter]
No. So, there's this thing in this I literally want to bring it up. So, this is the development update announcing Overwatch Rush February 2024. And literally the important part, only this part, is that it's being developed by dedicated team at Blizzard, separate from team four. Team four, I think, is the one that does Overwatch originally. All of whom have deep mobile experience.
No, they don't. No, they don't.
Oh, they do because of Warcraft Rumble.
So, so yeah, you know, surprise me, guys, because I'm waiting for
that hired me to explain an ads.txt file. Like, no.
Guys, please. Just don't don't don't burn any bridges. We might get someone from Blizzard on the podcast to discuss this.
Oh, like I'm I'm just like this will be hard as this. There's probably never going to be any power progression or pay-to-win mechanics, anything, which just like cosmetics and we'll see how this goes.
to mobile play and the the console players and they will scream cancer. Just shut this down. It's mobile. We hate mobile games.
I don't know. I don't know because like this won't survive on the cosmetic economy only at all. Like, I'm sorry. Overwatch isn't even that big of a brand.
Okay, fair enough.
Yeah, let's see. Anyway, now that we have the
no, I want I want to get a comment from CPI Matiere here.
Why? I mean, I'm Honestly, I have no idea what if the Overwatch is going
just different perspective. Like, literally the same game. Like, what else
can I say?
Yeah, exactly. Yeah, that's pretty that's pretty
Okay, guys, at least we're being honest.
Of course we're being honest.
this looks great on the piano. No.
I'll agree with that. I'll agree with that. What was that one called? Star Star Wars Hunters? And it went so well. Yeah, okay.
No, let's give them a minute to think about it because I think the beta or whatever build that I still wasn't able to kind of get tested.
Of course, because you're [ __ ] cheap bastard and you do your emulators.
There's no monetization in it at all.
No, it's yeah, yeah, it's very very bad ones.
There won't be any, you mean?
No, no, no, no,
Anyway, let's go to the normal normal stuff.
Why do I try to get someone from from Blizzard?
Yeah, we should we should definitely Blizzard mobile division guys.
this, who would have who would have who would have who is going to come? Definitely not the one driving the appear.
They're they're Jacob, don't worry. They're very busy that day. So, it's okay.
Maybe we can have someone from Microsoft, you know, they're under them. So, that's free.
They're going to be restoring everything under the Xbox or like Word.
So,
That's going to happen.
Hello.
Let me pick this way.
Okay.
Moon active. So, this one I just, you know, last time we talked about Moon active so in Soul Crush we saw we saw Jelly Busters, which was basically Pixel Flow. So, now we have these two things which are I think they have much more legs. So, there's Reality Bay Merge and Discover, which is basically bread and butter merge copy that you will see that in the market of merge games.
Yeah.
Pretty much like, you know, Gossip Harbor taking off the charts, like the time until people catch up and finally, you know, push projects that they're like, we should do merge. It's much more longer than when Pixel Flow happened. So, I'm just guessing now we're seeing the wave of merge games that are going after that. Because like a lot of people will have merge games in this episode. So,
Yeah, obviously.
Yeah, so
merge mention again.
Yeah.
Merge is everything now because, you know, merge
Merge is the new merge three.
So, so this is pretty much Gossip Harbor, like some iteration. Basically,
that's it. So, that's there and then we have this is more interesting actually, Family Bay Merge and Farm.
Oh, remember these guys?
Yeah, yeah, Family Island or whatever it is.
So, this is Family Island. That's the game that the Moon active bought together with Melsoft.
Yes.
It's the swimming swimming island one, right? Yeah.
No, it's
Family Island.
Family Island. Like you
Melsoft is the company.
But all the all the creatives were like the family swimming between islands.
Yes, in the sea. Yes, yeah, yeah, yeah.
Yeah, yeah.
Getting eaten eaten by the shark or whatever.
Yeah, yeah, yeah, yes, yes.
So, how does how this goes actually is that there's a merge board. Yes. But there is also the the Family Island core, which Family Island is basically an iteration on Township with like energy {slash} resource puzzle {slash} stuff.
No, it's not not closer to Klondike? Family Island?
Yeah.
Yeah.
Kind of.
It's a mix. It's a mix of these things. They have both resource puzzle board and
energy exploration and all these things. But again, they have merge here.
Yes.
So, this is pretty much Yeah, exactly. This is the same setup. And I don't know if merge can enter this category that like let's add merge everywhere such as like match three like same like LTV engine as match three because it's definitely not that good. As we'll see. Merge have I think definitely better retention because it's not monetized on fail states. But we'll see.
Yeah, but it's not the same. I mean, the Gossip Harbor is just different game than like
mainly by levels.
Yeah, that's what I'm trying to say. So, if you just add merge randomly and then like
So, you cannot just add merge randomly and then like do stuff. So, we'll see. But again, this is pretty good iteration, definitely.
Because if you slap merge on anything, you will get merge mansion.
We'll see. That's fair. Uh continuing um Voodoo. So, we definitely
on all the cylinders. Like you can't ignore Voodoo
these days. Uh we'll definitely catch up on Marble Sort most probably when you're hearing this maybe you already seen it
on the channel or you'll see. We're speaking from the future or from the past.
I can't wait.
Anyway, uh but there's this new game called Block Pals. And I was very intrigued when I saw it because this literally plays like
Block Jam.
Block Jam 3D, yes. And seems like they re-releasing it or just like
No, there's they're pals now. Pals are the
But the like the gameplay and everything is pretty much the same. So, I don't know what's what's what's happening here.
Well, you don't have one game, but you have two games. Just change the these.
Yeah, I don't know.
It looks like it's
Yeah, it's it's very interesting that like this is happening because I didn't expect that this is pretty much the same game. So,
Well, they can't sue themselves.
Yeah.
For sure.
So, it's fine. I don't
Or maybe some internal lawyers are fighting, you know?
Yeah, internal game game teams like, "Yeah, you're just going to steal my players. It's my players. It's my P&L."
So, that's their a century. As usual,
I'm just always looking at this portfolio. I don't know if you talked about
any old school look when you're searching for
ask this and I always
You will say that there is a way.
Yes, release order sorting.
Yes, exactly. That's better Yeah, exactly. That's better. I don't think we did the document already.
We talked about this or
No, no, we didn't. No, we
We did it. I definitely told we talked about it. Anyway, So, this document is called "On the
which is basically Color Block Jam.
Yes.
So, this was
on the water.
Yeah, on the water. And this was released on February 20 I don't know why I have this déjà vu that we talked about this already.
No, no, no, never seen
No, no, no, no, no, no.
We've never seen this on water. We've seen the other one before, but not on water.
Okay, that's very interesting. Um just maybe it seems to me
Yeah, it's some kind
But it's it's some kind of like hiding mechanic, whatever. But yeah, this is This is pretty much expected. Like it's Century pushing hard into casual as much as they can. Not even through match
three, but also through sort or whatever. Like Seaside Tycoon was what? I think we talked about this
Century. It's just like
Seaside Tycoon is the casino casino game. Yeah, yeah, yeah. A family farm match was the last match three they did, which is March last year. So, a year ago they did like a match three match three game. So, let's see See it goes.
Are they in every category now? Pretty much?
I don't think so. No. Like there are too many categories, man. Like they're they're definitely not in like narrative or short stories or stuff like that.
Micro drama, not yet.
Oh, not yet. But micro drama is very perspective also. Like I've seen games combining micro drama with merge and stuff already. So, we should we should look into it later. Okay, Turkish section. This will be This will be nice. So, one game from Rollic which caught my attention, released April 8th, HexaPath.
No.
Yes. So, yeah, it seems everybody will
be now obsessed with our favorite conveyor belts and tray or however this thing is called because why not?
Flow and Hexa Sort?
Yes.
Yes.
Exactly.
Yes. Why not? You see, this is the obvious choices.
Yeah, yeah, exactly. Yeah.
Why shouldn't work? On paper looks perfect. Let's see.
Honestly, they should just put race cars to race them around. So, something a bit different or something.
Uh less abstract?
Yeah.
Yeah, yeah. That would also be good.
Yeah.
That's like reminds me of that like airplane game. Don't know what was it.
That was the first game ever on like merge merge planes or something.
racing around.
Yeah, exactly. Yeah, and you were merging them.
Yeah, you heard it here first. You know what to do.
Exactly.
Yeah, that was Rollic. Then we go Combo Games. Because our friends from Spike
Spike
abandoned their main account and don't release anything there. So, we need to go to their new testing dogs account.
Yeah, but the inside scoop here, why are they doing everything here instead of their main account?
I don't know. Grand Games still do it on main account. You'll see later. Like these guys are just doing on the
Just tried something else.
Yeah.
Under the under you know, flying under
Can can
And they they did Yeah, exactly. No, I mean, of course. Because the thing is like they all they had all these like solitaire sort and all the different games on there. It was uh it was different game.
Even different account.
Even different account, yes. On iOS.
Anyway.
On Remy's Remy's account, which was uh Remy he is Remy's brother.
[laughter]
Sure.
Perfect. So, like these two will be the ones that I was talking about mainly solitaire and grant. Hexa out.
Hexa out.
Which gets the games. Does this come from the app?
No, hexa out is on hexa.
Yeah, so
Why is it hexa out? Why would you not call it hexa out?
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Sure.
Familiar UI, and then you have this basically. So, a mishmash of hexa sort kind of a mechanic and then arrows, which is again perfect play, in my opinion.
That's a very interesting mix, actually.
Yeah, yeah, yeah.
Like it's pretty original. I'm guessing this took them something like a month to kind of do and like push out.
When we were checking the yarn loop,
which was the same No, December. February.
Yeah, something like that.
there.
Yeah, so this is middle of February.
Okay.
Yeah, so again, they're firing again all on all cylinders, definitely. So, that was Hexa out. Then we have Quicksand, which I wasn't able to find the video, but you can guess by
Sand Loop.
Yeah, it's basically version of the Sand Loop game on that wood door is currently running, which is instead of the pixel pixelated picture you have pixelated sand that that physically behaves like sand, basically. That's the big innovation.
I'm not sure if I like more like all these games and how you find them or your explanation. Cuz that's like it's it's amazing.
I'll be honest here. Like we get more wild when we're doing the the review of Steam, right?
No, no, no. This is great, man. Like this
No, this is this is just industry, you know, like you see like these guys are professionals. Like they're going
Yeah, exactly.
Yeah. 80% works, 20% iteration. Like each of these games that I'm showing is basically that.
Exactly. Not like if you have two very
big strategy games and you just start like match three out of nowhere
[laughter]
and multiple times. Multiple times. It's not that. No, no, no, no, no. You're trying to combine what you already know and try to make it better.
Yeah, so that was Quicksand, which was soft launch on March 17th. And then we have Solitaire Sort, which is basically
Solitaire with ads.
associations, yes. But level based and I'm guessing it will be IP driven.
A level based IP driven? There There's going to be [ __ ] ton of interstitials.
No, no, no, no, no. Like, you know, you know what these guys are doing? They're picking up games that they are high
Sure.
Yeah, I know. High at revenue and transforming them to IP level based games. So, this is basically it. So, looks pretty interesting. I think again, very very obvious play here. Don't know. This is very very new, so we cannot really say because this is what this is literally
March 23rd. So, yeah, like a month and something old. But it's It's good choice.
Relogic.
I think now they went literally for what Grand Games is doing. Like this is Grand Games strategy. Because they originally started doing this. Spike was more of a like uh let's rather do what's there and like follow fast. And this is typical Grand Games strategy like they did with Block Out on Block Blast putting it into IP. So it's there.
Which we will talk about right now.
Because Grand Games is also firing on all cylinders.
Can we please stop saying firing on all cylinders?
Okay.
Doing the work. Yes, okay.
[laughter]
Turkey or Turks needs to be done. There we go.
We'll make this We'll make it work. Uh so there's Pixel Pop which which I'm like, "Really, guys?"
Oh, man.
Yeah.
Okay.
So it's there. It's exactly what you think it is.
Let's just skip it. Yeah, all right.
This like
It's burgers.
I don't know if it's fits like
Uh it's not burgers. It's some whatever whatever this thing is.
This is a burger. What are you talking about?
Guys, like cap or whatever this is.
The burger on the in the picture.
The burger in the picture but like yeah, like
Yeah, sure. Okay, whatever.
Whatever. Yeah, I don't know like if this still kind of is the valid play after Scopely
It's too late.
as aggressive as it is.
Well, it's not going to be Look, it's not going to be 800,000 per day, but it can be 50.
50K per day?
Yeah.
Yeah.
And then you're going to get the cease and desist from Scopely anyway.
Why?
Like I'm a bear dude.
But I'm a bear.
I'm a bear was making straight bank, you know, like
But it was different.
making a lot of money. Yeah.
That's a different case.
I'm I'm not
for thinking they will let this play out.
And what do you think like are they going to sue every [ __ ] game who's just going to get inspired by them? No.
This is not inspired, man.
I mean, it's not exactly the same game.
Uh let's see.
It's a burger.
Anyway, for me it's kind of late for this one. It's there. Just saying. One extremely interesting setup that I found as I was digging through it. So, Grand Games, yeah, the strategy is working so well. They are slowly scaling because of Block Out now, like scaling really kind of slowly.
Slowly scaling because of Block Out. I mean, I don't see anything slow in this picture.
Yeah, yeah, yeah. It's like, yeah, let me take it out. That's what I wanted to say.
Okay.
They were kind of, you know, going very slowly. Thanks to Block Out, they are not slowly anymore. That That's That's the thing because
Block Out is a new game, so I'm not sure how long can this
Yeah, Block Out is pretty much half the size of Magic Sort now. I will, I guess, also get to that game. Block Out is color block geometry iteration, of course.
Yeah, yeah, yeah, like I mean, but we know about this game for a year.
Yeah, yeah, yeah. Not for a year.
Since last October when the the guys were, telling us this.
Somewhere here.
It wasn't a lot our our event with Latam.
What's the lifetime revenue of Grand Games right now on IAPs? And then add the 40% more for ads.
What's the ad revenue of Grand Games?
So, next to 200.
No, yeah, I would say closer to 200 because there is definitely still more like sadness.
Do you guys think Grand is going to make a billy this year or in 2027?
2028.
Yeah.
Let me switch to monthly and you can understand what this actually is. It means 11 mil or like even if it's 15, like no way.
They need Yeah, they would they would need like five x the revenue now.
Yeah, no chance.
But it's going one direction, right?
You know, the thing is that all these things that they have is either iterations or follow-ups. They haven't created a new game themselves.
These games will, I mean, the best with the lifetime of Magic Sort, at best.
Yeah, yeah, yeah. Exactly, because again
to be long.
They are not doing Pixel Flows. They are following up on Pixel Flows. That's what they're doing. And iteration, which is good.
Again, we are not saying it's not working.
No, it's a good strategy. Guys, keep
doing what you're doing. It's perfect.
Yeah, he's exactly so great.
Like don't don't like don't get discouraged.
Yeah, the interesting part that I wanted to say what I found is that if I look into this account here, like yeah, it's this account. But if I look actually here, you can see another game here Arrow Jam. Which is also a perfect play here because if you go out to Arrow Jam, it was actually taken down and you cannot find anything of it. But if you do this magic, this app is not inactive in your country. But if we switch to Zimbabwe,
Exactly.
go to the App Store and you will actually see it.
Why? Because Miniclip's legal team doesn't work in Zimbabwe? Is that what you're saying?
I don't know because like all the other
And literally if I if I just
If I just keep US here, it will just send me to broken link.
because it's not live in the US. It's live only in Zimbabwe at the moment on store. Nothing anywhere else.
Exactly. So, Zimbabwe is the new place to hide your apps.
Basically, and this is of course iteration of Arrow Arrows the game that we covered 2 months ago in January 8th and I'll show you also something interesting. But by looking at this, you could see again no videos because this was just live 2 days on the store. Uh but again, maybe let me open this a little bit more. You see what's here with these arrows.
It's like less more with more meat.
No, time time
obstacles
and obstacles
obstacles and blockers which means level-based design of IP game. So, again, the Grand is doing exactly as Grand does which is picking up like a heavy IP at one download-based category and trying to smash it into IP one. So, this is this is again very very like interesting play.
Arrows didn't have time
Huh?
in the level.
No, no, no because they need to create a fail state. That's of course, yeah. That's That's a very good catch here. Like exactly. This just tells you the way like why does this this is happening. And why also this is
happening because if you look into the sword category, which is all the rage these days, Arrows is wiping the floor because Arrows exploded in last month if you didn't know. Arrows is now
explode this much?
6 and 1/2 million DAU and they're doing more than million downloads daily.
Yeah. Countries, please. Don't get too overwhelmed.
India.
India, I see.
But 1 million US DAU.
They said I couldn't make ads without a dev team. [music] They said I wouldn't understand the tech. Guess what? I just made a fully [music] working, gorgeous, tap-to-play while eating noodles and watching trash TV [music] and taking care of my daughter. All thanks to Playmaker. No code, no stress, no cheap charlie.
Yeah, 1 million US DAU, but still even even like 3 million DAUs in India, it's
substantial money. I mean, obviously it's not same as US, but still.
Yeah, that's that big spike is definitely third world countries, but still
Yeah. Jesus.
They doubled the US downloads to like 80K
me let me bring up the revenue from when we reviewed viewed it.
Yeah, in the meantime Felix can do the decimals. Let me just finish the Turkey section and we go to the Asian section. So, Super Sent, my favorite guys to soft launch stuff because they're always at work with some interesting things.
Sea Side Secrets Merge Story. Oh my god.
Yeah, everything's here.
Jesus.
Last time we ended up here when we were looking at them, we are looking at My Fish Shop, which was here.
Last time we reviewed Arrow Escape, it was 191K DAU and they were making
[laughter]
17K a day. So, yeah. I guess you can
we review it.
Yeah, right there.
January 8th.
So, yeah. Like 100 x that number, I guess.
And wait to keep them in the radar. So,
Supercent, again, lots of stuff. I'm just picking out one of the more interesting ones there.
and Fortune, that's definitely Forge Masters.
So, Daily Farm Harvest Empire.
Oh, yeah, this. I've seen this creative million.
Yeah, guess the creative.
Hello Township.
So, this is basically Township the game Township creative the game. And the interesting part for me is this, I don't know how to call it
Realistic style because that's what they do with Idle Lumber. It's the same thing. It's Idle Lumber, but it's actually real kind of how let's call it realistic-ish.
Yes, realistic-ish. But it's basically the creative like is there. You can actually play it, you know? Like the everything's pretty much it. I'm really looking forward if some of these games actually work out, but yeah, let's see. At least you can say like, "Why don't you just do games based on creatives?" Like, here you go. Finally, we can we can answer that very easily.
We can answer that really easily. Just look at Supercent.
But continuing, we have Dragon Burst Ball Shooter.
Ooh.
Honestly, I've been wondering when we're doing these. I was like, "When are we going to have a bubble shooter?" Cuz, you know, that's exactly what the world needs. Another bubble shooter.
It's actually Monster Strike Ball Epic.
Oh, Monster Strike, okay.
Monster Strike Ball Epic. Yeah, Monster Strike Ball Epic. But yeah, it's basically it where, again, you are using roguelite progression. It's like, yeah, I would say closer to Ball Epic now than Monster Strike even. Oh, this seems like screams happy template as for progression. I couldn't find the video, but I'm guessing it will be somewhere there. So, this was released on February 20th. Ooh, let's see. Then we have Forosia Eternal Frontier and you can imagine what this is. This is Century Games that creative. Where you go and you kill a lot of stuff and then you build fire to keep you warm and then you have a lot of meat. And you have [ __ ] ton of meat. And as
you continue you build a lot of stuff and then you have more of that meat. And you save people, you unfreeze them and you drag them with a rope. Where have we seen this? Yeah. So they literally have everything based on that creative and the part that I really like was that later as you continue you actually get a party member that helps you out.
This is idle game.
This is See, here we have a party member assigned so like literally the two are now going there. This is again like I would say alien invasion slash Century Games creative basically. Like that's the whole idea. So yeah.
Mhm.
Looks pretty good. Like I they have this as a template. Like we've seen that like it should be like months work I'm guessing for them to kind of create something like this. Kind of go from there. But again, we'll see. Again, one of those if it works by creatives. Um and then we have Seaside Secrets Merchant Story which is like
Why not?
Don't you have your own merch game? Of
course we do.
Seaside Secrets, I love it. What's your secrets? We're doing a merch game.
I really love like everybody is just like yeah, Gossip Harbor that's the one
they won't copy it.
Yes, exactly. And none of them are going to work.
I'm guessing none of them are going to work.
Yeah, maybe one.
It's just like you know, it's not that easy to get merch working. It's like takes so much balance and skill and live ops expertise and all these other things that like
Just look like 5 years ago everybody was doing merch. Yeah, look how many of them are actually still alive.
Yeah, and look how many of them are called microphone.
Yeah, exactly.
So we'll see. Okay, uh and we end up with one usual suspect which is I came and there's uh second or third iteration called Pixel Loop Blast. Yeah, it's there. I couldn't find it on YouTube anywhere, but yeah, we know it because last time we were looking it it was the Dragon Shooter Cat Rescue or whatever Dragon like iteration Dragon Shooter Puzzle this one.
Something, yes.
Yeah, a lot of games in the meantime AI
Cleaner
AI Cleaner, yeah. I know I know. They did it.
Hey, I came What kind of apps What kind of apps do you do? Yes.
[laughter]
Yeah, exactly because I was actually when I was kind of buying my TV remote control app, I was looking at these guys and they have Team of TV remote control in their portfolio for years. They made like 10 million out on this on the the previous app. So I mean they're definitely going to
makes complete sense. Like printer smart print app, sure.
They Yeah, I was I was actually writing about I came
I came applications.
They start Yeah, exactly. They started with with apps business and then they moved to to games.
Yeah, so but of course why not because it's 2026 so you need to have a Pixel Flow copy or merge or Gossip Harbor copy these days. So that's that's the end of the game. Anyway, that was it. Thanks for listening.
That was it. Thank you very much guys for tuning in. It's very a lot of fun. Felix, all good? Perfect.
I think I think the world needs more
creativity.
Pixel Flow games or merge games.
Yeah.
Or merge. All right. Guys, thank you very much for coming. Please subscribe, share the podcast with your industry friends, join the Slack channel and yeah, go to the comment sections and share any interesting games that are out in the soft launch. Thank you very much. Bye-bye.
Bye-bye.
Ciao.
Auto-generated captions from YouTube — names and numbers may be misheard.
The mobile gaming industry is currently defined by a pervasive copy-and-iterate strategy, where studios prioritize the refinement of proven mechanics over original innovation. This trend is driven by the widespread adoption of template-driven development, which allows developers to rapidly deploy iterations of successful genres such as merge games, sorting puzzles, and block-based challenges. By applying these established mechanics to new level-based or IP-driven experiences, studios aim to capture high-engagement audiences while utilizing aggressive monetization tactics, including the strategic implementation of fail states to encourage player spending.
Geographically, this development cycle is heavily concentrated within specific hubs, most notably the Turkish market, where studios like Rollic, Spike, and Grand Games have scaled operations by closely following industry leaders. To mitigate the risks of market saturation and avoid legal scrutiny from major incumbents, these developers frequently utilize niche regional markets, such as Zimbabwe, for soft-launch testing. This tactical approach allows for the rapid gathering of performance data before a broader release, though it underscores a broader industry reliance on low-risk, iterative cycles rather than creative experimentation.
Despite the massive scale achieved by titles like Arrows, which boast millions of daily active users, the long-term viability of this copycat model remains a point of contention. While high-profile projects attempt to leverage established intellectual properties, the difficulty of balancing mobile-first monetization with existing brand expectations poses a significant challenge. Ultimately, the success of these titles depends less on original design and more on the developer's ability to master complex live-ops and maintain the delicate balance required to sustain long-term player engagement in an increasingly crowded and homogenized marketplace.
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