Well, this is getting added to the AI list for sure.
Oh, wow.
This is I mean,
this is pretty nice.
That's why I'm That's why I'm so confused. Why is it only 30k per day? Come on.
Not that aggressive yet.
What do you mean? 4 4,000 is not aggressive.
It's rolling the dice [music] with those coins.
We're the two gamers. The midnight crew talking UA advers and game design too. Mat feeling shaku bringing [music] the insight. We're rocking those vibes till the early daylight. Kua master eyes on the prize. Tracking data through the cyerspace skies. Feeling stacks [music] colors like a wizard in disguise. Jack craft realms with us to the high. Two and a half gamers talking smack. Slow hockey sick. Got your back. [music] Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh. [music] Uh-huh. Uh-huh.
[music] Uh-huh. I don't know. It
This game is really good. I liked it a lot more than I thought. I was making fun of it and then suddenly I find myself watering and like I'm like kind of liking it.
Really?
It's a [laughter] lot of fun. I'm a level like 11. No, I'm a level like nine.
Yeah. Yeah. It's a lot of fun. It's a lot of fun.
You know why? Because it's a better version of Farm Well,
resource puzzle.
Yeah, fair enough.
I was like, what is this reminds me? I was like, yeah, know I know why. I know what. So, we're talking about Cozy Florist by Rift Sky Games. Thank you very much. That's it. See you next time. My name is Matthew Lancherich.
I'm Felix Proberg. And I'm Cozy Florist. Yes. Closy floors. What was it last time? I will give you my armor. Mr. Cucumber or
what was [laughter] it?
Mr. Cucumber.
Mayor Cucumber.
Yeah, cucumber. Perfect. So, mayor cucumber. Let's go. Close your eyes.
Anyway,
oh hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal with PVX [music] partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
Closy forest. I intentionally turn it down to just show you the pop-ups in the
beginning because they're quite important. Immediately you see in the first screen is game coming from Asia. Like
even the font the fonts tell you straight away. You're like this tells you the whole story. Exactly.
Yeah. So that's there. So we have the first pack, then we have the second pack and then we have the most important announcement which is plant flowers to claim physical bouquet chance to obtain upon harvest. So you can actually get real flowers by playing this game which is the big catch that also the other big brother is doing within this game where again we have this very very nice by the way first time I told this will be a 4x with all this I thought so too. Me too.
Legendary screen, the the task tab on the left like like this is getting Forexy by every
I was expecting Forex, man. Literally, I started planting like the plans and roses and I was like,
where's when is the Forex part coming literally so reminds me of Forex.
Can we show a video of the the first scene when you're looking It looks like a hidden objects game. I was like, I'm am I playing like polarics or microphone like story or like what's happening? Seriously?
Yeah.
I was like so good. Also, the creatives. Oh my god.
Yeah. Yeah.
It has very very interesting on boarding. Let me just say that.
What do you mean interesting on boarding? It's just like a sad story like Yes.
No. Here we go. Here we go. Here we go.
Yeah. Here we go. Literally like we're doing a Forex episode.
Yeah. Storming to your room.
I feel like Come on, man. Like this is
Here is your prince. Yeah.
And you have to click around and you have to look.
What do you mean you have to click around? I was like, that was the click.
Find the hiding woman.
Yeah, find the hiding woman. Thank you very much. Hello.
And now she's mean to you.
Yeah, obviously.
Goodbye. Back to Lily's garden.
Yeah, [laughter] this all sounds and feels very familiar.
I really like that there's this like medieval theme and everything.
Yeah. and and then it switches into like 200 years forward or what?
Who cares?
Who cares? Yeah. And then you start, you know, taking care of your fields and and like we don't need to see that. Anyway, also there's live streams which they're advertised every single time you take on the game. By the way, what we have here is quite unique because even the map layout or let's say the village layout is quite different. So you have your field that is slowly expanding which is already laid out for you. Don't do any placements or whatever.
And how long did you play this?
How long did you play this?
11. What do you mean a lot?
99,000 coins. Jesus Christ.
A lot. Because the thing is that the more different things I see, the the more I'm likely to play it because I just want to see how different and I'm still like
not 50% in because like half of the village which is around the field is locked.
Yeah. Level 15.
Yeah.
Main questing at 88.
I will I will be 88 years old sooner than I would finish that quest.
Or or this trading center main quest 189. Yeah, maybe I will not reach any point. So this field unlocks you need to water your plants there. Similar farm farm bill fashion. They're by the way monetizing even this. So this is very easy.
Yeah. Yeah. Yeah.
Because I was like like what's this IP like harvest? Oh, it's just like easy when I use my hand. No. And then you just imagine that you're doing this for the whole field constantly like Yeah. That's the single best purchase you can do.
I can see Yeah, I can see that for
so that's there. This slowly unlocks like again level 13, level 18, so on so forth. You get bigger and bigger field. Then what we have here is our you know shop which we are selling flowers because that's what you do when you get uh cheated by your husband.
Exactly. You need to open open a shop or bakery or or
revive an old mansion.
Yeah. This woman, you know, she she came from money, right? She just went back to her town.
Yeah, exactly.
Around a flower field. Yeah. like yeah. So then we have these customers which are by the way I'm really liking this thing like so it's very similar to something like Farmville or Township or heyday but you don't need to do You just click five times and complete everything like not no
Yeah.
You clicked on the ad placements that increases the value right but that's good. It's nice that you uh
Yeah. Yeah. So so you just you know you click five times that's it because they want only flowers. They don't want any other different shits. It's just different kinds of flowers. That's it. It's not like whatever giant resource puzzle. So, it's extremely convenient. I really like that. So, that's the main mechanic for actually getting XP and getting immediately like farming gold or whatever because that's quite easy. And yeah, finally, what is this?
App load by the way.
Yeah. Okay.
Never ending.
Also, hexosort mutated with solitary associations. Hey, press uh go to Google Play to close. Yeah. Yeah.
Anyway, we have this and we can do this for like quite a long time to just complete these quest because just like very
lol. Why is Palmon survival in like top five in what
what
on your background like there is a sensor tower by the way I think tower for
Palmer
for data survival counted in this category.
Yeah. Okay. We need to talk about later.
Get in worse.
Yeah. No, no, no. Like I think like they just moved to like simulation or whatever category
simulation. Anyway,
oh no, no
Then there's the usual Forex quest line which is forever. So you have task here forever. Then there's the shop which is quite advanced because there's ton of currencies, ton of resources, consumables and whatnot that you need to
go and pick up and check or whatever. Then you actually need to sell these custom
flowers.
Flowers. Yeah. Of like whatever. This is like cool down mechanic for money. Then we have actual customers which wants these specific combinations of ways and flowers because ways and flowers are the characters of this game because we upgrade them. So if we go to craft we need to literally create one for the guy and then sell it to him and he'll be happy. This [snorts] really young cardinal which will never happen but whatever. Okay. And then we have, of course, we have to upgrade our flowers. And this is like I was like, where's the gacha?
But I couldn't find the gacha cuz there doesn't seems to be the gacha
chap.
So, so you upgrade these flowers because it actually increases the yield of like, you know, how many flowers you get per one harvest, how many essences they drop or whatever, stuff like that. You have
the typical like, you know, even what the N stands for, like neutral or whatever. So there's rare, super rare, super super rare, ultra rare basically. So I was like, where's the
like our episodes?
Yeah. Yeah. Where where's the gacha? Because same goes for vases by the way. Like vases is like one part like those are the weapons and flowers are the heroes basically like in Genshin or whatever. But what do you actually do? There's this flower market and you just buy them directly for these tickets. And I like really that's it. Like no gotcha. And I was like they're they're pretty expensive to to be honest because like these super rare not even super super rare cost like 5k per one and like I have like zero vases are kind of more stable but still quite pricey but that's it okay because these guys get more and more demanding orders of course and you can fulfill them so you need to do there and then you actually cultivate new flowers by discovering them. Now this is the part where Felix's ad game starts to be
it's a great ad placement. It's a fantastic ad placement. I can't even
cultivate this because the materials are so expensive to get this white flower. But what I'm trying to say, if I would put here, there would be a pretty long ass cool down for like 5 hours, 6 hours or whatever. And then you can shave 50% off in one placement
which of course you're going to watch.
Yeah, of course you're going to watch it. But this is super expensive.
Can you uh show the best ad placement in this game? Because basically
Oh, yeah. This one. So energy, the water that you get the flowers, you harvest them,
they have like two stages. Sometimes they grow again in a few seconds, but usually you need to plant them again. So you need to water them and water you get from this well. So this is similar to something like golden goblins where you have these barrels that you slowly opening.
So it's giving you water and suddenly it throws in an at placement for like getting much more water like 10 times more water basically normally. And then I just get water, water, water, water, water, water, water. And probably the next one will be at placement. And
there's the guy which tells you, I'll do water at fixed time every day. Don't forget to claim it. If I miss this, I can again watch it for ad placement and he kind of gives it to you. So, or claim early in the future.
That's a great ad placement, Yakob. But I actually was talking about the ad privilege placement. That's one.
Yeah. Oh, yeah.
This is great.
This is perfect. Oh my god. Yeah, let's go to events and stuff. So, the typical 7-day event that they have here, 7-day login event. Nothing really to it. This is actually their gacha, but it's just giving these like random resources that's not really like gacha based proper like a material gacha. Yeah, this is like water down version of gacha. Yeah, this is the thing that Felix is talking about. Watch a video to claim 4 hours two time gold privilege free trial, which means double gold on flower stunt sale, resident orders, customer orders, and royal supply, which is basically the whole game.
Speeds up your progression so much. Yeah, like a lot.
So, that's there. Then there's daily checkin, usual live stream preview, direct link to Tik Tok. Wait, wait, wait, wait, wait a second. I'm just going to scan it. I'm just going to scan the QR code, man. It's kind of [laughter] cute.
Yeah, I'm going to show you.
And Tik Tok live gifts, which is basically them. It's right here. I can go there. Here.
See, they have what they have. Yeah. Yeah. Yeah. They have
4K followers.
Pretty big. Last week it was 30K. Really? Okay.
Yep.
I mean, it's growing. Yeah, it's growing because again they have direct incentivization here which means if they hit these milestones they're going to give
tickets and free codes giveaways.
Yes. Yes. So there's a lot of like social media connection here like and and pretty
easy man like what do you mean a lot of they have six videos. It's not a lot.
They're doing some stuff.
They're doing live streams bare minimum.
Bare minimum. Yeah. Come on, man. I mean
this is a good start. Let's call it that way. It's a good start.
Good start. Yeah. So that's there. You unlock more of these mechanics as you go, like workshop, whatever. There's even guilt system, which is quite unheard of in this team or topic or whatever. Then there's the friend system. If I understand correctly, I got visited by someone 3 days ago, which I can Oh, we're not friends, so I cannot visit them. Add friend. Yeah. So why cannot whatever. So you can go and visit friends. See? So, somebody else's garden here or whatever. But then we have this this guy's garden. Whatever. Oh, I can pick his flowers.
You can steal his flowers.
Pick VIP privileges. Yeah. Yeah. So, whatever. You cannot steal them. Like it's Yeah. This is not legend of mushroom.
It would be a different case. Friend requests. ST list. Yeah. The usual. And then we have actually a story which is pretty much your bread and butter merch
style story of these kind of dialogues going against each other like literally looks like Gossip Harbor or Treble Town or whatever. So that's there gives you some rewards but it's not really you can watch it if you want. You don't need to like it's it's just kind of there. Daily quests as usual and then you go as I said like you need to harvest ton of flowers. If you're missing some, you go here. You plant a lot of I have like two pages of flowers that I need to plant. Like finally, I have like this this lily or whatever.
Lavender.
Yeah,
lavendry.
Which I need to now plant. At some point, I think the game even gave me like free VIP for a few hours to kind of test that one out. Also, this this gets quite annoying later down the line.
Yeah, it's quite annoying after a while. you need to yeah I guess it monetizes quite well on that thing but uh yeah as I said these customers are like the main main camera driving thing for your collection because they are always requesting the
latest flowers so at some point when I complete all these orders they will be custom which I cannot fulfill here will be just sitting there and then I'll need to go here and research and cultivate more different flowers so on so forth this just goes pretty much so that was it uh why are we talking about This is quite unique in sense so that that we know and it has a bigger brother which is called My Garden Tale from Limbe Interactive Entertainment which is the third biggest simulation tycoon crafting game on the market currently. Now it's be now it's becoming interesting because if you look into that game that game is doing
it's that game. Yeah. Yeah. It's not that game.
Just download. Yeah,
it's doing what? Like 20k, 26k now. China.
Yeah, it's 90% China driven and there's like 2% US revenue or whatever. So, this is not the US game. Our game is the US one, the cozy florist one where it is doing just started scaling at the start
of the year and is doing 35k a day on 40k downloads, which is pretty good. But the important part is that this is the one with the US revenue. Did anyone say web revenue? Oh yeah, this episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit fastspring.gg to set up your web store today. Fastpring.gg. Hello, Fastprint. Thank you very much, guys, for sponsoring this episode,
which is 51. And so, this is the Western
version actually of that. So if you get back to the my garden tail here, you see that it's actually
China.
Yeah, it's doing quite well like 8 mil a month pretty much or seven seven something and it started last August. So it's quite new and I would say it is mixing the cards quite heavy in the simulation crafting category because the
mixing like how is this mixing cards like this is 90% China
like these games? No, this is not 90% China.
No, no, no, no. The my garden
the game is 90% China but with games like cozy florist I'm guessing we will see either one or more games do same thing
how is this doing anything to township which making 50 million
no but it will overtake heyday
you think so yes
which the mar garden tale
yes for sure
it's 90% Chinese
what do you mean 90% Chinese
90% revenue is Chinese
of course
so who cares
another western one will come I'll tell
you.
Okay. But it's not cozy flores because that cozy floor is 30k per day at the base.
Now, okay, fair.
In a month.
Now, do you think it like this game is deep enough to get there?
Yes.
Okay.
It's the same. It could be literally the same setup as Love Nikki was back then. Very deep fashion style game in niche category.
Yeah. Just
I'll I'll check this when I'm checking my after next Thanksgiving. That's when I'm checking my predictions. So, I'll just make a note to check this as well.
Well, I mean,
yeah, but it's a very interesting concept. It's pretty much like Farmville only with the flower part.
I don't get I don't get why is this making only 30k per day?
Yeah, because it's just new, right? It's one month, right? Or what is it?
So, what I mean, we have one game which is out one month and he's doing we just reviewed it and on the podcast, which is a different category obviously, but still.
Yeah. Yeah, we we didn't
we didn't have anything yet from this
category except township looking at you.
That's the teaser. But uh yeah, it's just like one of those quite stale categories. I would say that this like happened.
Oh, these games are extremely old, man. Like the one it is. Yeah,
you did this farm/ simulator analysis with me on on our dad's cottage like a year ago.
Yeah,
I know. It's old pretty much evergreen games. Yeah,
it's insane. And it's very stable.
Very extremely stable. Yeah, for sure.
I mean, that's growing. I It's the best.
Township is the biggest player for now.
I mean,
yeah,
obviously.
So, no Yeah. No. Township. It's okay. Felix revenue. How much money does it make?
Decimos.
Yeah. This give us decimals.
Uh, so $5,86 per day right now. So 90%.
Ah, okay.
No, no, no. Because basically I took the average and it's growing, right? So it's very small DAU. The DAU is like 121K,
right? And it's not that many people in the states. So it's saying right now 26% ad revenue, but it's just since it's growing. It's a small base. It's really hard to say the percentage. I wouldn't say that, but it's earning about five or six a day from ads. And the appxts were okay.
Yeah, everything was good.
Okay.
It was good. We'll see.
I mean, there is, you know, a reason why I asked the question.
Yeah. Go, you
and the reason is they have 4,000 creatives in the last 30 days.
See, here's the here's the answer.
Yeah.
It will scale.
Yeah. It's going to scale. This is going to this is going up. This is not going to go down.
But you What? I'm I'm kind of really worried that you didn't share like other games. Yeah. Yeah. Because they have other games. So if you can find that but is this like this is Singapore right?
This is Singapore. Yeah that's Singapore
as a landmark.
Yeah. So there 2024 and it's actually
interesting. I was kind of looking into it.
But Singapore is also known as the place where a lot of Chinese game developers have set up shop
address Hong Kong. I mean obviously same
and also the core members of the team the teams are well-known international gaming companies such as Top for Fun, Fun Plus, Alex Storm 8, Pocket Gems, Net East, Tensen and more.
So basically China, China, China, China.
Yeah, China China.
This is Chinese.
So yeah, of course it's Chinese. It's just uh yeah interesting. I was looking into it and like okay but they have two more games
but on revenue side like Gambit Heroes is doing what I'm
okay so it's nothing and then this copy pop drop whatever that is okay
I don't know that's nothing so it's not meaningful so let's get a little bit of fun I mean I'm pretty sure they have like 80% of the videos created with AI
so I told my boss I [music] made a playable with playable maker and he said to me what language did you code it in I
said I don't No, with Playable Maker, [music] all you do is drag, drop, click, and it does it all for you. So again, he said, "What language did you make it in?" I went, "I don't know, English." At the end of the day, [music] as long as playable maker does it all for you, why do you care? It's just like magic.
Yeah, this is full AI.
This is absolutely even this.
Well, this is getting added to the AI list for sure. [laughter]
Wow.
This is I mean,
this is pretty nice. That's why I'm That's why I'm so confused. Why is it only 30k per day? Come on. This could be way more aggressive yet.
What do you mean? 4 4,000 is not aggressive.
Hey months, it could also be that like sensor tower hasn't updated like revenue or something like that, right? And it's still sensor tower.
I'm not I'm not sure.
Yeah, but that's right. Like 4,000 creatives is too much.
It's insane.
Some some like all of the AI like it's like pretty much AI dream. I mean, seriously, it's not Forex and it's not like the classic
whatever
Forex people on the
Yeah. Exactly. Yeah. Exactly. Yeah. Yeah. And this is it's pretty much like look is it's in this is absolutely coming into like the AI creative reviews like episode like this is perfect.
Yeah.
I love it.
Forex it.
Yeah. Exactly. That's the thing. So if if anyone says like, "Oh, we can't learn anything from Forex." Oh, yeah. Yeah. See you next time.
Think again. so good.
Yeah. So, again,
it's all AI.
It doesn't It doesn't really add up. Like the 30K per day, it's just it's can't it can't be true. It just can't. It's all AI stuff, which is like 4,000 Like, it's it's amazing. They have so many different channels. Like, look, we have also the the Tik Tok creator program. I wonder if I just testing M because Philippines is still the biggest daily downloads. I don't know. Like look at it like ink downloads in Philippines still ink. Maybe they're just still
testing it, you know, like getting the best and everything.
I don't know, man.
We're still Yeah, top countries are Philippines and if we do country filter and going
because the game was literally released on December 7th, so they're just like 4 months in.
Do you think they reach 30K at a soft launch? 30K a day in just soft launch?
I don't know, man. Because the the China game, the My Garden Tale, the big China game, was released in August last year, straight into scaling phase. So, no soft launch. So, if they're following that with like a 6 months delay.
Mhm. Then
they did the Supercell launching stuff. [laughter]
No, it's something is something that definitely doesn't add up here. Come on, man. Like,
no one does that.
The US is still top, right? But that's revenue. Look at
Yeah, I know. I know. I know. But still
because the game is identical to the Chinese one as for like uh if you look at the gameplay and whatever the
elements that they have there.
So yeah, like here we start growing the US revenue fine. And then pretty much rest I mean like yeah added this country all of the other countries pretty much slowly step by step. Now they have all the countries. The revenue is not moving that much up. So, like, why would you test 4,000 creatives in Philippines? I mean, that's [laughter] that's that's insane. I mean, seriously, like I've done insane stuff, but not like this. But it's true. Like, you have still 60,000.
One thing I know about the Chinese, they don't waste money. So, if they're doing it, it's going to get good royalty.
Come on. Come Oh, no. No, no, come on. I mean, I agree with a lot of stuff, but I don't agree with this. I mean, this doesn't really feels like it's there. Oh, come on. This is kind of funny, but still, I mean, again, like they have so many good stuff, right? You can clearly see where is this coming from. So taste like and I I haven't seen a lot of their
ads on Facebook which is usually weird because I always see everything funnly enough because then I'm pretty sure like they are doing like the the regional targeting since like even their like geostructure but it's it needs to be like a small scale still
something's not adding up here definitely it looks like exactly like the one that we review for Last Asylum. like very very similar setup.
Exactly. Like come on. Like
and that game is doing 300.
Exactly. I'm not even close to like the like the middle of the like the whole page. And we we saw like seven or 10 different creative concepts, not like ads only.
So they have everything they need to start scaling at least from the UA point of view. So that's that's why I'm kind of trying to understand like what's happening. All of these different Chinese companies are so good at UA.
If people in the west don't wake up to this, you know,
UA second level generation, whatever,
they just get the raw stuff. No, like I I can I can tell you exactly why they're they're better than than everybody in the West because well I was talking to someone in China and they're like, "Oh, you know, like our like the the Chinese UA managers are always like if my CPI changes by 10%." They're freaking out like what the is happening
here? It's like oh 10% it's like daily fluctuations and suddenly from $1 you got to free. like ah that's normal. It's seasonality or whatever. There's always an excuse. This could never happen in China. Never. You go from one to 1.4 and it's like
come on. It's 40% increase. Like come on. Like what's happening
here? It's like that's fine. It's okay. That's normal. It happens. You know, Facebook is like soft these days. Whatever. Blah blah blah. It's like I mean that's it pretty much. So basically when they just brush it under the rug in west in China they just make a new
creative
I mean
or a hundred new creatives I guess.
Yeah 100 new creatives like the I think summarized it really well last time when we were talking about this like okay so you come to the office in China like what's my brief and then you just handed out like the creatives that your competitor did yesterday like okay this is your brief come on make it make it now
show system. Yeah, exactly. Shower system and this like shower system is on steroids with AI. See, again, another AI video.
They will be just more efficient to begin with now.
Yeah,
this is the thing.
See, I mean, there's still like already like Facebook, AppLin, Integral, Google, like a lot of different things. So, see, they're all there. I mean everything is big on on like it's big on Facebook and Instagram and then Tik Tok glob and the rest is small but I mean why I don't get it.
Why don't Chinese people like applo that much?
Uh hard to tell but not all of them. The
big guys
they're running it.
But you said it before, right? You're like yeah they usually don't work with if you don't see app in the mix usually they're Chinese.
Yeah. Yeah. Yeah.
Very true. Very true. Very true. So look, I mean it's close. It's so beautiful.
Yeah.
See, and I'm pretty sure like this is just clink 12 seconds.
Yeah. A lot of lot of things.
Oh, well, not even clink. They like Chinese local whatever.
Open source stuff.
Open source stuff. Yeah, like vor van or something. Yeah, vanish for sure. For sure. Yeah, I'm definitely going to buy that 30k PC just to run it locally.
I mean that that's happening. But that's the future, man. Like that's the future.
Yeah, it is. It is. It is. So, especially now in this RAM RAM.
Oh, yeah. I'm seeing all these like different videos like this is why RAM costs like $900 and then there's a [laughter]
Exactly.
because of this.
Yeah. And there's like
Chinese UA like random Random on the screen like Okay. See, I mean, we're not
even close to to the end and still it just keeps popping and still in new ones and new ones. So, good job.
Yeah,
that's why I asked like why is this not scaling? So, I guess it will quite soon and I hope it will because this is going to be so much great content for like it's making 10 mil a month in China. So, I don't see a problem with it.
Great game.
Yeah, we can Yeah, we can wrap it here. Oh, wait a second. I need to see this. Obviously.
Obviously. Yeah. Oh my god. [laughter]
As usual.
Yeah. There we go.
Usual AI stuff. Roses ready to be harvested. Thank you very much for listening to this episode.
Yeah, no shame at all. As usual,
no. I mean, obviously zero morals, which is nobody cares. Anyway, so we're waiting, guys, for for you to scale. If you need any help with scaling, you know where we are. Now, jokes aside, uh, thank you very much for listening. Please uh subscribe uh join the Slack
channel. Please share your comments. Do everything. Share the video with your friends, industry, colleagues, dogs and cats. Hey, bye-bye. Bye-bye.
Auto-generated captions from YouTube — names and numbers may be misheard.
Cozy Florist represents a sophisticated Western-market adaptation of the established Chinese title My Garden Tale, blending traditional farming simulation mechanics with merge-based gameplay and gacha-style rarity systems. The project is defined by an aggressive, high-volume user acquisition strategy that leverages AI-driven workflows to produce 4,000 unique creatives within a 30-day window. Despite this massive output and a feature set encompassing social media integration and guild systems, the title currently generates approximately $30,000 in daily revenue, suggesting a disconnect between its intensive marketing efforts and actual financial scaling.
The core thesis surrounding this performance highlights a widening gap between Chinese and Western user acquisition methodologies. Chinese development teams maintain a distinct competitive advantage through a rigorous, data-centric approach where even minor fluctuations in cost-per-install trigger immediate, large-scale creative iterations. By utilizing open-source tools and automated production pipelines, these teams achieve an operational efficiency that allows for the rapid deployment of hundreds of high-quality assets. This strategy enables them to maintain market dominance and achieve monthly revenues in the millions, a level of responsiveness that Western firms currently struggle to replicate.
While Cozy Florist is currently undergoing soft launch testing in markets such as the Philippines, its performance remains a subject of debate. It is unclear whether the current revenue figures reflect a failure to monetize effectively or if the game is simply in an early stage of a broader, data-informed scaling process. Ultimately, the project serves as a case study for the second generation of Chinese user acquisition strategies, demonstrating how AI-integrated creative production is fundamentally altering the competitive landscape of the mobile gaming industry.
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